Dunkin' has released outtakes from its very first Super Bowl commercial, which starred Oscar-winning Massachusetts native Ben Affleck and featured a cameo from his wife, Jennifer Lopez.The commercial ran Sunday night during Super Bowl LVII between the Kansas City Chiefs and Philadelphia Eagles and was among the first to air after kickoff. The 30-second ad space alone cost Dunkin' approximately $7 million.In the ad, Affleck mans the drive-through booth at the Dunkin’ on the Fellsway in Medford, Massachusetts, with a Boston accent and shocks customers. Lopez eventually comes through the line of cars and asks him what he’s doing.“You’re embarrassing me in front of my friends,” he said.“Grab me a glazed,” she said.Watch the commercial in the YouTube video player below:Affleck, who also directed the ad, has a long association with the brand and is often spotted carrying Dunkin’ drinks in paparazzi photos."Absolutely loved it," said Andrew Graff, chief executive officer of the Boston advertising agency Allen & Gerritsen. "He is the ultimate spokesperson because he lives and breathes it."The Dunkin' spot with Affleck and Lopez was the fourth-best commercial to run during the Super Bowl, according to USA Today's Ad Meter.To try and keep capitalizing on the momentum, Dunkin' released outtakes from the January shoot for the commercial.Watch the outtakes in the YouTube video player below:Dunkin's first Super Bowl commercial was among the few that was not released before the big game, but it was rumored to be happening ever since Affleck was spotted by customers of that Medford location on Jan. 10.One customer, Lisa Mackay, was able to get a photo of Affleck working the drive-thru after she ordered a small, black iced coffee."He was actually really funny. Super, super nice; really funny and everything I expected him to be, he was," Mackay said.Watch WCVB's report about the Ben Affleck sightings at the Medford Dunkin' in the video player at the top of the page.
MEDFORD, Mass. —
Dunkin' has released outtakes from its very first Super Bowl commercial, which starred Oscar-winning Massachusetts native Ben Affleck and featured a cameo from his wife, Jennifer Lopez.
The commercial ran Sunday night during Super Bowl LVII between the Kansas City Chiefs and Philadelphia Eagles and was among the first to air after kickoff. The 30-second ad space alone cost Dunkin' approximately $7 million.
In the ad, Affleck mans the drive-through booth at the Dunkin’ on the Fellsway in Medford, Massachusetts, with a Boston accent and shocks customers. Lopez eventually comes through the line of cars and asks him what he’s doing.
“You’re embarrassing me in front of my friends,” he said.
“Grab me a glazed,” she said.
Watch the commercial in the YouTube video player below:
This content is imported from YouTube.You may be able to find the same content in another format, or you may be able to find more information, at their web site.
Affleck, who also directed the ad, has a long association with the brand and is often spotted carrying Dunkin’ drinks in paparazzi photos.
"Absolutely loved it," said Andrew Graff, chief executive officer of the Boston advertising agency Allen & Gerritsen. "He is the ultimate spokesperson because he lives and breathes it."
The Dunkin' spot with Affleck and Lopez was the fourth-best commercial to run during the Super Bowl, according to USA Today's Ad Meter.
To try and keep capitalizing on the momentum, Dunkin' released outtakes from the January shoot for the commercial.
Watch the outtakes in the YouTube video player below:
This content is imported from YouTube.You may be able to find the same content in another format, or you may be able to find more information, at their web site.
Dunkin's first Super Bowl commercial was among the few that was not released before the big game, but it was rumored to be happening ever since Affleck was spotted by customers of that Medford location on Jan. 10.
One customer, Lisa Mackay, was able to get a photo of Affleck working the drive-thru after she ordered a small, black iced coffee.
"He was actually really funny. Super, super nice; really funny and everything I expected him to be, he was," Mackay said.
Watch WCVB's report about the Ben Affleck sightings at the Medford Dunkin' in the video player at the top of the page.
