Innovations in Podcasts: Q&A between Comscore and AdsWizz (2024)

FAQs

How can I make my podcast better? ›

The purpose of podcasts

People might listen to a podcast to learn more about a topic, keep up with current events, or because they want to laugh. A podcast can also be a powerful marketing tool. Podcasting can be an opportunity to promote your business, broaden your reach, or market to your existing audience.

The most important part of your podcast body is authenticity. This is where you get into the juicy part of what the episode is all about. Remember to write down a list of the questions/things you want to cover for each episode.

Holding your audience's attention is essential to a successful podcast episode. Most listeners are multitasking while tuning into a podcast, so their attention span is much less. Because of this, it's necessary to keep things concise and entertaining.

Why Podcasts Fail: Lack of Consistency. Most podcasters quit after the first three episodes. Starting a podcast and not sticking to a schedule is how most podcasts fail. You probably expect to succeed after you have published your first few episodes.

The list of the disadvantages of podcasting is time consuming, not searchable, accessibility problems and limited audience. Podcast consumes a lot of time especially if the file is larger. It is not usually easy to search in podcasting.

The three act podcast structure is a storytelling model that divides a story into an organized and logical order. In school, teachers referred to the three parts as the “beginning, middle, and end,” but that description doesn't really do it justice. The Three Act Structure storytelling method.

Why is it called podcast? ›

The word podcast is derived from a combination of two words. iPod and Broadcast. When the term was coined most people were using Apple's iPod to listen to podcasts. So when Ben Hammersley suggested the word podcasting to describe the new method of delivering content the term stuck.

The series shares each of the 7 skills individually; adaptability, critical thinking, empathy, integrity, resilience, being proactive, and optimism.

In The Four Pillars of Podcasting, I breakdown everything you need to learn how to do, to successfully launch a podcast. The book is broken down into 4 steps: Pre-Production, Production, Post-Production, Marketing and Launch. You need to successfully build upon each pillar in order, before you move on to the next.

Host(s) names: Introduce yourself and any co-hosts in a few sentences. Episode title: Some podcasts like to mention the episode title to help listeners orientate themselves. Episode number: Chronology allows listeners to get an idea of where they are within a podcast series. Music: Use intro music to set the tone.

The length of your podcast also depends on your subject, industry or genre. It could be that around 15-20 minutes perfect for your listeners. But maybe your specific audience wants more in-depth, exploratory information; in which case, 45-90 minutes would provide more value.

Higher-income podcasters are 8.1 times more likely to have more than 1,000 listeners per episode. But if you have a smaller show, under 1,000 listeners, you also have a chance of making a good income from it. You just need to adjust your expectations and your revenue model each step of the way.

One of the biggest reasons why people quit their podcasts is because they don't see results immediately. It takes time to build an audience for your podcast. If you're just starting out, it's important to be patient and keep at it.

How do I attract new podcast listeners? ›

The standard of measurement of the loudness of a piece of audio is LUFS, or “loudness units relative to full scale.” Although there isn't an industry standard for loudness, the ideal audio level for a podcast should fall between -20 and -16 LUFS.

The length of your podcast

As a general rule, after personally overseeing the production of over 50 podcasts, I'd say a good average edit time for a 30-40 minute podcast is about 4-5 hours.

Podcasting can be a good side hustle, but you may have to hustle for a while before having a moneymaking podcast. Podcasts with good listenership can command thousands of dollars a month in advertising revenue, but most podcasts require some time to grow to that point.

5, 2022. The average podcaster surveyed covers 3 industries. Interestingly, 55 percent of podcasters believe the space is oversaturated with too many podcast options.

In the future, podcasting will be more about keeping your own user data. With the rise of platforms like Substack and Ghost, creators, not limited to writers, now have the tool to directly collect and manage information from their listeners. Having ownership of your own email list is essential in the recent 2-3 years.

Good podcasts thrive off good stories. It's as simple as that. And by good stories, we mean ones that are genuinely interesting to listen to because of the way they're told. Good storytelling will retain listener attention, and increase the chances of listeners coming back for more.

By hearing the authentic language use in podcasts and vodcasts, learners can improve their overall listening comprehension and pronunciation skills.

Great podcast hosts know how to progress their episodes and keep their listeners engaged like great storytellers. You never want to sound foolish, especially when you're talking to a podcast guest, so never walk into recording unprepared.

How impactful are podcasts? ›

The unique ability of audio to highlight the experience of making knowledge can also connect listeners to scholarship in a way that books often fail to do. Podcasts can allow academics to infuse themselves into the arguments they make rather than downplay their connection to their scholarship.

It builds a relationship between you and your audience

Use voice modulation to emphasize important points. By having them become familiar with your views, creative ideas, voice and format, your audience will start to trust you. Pro Tip: Make a good podcast intro to engage your audience from the very beginning.

Comedy continues to be the podcast genre listened to by the most people in the U.S. We just released the Edison Research Top Podcast Genres for Q3 2022 ranker based on audience size among those age 18 and older from Edison Podcast Metrics, and Comedy maintains its reign as #1.

While older generations also tune in, the main group consuming podcasts is the age group of 12 to 34 year-olds.

Getting Started. One of the most difficult common challenges podcasters face is getting started. The distance between your initial inspired idea and recording your first episode seems too far and too long to travel. You may be overwhelmed by the many steps involved in making your podcast a success.

One of the best ways to make your podcast unique is to offer valuable insights; insights like tips, advice, information, tutorials, educational content, etc. that listeners can actually use in their day-to-day lives. The best way to offer valuable insights is to do research within your niche.

A podcast content strategy is a comprehensive framework that guides your business or brand in effectively engaging your target audience through your podcast. It encompasses a set of rules, recommendations, and communication channels that determine the most impactful ways to connect with your listeners.

A podcast producer is similar to a manager. They oversee all aspects of podcast production and they handle many different responsibilities in order to create awesome episodes. They are also there to provide a support system to the podcast host and answer any podcasting questions that clients may have along the way.

Working on all aspects of the audio production is the key responsibility of a podcast producer. In other words, they are in charge of the recording, editing, and even the publication of each episode.

What do you call someone who listens to podcasts? ›

Podcast Enthusiasts and Podcast Newbies.

The biggest challenge of writing a podcast script is keeping it conversational. If you aren't careful, reading a podcast script can lead to a flat, monotone delivery.

DON'T: Tell Insider Jokes

Your podcast isn't the place for insider jokes. Listeners won't have a clue what you're talking about. And even if they did, they probably wouldn't be that interested. Keep in mind new listeners know very little about you or your show.

Good content: Of course, the most important thing for a successful podcast is to have good content. This means having interesting and engaging topics, well-researched facts, and entertaining hosts. Regularly scheduled episodes: People are more likely to subscribe to and listen to podcasts that have regular episodes.