'Oh Hi!' Pepsi Launches 'Bubly' Sparkling Water (2024)

PepsiCo’s new sparkling water line is trying to cut into the current soaring popularity of La Croix. The company behind drinks like Pepsi, Mountain Dew and Gatorade has launched a new line of flavored sparkling waters called Bubly.

Bubly, which comes in eight flavors — lime, grapefruit, strawberry, lemon, orange, apple, mango and cherry — contains zero artificial sweeteners, flavors or calories, the company said. Its colorful cans have pull tabs reading cutesy phrases like “oh hi.”

“We created Bubly to provide consumers with a great-tasting, flavorful, unsweetened sparkling water in a fun, playful, and relevant manner,” Todd Kaplan, a vice president at PepsiCo said in a statement.

The new Bubly sparkling water line comes as PepsiCo tries to capitalize on consumer tendencies to avoid sugary beverages in favor of healthier options. Sales of Pepsi’s carbonated soda brands have declined while business has boomed for bottled and sparkling water. La Croix has surged in popularity in recent years, earning the obsession of millennials in particular. National Beverage, the company behind the pastel colored cans of flavored seltzer, said last year that sales grew to $827 million from $646 million in 2015.

Lately, PepsiCo has moved toward offering drinks beyond its carbonated soda items, with products like Naked Juice and Pure Leaf.

Write to Mahita Gajanan at mahita.gajanan@time.com.

'Oh Hi!' Pepsi Launches 'Bubly' Sparkling Water (2024)

FAQs

'Oh Hi!' Pepsi Launches 'Bubly' Sparkling Water? ›

If you didn't already know it, Bubly is owned by soda giant PepsiCo.

Is bubly sparkling water owned by Pepsi? ›

If you didn't already know it, Bubly is owned by soda giant PepsiCo.

When did Pepsi buy bubly? ›

PepsiCo introduced bubly in 2018. The beverages contain no calories, sweeteners or artificial flavors. The brand generated $116 million in first-year sales, according to Information Resources, Inc. “SodaStream and bubly speak to a lot of the same consumers,” Mr.

Is bubly sparkling water lgbtq? ›

Since its inception, bubly has supported the LGBTQ+ community 365 days a year by promoting inclusivity through playful positivity, including an #UnstoppablePride Parade, celebrating the return to nightlife with Out at Night, championing the drag community with #DragForAllFlavors and on "RuPaul's Drag Race," and raising ...

Who invented bubly sparkling water? ›

Launched in 2018, bubly is the newest PepsiCo product to take the country by storm. Learn how multifaceted teams worked together to bring this dynamic brand to life.

Is Michael Buble part of bubly water? ›

Bublé first began partnering with Bubly back in 2019, with a campaign in which the singer attempted to make his permanent mark on the brand by sneaking an 'e' on to Bubly cans and chronically mispronouncing the name of the brand so that it sounded like his own last name.

What is co*ke's version of bubly? ›

Coca-Cola will launch a sparkling water brand called AHA in early 2020. American consumption of soda is falling as consumers turn to healthier alternatives, like sparkling water or seltzer. PepsiCo expects that its flavored sparkling water brand Bubly will become one of its next billion-dollar brands.

Who owns the bubly brand? ›

PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+).

Who owns bubly soda water? ›

PepsiCo is in the process of expanding its water offerings. Along with water company Aquafina, it owns LIFEWTR (pH balanced water with added electrolytes) and Bubly (a sparkling water brand).

What is the oldest carbonated soda? ›

Schweppes (1783)

The oldest soda brand still on the market today is none other than Schweppes. Schweppes was founded initially in 1783 when Jacob Schweppes created carbonated mineral water (via Coca-Cola). The product's notoriety grew, and Schweppes began selling in Geneva and England.

Is it OK to drink Bubly sparkling water? ›

“Generally speaking, drinking sparkling water has no negative health risks,” Florek said. In fact, drinking carbonated water is just as hydrating as drinking regular water. It has also been shown to increase feelings of fullness and may aid in constipation and improve digestion.

Is drinking Bubly as good as drinking water? ›

Current evidence suggests that sparkling water hydrates your body just as well as regular water. Admittedly, though, there's limited research on the topic. There's certainly nothing to suggest that the added carbon dioxide prevents your body from absorbing sparkling water any differently than regular water.

Is Bubly good with alcohol? ›

There are a lot Bubly flavors ( lemon, lime, cherry, etc) that can all be used at the perfect mixer for tequila and vodka-based co*cktails. But this one uses the Pineapple Bubly and vodka with fresh cucumber to make a fruity yet not too sugary spritzer that's perfect for spring and summer days.

What is the oldest sparkling water brand? ›

In the late eighteenth century, swiss amateur scientist, Johann Jacob Schweppe, developed and honed the first commercially practical process to mass manufacture carbonated mineral water in Geneva, based on Joseph Priestly's research, founding the Schweppes Company in 1783.

What is bubly sweetened with? ›

In addition to boasting a calorie-free nutrition label, the beverages in the line also skip any sweeteners. They are instead flavored with "natural flavors," like those found in La Croix. That's right—there are zero added sugars and no artificial flavors. The only ingredients are carbonated water and natural flavor.

Is it pronounced bubly or buble? ›

With his help, not only do we get to set the record straight that it's bubly, not bublé, we also get to showcase bubly's four flavours – all featuring their own colourful smiles and witty greetings on the cans' tabs, which bubly fans have come to know and love.”

Does Pepsi own SodaStream? ›

While the brand stagnated for many decades after its introduction, it was revived in the 2000s, and in 2018, PepsiCo purchased Israel-based SodaStream International Ltd. for more than $3.2 billion.

What waters are owned by Pepsi? ›

Aquafina and LIFEWTR

While PepsiCo is primarily known for its sugary soft drinks, the corporation also produces bottled water brands Aquafina and LIFEWTR. First introduced in Wichita, Kansas in 1994, Aquafina has held the title of America's best-selling bottled water brand for years.

Top Articles
Latest Posts
Article information

Author: Edmund Hettinger DC

Last Updated:

Views: 6274

Rating: 4.8 / 5 (58 voted)

Reviews: 81% of readers found this page helpful

Author information

Name: Edmund Hettinger DC

Birthday: 1994-08-17

Address: 2033 Gerhold Pine, Port Jocelyn, VA 12101-5654

Phone: +8524399971620

Job: Central Manufacturing Supervisor

Hobby: Jogging, Metalworking, Tai chi, Shopping, Puzzles, Rock climbing, Crocheting

Introduction: My name is Edmund Hettinger DC, I am a adventurous, colorful, gifted, determined, precious, open, colorful person who loves writing and wants to share my knowledge and understanding with you.