iPhone Market Share by Country 2023 (2024)

Used exclusively in Apple products such as iPhone and iPad, Apple's iOS is one of the two major cell phone operating systems in the world (the other being Google's Android, which is widely utilized by non-Apple phone manufacturers including Google, Samsung, LG, Motorola, and more). Although additional operating systems exist, such as Amazon Fire OS and the now-defunct Windows Phone, iOS and Android collectively hold more than 99% of the global cell phone OS market share as of January 2023.

Which country has the largest iPhone market share?

As of January 2023, the percentage of mobile users who use iOS-based mobile devices is higher in North Korea than in any other country in the world. As recently as 2020, iOS devices held between 17 and 31% of the market (estimates differ), but Apple's phones have become more prevalent since that time. This trend is somewhat surprising, as iPhones are not legally available in North Korea. However, iPhones are considered much more secure than the phones which are legally available in the country, which consumers believe are often monitored by the totalitarian government of North Korean dictator Kim Jong-un. In light of this concern, a robust underground market for iPhones has emerged.

Top 20 Countries and Territories with the Highest iPhone Market Share (2022 full year):

Country iOS Market Share Territory iOS Market Share
North Korea 99.49% Tokelau (New Zealand territory) 95.44%
Monaco 69.42% Bermuda (UK territory) 92.32%
Japan 65.88% Faroe Islands (Danish territory) 92.23%
Liectenstein 64.93% American Samoa (US territory) 85.85%
Denmark 64.04% Niue (New Zelaand territory) 79.86%
Andorra 62.84% Saint Pierre and Miquelon (French territory) 70.60%
Norway 61.94% Jersey (UK crown dependency) 67.65%
Canada 57.84% Guernsey (UK crown dependency) 67.51%
Australia 57.47% Wallis and Futuna (French territory) 66.68%
United States 56.74% Macau (China SAR) 62.11%

What other countries use a lot of iPhones?

The next highest percentages of iPhone/iOS users occur in a number of small dependent territories and one microstate (Monaco), with market shares ranging from 95.44% in the New Zealand territory Tokelau to 66.68% in the French territory Wallis and Futuna. Next comes the first major country on the list, Japan, where 65.88% of all mobile device users use iPhones. iPhone also enjoys a market share of 50-65% in several other countries. Examples include Denmark (64.04%), Norway (61.94%), Canada (57.84%), Australia (57.47%), and the United States, where 56.74% of all cell phone users have chosen an iOS device.

Which is more popular, iOS or Android? iPhone versus Android phones

Taken as a global whole, Android is considerably more popular than iOS. IPhone is arguably the most popular single cell phone product line in the world, with more than 1.5 billion active iPhone users as of 2023. However, Samsung's Galaxy line of phones often attains a similar global market share, and Samsung occasionally pulls ahead to lead the market. Even if it did not, the combined market share of the world's dozens (if not hundreds) of Android-based cell phone product lines easily dwarfs iPhone's total market share.

In the United Kingdom and other nations with iOS market shares ranging from the mid-40s to mid-50s, the split is relatively even. For example, in the United Kingdom, the market is split 51.63% iPhone and 47.80% Android. In Ireland, the split is 48.07%/51.49% in favor of Android, and the split in New Zealand is 46.43%/52.27%, favoring Android.

In many other countries, Android's lead over iOS is more pronounced. In Germany, the split is 37.67% vs 59.79%. In France, 35.49% vs 63.94%. China and India, the world's two most populous countries, the iPhone holds market shares of 24.32% and 3.92% respectively, with Android's shares reaching and 74.98% and 95.26%. Notably, a small-but-detectable number of people in each country use neither iPhones nor Android devices. Because of these alternate OS choices, the iOS/Android split rarely adds up to exactly 100%.

Why do some countries prefer one iPhone and others prefer Android?

Multiple possible reasons exist for why residents of a given country may prefer an iPhone or an Android phone. Consumers may be drawn to a particular feature, such as a camera or stylus. Price can also be a factor.

Finally, in many cases, the availability of a given phone or operating system may be limited. For example, as of 2023, shipment of iPhones to North Korea is embargoed, and the US does not allow the import of phones from the Chinese manufacturer Huawei. Cell phone manufacturers may also enter into exclusivity agreements with certain service providers in a given country, such as when Apple debuted the iPhone exclusively on AT&T networks in the US. Situations may also occcur in which a particular cell phone manufacturer may have a difficult time obtaining regulatory approval to release new devices in a given country, especially if they do not have close ties with a company native to that specific country.

iPhone Market Share by Country 2023

iPhone Market Share by Country 2023

Data reflects market share for full year 2022. Android + iOS totals may not add up to 100%, as alternate OS options (Amazon Fire OS, Sailfish OS, Windows Phone, etc) may claim a small percentage of market share.

iPhone Market Share by Country 2023

Sources

iPhone Market Share by Country 2023 (2024)

FAQs

IPhone Market Share by Country 2023? ›

The most recent quarter of 2023 shows Apple leading the market share of mobile phones in the US at 57.22%, followed by Samsung at 29.12% brand share.

What is the market share of iPhone in 2023? ›

The most recent quarter of 2023 shows Apple leading the market share of mobile phones in the US at 57.22%, followed by Samsung at 29.12% brand share.

Which country sells the most iPhones? ›

Apple revenue by region

Apple has always been most successful in the United States, its home country. Americas is responsible for 43% of all revenue generation and approximately 40% of that is from the United States alone.

What is Apple's market share on iPhone worldwide? ›

Market Share of iPhone Worldwide

The latest data shows that Apple has the largest global market share of 27.67% as of January 2023. It is regaining the top smartphone market share spot after peaking at 28.41% in October 2022. Samsung closely trails Apple in second place with 27.15% shares.

What percentage of Americans have iPhone? ›

If we look at the data from June 2021 to February 2023, iPhone has an average market share of 56.69% in the U.S.A.

Which iPhone sold the most in 2023? ›

Most popular iPhones for Q1 2023

While the iPhone 14 Pro Max remained the most sold of any model, its share declined by 4% from 28% in Q4 2022, to 24% in Q1.

What will happen to iPhone in 2023? ›

The 2023 iPhone 15 models are expected to feature USB-C instead of Lightning, faster modem chips, upgraded camera technology, and more.

Which iPhone is mostly used in the world? ›

However, DeviceAtlas data can reveal that the iPhone 7 remains the world's most popular iPhone in use. Based on Q3 2020 data from over 100,000 partner websites worldwide, the table below shows the percentage of iPhone web usage by model. These 18 iPhones account for 99.5% of all iPhone traffic recorded.

Which iPhone is most used in USA? ›

According to DeviceAtlas' data, Apple's iPhone XR was the most popular iPhone model in the United States in the third quarter of 2020, with a 6.85 percent share of the overall smartphone market. The newer model, iPhone 11 and iPhone 11 Pro Max accounted for 5.02 and 2.53 percent of the U.S. market share respectively.

Which iPhone is highest selling in the world? ›

Top 10 Best-Selling Smartphones of 2022
  • Apple iPhone 13 Pro Max.
  • Apple iPhone 14 Pro Max.
  • Samsung Galaxy A13.
  • Apple iPhone 13 Pro.
  • Apple iPhone 12.
  • Apple iPhone 14.
  • Apple iPhone 14 Pro.
  • Apple iPhone SE 2022.
Mar 9, 2023

What is the market share of iPhone in Europe? ›

Apple's share of smartphone shipments in Europe 2019-2022

In the fourth quarter of 2022, Apple obtained 29 percent of the European smartphone market based on shipments. Historically have Apple's sales been very cyclical, peaking in the fourth quarter each year.

Which country uses most Samsung phones? ›

As per Volza's Global Import data, Samsung phone import shipments in World stood at 921.4K, imported by 3,622 World Importers from 3,357 Suppliers. The top 3 importers of Samsung phone are Vietnam with 182,289 shipments followed by South Korea with 154,460 and United States at the 3rd spot with 130,565 shipments.

What is Apple's highest market share? ›

Android vs. Apple Market Share: Leading Mobile Operating Systems (OS) (May 2023)
Operating SystemMarket Share in Q1 2023 (%)
Android71.95
iOS27.42
Samsung0.34
Unknown0.13
4 more rows

Why is iPhone so popular in the US? ›

Because the iPhone has the functionality of a mobile phone, portable media player, game console and handheld computer in a single device, it is popular with many types of consumers.

What is the most popular phone in the US? ›

As of January 2023, Apple's iPhone 14 Pro Max was the most popular smartphone model sold in the United States, accounting for 17 percent of total smartphone sales. the iPhone was the most popular smartphone in the United States at that time, occupying the top five smartphone spots.

Do more people use iPhone or Android? ›

Android and iOS have a duopoly over the global mobile operating system market, with Android accounting for about 70% market share and iOS at around 28% (as of August 2022).

What is the most sold phone in the US 2023? ›

Best phones in 2023
  • Apple iPhone 14 Pro. Best Overall. $999 at Verizon.
  • OnePlus 11. Best Affordable Flagship. $699 at OnePlus.
  • Google Pixel 7. Best Affordable Almost Flagship. $499 at Best Buy.
  • Samsung Galaxy A54 5G. Best Mid-ranger. $450 at Samsung.
  • OnePlus Nord N20 5G. Best Budget. $299 at OnePlus.
  • See More.
May 7, 2023

Which iPhone sold out the fastest? ›

3. The iPhone X is selling for hundreds of dollars more than competing smartphones. — -- If you're just waking up, you're too late: iPhone X preorders sold out within minutes overnight. Today marked the kick-off for iPhone X preorders, Apple's much anticipated 10th-anniversary edition of its iPhone.

What is the most bought old iPhone? ›

Best iPhone Overall: iPhone 11

The iPhone 11 is the best-used iPhone in 2022! If you're looking for a modern iPhone that looks and feels like the very latest iPhone 12 and iPhone 13, or if you simply want the best-used iPhone for the money, look no further than a used iPhone 11.

What iPhone will stop working in 2024? ›

US-based tech giant Apple Inc may exclude the iPhone SE 4 from its new product planning for 2024/2025.

Will iPhone last for 5 years? ›

iPhone battery durability

For most users, this represents approximately two years of use, which is why most people believe that the lifespan of a phone is two years. However when it comes to iPhones, you can expect between three to five years (maybe more) with proper care.

Which country iPhone is best quality? ›

In fact, many people consider any phone assembled or made in China to be the best-designed and well-made phone option available on the market. That said, good iPhones can come from just about anywhere in the world but China is Apple's favorite.

What iPhones are getting discontinued? ›

  • Apple may scrap iPhone 14 Pro and iPhone 14 Pro Max this year.
  • Additionally, it may stop selling iPhone 11 and iPhone 12.
  • That leaves us with iPhone 13, iPhone SE (2022), iPhone 14, and iPhone 14 Plus.
Apr 17, 2023

Do most Japanese use iPhone? ›

Compared to other smartphones, iPhone is by far the most popular smartphone in Japan. But many still use flip phones which are much more advanced than flip phones from other countries. But, yes, most people in Japan use iPhones. Why are iPhones in the US and Japan so cheap compared to the rest of the world?

Do Americans use Samsung or iPhone more? ›

US smartphone market share breakdown

Apple has a strong lead over its closest rival, Samsung. Its market share of 29.47% is 27.34 percentage points lower than Apple's.

Why is the US iPhone better than Android? ›

Are you wondering why iOS is better than Android? It has no bloatware. Compared to Android, iPhones have fewer pre-installed apps, which allows the device to perform better. Plus, users can remove certain pre-installed apps on iPhones to enhance their experience.

Which iPhone sold the least? ›

Instead, that title went to the $599 iPhone 11, which was first released in September 2019 and accounted for 24% of iPhone sales. On the opposite end of the spectrum — least popular iPhone — was Apple's most recent compact device. The iPhone 12 mini was outsold by both the more affordable iPhone SE and older iPhone XR.

Who is the biggest phone seller in the world? ›

The latest statistics on the smartphone market share worldwide show that as of January 2023, US phone maker Apple leads the pack, with a market share of 27.63%. This means that nearly three in 10 smartphone users worldwide use an Apple phone. Second on the list of the most popular smartphone manufacturers is Samsung.

Who are the largest markets for iPhone? ›

Approximately 40% of the revenue comes from the United States alone. Europe and China are two other major markets for Apple, as is evident from the table below. . Americas brought in net sales of $39.81 billion in the fourth quarter of the company's 2022 fiscal year.

What is China's market share of Apple? ›

China Smartphone Shipments Market Data (Q3 2021 – Q4 2022)
China Smartphone Shipments Market Share (%)
BrandQ4 2020Q3 2021
Apple17%12%
vivo17%22%
Xiaomi13%14%
3 more rows

What is China's Apple iPhone market share? ›

China Smartphone Market Share (Quarterly)
BrandsQ1 2022Q2 2022
Huawei33.46%30.11%
Apple20.52%22.78%
Xiaomi9.55%11.62%
Vivo7.05%6.75%
4 more rows

What phone is most popular in Japan? ›

Apple iPhone SE 2022

What is the most popular phone in Germany? ›

We asked German consumers about "Most popular smartphone brands" and found that "Samsung" takes the top spot, while "ZTE" is at the other end of the ranking. These results are based on a representative online survey conducted in 2022 among 5,811 consumers in Germany.

Which country is Apple most profitable in? ›

In 2021, Apple became the most profitable American firm, raking in $365.8 in revenue and generating $94.7 billion in profit. Apple has been ranked first on the Fortune 500 most profitable companies for seven years straight, save for 2019 when Berkshire Hathaway toppled it from the first place.

Who are Apple's top 5 investors? ›

Top 10 Owners of Apple Inc
StockholderStakeShares owned
The Vanguard Group, Inc.7.68%1,214,687,196
Berkshire Hathaway, Inc. (Investm...5.66%895,136,175
BlackRock Fund Advisors4.25%672,764,314
SSgA Funds Management, Inc.3.71%586,857,405
6 more rows

Why won t Apple make iPhones in the US? ›

Rather, Apple's executives believe the vast scale of overseas factories as well as the flexibility, diligence and industrial skills of foreign workers have so outpaced their American counterparts that “Made in the U.S.A.” is no longer a viable option for most Apple products.

Why people choose iPhone over Samsung? ›

Most people who buy iPhones do so because of the well-integrated Apple ecosystem and the seamless user experience. iPhones handle core functionalities like calling, video recording, system navigation, and web browsing more reliably.

Why can't iPhones be made in USA? ›

However, it is assembled in China. The main reason is that Apple's key suppliers are now clustered in just two key locations. Clusters of supply-chain businesses help Apple to keep manufacturing costs down and allow them to sell an iPhone for a price 66% higher than the unit cost.

Who is the US number 1 mobile carrier? ›

With an extensive national network, Verizon is the leading wireless provider. It receives top scores for network coverage, speed, and reliability.

Who has the most cell phone customers in us? ›

Largest U.S. wireless providers
  • Verizon: 142.8 million (Q2 2022)
  • T-Mobile US: 110.0 million (Q2 2022)
  • AT&T Mobility: 101.8 million (Q2 2022)

What is the average income of iPhone users? ›

The median iPhone app user earns $85,000 per year, which is 40 percent more than the median Android phone user with an annual income of $61,000. On average, iPhone users engage with their smartphone apps for nine more hours in a given month than Android users.

Do Americans use iPhone or Android? ›

Apple's iOS continues to hold the largest share of the smartphone operating systems market in the United States, claiming more than half of the market as of November 2022.

What is Apple's growth rate for 2023? ›

Apple revenue for the twelve months ending March 31, 2023 was $385.095B, a 0.24% decline year-over-year. Apple annual revenue for 2022 was $394.328B, a 7.79% increase from 2021. Apple annual revenue for 2021 was $365.817B, a 33.26% increase from 2020.

Is iPhone market share increasing? ›

Apple claimed a 24.1 percent share of the market in the fourth quarter of 2022, an increase from the previous quarter.
...
CharacteristicMarket share of shipments
--
12 more rows
Apr 26, 2023

What are the Apple trends for 2023? ›

Virtual Reality and Augmented Reality– There is no surprise Virtual reality and Augmented Reality continue in Apple Trends for the year 2023. Apple being the early adopter of these technologies, the company is working to emerge with Augmented glasses and VR headsets, which are expected to release in 2023.

What is Apple's next big thing 2023? ›

A new iPhone with USB-C charging is one of the many products we could see from Apple this year. Lisa Eadicicco is a senior editor for CNET covering mobile devices.

Where will Apple be in 10 years? ›

According to analysts, it was projected that Apple's share price could reach $220 by the end of 2023, $250 in 2024. Apple long term stock forecast is anticipated to be $315 in 2025, $370 in 2026, $425 in 2027, $465 in 2028, and $480 in 2029. In 2030, analysts anticipate Apple shares will be worth $510.

How big will Apple be in 2030? ›

Spherical Insights predicts that the global smartphone market could generate $947 billion in revenue by 2030, up from $520 billion in 2021. Even if Apple holds on to a 40% revenue share of the global smartphone market by 2030, its iPhone revenue could jump to nearly $380 billion annually.

Can Apple stock reach $1 000? ›

There is no limitation to the highest price that Apple's stock can reach.

Is iPhone market share declining? ›

While US iPhone shipments also fell, they did so more slowly than the smartphone market as a whole – enabling Apple to boost its market share from 49% in Q1 2022, to 53% in the same quarter this year.

Which country buys the most Apple products? ›

iPhone Market Share by Country 2023
CountryiOS Market ShareAndroid Market Share
United States56.74%42.94%
Switzerland55.92%43.21%
Sweden55.33%44.13%
Greenland55.1%44.47%
90 more rows

Which phone is mostly used in China? ›

China Smartphone Shipments Market Data (Q3 2021 – Q4 2022)
China Smartphone Shipments Market Share (%)
BrandsQ1 2021Q3 2021
OPPO*23%20%
Xiaomi15%14%
Apple13%12%
3 more rows

What will Apple release in 2025? ›

Apple plans to release an iPhone SE with a custom-designed 5G modem in 2025, according to analyst Jeff Pu. In a research note with Haitong International Securities on Tuesday, he said the modem will be manufactured by Apple's chipmaking partner TSMC.

What Apple product is coming out in 2024? ›

Apple is developing 11.1-inch and 13-inch OLED iPad Pro models that will come out in the first quarter of 2024, according to display analyst Ross Young, who has a good track record for Apple rumors.

What are consumers looking for in 2023? ›

Five Direct-To-Consumer Trends To Look For In 2023
  • Livestream shopping will continue to grow. Gone are the days of written reviews. ...
  • It's time to prioritize social commerce. ...
  • Brands need supply chain resilience. ...
  • Sustainability is the key ingredient. ...
  • Storefronts are gaining popularity.
Jan 18, 2023

What is Apple's next big invention? ›

iPad Pro - Apple is working on 11.1 and 13-inch iPad Pro models with OLED displays, with these iPads set to come out in 2024. Foldable iPhone - Apple is allegedly working on a foldable iPhone that might be between 7.5 and 8 inches, with a launch date slated for 2023 at the earliest.

What is Apple prediction for next 5 years? ›

Apple stock price stood at $172.57

According to the latest long-term forecast, Apple price will hit $200 by the end of 2023 and then $250 by the middle of 2025. Apple will rise to $300 within the year of 2026, $350 in 2027, $400 in 2028, $450 in 2031 and $500 in 2033.

Is Apple a good stock to buy 2023? ›

After a difficult 2022, tech giant Apple Inc. (ticker: AAPL) is off to a hot start in 2023. Through April 10, AAPL stock is up 24.9% in 2023, outpacing the S&P 500's 7% gain over the same period. Outperformance is certainly a familiar concept for Apple investors over the past 20 years.

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