Salaries for Commercial Actors (2024)

FAQs

Salaries for Commercial Actors? ›

How much does a TV Commercial Actor or Actress make in the United States? The average TV Commercial Actor or Actress salary in the United States is $74,266 as of May 01, 2023, but the salary range typically falls between $61,200 and $90,676.

Residuals are compensation paid to union actors each time their commercial or television work airs. Residuals are also paid to performers in motion pictures after the piece's initial use. Residuals pay on a sliding scale.

1. Paul Marcarelli as the “Can You Hear Me Now?” Guy – Net Worth: $10 Million.

How much do extras get paid? A common rate for a single day of background work is between $100 and $200, though extras are paid differently depending on their union status. Generally, nonunion talent will be hired for either a 10- or 12-hour day, with additional pay provided should production run overtime.

How much does Flo from Progressive make? According to reports, Courtney, who plays Flo in Progressive, earns $1 million each year for her role. Only a few other performers who appear in commercials get as much money as this. However, there's more to the story than that.

How Much Does The New Jake From State Farm Make? Sources say that Kevin Miles, the new Jake, makes at least $200,000 (and up to $500,000) per year. He's said to have a net worth of around $2 million, which is far more than the average insurance agent is worth.

How much does Jan from Toyota make? According to authoritative sources, Laurel has a net worth of over $1 million, thanks to her Toyota commercials and other work.

For local television stations, advertisers can expect to pay between $5 and $100 per 1,000 viewers for a 30-second commercial.

"Flo Progressive" Salary

Stephanie Courtney earns $1 million per year playing "Flo" from Progressive in their commercials. Typically when an actor portrays a character for a long time, they end up negotiating a direct deal with the brand outside of the typical SAG-AFTRA union pay scales.

How much do McDonald's commercial actors make? ›

You could make up to $25,000 in McDonald's commercial: Here's how to audition. Are you ready to make your mark on the TV and film industry?

Many brands such as SmartWater, Emirates, Eye love, and Aveeno, endorsed the actress. She charges around $10 million per year from endorsem*nts.

Samuel L. Jackson's biggest spokesman deal is for Capital One. The Hollywood Reporter says he makes eight figures a year off the credit card ads, meaning at least $10 million.

According to ZipRecruiter, the national average salary for commercial actors is $63,003, with a range between $13,000 and $205,500.

Commercial actors can be quite successful depending on the type of commercial they star in and how frequently they appear. For many actors, working in commercials can be a great way to supplement their income and raise their profile as they look for other acting roles.

It is strictly not permitted to talk to the actors, ask for autographs, take photographs, or use recording equipment of any kind. This can result in you being dismissed immediately without pay. It is not permitted to bring a friend or family member with you, this also applies to costume fittings.

Played by actress Stephanie Courtney, Flo from Progressive is 52 years old. Born on February 8, 1970, in Stony Brook, New York, Courtney appeared in Mad Men, Tom Goes to the Mayor, and the sitcom Cavemen prior to becoming Flo in 2008.

The American actor has an estimated net worth of $3 million as of 2023. He has made this sum from his career as an actor, writer, and commercial advertiser. His annual salary is estimated at $500,000 from starring Jamie in the Progressive commercial.

The main reason why State Farm decided to nix their original khaki-wearing Jake? Well, he got another job. While he was working as an agent for State Farm and appeared in their commercials, Jake also reportedly worked as a bartender. At the time, the 26-year-old was working two jobs and living life.

How much does the Allstate guy get paid? ›

Allstate Salary

When an actor like Dennis signs on to be a long-running spokesman for a brand like Allstate, they are not paid per commercial. They are paid annual buy-outs which, for someone like Dennis who has held the job for many years, equates to $3-4 million per year.

Dean Winters is an American actor and producer who has a net worth of $6 million. Winters is best known for playing Ryan O'Reily on "Oz" (1997–2003), Johnny Gavin on "Rescue Me" (2004–2011), Dennis Duffy on "30 Rock" (2006–2012), and Mayhem in the Allstate Insurance commercials (2010–present).

What is the average salary of Toyota Actress? Toyota Actresses earn $60,000 annually, or $29 per hour, which is 67% higher than the national average for all Actresses at $30,000 annually and 10% lower than the national salary average for ​all working Americans.

Laurel is one of Toyota commercials actresses. The actresses receive an annual salary of $60,000, 67% higher than the national average for all actresses.

Toyota's automotive business has multiple distinct business units, each of which seeks to reflect streamlined Japanese efficiency. The first and most profitable of those is Lexus, the automaker's renowned luxury brand.

There's a reason Super Bowl commercials have gotten so pricey since 1967. Super Bowl commercials keep costing more and more — but companies are still willing to pay up. Most 30-second ad spots cost between $6 million and $7 million, Fox Sports told the Associated Press this week.

“It ranges from $500,000 to $2 million depending on the commercial and the celebrity,” says one local ad exec who's worked on Super Bowl spots. A-list stars don't get paid more simply because their ads are booked for the big game, but they are more likely to sign up in exchange for the exposure.

The Jake from State Farm character was rebooted in 2020 for a new campaign with a new actor in the role (Kevin Mimms, aka Kevin Miles), years after the original campaign featuring the famous “Uh … khakis” tagline. The “SNL” send-up featured host Michael B. Jordan playing Jake from State Farm.

Between 1989 and 1998, actor Reginald VelJohnson brought the heart and the laughs to our television screens on a weekly basis, playing Carl Winslow on the beloved sitcom Family Matters. These 25 years later, VelJohnson is back on TV in the form of new “TV Dad” commercials for Progressive Insurance.

How much is a 30-second commercial? ›

From 2017 to 2021, a 30-second advertisem*nt cost an average range of $5.4 to $5.5 million.

TV ad prices for daytime programming range from $500 to $4 per second of airtime; primetime programs can run from $1,000 to $10,000; network commercial rates can be as high as $25,000 per 30 seconds for sports events like the Super Bowl.

Your video production budget will include estimates for these types of supplemental visuals, including: A 2- to 3-minute professionally produced corporate video typically costs anywhere from $20,000 to $70,000.

This is how it breaks down: Video Length: 30 seconds = 60-word script. Video Length: 1 minute = 120-word script.

Commercial Sedan (1-6 seats)

The cost is $25 + $20 per person.

In general, it has been estimated that Freeman makes around $10 million per movie for an on-camera role nowadays.

Denzel Washington is one of the most acclaimed actors living today. The two-time Oscar winner commands $20 million (or more) per movie. He has donated millions to historically Black colleges and the Boys & Girls Clubs.

Celebrities tend to make between 5 and 10 percent of sales for licensing their name to a scent on top of an upfront payment of $3 million plus. With sales in the hundreds of millions for some of these fragrances—you do the math.

Sunday Night Football (NBC) and Thursday Night Football (FOX) were the most expensive shows for broadcast TV advertising during the 2020/21 season in the United States. Data showed that 30-second spots during these programs were priced at 783.7 thousand and 624.6 thousand U.S. dollars, respectively.

How many commercials are allowed per hour on TV? ›

There are no rules regulating the amount of airtime a television station or network — cable or otherwise — devotes to commercials, according to a Federal Communications Commission (FCC) spokesperson. The exception to that rule is in children's programing.