Over the past few years, Apple has overhauled its entire product range, including transitioning the Mac from Intel to its own processors, introducing the tough Apple Watch Ultra, adding a new Plus model to the iPhone lineup, and revealing a brand-new product category (the yet-to-launch Vision Pro).
In this article, we take a look at what we expect Apple to launch in 2024 and beyond. We have investigated every rumor and trend we could find to bring you our predictions. Read on to find out what could be in store.
What Apple released in 2023
Apple hit the ground running in 2023 with new Macs and a new HomePod in January. Then at WWDC in June the company launched no less than three new Macs and a brand new device – the Vision Pro – alongside revealing its plans for macOS 14 Sonoma, iOS 17 and watchOS 10. Finally (maybe) Apple launched the new iPhone 15 series and the Apple Watch Series 8 and Apple Watch Ultra 2 at an event in September and then made macOS Sonoma and iOS 17 available for customers to download later that month. Then at an Apple event on October 30 the company unveiled new MacBook Pro and iMac models.
- M2 Mac mini
- Mac mini with M2 Pro
- 14-inch and 16-inch MacBook Pro with M2 Pro chip
- New full size HomePod (bit of a surprise this one!)
- A larger 15-inch MacBook Air
- A new Mac Pro with the M2 Ultra
- A new Mac Studio, also with M2 Ultra and M2 Max.
- iPhone 15, Plus, Pro and Pro Max
- 2023 Apple Watch Series 9 And Ultra 2
- M3 iMac
- M3, M3 Pro and M3 Max MacBook Pro (14-inch and 16-inch)
- And of course, the brand-new Vision Pro headset was unveiled (although it won’t arrive until 2024)
What new Apple products are coming in 2024?
So far in 2024 Apple has released the following new products:
- Apple launched the Vision Pro headset in the U.S. on February 2.
- The M3 MacBook Air launched on March 4.
Just looking at 2023 gives us clues as to what else must be coming in 2024. In 2023 no iPads were updated, we still haven’t seen an M3 or M3 Pro Mac mini (despite the M3 becoming available) and only the AirPods Pro (and EarPods) got USB-C. It seems likely that in 2024 products will get similar updates. What else can we expect?
In the sections below we’ve split products into categories including Mac, iPad, iPhone and some new product categories. Read on to find out what to expect at Apple next event the throughout the year.
Apple
New Macs
With the update for the Mac Pro at WWDC in June 2023 Apple finished transitioning all its Macs from Intel processors to its own silicon. Apple launched the M3, M3 Pro and M3 Max chips at the end of October 2023, so we can expect the following updates soon:
Mac mini with M3 and M3 Pro
Now that the iMac has an M3 chip, and the MacBook Pro an M3, M3 Pro and M3 Max chip, it is surely only a matter of time before those same chips make their way into the Mac mini.
Read: New Mac mini rumors.
When? Spring 2024
Mac Studio with M3 Max and M3 Ultra
The next on the list for update will be the Mac Studio, which is due a M3 upgrade too. We anticipate that this will happen at WWDC in June.
Read: M3 Mac Studio rumors.
When? June 2024
Mac Pro with M3 Max and M3 Ultra
If the Mac Studio is getting an update you can rest assured that the Mac Pro will too.
When? June 2024
iMac Pro M3 Pro
There is a new iMac with M3 chip, but it’s still got a 24-inch screen. What people want is a return of a more professional iMac with a bigger screen.
Apple is said to be working on a Pro version of the iMac, a return of the 27-inch iMac Pro perhaps. It sounds like an M3 Pro iMac might happen, but we could be waiting a little longer for that one.
Read: Larger iMac Pro rumors
When? Fall 2024, or 2025
New iPads
Dominik Tomaszewski/IDG
No iPads were updated in 2023 – the first time a year passed without an iPad update. There was one iPad that wasn’t even updated in 2022 – the iPad mini – so that looks the most likely for an imminent update. But there may be an upgrade coming to the iPad Air too.
iPad mini
A new iPad mini–seventh generation–could be coming soon.
Read: iPad mini 7th gen rumors
When? Spring 2024
iPad Air
The iPad Air could soon get an update to the M2 chip. There is also a rumor that we could see a larger iPad Air, perhaps 12.9 inches.
Read: iPad Air 6th gen rumors
When? Spring 2024
Bigger iPad Pro
Alongside an M3 upgrade there could be a 14-inch iPad Pro coming from Apple.
When? Fall 2024
11th gen iPad
The 10th generation iPad joined the line up in October 2022 so a new model can be expected in 2024. The 9th gen model is likely to be retired, so perhaps Apple will continue to sell the 10th gen model, or lower the entry-level price for the 11th gen iPad when it launches.
When? Fall 2024
New iPhones
The arrival of a new set of iPhones isn’t likely to happen before September 2024. There is a small chance we could see a new iPhone SE before then, but we think we won’t.
Dominik Tomaszewski / Foundry
iPhone 16
The iPhone 16 is likely to arrive, like clockwork, in September 2024.
Read: iPhone 16 rumors
When? September 2024
iPhone SE
There have recently been a few rumors about the iPhone SE. A supposed leak revealed a bigger screen, notch and Face ID, for example.
This isn’t the first we’ve heard of a bigger version of the iPhone SE. The question is, will it still feature the Home button? Read about the iPhone SE Plus.
Read: iPhone SE rumors.
When? Spring 2025
New AirPods
The AirPods Max are desperately in need of an update – being unable to play lossless audio right now, will they get an update in 2024? Unfortunately, there aren’t any noisy rumors about them right now.
There are rumors about a new cheaper AirPods model, dubbed AirPods Lite by some. These are said to cost $99 and could arrive alongside 4th gen AirPods in the spring.
The wait for new AirPods Pro could stretch to 2025. They could offer new health-related features when they arrive.
Read: New AirPods rumors.
When? Spring 2024
New Apple Watch
We expect that Apple will launch an Apple Watch Series 10 and a third-generation Apple Watch Ultra in September 2024. Both will feature a new S10 chip.
A third-gen Apple Watch SE is also possible.
Read: New Apple Watch 2024
When? Fall 2024
New product categories
If Apple was never to innovate away from the products it makes right now it could be left behind as technology progresses. It’s no surprise therefore that the company is working on various new areas. We don’t expect these to land in 2023, but rumors suggest that some of them still could arrive sooner rather than later.
HomePod with screen
We do hope there is some truth in the rumors that Apple is working on a HomePod with a screen. We’ve always said that a screen would make the HomePod infinitely more usable, but perhaps we are the only ones who hate having to talk to our speaker and control the HomePod via an iPhone.
A screen would extend the uses of the HomePod beyond audio into visual – so you could watch podcasts and news reports and YouTube videos, but most usefully communicate via FaceTime.
So far all Apple has done is brought back the full-size HomePod that it removed from sale.
Read: HomePod with screen rumours.
When? Spring 2024
Foundry
Gaming console
There are even rumors that Apple could have plans to release a games console–or at least an Apple TV with improved gaming credentials.
Take a look at the Apple games console rumors.
When? TBC
Apple Car
We’ve had this one in our round-up for years, and for a time Apple really was working on a car, or at least something car-adjacent. But the latest information suggests that the Apple car project has closed and Apple is focused on AI instead.
Read more here: Apple Car rumors
When? TBC
What Apple released in 2022
- 12.9-inch and 11-inch M2 iPad Pro
- 10.9-inch iPad, 10th generation
- iPhone 14 and 14 Plus
- iPhone 14 Pro and 14 Pro Max
- Apple Watch Ultra
- Apple Watch Series 8
- Apple Watch SE (2nd generation)
- AirPods Pro (2nd generation)
- iPhone SE (3rd generation)
- iPad Air (5th generation)
- Mac Studio (1st generation)
- Studio Display
- M2 MacBook Air
- M2 13in MacBook Pro
What Apple released in 2021
- HomePod mini in new colors
- MacBook Pro with M1 Pro and M1 Max
- AirPods (3rd generation)
- Apple Watch Series 7
- iPhone 13-series
- iPad mini (6th generation)
- iPad (9th generation)
- iMac M1
- iPad Pro M1(3rd and 5th generation)
- Apple TV 4K (2nd generation)
- AirTag
What Apple released in 2020
- AirPods Max
- MacBook Air M1
- 13-inch MacBook Pro M1
- Mac mini M1
- iPhone 12-series
- HomePod mini
- iPad Air (4th generation)
- Apple Watch SE
- iPad (8th generation)
- Apple Watch Series 6
- 27-inch iMac (Intel)
- 13-inch MacBook Pro (Intel)
- iPhone SE
- MacBook Air (Intel)
- iPad Pro (2nd and 4th generation)
For information about what Apple launched in the decade before that read:
Best Apple products of the decade (2010-2019)
