Similar to small businesses, there’s no set definition of a mid-market organization, as factors at play include revenue and assets.
See Also
5 Types of SMEs | ATDWhat are the characteristics of a mid-market organization?
- Approximately 48 million Americans are employed by mid-market organizations
- Concentrated in service-oriented industries
- Difficulty obtaining capital
- Typically not publicly traded
- Revenue can range from tens to hundreds of millions of dollars annually, or up to one billion
- Mostly privately-owned
What should I know about mid-market organizations?
- The middle market represents almost 3% of all businesses in the United States
- Despite not being classified as large, they take credit for one-third of private sector gross domestic product (GDP)
- Mid-market firms outpace both small and larger organizations when it comes to employment growth
How does user feedback benefit my mid-market organization?
UserTesting’s mid-market customers have included Evernote, FamilySearch, and the Philadelphia Inquirer, among others, and our contributors’ insight has helped them evolve into the organizations you know and use today.
Here’s a glimpse of what user feedback can help you do:
- Innovate and capture market share
- Increase speed-to-market
- Adapt to evolving customer needs
See Also
Breaking into enterprise sales: how to close $100k+ dealsHow To Become An Enterprise Sales Executive: What It Is and Career Path - ZippiaHow to Successfully Transition into Enterprise SalesDéfinition des petites et moyennes entreprises (PME) - Glossaire Gartner des technologies de l'information