US Smartphone Market Share (Mar 2024) (2024)

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*Motorola was acquired by Lenovo in 2014.

• Top 5 smartphone brands in the US: The top 5 brands in the US in Q1 2024 by quarterly market share are Apple at 61.26%, Samsung at 22.63%, Motorola at3.50%, Google at 2.40.%, and Xiaomi at 1.14% market share.
• Top smartphone brand in the US: Apple continues to dominate the market share with 61.26% this quarter, which shows how in-demand iPhones are in the US.
• Second smartphone brand in the US: Samsung comes second in the US with a 22.63% market share in 2024. The company’s market share declined by 2.60% compared to the fourth quarter of 2022.
• Third smartphone brand in the US: Motorola, ranking third, has a 3.50% market share in 2024, a decline of 0.39% compared to Q4 2022.
• Fourth smartphone brand in the US: Google ranks fourth this quarter with a 2.40% market share. It outperformed Xiaomi, with a market share of 1.14%.
• Apple and Samsung in the US: Out of all the smartphone brands, Apple and Samsung take the lion’s share of the US smartphone market, totaling 83.89% combined. The rest of the smartphone brands share around 15% of the market share in the US.

• US Smartphone Market Share (Yearly)
• Apple – US Smartphone Market Data
• Samsung – US Smartphone Market Data
• Samsung Vs Apple – US Smartphone Market Data
• Motorola – US Smartphone Market Data
• Google Pixel – US Smartphone Market Data
• LG – US Smartphone Market Data

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The monthly data for the smartphone market share in America currently shows Apple and Samsung leading all the brands at 61.26% and 22.63% market share, respectively. This indicates that more than half of the earnings made from all smartphone sales in America were from iPhones. Motorola is at the third spot with a 3.50% market share, Google at fourth with 2.40%, and Xiaomi in fifth place with 1.14%.

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Apple’s market share for this month is currently at 61.26%, taking the biggest chunk of the smartphone market share in the US. However, it is a 0.74% decline from the peak monthly market share of the brand in 2023 at 62.00% market share. Apple still has a significant lead over its competitor, Samsung, with a 38.63% difference in market share this month.

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Key Stats:

• America is the most significant Apple market, accounting for 37.47 billion US dollars in net sales during the third quarter of the company’s fiscal year 2022.
• America has around 120 million iPhone users in 2022-2023, accounting for 57% of all smartphone users in the country.
• According to Counterpoint Research, Apple managed to become the top smartphone vendor in the world recently, easing out Samsung from its position.

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For the year 2024, Apple’s market share in the US is at 61.26%. This is a 3.16% increase compared to 2023. There are currently 120 million iPhone users in the country.

Key Stats:

• Apple achieved its major breakthrough in the US market in 2011 when it reached more than 50% market share for the first time. They broke sales records and earned the top spot, besting all the Android-based original equipment manufacturers (OEMs) combined. Over the years, Apple has continued to dominate the market share in America with its premium-segment devices.
• Apple had a market share of less than 50% in the previous years before 2011, as the companies RIM (maker of BlackBerry), Motorola, and Nokia dominated smartphone sales.
• Apple’s largest market share to date was in the year 2020, taking 59.54% in America despite the COVID-19 pandemic. Apple continues to be the most valuable technology company in market capitalization this year.

Samsung’s market share for this month is at 22.63%, a 6.84% decline from 2023’s peak monthly market share of 29.47%. They hold the second largest market share in America, 38.63% behind Apple, which has a market share of 61.26% in the same month.

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The second largest quarterly market share of smartphones in the US as of Q1 2024 is held by Samsung at 22.63%. Data shows that the company’s market share declined by 1.96% compared to the fourth quarter of 2023.

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Samsung’s market share for the year 2024 is 22.63%. Over the years, Samsung has boosted its market share in the US by more than five times since releasing its first Samsung Galaxy in 2009. From 5.27% market share in 2010 to 26.89% in 2023. The company has maintained the second-largest share in the US from 2012 to the present and has continued to grow in recent years.

Apple and Samsung currently hold the largest market share in the US, with a combined market share of 83.57% this month. Apple leads with 57.10%, and Samsung is second with 26.47%. The staggering 26.47% difference shows a strong demand for Apple products and the iPhone series by consumers in the US. Maintaining shares at around 55%, Apple has bested all Android OEMs in America.

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Motorola currently has a monthly market share of 4.16%, placing Motorola third in rank in the US market. Motorola was acquired by Lenovo in 2014.

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Motorola’s current quarterly market share is at 3.50%. This is a decline of 0.39% compared to the brand’s market share during the fourth quarter of 2023.

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The above data shows the yearly smartphone market share of Motorola in the US over the years. Motorola currently has a 3.50% market share in 2024, a slight decline of 0.83% from the previous year. The brand has managed to keep a stable 3-5% market share through the years.

This month, Google ranks fourth in the US smartphone market share with 2.40%, trailing behind Motorola. They have increased significantly over the previous months with the help of their newest Pixel.

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Google’s smartphone market share for Q1 2024 is at 2.40%. This is a decline of 0.16% compared to the fourth quarter of 2023. Up until the third quarter of 2022, LG held the fourth rank in terms of market share in the US. The brand’s steady decline in the most recent quarters, however, allowed Google to take the spot.

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Google currently has a yearly market share of 2.40%. The brand gradually entered the market with a market share ranging from 0.25% to 1.85% from 2010 to 2018. With the release of the Pixel 3 series in 2019, it rose to 2.45%, landing Google fifth place in the US market from 2019 to 2022.

LG’s market share is currently at 0.66%, showing a decrease of 1.02% from its highest monthly market share in 2023 at 1.68%. The company stopped making smartphones in 2021 and its market share in the US market has been constantly declining.

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LG’s current quarterly market share at 0.66% is a 0.21% decline from its brand share from the fourth quarter of 2023. The brand’s most recent quarters have been showing a downward trend in the US market following the termination of its phone manufacturing business.

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LG’s dwindling market share is down to 0.66% in 2024. From a mere 0.21% market share in the US in 2010, they peaked at 7.36% in 2017. Their growth was bolstered by a diverse portfolio of product devices. Following years, however, of a dwindling market share, the company decided to discontinue its phone lines in 2021.

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