McDonald's earnings beat estimates as U.S. traffic grows despite price hikes (2024)

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McDonald's on Tuesday reported quarterly earnings and revenue that topped analysts' expectations as U.S. consumers keep buying Big Macs and Shamrock Shakes.

But executives offered a conservative view of the economy, reiterating last quarter's warning that recessions could hit the U.S. and Europe later this year. Customers in some of McDonald's markets have pushed back more than expected against price increases, and diners have slightly decreased how many menu items they include in an order.

Still, executives stressed they are confident that the fast-food giant can handle any challenges.

"At McDonald's, we perform well in good times and in bad, so that gives us optimism as we go through the rest of the year," CEO Chris Kempczinski said on the company's conference call.

Shares of the company were down 1% in morning trading.

Here's what the company reported compared with Wall Street expectations, based on a survey of analysts by Refinitiv:

  • Earnings per share: $2.63 adjusted vs. $2.33 expected
  • Revenue: $5.9 billion vs. $5.59 billion expected

The fast-food giant reported first-quarter net income of $1.8 billion, or $2.45 per share, up from $1.1 billion, or $1.48 per share, a year earlier.

Excluding restructuring charges and other items, McDonald's earned $2.63 per share.

The company reported a $180 million charge, which CFO Ian Borden said was related to terminating leases and employee severance as part of a corporate reorganization. Earlier this month, McDonald's laid off hundreds of office workers as it moves to become more efficient and eliminate silos across the company.

Net sales rose 4% to $5.9 billion. All three of its divisions reported same-store sales growth of 12.6%.

In its home market, higher menu prices and increased traffic fueled same-store sales growth, which topped StreetAccount estimates of 7.9%.

McDonald's U.S. traffic rose for the third consecutive quarter, bucking the industry trend of slipping traffic as menu prices rise. Historically, fast-food chains like McDonald's have fared well during times of economic uncertainty as consumers trade down to its cheaper meals.

The company is also working to improve the taste of its burgers through small touches, like adding more Big Mac sauce and using softer hamburger buns. It has already rolled out the new burgers in many West Coast cities. Kempczinski said consumers' initial reactions have been positive.

While domestic restaurants have performed well in recent quarters, U.S. franchisees have been pushing back against policy changes made by the company's management. For example, the chain in January started implementing its Performance and Customer Excellence system in the U.S. to evaluate franchisees' restaurants.

"After three years of no grading in the restaurants and then you start grading, there inevitably is questions and, in some cases, feedback that we get, and we work our way through them," Kempczinski said, responding to an analyst question about franchisee resistance.

The Wall Street Journal reported Thursday that some franchisees are backing state legislation that would give them more say over their businesses in retaliation for such changes.

Outside the United States, McDonald's also saw better-than-expected sales. Its international operated markets, which include the United Kingdom, France, Germany and Australia, beat StreetAccount estimates of 8.5% same-store sales growth.

Its international developmental licensed markets segment, which includes China and Japan, topped same-store sales expectations of 10.5%. McDonald's executives said sales are improving in China, which ended its zero-Covid policy in December.

"We saw steady recovery in [China], with China posting positive comp sales growth for the quarter," Borden said.

McDonald's earnings beat estimates as U.S. traffic grows despite price hikes (2024)

FAQs

McDonald's earnings beat estimates as U.S. traffic grows despite price hikes? ›

McDonald's revenue climbs 14% as price hikes boost U.S. sales. McDonald's third-quarter earnings and revenue beat Wall Street's estimates. The company's global same-store sales grew 8.8% in the quarter, beating StreetAccount estimates of 7.8%.

What is the growth rate of McDonald's earnings? ›

The company plans to announce its earnings on April 30, 2024. On that day, McDonald's is projected to report earnings of $2.70 per share, which would represent year-over-year growth of 2.66%. Meanwhile, the Zacks Consensus Estimate for revenue is projecting net sales of $6.17 billion, up 4.68% from the year-ago period.

What is the earnings prediction for McDonald's? ›

Zacks Consensus Estimate

This world's biggest hamburger chain is expected to post quarterly earnings of $2.70 per share in its upcoming report, which represents a year-over-year change of +2.7%. Revenues are expected to be $6.17 billion, up 4.7% from the year-ago quarter.

Did McDonald's beat earnings? ›

During fourth-quarter 2023, McDonald's reported adjusted earnings per share (EPS) of $2.95, outpacing the Zacks Consensus Estimate of $2.81. Adjusted earnings increased 11% from the prior-year quarter's figure.

How much money has McDonald's lost since the boycott? ›

McDonald's is one of many Western franchises that is being targeted by a boycott campaign over their support for the Israeli Occupation Forces (IOF). Mar. 15, 2024 8:51 p.m.

Why are McDonald's sales declining? ›

McDonald's noted a drop in transactions with one of its core consumers: lower-income customers who make $45K a year or less. "Eating at home has become more affordable," Kempczinski said. "The battleground is certainly with that low-income consumer."

Which fast food restaurant makes the most money? ›

These are the largest fast-food chains by revenue in the United States, including all system-wide sales (which includes franchise sales) as reported by QSR Magazine: McDonald's: $37 billion in system-wide U.S. sales. Starbucks: $13 billion in system-wide U.S. sales. Subway: $10.8 billion in system-wide U.S. sales.

Which country does McDonald's make the most money? ›

Revenue generated by McDonald's 2005-2023

McDonald's generated a total revenue of 25.49 billion U.S. dollars in 2023. In that year, when looking at McDonald's revenue by region, the country that generated the highest portion of revenue was the United States - accounting for 10.38 billion U.S. dollars.

Is McDonald's financially stable? ›

Growth is cooling for McDonald's

These strong sales numbers also substantially boosted the company's profitability. For 2023, it had diluted earnings per share (EPS) of $11.56, which was a record high and up 39% year over year. However, the outlook for McDonald's in 2024 isn't quite as cheery.

What makes McDonald's the most money? ›

  • McDonalds is one of the largest property owners in the world. ...
  • In fact, since the 1950s, McDonald's primary source of revenue is from leases and sub-leases from its franchisees. ...
  • Even Ray Kroc admitted McDonald's was a property company disguised as a fast food company.
Jan 20, 2023

What is McDonald's most successful item? ›

#1: French fries

It probably doesn't come as a surprise to learn that these delicious slices of golden goodness are the all-time bestseller. They've been a staple of McDonald's since its very first menu, and people have been asking for fries with that—or just fries—ever since.

What is McDonald's the largest purchaser of? ›

McDonald's is the largest purchaser of beef and pork in the world.

Is McDonald's losing money from boycott? ›

McDonald's lost $7 billion in value within hours after announcing the continued impact of the boycott on sales - MAAAL NEWS.

Why are people boycotting McDonald's? ›

About 5% of its outlets are located in the Middle East. The fast food retailer drew criticism after its Israel-based franchise said it had given away thousands of free meals to members of the Israeli military, sparking calls to boycott the brand by those angered by Israel's military response in Gaza.

Where is McDonald's losing money? ›

McDonald's reported its first quarterly sales miss in nearly four years on Monday, squeezed by weak sales growth in its business division that includes the Middle East, China and India.

How much does McDonald's make a year in profit? ›

McDonald's gross profit for the twelve months ending December 31, 2023 was $14.563B, a 10.26% increase year-over-year. McDonald's annual gross profit for 2023 was $14.563B, a 10.26% increase from 2022. McDonald's annual gross profit for 2022 was $13.207B, a 4.98% increase from 2021.

What growth strategy does McDonald's use? ›

In March of 2017, we introduced our Velocity Growth Plan, named as such because we're moving fast – and in a clearly defined direction. We know the most meaningful way to grow the business and create value for all of our stakeholders is by serving more customers more often.

How much profit does the average McDonalds make per year? ›

McDonald's franchise profits

We estimate that a McDonalds franchised restaurants makes $186,000 in profits per year. This represents a 5.3% EBITDA margin.

Is McDonalds growing? ›

The Chicago burger giant said Monday it expects its same-store sales — or sales at locations open at least a year — to rise 3% to 4% this year, which is in line with historical averages. That's down from double-digit gains in 2021 and 2022 and 9% growth last year.

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