When life throws one of its inevitable curveballs your way, it can help to look for a silver lining. This is the premise behind the new campaign from sparkling water brand Bubly, which encourages us all to ‘see the Bubly side.’ The year-long campaign, launching today, reprises beloved crooner Michael Bublé’s role as brand spokesperson.
In two new TV spots, the PepsiCo-owned sparkling water brand, which launched in 2018, seeks to connect with viewers through emotion, humor and a little star power. Its core message: we all go through ‘bummer moments’ – those unavoidable, unpredictable mini-crises that catch us completely off guard. When they happen, it’s best to take them in our stride and find a way to turn them into something positive.
In one spot, a partygoer drops and breaks an expensive-looking dish, only to find out that it was a gift that the hostess received on her wedding day – from the only other two guests in attendance. Awkward silence ensues. The guilty party cracks open a can of Bubly. Right on cue, a sharply-dressed Bublé slides out from the fridge, along with two impossibly long shelves of Bubly products. “See the Bubly side,” he says. “Remember that behind every broken plate is one less chore you totally hate.”
“Bublé’s right,” the hostess says. She, and everyone else in attendance aside from the original dish-breaker – including her cat and Bublé himself – proceed to indulge in a Bacchanalian frenzy of dish destruction.
“Bubly sparkling water is all about playful positivity,” says Zach Harris, vice-president, water portfolio at PepsiCo beverages North America. “When you look at our brand, you see the bright colors, the smiles on the cans, we’re all about putting smiles out there and having our consumers crack a smile. [The new campaign is] really showing fans and consumers that everyday bummer moments ... they all have a silver lining, [and] we call it seeing the Bubly side. There’s a different point of view you can have, a different way you can look at things, and Bubly chooses to see the Bubly side, which is to see the positive in everything.”
Bublé first began partnering with Bubly back in 2019, with a campaign in which the singer attempted to make his permanent mark on the brand by sneaking an ‘e’ on to Bubly cans and chronically mispronouncing the name of the brand so that it sounded like his own last name.
The new installment also includes a social media component. On April 18, Bubly will be “giving select fans a dose of online optimism,” says Harris, with a chance to win a range of prizes via Twitter. Those prizes will include Marriott Bonvoy hotel gift cards, JetBlue flight vouchers and self-care goodies.
“The Bubly/Bublé Twitter takeover marks the first in a series of activations Bubly will bring to life this year as part of the brand’s official ‘see the Bubly side’ campaign, helping people everywhere find the good in less-than-ideal situations,” the brand said in a statement.
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FAQs
Michael Bublé has been caught on camera defacing a truck and cans of PepsiCo's new no-sugar, no artificial sweetener naturally flavoured sparkling water bubly. Launching on Bublé's social channels, the campaign from Eleven introduces the new sparkling beverage to Australia.
What do all the bubly cans say? ›
Each bubly flavor features bright, bold packaging, unique smiles for every flavor, and comes with its own witty greeting on the tab (like “Hey u,” “hiii,” and “yo”) and personal messages on the can (such as “I feel like I can be open around u,” “hold cans with me,” and “love at first phssst”), for maximum enjoyment and ...
Who is behind Bubly sparkling water? ›
What Flavour is the merry bubly? ›
What flavour is Bubly Merry Berry Bublé? This new Bubly flavour is a blend of raspberries, blackberries and strawberries.
Is bubly actually healthy? ›
“Carbonated water is similar to having a glass of water with your meal, which, as dietitians, we promote, since it's important for overall health.” It's definitely the healthier option when comparing it to other drinks, like pop, wine and juice, which can be high in sugars, sodium, calories and even saturated fats.
How much money does bubly make a year? ›
The Wall Street Journal previously reported that Bubly achieved a $300 million annual revenue rate in 2019. For years, PepsiCo executives have been aiming for Bubly to be another billion-dollar brand in its portfolio. Kaplan said the company is hoping its investment with Bubly Burst could help the brand hit that goal.
Is it OK to drink bubly everyday? ›
For most people, drinking seltzer water daily is perfectly OK and can be a fun way to hydrate. If you have a GI condition, sensitive teeth or low appetite, you may want to be mindful of how much you're drinking or cut back if necessary.
Does bubly have caffeine? ›
how does the amount of caffeine in bubly bounce compare to other caffeinated beverages like coffee? bubly bounce contains 35mg of a caffeine in a 12 oz serving while coffee has approximately 95 mg in an 8oz cup. for additional nutritional or ingredient information on bubly bounce please visit pepsicoproductfacts.com.
What is the co*ke version of bubly? ›
announced Thursday that in March 2020 it will launch a new flavored seltzer brand it is calling “Aha.” Taking aim at weakening brand LaCroix and Pepsi's successful Bubly line, Aha will come in eight flavors, two of which — Citrus Green Tea and Black Cherry + Coffee — will contain 30 mg of caffeine, riding another trend ...
Does bubly have fake sugar? ›
In addition to boasting a calorie-free nutrition label, the beverages in the line also skip any sweeteners. They are instead flavored with "natural flavors," like those found in La Croix. That's right—there are zero added sugars and no artificial flavors. The only ingredients are carbonated water and natural flavor.
LaCroix or La Croix (/ləˈkrɔɪ/ lə-KROY) is an American brand of sparkling water that originated in La Crosse, Wisconsin, by G. Heileman Brewing Company and is now distributed by National Beverage Corporation.
Does Coca Cola own a sparkling water? ›
We have a wide range of sparkling water beverage options. We know not everyone drinks soda. That's why we offer many options for every taste and need. Try AHA Sparkling or Topo Chico Sparkling Mineral water for a refreshing beverage choice.
Is there alcohol in bubly? ›
A: No alcohol.
Is Merry berry bubly just Blackberry? ›
merry berry bublé, the bubly brand's first-ever holiday flavor, features the perfect melody of raspberries, blackberries and strawberries, creating a refreshing blend of festive fruit flavors.
What is bubly sweetened with? ›
Are your flavours sweetened? Some of our flavours are sweetened and some aren't: Fruit Drops and bublymc drops are all-natural, unsweetened flavour essences. Classic flavours are sweetened with sugar, sucralose, acesulfame potassium and/or stevia leaf extract.
Who is La Croix owned by? ›
National Beverage Corp. is an American beverage developer, manufacturer, and distributor based in Fort Lauderdale, Florida, focused on flavored soft drinks, with its most noted brands being La Croix, Shasta, and Faygo. National Beverage Corp.
What does Bubly sparkling water do to your body? ›
The bottom line
It's not that harmful to dental health, and it seems to have no effect on bone health. Interestingly, a carbonated drink may even enhance digestion by improving swallowing ability and reducing constipation. It's also a calorie-free beverage that causes a pleasurable bubbly sensation.
How did Michael Bublé get big? ›
He got his big break in show business after former Canadian Prime Minister Brian Mulroney discovered his music. At 10 years of struggling, the discovery came at a time when distraught Michael was considering giving up a career in music and getting a job in media.
