Keller Williams Commission Split, CAP & Business Model Explained (2024)

What is the Keller Williams Commission Split?

Every agent is on a 70/30 commission split with Keller Williams Realty. That’s 70% to the agent and 30% to the local office/brokerage. KW is a franchise, and a franchise fee (6% on each transaction up to $3,000) is included in this calculation. The amount paid to the local office and the franchise fee is capped annually. Once the Cap has been reached, the agent receives 100% of all commissions until they reset on their anniversary date.

The Keller Williams Commission Split Explained

There are a couple of terms that you should understand when evaluating the KW Commission Split.

  • Company Dollar
  • Franchise Fee
  • Cap
  • Anniversary Date

Let’s explain each of these terms so that you fully understand the commission Split with Keller Williams.

Keller Williams Company Dollar

Company Dollar is the term used to describe the 30% of the commission paid to the local office/brokerage. Keller Williams calls their offices Market Centers. The 30% is what the local real estate brokeragecompanyuses to fund their operations that provide local support for the agents. Because the local company uses it, we refer to it as company dollar. This amount gets tracked by the market center on each transaction and closing.

Franchise Fee

Keller Williams Realty International is funded by the calculation of the 6% of the commission payment. Because of this, the Keller Williams commission split is sometimes referred to as a 64/30/6% split. 64% to the agent, 30% to the market center, and 6% to KWRI (capped at $3000). This reference is not 100% accurate because the amount paid in the franchise fee always caps before the company dollar threshold is reached. Just understand that they are calculated against the total commission the agent/brokerage received in the transaction.

CAP

The best part about the Keller Williams commission structure is known as the “cap.” Each calculation of payment made to any portion of Keller Williams, whether the local office (Company Dollar) or KWRI (Franchise Fee), is stopped when a preset threshold is reached. There is a different cap amount for each calculation.

The Franchise Fee Cap is $3,000 for all agents in all parts of the United States.

The Company Dollar Cap varies based on the specific market center’s economic conditions and operating expenses. Some areas of the country are more expensive than others, and the Cap amount differs from one office to another to reflect this fact. Average and Median home prices are also considered when an office sets its Cap amount on company dollar.

An agent usually needs to sell 8-9 homes in the marketplace to reach the Cap. That being said, the calculation is made on the total commission dollars earned and not a set number of transactions. This prevents an agent that sells lower or higher-priced homes from being unfairly rewarded or penalized. Fairness is at the heart of the Keller Williams commission spit structure.

Once the agent has reached the required payment threshold, they have Capped and converted to a 100% to the agent and 0% to the office commission structure. The agent will receive 100% commission on the remaining calculation of the transaction they cap on, and 100% on every commission earned until their anniversary year begins again.

If the agent does not reach the threshold, the amount resets the following year. There is no penalty for not reaching a cap or carrying over as a debt to the agent for the next year. Life happens, and you may have unforeseen circ*mstances that prevent you from reaching your Cap. Keller Williams does not penalize you for this happening.

Anniversary Date

All of these calculations consider the date the agent joined Keller Williams Realty. They reset on the anniversary date and each year after that. Some refer to this as the anniversary month because the calculation is reset at the start of the month. Knowing this date allows agents and the office to plan their budget projections for the current and upcoming years.

An Example of the Keller Williams Commission Split in Action

An agent just joined Keller Williams and is ready to grow their real estate business. (This could be a brand new agent to the business or a 10 year veteran of the real estate market.) For the purposes of the example, the cap in their office is $18,000/yr total. This breaks down to $15,000 to the market center and $3,000 to KW International for the franchise fee.

How does the Keller Williams commission split compare to other companies?

Keller Williams Commission Split, CAP & Business Model Explained (2)

As a point of comparison, let’s look at each of the areas listed above and show how other companies treat these points regarding commission splits and how the company views its agents.

First is Company Dollar. Companies decide to charge an amount to their agents. This charge can be a monthly desk fee or per transaction set fee that is never capped. The more the agent sells, the more they pay. These companies have decided to provide little to no support, and getting any level of training from the company is unheard of.

Other companies may have a sliding scale commission rate that starts lower for the agent and get more prominent as the production levels grow. Under this scenario, an agent may begin on a 50/50 or 60/40 split and be promoted to a 70/30 or 80/20 as the year progresses. Once the agent reaches the 80/20 or even 90/10 level, the calculation continues until the following year. Doing the math will show you how this system is less beneficial to the agent than the Keller Williams commission split. The agent pays more to the company at levels lower than 70/30. Then once they are at the 80/20 or 90/10 level, they will continue to pay on every transaction. Agents new to the business will overpay at the lower levels. This may cost them thousands of dollars for a top producer compared to a 100% based system.

How do real estate companies earn money? By charging agents a split of the commissions that the agent earns. What do the companies do with the money that they collect? Some spend a minimal amount of the higher splits on corporate brand advertising or satisfying wall street investors.

One company, in particular, brags about its 80/20 split. This company does have a so-called cap of the 20%, yet when you understand their system better, you see that they also start charging transaction fees from that point forward. The payments to the company never end for that year; they are just called something else. This same company claims that its cost of doing business is lower because they are a cloud-based company without physical offices. All of the support is provided by a central cloud-based structure, including broker support and training. Yet this company charges 20% for these services, capped at $16,000 before the transaction fees kick in, adding another potential $5000 on the following 20 transactions.

Keller Williams only charges 6% for similar services, including the Keller Cloud based KWCommand system.

So, what is the other company doing with the additional 14% plus 5k? Not paying for offices or local support and training. The type of question that an agent should ask is, “Are you reinvesting the money that you receive into helping me sell more homes, or are they pocketing the money?”

Another point that other companies only sometimes mention.

Some companies are focused on building the company brand, occasionally attracting buyers and sellers to contact the company. The company, in turn, refers these buyers and sellers out to their agents and charges the agents a referral fee for working with the client. This referral fee is in addition to the company’s commission split. These same companies will also advertise to prospective agents that the company provides leads. The question is, “at what price?”

The training, systems, and models at Keller Williams are designed to teach you how to find and run your own real estate business. Keller Williams does not position itself in front of the agents in the eyes of the consumer. Instead, it proudly stands behind its agents. A local agent, backed by a training and technology company that provides local, boot-on-the-ground support, will consistently outperform a national real estate brand or cloud-based company.

Real Estate Company Commission Structures Explained

Real estate companies can be grouped into three categories based on their operations, commission structure, and how they view their relationship with the agents that are affiliated with the company.

These categories are:

  • Independent Real Estate Companies
  • Dependent Real Estate Companies
  • InterDependent Real Estate Companies

The Independent Real Estate Business Model

You will find companies operating under an Independent business model on one side of the spectrum. These companies are sometimes misidentified as 100%, but they are mostly fee- or transaction-based.

Some of the characteristics of the independent real estate business model:

  • Associates are independent and have a landlord/tenant relationship with their company;
  • An associate-focused environment with limited high-level support;
  • Associates assume all financial, legal, and management responsibilities.

These companies provide a place for the associate to hang their license and very little else. The broker is focused on collecting the desk or transaction fees from the agents and provides little to no training, technology, or support.

The motto of these companies: Good Luck…

The Dependent Real Estate Business Model

The Dependent real estate business model is on the other side of the spectrum. These companies are usually publicly owned or traditional real estate companies. Some regional real estate companies fall into this category. These companies are brand-centric and operate on a sliding commission split structure with added transaction, desk, or marketing fees.

Some of the characteristics of the dependent real estate business model:

  • Associates are dependent on the company;
  • Financial gain is directed primarily to the brokers and the company;
  • Associates have fewer opportunities to accumulate wealth.

Commission splits favor the company over the agents with no caps on company dollars of franchise fees that the company collects. These companies focus on promoting the company’s brand over the agent’s brand, and their training and office structure reflect this. The publicly traded versions are very concerned with how Wall Street views them.

The motto of these companies:You have a chance at being successful because of our brand name and marketing. They view it this way. The agent is successful because the company is successful and not the other way around.

The InterDependent Real Estate Business Model

The InterDependent real estate business model is in the middle of the spectrum and is the model that Keller Williams Realty follows. The company views its associates as partners and as its customers. To understand how the interdependent real estate business model came to be created, we need to look at the history of Keller Williams. Summarized, it goes as follows. Gary Keller was a successful agent at a Dependent model company as a new agent. They told him he was only successful because of the company’s brand. Gary knew better because he knew how much work he had done creating his own business, despite some of the barriers set up by the company. He reached the point where he left the dependent model company and started his brokerage, partnering with Joe Williams to form Keller Williams Realty.

Shortly after opening, an independent model company came to town. At the time, some of the top agents in KW left for the new model company. (Many of those agents later returned to KW when they realized they were not getting the training and support at the independent model company. At that point, Gary and his first Associate Leadership Council laid out the framework of the interdependent model that takes the best of the other models and combines it into a company that is focused on being a training company that happens to be in the real estate business.

Some of the characteristics of the interdependent real estate business model:

  • Associates have an interdependent relationship with the company and a mutual interest in success;
  • Associates and brokers work as a team to achieve financial goals;
  • Associates do not assume financial, legal, or management responsibilities.

The motto of this company:“Give a man a fish, feed him for a day. Teach a man to fish, feed him for a lifetime.”

Teaching the agent how to generate their leads and become owners of their real estate brands and businesses under the umbrella of Keller Williams.

Interdependent means that associates can be independent in running their own business yet share a portion of the commissions back with the company in exchange for world-class, award-winning training, technology, and local management and broker support.

Keller Williams provides the tools, resources, strategies, and empowerment for you to run and manage your career and your business to fund your life.

If you are like me, you are getting into real estate because you are looking for the freedom and flexibility that real estate can provide, but you want to ensure that you are not just left to fend for yourself.

You may also be like me in this regard. You are frustrated with being associated with a dependent-based company and paying commission fees with little to show for it at the end of the day.

That is why I joined Keller Williams nearly 20 years ago.

Ultimately, it wasn’t about the money or the Keller Williams commission split. It was about taking control of my career and schedule and ensuring that the company I worked with was indeed a partner in the business.

We like to call this approach agent-centric. Other companies claim to be all about the agents, but their commission structure and operational models differ.

Keller Williams only succeeds if you succeed. In business and life. The commission split and cap ensure you have the best opportunity to keep more money in your pocket. Keller Williams is a company where entrepreneurs thrive. Because of this, KW is #1 in the three main areas for a real estate business, Agent Count, Total Volume, and Total Sales.

Is The Keller Williams Commission Split Right For You?

People always ask me, “Why did you create this website?” My answer is simple. That is a decision that only you can make. That being said, I hope the information we provided about the KW commission split program will help you make an informed decision. If I can help people keep from making the same mistakes I made when I got into real estate, it will have been all worth it.

Are you looking to get your license and sell a home now and then? An independent company might be right for you.

Are you looking for a job with a real estate company with set hours and branding? A dependent company might be perfect if you don’t mind overpaying for what you get.

Are you looking to become an entrepreneur in real estate and run your own real estate business? Keller Williams is the place for you.

We are here to assist you with making your decision. Feel free to contact us today.

Join KW – Let our Online Guide Assist You

Keller Williams Commission Split, CAP & Business Model Explained (2024)

FAQs

How does Keller Williams calculate commission split? ›

Every agent is on a 70/30 split. That's 70% to the agent and 30% to the broker. Since KW is a franchise, there is a franchise fee (6% on each transaction up to $3,000) which is included in this calculation. Another way you may see this calculated is with an agent on a 64/30/6% split.

What is a commission split cap? ›

The cap is a yearly amount that an agent reaches and then is no longer required to pay the broker or franchise a split. Here's an example of how this might look: Agent Mindy earns $9,000 in commission from the sale of a home. 30 percent, or $2,700, goes to the broker, 6 percent, or $540, goes to the franchise company.

What does a commission split program described as a 70 30 split usually mean? ›

A common agent/broker commission split is 70/30. In this case, 70% of the commission on a sale goes to the brokerage and 30% to the agent. Imagine an agent makes a sale worth $420,000. Of this selling price, 3% (or $12,600) goes to the selling side.

What is the most common commission split in real estate? ›

The traditional mode, or 50/50 split, is when the real estate agent and the broker split the original commission evenly. 50/50 splits typically occur when brokers provide office spaces, client leads, marketing resources and other materials that help agents find work opportunities.

What does 80 20 commission split mean? ›

80/20 commission split: This common commission split means that 80% of a commission goes to the individual agent, while 20% goes to the brokerage. In addition, many agents on this plan are required to pay significant monthly or per transaction fees in exchange for facilities and limited administrative support.

What does 60 40 split mean as a commission? ›

For example, a 60/40 pay mix would be a 60/40 base to commission split, which means that 60% of OTE compensation is fixed base salary, and 40% of OTE compensation is Target Incentive (TI), or variable pay.

Is 80 20 a good commission split? ›

Typical real estate commission splits

For example, if you're providing the majority of the leads and at least some administrative support to the agent, it may make sense to even go as high as an 80/20 split brokerage/agent.

How to calculate 80 20 commission split? ›

Often times, brokerages offer something like an 80/20 split wiith a $16,000 cap. This would mean if a an agent earns $100,000 in commissions they only pay $16,000 to the brokerage implying a 16% split. But if they earned $50,000 they would be below the cap and pay 20%, or $10,000 to the brokerage.

Are commission splits tax deductible? ›

Commissions Paid. Commissions paid by your business to other agents or employees that work with or under you are generally fully deductible business expenses that no entrepreneur should overlook. Depending on your business structure, commissions can quickly add up and end up being one of your largest deductions.

Are commission splits negotiable? ›

Your commission split will be higher or lower depending on a few factors. In general, the longer you're in the business and the more closed deals you produce, the higher you can negotiate your commission split with your broker. Starting out, it's not uncommon for new agents to have a 50/50 or 60/40 split.

What does a 20 to 1 split mean? ›

When a company splits its stock, that means it divides each existing share into multiple new shares. In a 20-1 stock split, every share of the company's stock will be split into 20 new shares, each of which would be worth one twentieth of the original share value.

What is the best commission structure? ›

1. 100% Commission. In a straight commission plan, the only income sales representatives earn comes directly from their sales. The biggest positive for sales reps is that it provides the highest earning potential.

What is the best commission structure in real estate? ›

Conclusion – Best Commission Split in Real Estate

The Keller Williams commission split is the best in the industry because: All agents start at a 70/30 split, which is already higher than the typical 50/50 new agent split with other companies.

How do you negotiate a real estate commission split? ›

How to Ask for a Higher Commission Split
  1. Consider the value you're getting. Sherri says that agents often focus too much on the commission split alone. ...
  2. Don't be demanding. You want to have a conversation about your commission compensation plan without being demanding, Sherri says. ...
  3. Know where you're headed.
Jun 21, 2020

How does 40% commission work? ›

The standard salary to commission ratio is 60:40 with 60% being the base rate and 40% being commission-driven. The plan best serves as an incentive or motivation for increased sales performance. Example: A salesperson earns $500 a month in salary with 10% commission, or $500, for $5,000 worth in sales.

What is a good commission percentage? ›

A reasonable commission rate depends on the base salary offered, the value of the sale, and the time required to close a deal. A range of 20%-30% is most often cited as a reasonable commission rate. The average salary-to-commission ratio in the U.S. sits at 60:40.

What is a 90 10 commission split? ›

Once an agent hits $100,000 in gross commission, the commission split changes to a 90-10 arrangement. In this case, the agent gets 90 percent and the brokerage gets 10 percent. Take the previous example. Assume the agent who generated $6,000 in gross commission has earned over $100,000 already this year.

What are the 3 types of commission? ›

COMMISSIONS
  • COMMISSIONS. Straight | Graduated | Piecework | End of Page.
  • Straight Commission. Straight Commission is calculated to be the person's wage based solely on sales. ...
  • Graduated Commission. Graduated Commission is calculated into a person's pay in addition to his/her regular salary or wage. ...
  • Piecework Commission.

What is a good split ratio? ›

A commonly used ratio is 80:20, which means 80% of the data is for training and 20% for testing. Other ratios such as 70:30, 60:40, and even 50:50 are also used in practice.

What is a good sales split? ›

We recommend a 50/50 split, where 50% of a rep's payout comes from their base salary while the other half comes from sales earnings. We've also seen organizations adopt a 60/40 ratio. In this ratio, the base salary makes up 60% of the rep's OTE, and the remaining 40% consists of variable pay.

What is the simple formula for commission? ›

It can be calculated with the following equation: commission = total sales revenue * commission rate. So if a salesperson sells a total of $2,000 of product and receives 5% in commission, they make $100.

What does 50 50 split mean in commission? ›

Rule 1: 50/50 split between base salary and commission. When looking at OTE (On-Target Earnings), the majority of compensation plans have half a rep's earnings being base salary and the other half being commission. While there are exceptions, this is the standard rule of thumb.

What percentage do most brokers take from agents? ›

The brokers then split their commissions with their agents. A common commission split gives 60% to the agent and 40% to the broker, but the split could be 50/50, 60/40, 70/30, or whatever ratio is agreed by the agent and the broker.

Is 100% commission a good job? ›

For someone looking for a steady income week to week, month to month, year to year, a commission-only job might not be a good fit. Since your sales can soar (or sink) depending on your overall success and the state of the market, you might become stressed out over being able to consistently earn an income to live on.

Is 100% commission pay good? ›

A 100% commission model is more appropriate for businesses with a short sales cycle. So, if you're trying to sell products, like an info products business, work a 4-hour workweek, or obtain a passive income hustle, go out and hire yourself people on a straight commission plan.

What is the average commission ratio? ›

The base salary plus commission plan might be the most conventional commission structure. With this plan, salespeople get a base salary with commission. The standard salary to commission ratio is 60:40, with 60% fixed and 40% variable.

What is 75 25 commission split? ›

In the example we used earlier, a sales rep was paid $75,000 as a base salary, with expected commissions of $25,000—which translates to a pay mix of 75/25. As a general rule, a pay mix of 50/50 is a good starting point. It's a common mix and provides a good balance between base rate and commission.

What is a 95 5 commission split? ›

95/5 Split (Highest Split for a Desk Fee)

The company keeps 5% from the sale's gross commission, which is also referred to as the corporate marketing fee, while the agent earns the remaining 95%.

Does commission get taxed harder? ›

Commissions are considered a “supplemental wage” by the Internal Revenue Service and are sometimes taxed differently than regular wages depending on how they are paid out by the employer to the employee.

Is commission taxed like income? ›

Commissions can be a great bonus for a job well done, though these earnings are subject to taxes just like your regular income. Fortunately, if you're a full-time or part-time employee, your employer is required to withhold the taxes from your commission payments.

How does commission affect tax return? ›

Key Takeaways. If an individual is an employee getting paid commissions by the employer, the employer withholds the taxes and pays the IRS. If the individual is a self-employed independent contractor, the individual is responsible for remitting the taxes to the tax authorities.

Should commission be paid separately? ›

There are a few reasons to do a separate Commission Checks run: You want to control the tax treatment of a commission or the withholding of retirement account deductions. For example, an employee might want a commission to be withheld at the flat 25% supplemental rate for federal income tax.

Can a company make you pay back commission? ›

It's legal in California for commissions to be contingent on events occurring after a sale. A commission contract can state that commissions must pay back any commission earned on merchandise that is later returned.

Who is the best real estate company to work for? ›

Best Real Estate Companies to Work for in 2023
BrokerageBest For
Keller WilliamsBuilding a team
RE/MAXHigh-performing, established agents
Coldwell BankerNew agents
CompassAgents in the luxury market
2 more rows
Mar 27, 2023

What are the disadvantages of doing the splits? ›

Muscles, hamstrings, and joints are all involved, and could be at risk for injury. "An athlete can tear the soft tissues or injure joints, making it difficult to recuperate and continue training," says Aoki.

What is a 5 to 1 split? ›

As mentioned above, the stock split happens in a specified ratio. For example, if the ratio is 1:5, it means that for every one share held the shareholder will get 5 shares respectively.

How does a 1 4 split work? ›

In a 1-for-4 split, a shareholder of four shares will end up with one share. The price of one share will be the sum of all the four shares, enhancing the per-share value. The market capitalization value remains the same as there are no new additions, only a restructuring.

Is 40% commission a lot? ›

The average in sales, though, is usually between 20-30%. What is a good commission rate for sales? Some companies offer as much as 40-50% commission. However, these are typically sales reps that require more technical skills and knowledge, plus have a compensation structure that relies more heavily on commission.

What is a good base salary plus commission? ›

The standard salary to commission ratio for sales companies is 60-40, where 60% is an employee's base salary or hourly wage and 40% is their commission-based pay.

What industry pays the highest commission? ›

These are a few of the top sales jobs with high commission:
  • Pharmaceutical sales.
  • Sales consultant.
  • Medical devices sales representative.
  • Real estate agent.
  • Software sales.
  • Mortgage sales representative.
  • Sales executive.
  • Sales engineers.
Mar 3, 2023

What is Coldwell commission split? ›

Most Coldwell Banker brokerages follow a 60/40 split model, meaning the agent keeps 60% of their commission and the brokerage gets 40%. The actual commission split may vary by location.

What is the lowest commission a realtor can charge? ›

What is the lowest commission a real estate agent will take? You can find low commission realtors who charge as little as 1.5%. Typically, real estate agents charge a 3% commission, which adds up to 6% total commission for the buyer's agent and seller's agent.

What is an example of a tiered commission structure? ›

For example, if a rep has a quota based on a goal to close 15 deals in a quarter, their commission structure might look something like this. A rep may earn 5% commission for the first five deals they close, 6% for the next five, 7% for deals 11 through 15, and 8% for any additional deals they may close.

Who sets the rate of commission? ›

Is Commission Negotiable? The seller establishes a commission rate when he or she lists with an agent, and that commission is typically evenly split between the listing and buyer agent. The seller has a right to negotiate commission with the listing agent prior to putting a home on the market.

Can two brokers split commission? ›

Ultimately, the brokerage determines how the commission will be split, but this can usually be negotiated. In most cases, the split is an equal 50/50, but 60/40 and 70/30 splits can also occur. It will depend on factors like the size of the brokerage firm and your real estate experience.

How do you win a real estate negotiation? ›

Before you approach the negotiation table, get familiar with these 10 tips to win any negotiation in real estate.
  1. Never act too excited. ...
  2. Knowledge is power; know your goals. ...
  3. Trust should be earned, not lost. ...
  4. Make them think that they're leading the show. ...
  5. Don't act like it's your last deal.
May 4, 2020

How can I calculate my commission? ›

It can be calculated with the following equation: commission = total sales revenue * commission rate. So if a salesperson sells a total of $2,000 of product and receives 5% in commission, they make $100.

Is commission based on revenue or profit? ›

The gross margin commission structure accounts for the expenses associated with creating a product. So in this model, your sales agents earn a percentage of the company's profit from each sale rather than a percentage of the sale itself.

How do you calculate 40% commission? ›

This is a very basic calculation revolving around percentages. Just take the sale price, multiply it by the commission percentage, and divide it by 100.

What is a good percentage for commission? ›

A reasonable commission rate depends on the base salary offered, the value of the sale, and the time required to close a deal. A range of 20%-30% is most often cited as a reasonable commission rate. The average salary-to-commission ratio in the U.S. sits at 60:40.

Is 20% commission a lot? ›

However, the typical commission rate for sales starts at about 5%, which usually applies to sales teams that have a generous base pay. The average in sales, though, is usually between 20-30%. What is a good commission rate for sales? Some companies offer as much as 40-50% commission.

How much is 10% profit-sharing? ›

If the business owner shares 10% of the annual profits and the business earns $100,000 in a fiscal year, the company would allocate profit share as follows: Employee A = ($100,000 X 0.10) X ($50,000 / $150,000), or $3,333.33.

What is a typical profit-sharing amount? ›

There's no required profit-sharing percentage, but experts recommend staying between 2.5% and 7.5%.

How many hours is profit-sharing? ›

To be receive a profit sharing contribution, plans frequently require employees to complete 1,000 hours of service and be employed on the last day of the year.

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