Fox Nears $600 Million in Super Bowl Sunday Ad Revenue (2024)

FAQs

How much ad revenue does the Super Bowl make? ›

Attendees pay thousands of dollars for tickets, while companies pay millions for 30-second commercial spots. A reliable figure doesn't exist for how much money the Super Bowl actually makes each year, though most estimates range from a minimum of $300 million to a maximum of $1.3 billion depending on the source.

E-commerce company Temu was among the biggest spenders on Super Bowl commercials during the airing of Super Bowl LVIII Sunday. With ads coming in at a cost of $7 million for a 30-second spot, Temu airing the same commercial several times gained strong attention both good and bad.

The average cost of a 30-second commercial for the NFL's biggest game of the year is around $7 million, The New York Times reported, noting a decade ago the average for the same amount of time was $4 million. Most ads last year sold for between $6 million and $7 million, The Associated Press reported.

A likely reason companies are willing to pay steep prices for ads is due to the secondary return-on-investment, she said. “You pay for a Super Bowl ad once, but you get free viewership, media coverage, and chatter on social media for free,” Liaukonyte told Quartz over email.

The result: 30-second-long ads that boast the production gloss (and often the same directors) of your favorite Hollywood blockbuster and ensure a multi-million-dollar ad revenue harvest for the National Football League (NFL). In 2023, ad revenue for Super Bowl LVII reached a new high of 600 million U.S. dollars.

Budweiser remains the king of Super Bowl ads

Amazon's Super Bowl success notwithstanding, Budweiser remains the company that has spent the most on Super Bowl commercials, allocating a total of 470.5 million dollars on Super Bowl ads between the first Big Game in 1967 and Super Bowl LIV in 2020.

In the middle of all these problems, Jesus needs a $100 million marketing campaign? Estimates suggest that 30 seconds of commercial time during Super Bowl LVIII cost $7 million. The two “He Gets Us” ads added up to 75 seconds.

Amazon spent $26 million on their Alexa voice assistant commercial in 2022, making it the most expensive advertisem*nt in Super Bowl history. Super Bowl commercials are known for being memorable. However, commercials weren't always the way they are today. Advertising used to focus heavily on selling the product.

Why is Temu so cheap? According to Temu, the items on the site are so cheap because the supply chain runs directly from consumers to sellers. Without a middleman, Temu can slash prices. However, the exclusive use of third-party sellers raises questions about Temu's ethics.

And the fancier the owners want them to be, the higher the price. In 2015, the New England Patriots gave players a ring with 205 diamonds, which cost $5.475 million, an estimated $36,500 each (according to ESPN). Only part of that cost is picked up by the NFL—roughly somewhere between $5,000 and $7,000 per ring.

What was the cheapest ticket for Super Bowl 2024? ›

The service put the lowest-priced tickets at $8,333 on Sunday. How much is a suite for the 2024 Super Bowl? CBSSports.com reports that a 20-person suite at this year's game would have run you a cool $1.8 million, including the cost of tickets as well as food and alcoholic beverages.

NFL vice president of communications Brian McCarthy told Newsweek in 2022 that the league doesn't pay halftime performers an "appearance fee, but the artists are indeed paid union scale." But Newsweek reported that under the union agreement that would've been about $1,000 a day for the Jennifer Lopez and Shakira Super ...

#1- Wings. According to the National Chicken Council, 1.45 billion chicken wings are expected to be consumed for Super Bowl Sunday. They're an easy, shareable food item that comes in many different options, such as garlic parmesan, lemon pepper, cajun, and many many more.

That's because the NFL owns the trademark on 'Super Bowl', meaning businesses must pay the league to use it in their advertising campaigns or products.

As brands are well aware, the Super Bowl is by far the most-watched sporting event in America and as such an opportunity like no other to reach, engage and influence a mass audience. Indeed, Kantar finds that the vast majority of consumers, a whopping 71%, actually look forward to the ads shown during the Super Bowl.

CNN report that a 30-second ad in 2024 will cost between $6.5 million and $7 million. Most advertisers opt for a more extensive minute-long advert for Super Bowl Sunday, meaning that the cost of their 60-second production will be $13 million to $14 million.

The game itself lasted 3 hours, 30 minutes (including halftime) which means advertising accounted for 24 percent of the broadcast. By comparison the length of a typical NFL regular season telecast is about 185 minutes with commercials accounting for about 43 minutes (23 percent) of the program.