How much do celebs get paid for Super Bowl commercials? (2024)

FAQs

How much do celebs get paid for Super Bowl commercials? ›

“It ranges from $500,000 to $2 million depending on the commercial and the celebrity,” says one local ad exec who's worked on Super Bowl spots. A-list stars don't get paid more simply because their ads are booked for the big game, but they are more likely to sign up in exchange for the exposure.

Commercials during the Super Bowl have become a lucrative source of income for celebrities, with advertisers paying around $4.5 million for a 30-second spot. Celebrities can earn anywhere from $500,000 to $2 million, depending on the commercial and the star.

There's a reason Super Bowl commercials have gotten so pricey since 1967. Super Bowl commercials keep costing more and more — but companies are still willing to pay up. Most 30-second ad spots cost between $6 million and $7 million, Fox Sports told the Associated Press this week. A few sold for more than $7 million.

How much does a TV Commercial Actor or Actress make in the United States? The average TV Commercial Actor or Actress salary in the United States is $74,266 as of May 01, 2023, but the salary range typically falls between $61,200 and $90,676.

Residuals are compensation paid to union actors each time their commercial or television work airs. Residuals are also paid to performers in motion pictures after the piece's initial use. Residuals pay on a sliding scale.

While it may come as a surprise to some, the truth is that Super Bowl halftime show performers don't get paid for their concerts. Instead, the NFL pays for all expenses associated with putting on the halftime show, including travel costs.

Despite giving up its exclusive ad deal, beverage giant Anheuser-Busch is still the biggest advertiser in 2023 with three minutes of national airtime.

Large corporations spend big

The allure of a Super Bowl commercial spot is hard to resist for big corporations. Some of the largest Super Bowl advertisers in 2021 included Pepsico and T-Mobile, while Anheuser-Busch sat top of the list, spending 52 million U.S. dollars on advertising during the big game.

Why do companies pay so much for Super Bowl commercials? ›

Why are Super Bowl commercials so expensive? It's simple, really. There are a ton of eyeballs on the Super Bowl every year, and advertisers are eager to capitalize. Last year's Super Bowl when the Los Angeles Rams beat the Cincinnati Bengals was a notable rebound in ratings compared with a dip in 2021.

These rings are tangible, everlasting symbols of success worn by champions for the rest of their lives. Although there is no set amount for what such a ring is valued at, analysts typically estimate them to be worth between $30,000 and $50,000, depending on the diamonds and characteristics of the piece.

Sources say that Kevin Miles, the new Jake, makes at least $200,000 (and up to $500,000) per year. He's said to have a net worth of around $2 million, which is far more than the average insurance agent is worth. Of course, Kevin is also an actor and does have other gigs on occasion.

How much does Flo from Progressive make? According to reports, Courtney, who plays Flo in Progressive, earns $1 million each year for her role. Only a few other performers who appear in commercials get as much money as this. However, there's more to the story than that.

Courtney aka Flo from Progressive reportedly makes $1 million a year for her role. Few other actors playing in commercials earn money like that.

How much does a TV Commercial Actor or Actress make hourly in the United States? The average hourly wage for a TV Commercial Actor or Actress in the United States is $36 as of May 01, 2023, but the salary range typically falls between $29 and $44.

Initial payment: The initial payment compensates you for your time on set. Residuals: Also known as royalties, residuals are a form of secondary payment that you might relieve each time the commercial airs. These can sometimes generate more money than the initial payment.

TV ad prices for daytime programming range from $500 to $4 per second of airtime; primetime programs can run from $1,000 to $10,000; network commercial rates can be as high as $25,000 per 30 seconds for sports events like the Super Bowl.

Uh, okay? Anyway, before you continue to absolutely spiral, there's a reason for this lack of payment: the Halftime Show basically functions as a 13-minute Super Bowl commercial for an artist's catalogue of work.

“We do not pay,” said NFL spokesperson Brian McCarthy in an email. “We cover all expenses associated with the performance.” Those costs—which include travel, lodging, setup, fees for backup dancers and musicians—should add up to $600,000 or more, which is certainly significant.

How much do Super Bowl halftime dancers get paid? ›

The harsh reality is that NFL policy states Super Bowl halftime performers are not paid for their show.

Rihanna will not be paid for her Super Bowl 2023 performance at halftime as is custom for halftime headliners. Even though A-listers such as other pop stars Beyonce, Bruno Mars, and Justin Timberlake don't get paid, the Super Bowl show provides massive benefits like exposure to a huge audience.

Rihanna. With 121.017 million viewers, Rihanna's 2023 performance during Super Bowl LVII is the most-watched halftime show in history.

According to Study Finds, nearly 2 in 5 are planning to eat buffalo wings on Super Bowl Sunday. Take a look at America's top Super Bowl foods based on popular Google searches.

Recognized as an original member of the Doomsday Defense, Howley received six Pro Bowl and five first-team All-Pro selections, while appearing in two consecutive Super Bowls and winning Super Bowl VI. Howley was also named the MVP of Super Bowl V and is the only player on a losing team to receive the award.

You could make up to $25,000 in McDonald's commercial: Here's how to audition. Are you ready to make your mark on the TV and film industry?

The salary for Actress at Toyota is $60,000 annually.

Samuel L. Jackson's biggest spokesman deal is for Capital One. The Hollywood Reporter says he makes eight figures a year off the credit card ads, meaning at least $10 million. Jackson is the spokesman for Capital One's Quicksilver card.

Who owns the Super Bowl name? ›

As the Super Bowl approaches, many brands have been mentioning “the big game,” describing things as “super” and emphasizing their connection to the general sport of football in their advertising, but they can't mention the Super Bowl without paying the NFL, which owns the trademark on “Super Bowl.”

In an earnings call today, executive chair and CEO Lachlan Murdoch announced the company was taking in nearly $600 million in revenue from the upcoming Feb. 12 matchup between the Kansas City Chiefs and the Philadelphia Eagles. “The money came in late, so we had some nervous moments,” Murdoch explained.

Given the huge exposure of the Super Bowl, it is unsurprising that the event generates millions of dollars in advertising revenue for the NFL.

The production surrounding the Super Bowl halftime show can cost upwards of $10 million and is arguably one of the biggest performances of the year for artists.

In broad terms, the Super Bowl generates around $14 billion yearly in profits, though this number is not restricted to the NFL alone but to the many companies that benefit from the Super Bowl. The TV rights alone for the Super Bowl cost large sums of money.

The Super Bowl gives advertisers the 'instant awareness' they want to sell their product. About 76% of likely Super Bowl viewers in the U.S. say they're excited for the ads. That excitement creates a buzz for advertisers looking to grab attention.

(Those, however, can be of a “lesser value” should the team owners prefer.) And, of course, the owners can offer rings to anyone else they want on the team, from janitors to cheerleaders.

The Average NFL Waterboy Gets Paid More Than You, And If Their Team Wins The Super Bowl – They Get A Ring. I'm not sure which rabbit hole I was going down when I learned this information. But when a team wins the Super Bowl, the members of the staff usually all get a ring, too.

First of all, if we make the addition of all 7 rings, they are all worth an estimated $245,000. That is only $100,000 more than Gisele Bündchen's single engagement ring. However, Tom Brady is the one who has those rings in his possession.

While the exact salary of Kevin Miles, the actor who portrays Jake, has not been disclosed, it is estimated that he makes between $200,000 to $500,000 per year for his work with State Farm. This figure includes not only his appearances in commercials but also his work on social media and public events.

How much does the Allstate guy get paid? ›

Allstate Salary

When an actor like Dennis signs on to be a long-running spokesman for a brand like Allstate, they are not paid per commercial. They are paid annual buy-outs which, for someone like Dennis who has held the job for many years, equates to $3-4 million per year.

The main reason why State Farm decided to nix their original khaki-wearing Jake? Well, he got another job. While he was working as an agent for State Farm and appeared in their commercials, Jake also reportedly worked as a bartender. At the time, the 26-year-old was working two jobs and living life.

Dean Winters is an American actor and producer who has a net worth of $6 million. Winters is best known for playing Ryan O'Reily on "Oz" (1997–2003), Johnny Gavin on "Rescue Me" (2004–2011), Dennis Duffy on "30 Rock" (2006–2012), and Mayhem in the Allstate Insurance commercials (2010–present).

How much did Paul Marcarelli make as the Verizon guy? At his peak, Paul earned $2-3 million per year working for Verizon. Typically when an actor portrays a character for a long time, they end up negotiating a direct deal with the brand outside of the typical SAG-AFTRA union pay scales.

Vanna White's salary from "Wheel of Fortune" is $10 million per year. Pat Sajak's salary is $14 million. Wheel of Fortune tapes four days per month, six shows per day.

Initial payment: The initial payment compensates you for your time on set. Residuals: Also known as royalties, residuals are a form of secondary payment that you might relieve each time the commercial airs. These can sometimes generate more money than the initial payment.

Each 30 second commercial is costing companies $7 million for Super Bowl LVII, up from $6.5 million a year ago.

For local television stations, advertisers can expect to pay between $5 and $100 per 1,000 viewers for a 30-second commercial.

How much does Flo from Progressive get paid? ›

How much does Flo from Progressive make? According to reports, Courtney, who plays Flo in Progressive, earns $1 million each year for her role. Only a few other performers who appear in commercials get as much money as this. However, there's more to the story than that.

The 30-second ad space alone cost Dunkin' approximately $7 million. In the ad, Affleck mans the drive-through booth at the Dunkin' on the Fellsway in Medford, Massachusetts, with a Boston accent and shocks customers.

As for 2023, Statista reported that Super Bowl commercials cost advertisers $7 million for 30-second spots during the Super Bowl LVII broadcast.

A 2- to 3-minute professionally produced corporate video typically costs anywhere from $20,000 to $70,000.

How much does a TV Commercial Actor or Actress make hourly in the United States? The average hourly wage for a TV Commercial Actor or Actress in the United States is $36 as of May 01, 2023, but the salary range typically falls between $29 and $44.