Seltzers | Cardinal Distributing (2024)

FAQs

What is truly hard seltzer slogan? ›

Because after all, it's not what Truly you drink... it's who you drink it with.

Beverage companies are off to a rocky start in 2023, as Wall Street turns weary of falling hard seltzer sales. In a note to clients, analysts at Evercore ISI found traditional hard seltzer sales dropped 10.4% over the last four weeks, with sales of Boston Beer Company's (SAM) Truly down 19.5% alone.

High Noon was the best selling spirits centric hard seltzer brand in the United States in 2021. In that year, the brand had sales totaling 70.8 million U.S. dollars. Monaco, the next best selling brands, had sales of about 9.3 million dollars in the same year.

Along with the shifting interest of consumers, some companies have simply decided to minimize their involvement in hard seltzer or leave the category altogether, prompting category declines in the millions of cases.

White Claw, with the tagline “Made Pure,” is named after the term for a breaking wave and is marketed more like a premium sparkling water than a beer.

A greater percentage of hard cider, beer seltzers, and spirits seltzers were consumed by those between the age of 21 and 34 than the other age groups.

Over the past three years, hard seltzer has been as close to a sure thing as anything else in American life. Sales of the beverages first took off during the White Claw Summer of 2019, but greatly benefited from the early pandemic, when bored people looked for novelty on the shelves at grocery stores.

Regarding demographics, US millennials are by far the biggest consumers of the product. Hard seltzer's popularity amongst millennials is evidence of the beverage's ability to carve out its own identity.

Dubbed the Cantina Margarita and launched in Texas in February 2023, Canteen's new hard seltzer is available in three flavors — original, strawberry, and mango. Each 12-oz can contains only 110 calories, 1 gram of sugar, and 1 gram net carbs and is brewed at 6% alc/vol, higher than big brand hard seltzers.

Pro #3: Inexpensive ingredients and fast production

The ingredients of a basic hard seltzer are far less expensive than those of a craft beer.

Is hard seltzer a healthier option? ›

Benefits of Choosing Hard Seltzer

It tends to have fewer calories and less sugar than mixed drinks, beer, or hard cider. Most hard seltzers have about 100 calories and 2 grams of carbohydrates in a 12-ounce can. In contrast, a beer of about the same size has about 150 calories and 15 to 30 grams of carbohydrates.

To illustrate the point, IWSR expects the hard seltzer category to grow by over +70% in the US market during 2021. At first glance, this might appear to represent a rapid deceleration versus 2020's growth rate of +130% – but percentage rises can disguise the scale of absolute volume increases.

NEWARK, Del, April 19, 2023 (GLOBE NEWSWIRE) -- The hard seltzer market is growing at an unprecedented pace and is expected to reach a valuation of US$ 76.87 billion by 2033, with a projected CAGR of 16.46% between 2023 and 2033.

“Consumers are looking to have a healthier lifestyle without compromising on socialising. Alcoholic sparkling water offers a refreshing drink with low calories, low or no sugar, a fruity taste and the same alcohol content of a typical beer without the bitterness or bloatiness.”

Data says Ohioans love White Claw more than any US state

In fact, the Buckeye state loves White Claw hard seltzers more than any other U.S. state.

Another reason why you could be addicted quicker to White Claw is the taste. Many people prefer White Claw compared to beer or other hard liquors because it tastes better, White Claw comes in several fruity flavors that are much easier to drink.

And according to Nielsen data, White Claw accounts for more than half of seltzer sales. Women love it. Even frat boys and the bro-iest of men love it.

We're inspired by the power, purity, and potential of ocean waves. It's no accident our logo is three dynamic crests converging, a legendary “White Claw” wave. It's a powerful reminder and pretty gnarly challenge to ourselves to live up to nature's high standards in everything we do.

The Claw craze comes as young Americans seek healthier, lower-alcohol lifestyles. A 12-oz can of White Claw contains 100 calories and 2 grams of carbs – by comparison a Heineken has 142 calories and 11g of carbs. It is 5% alcohol, lower than the average of 12% for wine and average of 37% for liquor.

What is White Clawing? This trend refers to dating someone exclusively for their dazzling good looks — even if you find them to be dull AF. It's named after the popular spiked seltzer brand, which many might agree seems enticing on the surface, but actually tastes pretty bland and flavorless once you start sipping it.

Is it OK to drink hard seltzer everyday? ›

The short answer is no. Hard seltzer, like other alcohol, is not a good source of nutrients and has empty calories. Alcohol — even in small amounts — can increase your risk of certain cancers and other health problems.

Ranch water, paloma, and the evergreen margarita will be some of the top growing flavors, added Lammert. While overall premiumization trends are moving drinkers to spirits-based canned co*cktails, those RTD brands are also doing a better job at appealing to a broader base of consumers, according to Williams.

Generally, White Claw® Hard Seltzer is best enjoyed up to a year after it's been produced. The batch code, found on the bottom of cans, can help you identify the production date.

Hard seltzers can be a healthier option than high-calorie, hard-liquor concoctions. Calorie counts are determined by alcohol content, and many hard seltzers have less alcohol and lower calories.

There are other factors that contribute to the high price as well, including the price of ingredients being used — it costs more to brew and then distill in order to make vodka than it does to just brew to produce an alcoholic malt. Where the beverages are sold also contributes a bit to the price.

The first real hard seltzer brand was made in 1993 by Coors when they introduced Zima, which is no longer in production today.

It contains less calories and carbs than beer or spirits, and has a higher water content. Most also only use 'natural flavourings,' contributing to their health-forward appeal. Of course, it's still not as good for you as not drinking altogether.

Hard seltzers are alcoholic sparkling water drinks, with a hint of flavour and relatively few calories, and are positioned as a healthier, more natural alternative to other ready-to-drink options.

Largest Sparkling Water Brands Research Summary

The largest sparkling water brand in the world is San Pellegrino, with $981.13 million in sales and a market share of 4.9%. As of 2021, the global sparkling water industry has a market size of $33.43 billion.

The more modern renditions of Hard seltzers started with Nick Shields developing the 'Spiked Seltzer' branding style, in Westport, Connecticut, brewing the first commercial batches in November 2013. The Hard Seltzers that we are familiar with now did not rise to popularity until almost 3 decades later in 2018.

Is Coca Cola making a hard seltzer? ›

Coca-Cola's approach in alcohol focuses on three segments of flavored alcohol beverages, or FABs. All are ready-to-drink: Hard seltzers (Topo Chico Hard Seltzer, Topo Chico Ranch Water Hard Seltzer, Topo Chico Margarita Hard Seltzer)

Fans also remember that the soda was unceremoniously discontinued in the early 1990s, when its original owners decided to pursue another calling.

Global Hard Seltzer Market Insights

Global Hard Seltzer Market size was valued at USD 8.95 billion in 2021 and is poised to grow from USD 11 billion in 2022 to USD 70.36 billion by 2030, growing at a CAGR of 22.9% in the forecast period (2023-2030).

A key takeaway from this is that the hard seltzer industry is unlikely to fizzle out in the upcoming years. Although appearing as a summertime drink, the hard seltzer market tends to remain dynamic and resilient all year round in 2022.

Livewire Hard Dew

The newest flavor, as of 2023, is Hard Mountain Dew's Livewire, an orange citrus flavor. Served in 24oz single serving cans, this tiger of a beverage is going to hit you with a burst of flavor from the get go.

A 12-ounce can of White Claws contains 5% ABV, while a 1.5-ounce shot of vodka contains 40% ABV. Therefore, it takes 8 White Claws to equal the alcohol content of one shot of vodka.

Mark Phillips, Head of Beer and Hard Seltzer Diageo North America.

“Hard seltzers have disrupted the U.S. on-premise (bars and restaurants) space so dramatically that weekly sales now surpass those of the entire pale ale beer category,” Nielsen says in a statement. And brewers have more reasons than that to worry.

In 2015, the hard seltzer market was a $3 million business. In 2018 it had jumped to over $550 million. By the end of 2019, White Claw alone estimated sales of over $1.5 billion, and the category was even outselling craft beers.

In the United States, Hard Seltzers have replaced beer and wine as the preferred beverage choice for many consumers. Furthermore, the wide range of flavors available in Hard Seltzers has made it a popular choice for those looking to experiment with various tastes.

What is the fastest growing beverage market? ›

Bottled water is the fastest-growing segment of the beverage industry. It is expected to grow at an annual compound rate of 7.4% between 2021-2026, much faster than the 1.7% CAGR the beverage industry is expected to experience over the same period.

Compounded with record-breaking demand is the lack of materials sparkling water brands rely on. Like 2021, the importation of glass bottles continues to lag. Ports are struggling with backlogs of shipments, and raw materials required to make glass, like silicon, have been in short supply for more than a year.

Beverage companies are off to a rocky start in 2023, as Wall Street turns weary of falling hard seltzer sales. In a note to clients, analysts at Evercore ISI found traditional hard seltzer sales dropped 10.4% over the last four weeks, with sales of Boston Beer Company's (SAM) Truly down 19.5% alone.

Carbonated water is a healthier alternative to soda, juice or sports drinks like Gatorade. Hard seltzers tend to have fewer calories than beer.

Some people may dislike the taste of carbonated water because it can be perceived as having a "bitter" or "tangy" taste. Sparkling water is an acquired taste like a lot of beverages.

Tiny Bubbles

Our sparkle sets us apart.

Both beer and hard seltzer are brewed and fermented from a sugar source that when paired with yeast creates alcohol. This process means hard seltzer somewhat surprisingly falls into the beer category as a “flavored malt beverage”, rather than into a pre-mix category.

Truly Margarita Style Hard Seltzer TV Spot, 'For the Flavor' Song by bbno$ - iSpot.tv.

By launching its new advertising campaign, Bud Light Seltzer hopes to stand out in a crowded market and set itself apart from Bud Light beer products. The slogan “100% Hard Seltzer, 0% Beer” tries to draw attention to the fruity flavor characteristic and distinctive carbonation of seltzer.

It gets its name from the German Selterser wasser, which means water from natural mineral springs near the village of Selters. Seltzer became more of a generic term for fizzy water as its popularity spread around Europe and North America.

Why is it called orange dry? ›

7, 1934, he put pen to paper and wrote out his recipe for a new Orange Dry sparkling fruit drink. The term dry meant non-alcoholic, much like a “dry” town is one that does not serve alcohol.

Vizzy Hard Seltzer TV Spot, 'Step Up' Song by Kungs - iSpot.tv.

Truly Hard Seltzer is a clean, crisp and refreshing hard seltzer with a hint of real fruit juice from concentrate, natural fruit flavors, and just 100 calories, 1g sugar and 5% ALC/VOL. Truly Hard Seltzer is crafted with simple, naturally gluten-free ingredients and contains alcohol made from cane sugar.

White Claw is debuting vodka in four flavors — traditional, Mango, Black Cherry and Pineapple. It's simultaneously rolling out a ready-to-drink 100-calorie canned co*cktail in White Claw Vodka + Soda in Pineapple, Peach, Wild Cherry and Watermelon.

In conclusion, when comparing alcohol content, one standard can of White Claw Hard Seltzer is roughly equivalent to one standard shot of vodka.

Two choirs, one clad in maroon choir uniforms and the other in yellow choir uniforms (with some others wearing black, blue and white), charge each other while singing new lyrics to the classic melody tune of "O Fortuna" from Carl Orff's Carmina Burana.

Dos Equis TV Spot, 'A Dos of XX: Pregame' Song by Samm Henshaw.

I Got You (I Feel Good) [From "Kfc" Advert]