Love it or hate it, Apple has an almost unparalleled amount of clout over consumers, especially in the US. While we generally have a pretty good idea of which of the Cupertino company’s products are the most popular, there are still some patterns that are difficult to discern.
Especially, when we try to factor in the age profile. For example, which Apple products are favored by different age groups? Is there a clear trend? These are precisely the questions that the latest survey from CIRP (Consumer Intelligence Research Partners) aims to answer. The results of the latter were subsequently covered by 9to5Mac in a dedicated article.
According to the survey, unsurprisingly, the iPhone (as most Apple products)was disproportionately favored by younger consumers. In terms of numbers, 22% of all iPhone users are between 18-24 years old, while the 25-34 and 35-44 age groups make up 27% and 23% of the iPhone user base. While the iPad and the iPhone see a rather similar age split, the Mac is even more tilted towards younger users.
It should be noted that the 25-34 age group has the biggest user share across all three devices. It accounts for 27% of iPhone users, 28% of iPad users, and 31% of Mac users. Hence, Gen Z might not be the true key to Apple’s power after all, despite what other news outlets have claimed in the past. At least for now, that is.
This largely confirms what past reports have hinted at. Namely, that young Americans are a major reason why Apple is so popular… and powerful. According to the results, almost 70% of all Apple users are under 45 years old. Consequently, there are very few iPhone, iPad and Mac users above the 45 year mark.
It will be interesting to see how this distribution will evolve with time, in light of Apple’s uncanny ability to inspire a cult-like following.
FAQs
According to the results, almost 70% of all Apple users are under 45 years old. Consequently, there are very few iPhone, iPad and Mac users above the 45 year mark. It will be interesting to see how this distribution will evolve with time, in light of Apple's uncanny ability to inspire a cult-like following.
What are the statistics on Apple users by age? ›
iOS users skew younger than their Android counterparts across the smartphone and tablet segments. 43 percent of iPhone users are between the ages of 18-34 as compared to 39 percent of Android phone users. In addition, 57 percent of iPad users are under age 45 as compared to 53 percent of Android tablet users.
What is the average age of Apple customers? ›
As 9to5Mac summarizes, roughly half of all iPhone, iPad and Mac owners are between the ages of 18 and 34, and those numbers are pretty consistent across devices, with Mac ownership veering slightly younger. And less than 28% of iPhone, iPad, and Mac owners were 45 or older.
What demographic buys the most Apple products? ›
As of April 2021, 25% of all smartphone users worldwide are using iPhones. 48.2% of smartphone users in the US are using iPhones. Among young people aged 25 to 34 in the US, 63.3% use iPhones. In 2021, the iPhone accounted for 46.9% of Apple's revenue, becoming its top-selling product.
Which generation uses Apple the most? ›
79% OF GEN Z US CONSUMERS PREFER IPHONES TO RIVALS, FINDS BLOOMBERG INTELLIGENCE | Press | Bloomberg LP.
What age group uses Apple products the most? ›
According to statistics taken in the US, the iPhone is most popular among 16 and 24-year-olds, with the majority of people in that age group preferring iPhone to Android. Moreover, MacBooks are popular among people aged 24–35 who primarily use the devices at work or for school.
What percentage of people use Apple? ›
iOS holds a 29.02% worldwide share of the mobile operating system market. That's up from 27.85% in 2022. Android accounts for the vast majority of the remainder of the mobile OS market, holding a 70.26% share.
Who is Apple's main demographic? ›
Apple Statistics by Demographics
51% of iPhone users are females. Considering other types of devices, 34% of the devices are owned by males while 66% of the devices are owned by females. As of 2022,60% of the users aged between 18 to 29 years have iOS-based mobile devices in the United States of America.
Who is Apple's primary target audience? ›
Affluent individuals and households who view technological devices as more than mere gadgets are a significant target for Apple. They seek targeted consumers willing to pay higher prices for superior design, seamless user experience, and the prestige that comes with owning an Apple product.
Who is Apple's biggest competitor? ›
Top Apple Alternatives
- Google.
- Microsoft.
- IBM.
- Salesforce.
- DYWIDAG.
- IBM (Red Hat)
- Oracle.
- SAP.
iOS and Android Comparison Chart
| iOS | Android |
|---|
| Number of apps | 1.6 million | 3.55 million |
| Global revenue of apps | $85.1 billion | $47.9 billion |
| Age group | Preferred by younger users (18-34 years old) | Preferred by older users |
| Economic profile | Higher income on average | Lower income on average |
13 more rowsApr 19, 2024
According to the result of a recent survey conducted by the Mobile Ecosystem Forum, 51 percent of Apple smartphone users in 2019 were female. Apple was the only vendor appearing in the survey for which a majority of respondents identified as female.
Where are most Apple users from? ›
The iOS mobile operating system is highly popular in the Oceania region, with a 55.66% market share. This is followed by the North America with a market share of 54.32%. These regions are major markets for the selling and distribution of iPhones.
Which generation is the richest? ›
In an unprecedented financial shift, millennials are on the cusp of becoming the richest generation in history, with $90 trillion expected to be passed down to them over the next two decades.
What generation is the smartest? ›
A growing discourse suggests that Generation Z (Gen Z) is endowed with higher cognitive abilities compared to their predecessors, the Millennials. This assertion prompts an exploration into the unique characteristics and experiences that might contribute to the perception of heightened intelligence within Gen Z.
Why does Gen Z love iPhone? ›
This generation uses Apple products not only for technical reasons but also as a form of personal branding. They frequently upload photos taken with an Apple device to their social media accounts. Consequently, this paper describes how and why they brand themselves by using Apple products in their Instagram account.
Who are Apple's biggest customers? ›
By market cap on the NYSE and Nasdaq stock exchanges the biggest customers are the cell phone carriers such as AT&T and Verizon. The iPhone is the biggest product sold by Apple. They sell to retailers like best buy that then turn around and sell them to individuals.
What is the gender of most Apple customers? ›
According to the result of a recent survey conducted by the Mobile Ecosystem Forum, 51 percent of Apple smartphone users in 2019 were female. Apple was the only vendor appearing in the survey for which a majority of respondents identified as female.
What is the age of iPhone user? ›
iPhone Users tend to be Apple brand loyalists and like the sleek design and reliable software. 44.7% of iPhone Users in India are in the 25-34 age group. Gain more insights about iPhone Users in the following charts.
