Following up on a couple of reports looking into how important iPhones are to users by age, CIRP released its newest study this morning. The report reveals which iPhone models are the most popular in the US for Q1 2023 and how well the iPhone 14 lineup is selling.
CIRPpublished its Q1 US survey asking consumers about which new iPhone they picked. Notably, the January to March period is only the second full quarter that has included availability of Apple’s iPhone 14 lineup. As CIRP highlights, “These numbers are so important to understanding Apple’s performance, that we revisit them each quarter.”
Most popular iPhones for Q1 2023
The iPhone 14 Pro and Pro Max were the most purchased models, grabbing 22 and 24% share of the total, respectively. The iPhone 14 was the third most popular with 19% of the total.
The share for iPhone 14 Pro jumped from 15% in Q4 2022 up to 22% for Q1, becoming more popular than the more affordable iPhone 14.
While the iPhone 14 Pro Max remained the most sold of any model, its share declined by 4% from 28% in Q4 2022, to 24% in Q1.
The iPhone 14 Pro and Pro Max made up 46% of total US iPhone purchases in the US survey. Add in the iPhone 14 and 14 Plus, and the latest iPhone models made up an impressive 75% of the total.
CIRP highlights that three-quarter share for the iPhone 14 lineup is an increase over the 71% that the iPhone 13 lineup garnered a year ago. Impressively, that means Apple’s most expensive models are grabbing more share of sales than before.
In closing, CIRP notes that Apple’s premium models selling strongly translate to Apple’s profit margins being higher. And there appears to be a trend that “Most customers upgrade from previous iPhones to premium models, while Apple captures switchers from Android and first-time buyers with older, less costly models.”
The iPhone 14 and 14 Plus originally shipped with iOS 16. The latest version of iOS, iOS 17, which was revealed at Apple's WWDC 2023 event, was released to the public on September 18, 2023, and is compatible with the iPhone 14 and 14 Plus.
was the best-selling smartphone of 2023, with the US and China making up half of its sales. Further, the model contributed 19% of the total iPhone sales for 2023, down from the 2022 bestseller iPhone 13's 28% share.
According to market analysts Canalys, the iPhone 14 Pro Max was the biggest-selling smartphone worldwide during 2023, closely followed by the iPhone 15 Pro Max.
Apple's iPhone 6 and its big brother the iPhone 6+ are the best-selling iPhone models of all time, with the iPhone 6 coming out ahead by approximately one-third. These iPhone models have broken sales records since their introduction in early November 2014.
The iPhone 15 is the best option for most people. Besides being one of the latest models you can buy, it's a big update over the iPhone 14 in features and performance. It uses the A16 Bionic chipset and Dynamic Island feature, which were introduced in the iPhone 14 Pro.
What is the top-selling color for the latest iPhone model? The latest iPhone model's most sought-after color is purple, grabbing a significant 42% preference among iPhone 14 Pro and Pro Max users.
The least popular iPhone release was the boring and almost overlooked iPhone 5c. It had the lowest sales report of any iPhone and most people don't even remember the iPhone 5c. The iPhone 5 and 5s people remember.
If you want the most affordable iPhone, you're going to be looking at the iPhone SE (at least when it comes to brand-new phones, that is). Updated in 2022, the third-generation iPhone SE maintains the overall design of the iPhone 8, which will be familiar to a lot of iPhone buyers.
Brand Reputation: Apple has built a strong brand reputation over the years, known for its innovation, quality, and reliability. This reputation has created a sense of trust and loyalty among consumers, who are often willing to invest in iPhones based on their positive experiences or the brand's perceived value.
Across a variety of tests and benchmarks, the A16 Bionic in the iPhone 15 outperforms the A15 Bionic in the iPhone 14 in every way. The differences can be as great as a 10 to 15% improvement in most areas including compute power, graphics processing and power efficiency, all of which are really great.
The major difference between iPhone 13 and 14 is the slightly faster A15 Bionic chip with a 5-core GPU and improved low-light camera performance in iPhone 14. However, iPhone 13 is more affordable.
What is the top-selling color for the latest iPhone model? The latest iPhone model's most sought-after color is purple, grabbing a significant 42% preference among iPhone 14 Pro and Pro Max users.
Yes, the iPhone 15 is worth it, although we reckon it depends on what phone you're upgrading from. Still rocking an iPhone XR or an 11 with a cracked screen and a blurry camera? You're going to find levelling up to the iPhone 15 a revelation.
Introduction: My name is Nicola Considine CPA, I am a determined, witty, powerful, brainy, open, smiling, proud person who loves writing and wants to share my knowledge and understanding with you.
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