Securing a commercial during the annual Super Bowl is notoriously expensive to do, due to the incredibly large viewership that it pulls in every year. Here is a round-up of the most expensive Super Bowl commercials to date.
‘Jurassic World: Fallen Kingdom’ Trailer
In 2018, a trailer for ‘Jurassic World: The Fallen Kingdom’ aired to get people excited about the fifth installment of the ‘Jurassic’ franchise. It cost $11.9 million.
Up For Whatever
In 2014, Bud Light showcased an ad about an average guy who says he’s “up for whatever happens next” after accepting a Bud Light. This, of course, leads to a lively night of partying and playing table tennis with Arnold Schwarzenegger.
The ad cost approximately $12 million.
Imported From Detroit
This Chrysler ad from 2011 featured Eminem and was intended to relaunch and uplift the city of Detroit. It cost $12.4 million.
The Longest Chase
In 2016, Toyota released a commercial advertising the speed of the Toyota Prius by having a group of bank robbers escape arrest by fleeing in the car. It cost $14.4 million.
Alexa Loses Her Voice
This 2018 Amazon ad depicts the Amazon Alexa AI losing her voice. To compensate, Alexa uses the voices of Gordan Ramsey, Rebel Wilson, Cardi B., and more. It cost $14.9 million.
The Next Big Thing
In 2013, Samsung aired an ad featuring Paul Rudd and Seth Rogen in a pitch meeting discussing what should be “the next big thing” for Samsung. It cost approximately $15.2 million.
Give It Everything
In 2019, Kia revealed an ad showcasing the town where the car is manufactured: West Point, Georgia. It cost $15.6 million.
Not Everything Makes The Cut
Amazon aired an ad in 2019 to point out that not every Amazon product is a winner. They conveyed this message by showcasing a bunch of goofy gadgets.
It cost $15.6 million.
America’s Import
This 2014 ad is narrated by Bob Dylan who speaks about how the Chrysler is American-made. It cost $16 million.
Go Further
In 2017, Ford sought to portray the various benefits of their vehicles, from electric vehicles to ride-sharing, and so on.
It cost $16.2 million.
The Journey Begins
84 Lumber shared a commercial in 2017 that feels much more like a story than it does an advertisem*nt. It depicts an immigrant mother and daughter and their journey to the United States.
It cost $16.2 million.
Loretta
2020 saw a touching story about an elderly man using Google Assistant to collect photos and memories of his late wife, Loretta. It cost $16.8 million.
Before Alexa
Also in 2020, Ellen Degeneres and Portia de Rossi starred in an Amazon commercial exaggerating how people lived before Alexa. It cost $16.8 million.
FAQs
The most expensive Super Bowl commercials include Jurassic World ($11.9 million), Bud Light ($12 million), Chrysler ($16 million), Ford ($16.2 million), and two tech companies for a combined $33.6 million.
What was the most expensive Super Bowl commercial ever? ›
The most expensive Super Bowl commercial ever was a tie between the Amazon Alexa and Google Assistant commercials during the 2020 Super Bowl. They were both 90 seconds long and cost $16.8 million each. However, Budweiser has purchased the most Super Bowl commercials in total.
What was the number one Super Bowl commercial of all time? ›
Coca Cola's 1980 Super Bowl ad – “Hey Kid, Catch” – is an all-time classic.
In what year did the cost of a Super Bowl ad reach over $1000000 per spot? ›
Super Bowl in-game ad spots first cracked the $1 million mark in 1995.
What are the top 3 most expensive Super Bowl commercials of all time? ›
The most expensive Super Bowl commercials include Jurassic World ($11.9 million), Bud Light ($12 million), Chrysler ($16 million), Ford ($16.2 million), and two tech companies for a combined $33.6 million.
What is the greatest commercial of all time? ›
Examples of Some of the Best TV Ads of All-Time
- Apple: “1984”
- Old Spice: The Man Your Man Could Smell Like.
- Sony Bravia: Bouncing Balls.
- Nike: Just Do It.
- co*ke: Share A co*ke.
- Budweiser: Whassup.
- Dos Equis: The Most Interesting Man In The World.
- Motaur: Do you Mind | Progressive Insurance Commercial.
Which brand has aired the most Super Bowl commercials? Anheuser-Busch InBev, a beer and beverage company, has aired the most Super Bowl commercials, primarily featuring their Budweiser and Bud Light products.
Who hosted the greatest Super Bowl commercial? ›
Las Vegas(KLAS)-NCIS star Dani Ruah and CBS Sports' Boomer esiason will host Super Bowl Greatest Commercials 23, the ultimate countdown this Friday right on CBS. The show was filmed at Allegiant Stadium. JC Fernandez met up with the hosts for a preview.
How much do Super Bowl refs make? ›
Money.com reports that in some cases, a couple of NFL referees earning up an average of $114,000 approximately for working with the NFL. For the Super Bowl, every referee will get a bonus and their salary can rage from $54,428 up to a maximum amount of $462,622.
Who bought the most expensive Super Bowl ad? ›
The most expensive Super Bowl commercial ever was a tie between the Amazon Alexa and Google Assistant commercials during the 2020 Super Bowl. They were both 90 seconds long and cost $16.8 million each. However, Budweiser has purchased the most Super Bowl commercials in total.
No. Like past performers, no one is paid for their halftime show performance. Per Forbes, the artists are paid on a “union scale,” which is just a fraction of the six or seven-figure profit they usually rake in for a gig and is a minimum wage guaranteed by a union contract.
What is the shortest Super Bowl commercial? ›
What was the shortest Super Bowl ad? Ivar ran a promotion around its half-second ad, giving half off an entrée to any viewer who could correctly name the two icons that appeared in the super-short commercial.
How much is 30 seconds on the Super Bowl? ›
Multiple sources have reported that the average cost of a 30-second ad for the 2024 Super Bowl will be $7 million. The last Super Bowl game was watched by 113 million people, meaning a company can gain a lot from running an ad during such a popular event. Grew up in ex-Yugoslavia and developed early a love for sports.
How much does a 1 minute Super Bowl commercial cost? ›
CNN report that a 30-second ad in 2024 will cost between $6.5 million and $7 million. Most advertisers opt for a more extensive minute-long advert for Super Bowl Sunday, meaning that the cost of their 60-second production will be $13 million to $14 million.
What was the most expensive Super Bowl performance? ›
How much do Super Bowl halftime shows cost?
- 2001: Aerosmith, NSYNC, $11 million.
- 2007: Prince, $12 million.
- 2013: Beyoncé, $600,000.
- 2017: Lady Gaga, $10 million.
- 2020: Jennifer Lopez and Shakira, $13 million.
- 2021: The Weeknd, $17 million.
- 2022: Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar, $7 million.
The ads ran for a total of 75 seconds and together cost an estimated $17.5 million, according to AdWeek. Critics have noted the campaign's welcoming and progressive messages seem at odds with some of its Christian funders, who have also supported anti-LGBTQ+ and anti-abortion causes.
How much does 1 commercial in the Super Bowl cost? ›
Inflation adjustments are to December 2023 dollars using the consumer-price index. This year's Super Bowl continues its reign as the most expensive ad real estate on television. Brands are shelling out roughly $7 million for 30 seconds of ad time.
How much is each Super Bowl commercial worth? ›
The cost of a Super Bowl ad has jumped in recent years, rising from $4.5 million in 2019 to $7 million today.
