iPhone Shipment and Sales Statistics in 2023
Did you know that Apple sold over 225.30 million iPhones in 2022 alone? Apple remains one of the leading smartphone manufacturers globally.
iPhones also account for a significant portion of Apple’s revenue, with the smartphone generating a total of 205,489 million USD in revenue in 2022. This is more than 52% of the company’s annual total revenue of 394.33 billion USD.
With the continued success of iPhones in the market due to high sales and loyal iPhone users, it’s interesting to examine Apple’s growth over the years. Read more to learn about the Apple iPhone market share, how many iPhones have been sold in recent years, revenue shares, and many more.
Editors Picks:
- How Many iPhones are Sold a Year: In 2022, approximately 225.30 million iPhone models were sold, showing a 3.7% decline from 2021. iPhones alone brought in a USD 205 billion revenue to Apple in the same year.
- How Many iPhones Have Been Sold: To date, the iPhone remains one of the most popular cell phones in the world, with over 2.38 billion units sold since 2007. It has also taken the top spot in the global smartphone market, with a 29% market share in 2023 and over 97.70 million units shipped in just the first two quarters of the year.
- How Many iPhones Did Apple Sell in The Beginning (2007): Following the release of the first iPhone generation in June 2007, Apple managed to sell 1.39 million units the rest of the year. iPhone unit sales increased rapidly year after year, reaching a record high of 233.9 million in 2019.
- iPhone Total Revenue: iPhone’s revenue in the first quarter of 2023 reached 65.77 billion USD, a 54.30% increase from the previous quarter. The company’s total revenue for its iPhones in 2022 reached 205.48 billion USD, a 7.04 growth compared to 2021.
- iPhone Sales Contribution to Apple Revenue: iPhone sales revenue accounted for more than 52% of Apple’s total revenue in 2022, which amounted to 394.33 billion USD.
- Apple’s Share in the US Smartphone Sales: iPhone statistics show that Apple is in the top spot with a 58.51% market share of smartphones in the United States. It is expected that around 72.28 million iPhones will be shipped and sold in the US in 2023. It indicates that more than half of all units sold in the country are iPhones.
- No. of Mac and MacBooks sold in a year: Around 5.8 million Apple Mac units were sold worldwide in the third quarter of 2022, approximately 570,000 fewer than the previous quarter. However, that’s 7.38 billion USD in revenue from Apple Mac sales alone in the third quarter of 2022.
- No. of AirPods sold in a year: More than 150 million AirPods have been sold so far, with Apple earning 12.1 billion USD in revenue from AirPods sales alone in 2021.
- No. of iPads sold in a year: iPad sales peaked at 26 million units in the fourth quarter of 2013. Apple also sold approximately 14.5 million tablets worldwide in the third quarter of 2022, representing a quarter-on-quarter increase.
In this Article:
- iPhone Total Sales and Shipped Units Worldwide
- How Many iPhones are Sold Each Year?
- How Many iPhones are Sold Per Quarter?
- Apple’s Revenue with iPhone 2022-2023
- How Many iPhones are Sold in the US Each Year
iPhone Total Sales and Shipped Units Worldwide
After 15 years in the global smartphone market, the iPhone remains one of the most popular smartphones in the world, as over 225.30 million iPhones have been sold in 2022 alone. iPhone sales decreased by 3.7% from 2022 to 2021.
How Many iPhones Have Been Sold Since 2007?
Around 2.3 billion iPhones have already been sold around the globe in total since Apple launched its first model in 2007. While Apple’s success through the years has been undeniable, it seems like the iPhone will continue its trajectory in the foreseeable future as it takes the lead in the smartphone market share worldwide at 27.71% in the first quarter of 2023.
Key Stats:
- According to forecasts from March 26, 2020, sales of tech products were anticipated to decline during the first quarter of 2020 due to the COVID-19 pandemic. However, in 2021, Apple shipped more units internationally than ever before.
- Apple’s most popular iPhone device to date is the iPhone 6, while the iPhone X accounted for 35% of global smartphone profits.
- Apple maintains a low switch rate compared to Android due to widely available trade-in programs allowing smartphone users to trade in their old iPhones for new ones. Over 14% of those polled in the United States have switched to the iPhone in the last two years.
Sources
Number of iPhones Sold Annually
- Data Table
- Data Graphic
| Year | iPhone Shipments (in million units) |
|---|---|
| 2023 | 97.70* |
| 2022 | 225.30 |
| 2021 | 233.90 |
| 2020 | 206.10 |
| 2019 | 190.60 |
| 2018 | 217.72 |
| 2017 | 216.76 |
| 2016 | 211.88 |
| 2015 | 231.22 |
| 2014 | 169.22 |
| 2013 | 150.26 |
| 2012 | 125.05 |
| 2011 | 72.29 |
| 2010 | 39.99 |
| 2009 | 20.73 |
| 2008 | 11.63 |
| 2007 | 1.39 |
*Note: This is a partial figure which includes Q1-Q2.
- Data Table
Year iPhone Shipments (in million units) 2023 97.70* 2022 225.30 2021 233.90 2020 206.10 2019 190.60 2018 217.72 2017 216.76 2016 211.88 2015 231.22 2014 169.22 2013 150.26 2012 125.05 2011 72.29 2010 39.99 2009 20.73 2008 11.63 2007 1.39 *Note: This is a partial figure which includes Q1-Q2.
- Data Graphic
Apple’s annual sales and shipments were at an all-time high during 2021, when they shipped 233.90 million units. From 1.39 million iPhones sold in their first year in 2007, the tech giant has managed to solidify their position in the smartphone industry after managing to consistently sell around 200 million units of iPhones per year since 2014.
Key Stats:
- iPhone users statistics reveal that around 35% of iPhone users also have an Apple Watch.
- The country with the highest percentage of active iPhone users is Japan.
Sources
How Many iPhones are Sold Per Quarter? (2018-2023)
iPhones Sold per Quarter
- Data Table
- Data Graphic
| Quarter | Shipments (in million units) |
|---|---|
| Q2 2023 | 42.50 |
| Q1 2023 | 55.20 |
| Q4 2022 | 72.30 |
| Q3 2022 | 51.9 |
| Q2 2022 | 44.6 |
| Q1 2022 | 56.5 |
| Q4 2021 | 84.1 |
| Q3 2021 | 50.4 |
| Q2 2021 | 44.2 |
| Q1 2021 | 55.2 |
| Q4 2020 | 90.10 |
| Q3 2020 | 41.70 |
| Q2 2020 | 37.60 |
| Q12020 | 36.70 |
| Q4 2019 | 73.80 |
| Q3 2019 | 46.60 |
| Q2 2019 | 33.80 |
| Q1 2019 | 36.40 |
| Q4 2018 | 68.40 |
| Q3 2018 | 46.90 |
| Q2 2018 | 41.30 |
| Q1 2018 | 52.20 |
- Data Table
Quarter Shipments (in million units) Q2 2023 42.50 Q1 2023 55.20 Q4 2022 72.30 Q3 2022 51.9 Q2 2022 44.6 Q1 2022 56.5 Q4 2021 84.1 Q3 2021 50.4 Q2 2021 44.2 Q1 2021 55.2 Q4 2020 90.10 Q3 2020 41.70 Q2 2020 37.60 Q12020 36.70 Q4 2019 73.80 Q3 2019 46.60 Q2 2019 33.80 Q1 2019 36.40 Q4 2018 68.40 Q3 2018 46.90 Q2 2018 41.30 Q1 2018 52.20 - Data Graphic
In the first quarter of 2023, approximately 55.20 million iPhone units were sold, representing a 2.30% decrease compared to the first quarter of 2022. In the last five years, Apple sales peaked in the fourth quarter of 2020, with 90.10 million units sold in that period.
Apple’s fourth-quarter sales have been at an all-time high. For example, in the fourth quarter of 2018, around 16.2 million more iPhones were sold compared to the first quarter. The fourth quarters of 2019, 2020, 2021, and 2022 also saw an increase of 37.4 million, 53.4 million, 28.9 million, and 15.8 million units over the first quarters.
Sources
Apple’s Revenue with iPhone in 2023
iPhone’s revenue in the first quarter of 2023 reached 65.77 billion USD, a 54.30% increase from the last quarter. Apple generated 205.49 billion USD in 2022 for its iPhones, the most profitable year for the company yet.
iPhone’s Annual Revenue (2007-2022)
- Data Table
- Data Graphic
iPhone’s Annual Revenue
- Data Table
iPhone’s Annual Revenue
- Data Graphic
Despite a slight decline in iPhone shipments, 2022 gave Apple’s record-breaking year in revenues for its iPhones, earning almost 205.49 billion USD. This is the highest revenue for Apple’s iPhone since its launch in 2007.
iPhone Percentage of Apple Revenue
The iPhone revenue accounted for more than 52% of Apple’s total revenue in 2022, emphasizing the segment’s importance in the tech giant’s business. Apple’s total revenue amounted to 394.33 billion USD in 2022, surpassing its previous record of 274.52 billion USD in revenue in 2020.
Sources
iPhone Total Sales and Shipped Units in the US
It is expected that around 72.28 million iPhones will be shipped and sold in the US in 2023. With 123.53 million smartphone shipments in the US for the year, Apple’s iPhone is positioned to achieve 58.51% market share of the total sales of smartphone manufacturers in the country.
How Many iPhones are Sold in the US Each Year? (2015-2023)
- Data Table
- Data Graphic
Annual iPhone Sales in the United States
*Note: The figures are estimates based on the calculation of the iPhone’s market share in the US and the smartphone unit shipments in the country per year.
- Data Table
Annual iPhone Sales in the United States
*Note: The figures are estimates based on the calculation of the iPhone’s market share in the US and the smartphone unit shipments in the country per year.
- Data Graphic
Apple’s iPhone has constantly shown its dominance in the US market. In recent years, the country alone has taken more than 30% of iPhone’s total sales and shipments worldwide.
Key Stats:
- The release of the Apple iPhone 12 was delayed from September to October due to a global semiconductor shortage. A sudden increase in demand for electronics during the COVID-19 pandemic and the tech war between the US and China caused it.
- Since 2007, there has been an Apple iPhone model released every year.
- Apple made several strategic moves for its phones to prevent iPhone sales from stagnating, such as the release of the iPhone SE. The phone’s 4-inch screen was intended to boost the iPhone’s market share because Apple discovered that a large number of iPhone users haven’t upgraded to larger iPhone models. The company also discovered that 4-inch phones are top-rated in developing countries.
iPhone Market Share in the US
As of the first quarter of 2023, Apple continues to remain at the top of the US market by achieving a 57.22% market share. Other leading smartphone vendors worldwide, such as Samsung and their Samsung Galaxy line, could never quite compete with iPhone sales in the country. Apple remains ahead of its competitors as the manufacturer with the highest smartphone market share.
Apple sales statistics show that in the past ten years or so, more than half of all smartphones sold in the US are from Apple.
Key Stats:
- For 2022, Apple achieved its highest market share in the US, with 58.5%.
- For 2021, Apple’s market share peaked in the first quarter at 60.73%.
- In 2020, Apple’s market share was highest in the fourth quarter, with 60.85%.
- Steve Jobs and Steve Wozniak co-founded Apple in 1976, and it currently has the highest market capitalization in the world at 2.533 trillion USD.
Sources
Related Articles
- How Many Android Users Are There? Global and US Statistics
- Samsung Market Share, Users and Revenue Statistics
- Android vs. Apple Market Share: Leading Mobile Operating Systems (OS)
- US Smartphone Market Share
- Average Screen Time on Android and iOS
- Smartphone Market Share in China
- Smartphone Market Share in India
- Report: How Many People Have Smartphones Worldwide
Author:Ash Turner
Ash Turner is the CEO of BankMyCell.com - we compare 20+ trusted buyback stores, analyzing & comparing 100,000 prices every 15 minutes across 700 devices, giving us a unique and in-depth market analysis. Following university graduation, since 2003 Ash Turner has been vastly experienced in cell phone industry as an authority. Carriers & MVNO Plans Experience: Working on projects global network carriers & MVNO's like T-Mobile, O2, EE, and Talk Mobile over 6 years.Manufacturers & Brands Experience: He worked 6 years on web projects with manufacturers such as Apple, Samsung, and Blackberry.Cell Phone Distribution, Refurb & Buyback Experience: Through his time working at Brightstar, one of the leading cell phone distributors in the world, he worked 3 years managing the cell phone buyback and refurbishment site, Phone Bank.Media Experience: In addition, he was a weekly industry data columnist for three years in Mobile News Magazine.Cell Phone Buyback & Trade-in Experience: Since 2009, he’s launched multiple leading cell phone trade-in sites in the UK (CompareMyMobile.com) & USA (BankMyCell.com) and has been a trusted supplier of cell phone market data for Sky, Forbes, Statista as well as distributors, MVNO’s and mainstream media.Contact him: Press Contact | About Us | Linkedin
As an enthusiast and expert in the tech industry with years of experience analyzing market trends, statistics, and industry movements, I can confidently break down the iPhone shipment and sales statistics in 2023, drawing upon extensive knowledge and expertise in this domain.
The data provided comprehensively covers various aspects of iPhone sales, revenue generation, market share, and global penetration. It showcases Apple's dominance in the smartphone market, exemplified by its consistent performance and sales figures.
Here's an overview of the concepts and information discussed in the article:
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iPhone Sales Volume: In 2022, Apple sold approximately 225.30 million iPhones, constituting a 3.7% decline from the previous year. Despite this decrease, iPhones generated a substantial revenue of 205.48 billion USD in the same year, contributing over 52% to Apple's annual total revenue of 394.33 billion USD.
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Historical Sales: Since its launch in 2007, Apple has sold over 2.38 billion iPhones globally, showcasing the enduring popularity and widespread adoption of these devices.
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Market Share: In 2023, Apple captured a 29% market share globally, shipping over 97.70 million units in the first two quarters alone. Additionally, in the United States, Apple held a dominant position with a 58.51% market share, with an estimated 72.28 million iPhones expected to be sold in 2023.
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Revenue Growth: iPhone revenue surged in the first quarter of 2023, reaching 65.77 billion USD, marking a significant 54.30% increase from the previous quarter. This continued the trend of remarkable revenue growth, exemplified by the 7.04% increase from 2021 to 2022, where the iPhone revenue hit 205.48 billion USD.
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Quarterly Sales: The quarterly sales data highlights fluctuations in iPhone sales volume throughout the years, with peaks and declines in different quarters. Notably, the fourth quarters consistently saw higher sales figures, indicating potential seasonal trends or product releases.
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US Market Performance: Apple maintained a strong foothold in the US market, consistently achieving a significant share of smartphone sales. The iPhone's success in the US market remained evident, with more than 30% of its total sales originating from the country in recent years.
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Strategic Moves and Impact: Apple's strategic decisions, such as releasing different iPhone models and trade-in programs, have influenced consumer behavior and sustained iPhone sales growth. For instance, the iPhone SE targeted specific market segments and contributed to expanding Apple's market share.
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Comparative Analysis: The article also provides comparisons between Apple's iPhone and other products, such as Macs, MacBooks, AirPods, and iPads, showcasing the iPhone's substantial contribution to Apple's overall revenue.
In conclusion, the comprehensive data presented in this article indicates Apple's consistent performance, dominance in the smartphone market, and the enduring appeal of iPhones globally, all of which have been crucial elements in shaping the technology industry's landscape.
