As of July 2023, Apple’s iPhone 14 was the most popular smartphone model sold in the United States, accounting for 19 percent of total smartphone sales. the iPhone was the most popular smartphone in the United States at that time, occupying the first four spots in the top five.
Apple and Samsung: two leading competitors
Apple and Samsung are the leading smartphone vendors in the United States with a combined market share of almost 80 percent in the fourth quarter of 2022. The two smartphone vendors dominate the U.S. smartphone market not only in terms of sales, but also when it comes to customer satisfaction: Samsung’s Galaxy line and the Apple iPhones are the highest ranked smartphone models on the American customer satisfaction index. In line with their successes in the United States, Apple and Samsung also lead the global smartphone market, albeit to a lesser degree – the two brands have a combined market share of close to 40 percent.
Smartphone penetration the highest in the United States
Smartphone sales value in the United States more than doubled in the last decade, making the U.S. one of the major smartphone markets globally. In 2023, over 125 million smartphones were forecast to be sold, with the number of U.S. smartphone users forecast expected to grow in the coming years
