How To Buy Netflix Stock (NFLX) (2024)

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Whether you’re obsessed with the latest show or you just love movies, there’s no denying that Netflix has revolutionized how we watch television. Today, Netflix has over 220 million paying subscribers in 190 countries.

Since its initial public offering (IPO) in 2002, NFLX’s stock price has skyrocketed. Consider this: Netflix currently has a market capitalization of $101 billion, compared to $3 billion in January 2010.

How to Buy Netflix (NFLX) Stock

1. Choose a Brokerage

To invest in Netflix—or any other stock—you need a brokerage. Brokers are the intermediary between you and the stock market, meaning that they execute your trades, buying and selling stock. You can use a broker to invest for long-term goals, such as retirement, or aim for short-term profits.

There are a wide range of brokerage options available, including full-service brokers and robo-advisors. In general, look for a broker that offers low fees and investment minimums so you can start investing right away. You can use our picks for the best investment apps and best online brokers to kickstart your search.

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2. Open an Account

Depending on the brokerage you choose, you may have several different account options. Brokers may offer retirement accounts, 529 plans to save for college and taxable brokerage accounts.

  • Retirement accounts. If you choose to open an individual retirement account (IRA), you can get tax advantages when you save for retirement. But IRAs come with one big limitation: Withdraw money before you are at least 59 ½, and you’ll owe a 10% penalty fee, plus income taxes.
  • Taxable accounts. Taxable brokerage accounts may not offer any tax benefits, they do have some advantages. You can withdraw funds at any time, for any reason, giving you flexibility when it comes to accessing your investment proceeds.

3. Research Netflix

Before investing your money in Netflix or any other stock, you need to do your homework. If you’re going to buy stock, you should know about the company’s fundamentals and ensure it has a business model you think can succeed.

Like all publicly-traded companies, Netflix is required to file financial statements with the U.S. Securities and Exchange Commission (SEC). You can view its annual reports and quarterly financial statements on its investor relations site.

When reviewing those documents, keep the following factors in mind to help you decide how much money to invest:

  • Volatility: Netflix’s stock price has fluctuated a great deal over the past few years. In 2021, its price was as high as $682. As of March 2022, it fell to about $330. In Netflix’s annual report, it cautions that its price continues to be volatile due to factors beyond its control.
  • Price per share: NFLX isn’t as expensive on a per-share basis as some high-flying tech stocks. Some brokers allow investors to purchase fractional shares—that’s the ability to buy a proportional slice of a single stock—but others require you to invest enough money to buy a whole share. If that’s the case, using a strategy like dollar cost averaging can be more challenging since you’ll need to save a chunk of cash before you can buy a share.
  • Competition: Once upon a time, it was about the only streaming video service out there, but today Netflix is facing stiff competition in the streaming space. For example, NBC pulled episodes of The Office and Parks and Recreation from Netflix when it launched Peaco*ck, and Disney pulled its Marvel movies and shows when it launched Disney+. Competitors like this are forcing the company to spend even more to produce original content.

4. Place an Order

If you decide to buy Netflix stock, open up your trading platform of choice and enter Netflix’s ticker symbol—NFLX—and how many shares you wish to purchase. If you’re using an investment app that offers fractional share investing, you can enter the dollar amount you want to invest in Netflix instead.

You can usually choose to place the order as a limit order or a market order. Market orders, when placed during normal trading hours, are processed immediately at the current price. By contrast, limit orders are only processed when the stock reaches a price you set and can be a good choice if you expect the price to drop in the near future.

Netflix is traded on the Nasdaq stock exchange, the second-largest stock exchange in the world. The Nasdaq’s trading hours are Monday through Friday from 9:30 a.m. and 4:00 p.m. ET. The Nasdaq does have pre-market and after-hours trading beyond its core hours.

5. Monitor NFLX’s Performance

Even if you plan on holding onto your Netflix stock over the long term, it’s a good idea to review your investment’s performance periodically. You can compare its performance to that of a stock market index like the S&P 500 to see how it measures up.

If you have multiple investment accounts with different brokers, you can use an investment portfolio app to manage all of your accounts in one place.

6. Have an Exit Plan

Whether you intend to hold onto your Netflix shares for a few years or a few decades, there will come a time when you decide to sell your shares.

As with purchasing stock, you can sell your shares by entering your broker’s platform and typing in the ticker symbol and the amount you want to sell. You can sell at its current price, or you can place an order to sell only when the stock reaches a certain price.

If your investment earns a profit, you may owe capital gains taxes, so consider talking with a tax professional about how to plan for those taxes before placing any sale orders.

Other Ways to Invest in Netflix

Netflix’s performance over the past 10 years has been volatile. While it experienced incredible growth for several years, its price has decreased by 25% over the past 12 months.

With that volatility in mind, you may want to consider investing in index funds or exchange-traded funds (ETFs) rather than individual stocks. These funds invest in hundreds or even thousands of companies at once, giving you a ready-made, diversified portfolio.

As a large company, many funds can give you exposure to Netflix. More than 250 ETFs have Netflix as one of their holdings. One of Netflix’s biggest holders is the Invesco QQQ Trust (QQQ), a fund that tracks the Nasdaq 100.

If you’re looking for a more specialized fund, other options include the Fidelity MSCI Communication Services Index ETF (FCOM) or the Simplify Volt Pop Culture Disruption (VPOP) fund.

How To Buy Netflix Stock (NFLX) (2024)

FAQs

How do I buy Netflix stock directly? ›

How to buy Netflix stock
  1. Choose a stock trading platform. Use our comparison table or choose from our Top Picks below.
  2. Open an account. Provide your personal information and sign up.
  3. Fund your account. ...
  4. Search for the stock name – NFLX. ...
  5. Buy the stock.

Is it a good idea to invest in Netflix? ›

Based on these comparisons, I believe Netflix is still too expensive because it should be valued like a traditional media stock instead of a tech stock. Its valuation could limit its upside potential this year, so investors should stick with more promising media or tech stocks instead of betting on Netflix's comeback.

What is a good price for Netflix stock? ›

The 34 analysts offering 12-month price forecasts for Netflix Inc have a median target of 384.00, with a high estimate of 440.00 and a low estimate of 215.00.

Why is Netflix stock not doing well? ›

Netflix (NFLX) shares plunged more than 50% last year due to concerns about streaming subscription fatigue, increased competition from the likes of Disney (DIS), Apple (AAPL), Amazon (AMZN), Comcast's (CMCSA) Peaco*ck, Paramount and CNN and HBO owner Warner Bros.

Is Netflix stock a buy hold or sell? ›

Netflix has received a consensus rating of Hold. The company's average rating score is 2.49, and is based on 23 buy ratings, 15 hold ratings, and 3 sell ratings.

How do I buy my first stock? ›

The easiest way to buy stocks is through an online stockbroker. After opening and funding your account, you can buy stocks through the broker's website in a matter of minutes. Other options include using a full-service stockbroker, or buying stock directly from the company.

Will nflx stock recover? ›

Netflix has had a tough run this year. But a number of Wall Street analysts are confident for a recovery in 2023, piling up bullish ratings on the stock.

Will Netflix rise again? ›

Wall Street forecasts that Netflix will report a 1.6% year-on-year rise in revenue in the fourth quarter to $7.83 billion, ahead of the guidance provided by the company for sales of $7.78 billion.

Is Netflix worth it in 2023? ›

Netflix is the best option for families, those who love exclusive content, those who love the idea of over 6,000+ titles to choose from, and those who love to binge-watch.

What will Netflix stock be worth in 2025? ›

According to the latest long-term forecast, Netflix price will hit $400 by the middle of 2023 and then $600 by the end of 2024. Netflix will rise to $800 within the year of 2025, $1,000 in 2026, $1,200 in 2027, $1,400 in 2028, $1,500 in 2030, $1,600 in 2031, $1,700 in 2033 and $1,800 in 2034.

What will Netflix stock price be in 2024? ›

Future price of the stock is predicted at 672.86117193413$ (112.179% ) after a year according to our prediction system. This means that if you invested $100 now, your current investment may be worth 212.179$ on 2024 February 27, Tuesday.

Why is everyone leaving Netflix? ›

The subscriber loss "seems to be due to increased competition from other streaming services, adverse global economic circ*mstances, and the fact that the company already has a very high level of subscribers," says Ferran G. Vilaró, CEO of streaming video analytics company NPAW.

Will Netflix share price go up? ›

Netflix earnings are now expected to be down -8% for fiscal 2022 but rebound and rise 2% in FY23 at $10.53 a share.

Is Netflix in trouble financially? ›

Netflix shares are off 70% this year, due in large part to the streaming-video company's disastrous first-quarter earnings. Among other things, Netflix lost 200,000 net subscribers in the March quarter—and projected losing two million more in the current one.

What is the highest Netflix stock has been? ›

The latest closing stock price for Netflix as of February 17, 2023 is 347.96.
  • The all-time high Netflix stock closing price was 691.69 on November 17, 2021.
  • The Netflix 52-week high stock price is 397.75, which is 14.3% above the current share price.

How much stock should a beginner buy? ›

"If you're a typical working person or a beginning investor, you should know that it doesn't take a lot of money to start," IBD founder William O'Neil wrote in "How to Make Money in Stocks." "You can begin with as little as $500 to $1,000 and add to it as you earn and save more money," he wrote.

How much money do I need to start buying stocks? ›

You don't need a lot of money to start investing. In fact, you could start investing in the stock market with as little as $10, thanks to zero-fee brokerages and the magic of fractional shares. Here's what you need to know about how to transform even a small amount of money into the beginnings of an investment empire.

What time should I buy stocks? ›

The stock market has three trading sessions running from 4 a.m. to 8 p.m. Eastern time. The market is most stable at noon, making this the best time for beginner investors to buy shares. If you are investing for the long-term, there is no point trying to time the market.

Will NFLX split? ›

Each stockholder got an extra share in 2004 and six more in 2015 as a result of the stock split. Netflix's share price has increased from $100 in the aftermath of the 2015 split to $700 in November 2021, but the company has given no hint that another stock split is imminent.

Why Netflix will bounce back? ›

Share: Netflix's biggest hope for its imminent ad tier is increasing revenue not from ads themselves, but by attracting new sign-ups with a cheaper subscription option. Netflix lost 970,000 subscribers in Q2 this year.

Who owns the most Netflix stock? ›

Top 10 Owners of Netflix Inc
StockholderStakeShares owned
The Vanguard Group, Inc.7.57%33,689,024
Fidelity Management & Research Co...4.80%21,380,583
BlackRock Fund Advisors4.17%18,570,207
Capital Research & Management Co....4.16%18,542,172
6 more rows

Why is Netflix stock dropping? ›

Netflix stock dropped. The company is falling short of ad-supported viewership guarantees made to advertisers, allowing them to take their money back for ads that have yet to run, according to a report from Digiday.

Is Apple stock a good buy now? ›

Apple's analyst rating consensus is a Strong Buy.

Can you pay a years worth of Netflix? ›

Unfortunately, Netflix does not offer the option to pay for a year-long subscription upfront. However, they offer a monthly subscription that you can cancel anytime. So, if you're interested in paying for Netflix yearly, you'll need to set up a monthly subscription and cancel it after 12 months.

How can I get Netflix for free? ›

Netflix does not offer free trials, but you have the freedom to change your plan or cancel online at any time if you decide Netflix isn't for you. There are no contracts, no cancellation fees, and no commitments. You can sign up and take advantage of all Netflix has to offer.

What are the 3 plans for Netflix? ›

Basic allows one stream, as well as episode/movie downloads to a single phone or tablet for offline viewing. Standard allows two streams, and it downloads to two offline phones or tablets. Premium allows four streams, and it downloads to four offline phones or tablets.

Why is Netflix struggling? ›

Netflix shares have fallen roughly 67% this year. The company cited additional headwinds for the slowdown, including password sharing, competition and a sluggish economy. It also said the strong dollar was impacting subscribers outside the US.

What is happening with Netflix in 2023? ›

Amid a loss of profits and declining subscribers, the streaming service is about to implement a crackdown on sharing passwords in early 2023, according to reports. However, it's rumored that multi-users will also have the option to continue password sharing – for an extra fee.

How many users will Netflix lose? ›

In April, the company reported that it had lost 200,000 subscribers in the first quarter of 2022 — the first big loss in over a decade. This year, Netflix's stock was on a decline of approximately 70%. The market valuation has decreased from $300 billion to under $90 billion in less than a year.

How far in debt is Netflix? ›

Netflix long term debt for the quarter ending December 31, 2022 was $14.353B, a 2.31% decline year-over-year. Netflix long term debt for 2022 was $14.353B, a 2.31% decline from 2021.

How do I buy shares directly? ›

If you want to buy shares, you must first approach a SEBI-registered member, or broker, of a stock exchange.
...
The Demat account is where your securities will be held digitally. You will need to furnish the following documents to open a new Demat account:
  1. A passport-size photograph.
  2. A copy of your PAN card.
Jan 17, 2023

How do I buy stocks directly without a broker? ›

All you need to do is contact a Depository Participant (DP). All Demat Accounts are backed by Central Depository Services India Ltd (CDSL) and National Securities Depository Ltd. (NSDL) and regulated by the Securities and Exchange Board of India (SEBI). So, they are entirely secure.

How can I purchase stock directly from a company? ›

Many companies allow you to buy or sell shares directly through a direct stock plan (DSP). You can also have the cash dividends you receive from the company automatically reinvested into more shares through a dividend reinvestment plan (DRIP).

Can I buy stock directly from stock exchange? ›

To buy stocks, you'll typically need the assistance of a stockbroker, since you cannot simply call up a stock exchange and ask to buy stocks directly. When you use a stockbroker, whether a human being or an online platform, you can choose the investment that you wish to buy or sell and how the trade should be handled.

What is the simplest way to buy shares? ›

The easiest and cheapest way to buy shares is by using an investment platform. Once you are signed up, you simply have to select the shares you want to buy and home many of them. An investment platform lets you buy, sell and monitor your investments in one place.

What are the top 10 stocks to invest in? ›

However, these are the top 10 best stocks to buy now:
  • ServiceNow, Inc. (NYSE: NOW)
  • Alphabet Inc. (NASDAQ: GOOG)
  • Amazon.com, Inc. (NASDAQ: AMZN)
  • The Walt Disney Company (NYSE: DIS)
  • Palo Alto Networks, Inc. (NASDAQ: PANW)
  • The Boeing Company (NYSE: BA)
  • Prologis, Inc. (NYSE: PLD)
  • Johnson & Johnson (NYSE: JNJ)
Dec 1, 2022

What is the fastest way to buy stock? ›

Market orders are the most common type of order, as they are the fastest and easiest way to buy and sell shares.

When should a beginner buy stocks? ›

If you're a beginning investor, the best time to enter the market is when stocks prices are down.

How can a beginner invest in stocks with little money? ›

One solution is to invest in stock index funds and ETFs. These often have low investment minimums (and ETFs are purchased for a share price that could be lower still), and some brokers, like Fidelity and Charles Schwab, offer index funds with no minimum at all.

Where is the best place to buy stock? ›

NerdWallet's Best Online Brokers for Stock Trading of March 2023
  • Merrill Edge.
  • Interactive Brokers IBKR Lite.
  • J.P. Morgan Self-Directed Investing.
  • Webull.
  • Robinhood.
  • Ally Invest.
  • Firstrade.
  • Charles Schwab.
Feb 17, 2023

How do you buy shares in a company before it goes public? ›

Steps for buying an IPO stock
  1. Have an online account with a broker that offers IPO access. Brokers like Robinhood and TD Ameritrade offer IPO trading, so you'll need an account with them or another broker that offers similar access.
  2. Meet eligibility requirements. ...
  3. Request shares. ...
  4. Place an order.
Nov 29, 2022

Is direct stock purchase a good idea? ›

Good for long-term investing: Direct stock purchase plans can be good investment vehicles for the long term, especially for investors who use dollar-cost averaging through a regular schedule of stock purchases.

Can I buy Amazon stock directly? ›

If you're ready to buy Amazon stock, log into your online brokerage account or trading app. Then type in Amazon's ticker symbol (AMZN) and the number of shares you want to buy or the amount of money you want to invest. You may also have to pick what type of order you want to make.

Can I buy a stock immediately? ›

You can buy and sell a stock on the same day, which is known as day trading, but there are certain restrictions which you need to be aware of.

Can I buy a stock I just sold? ›

You can buy the same stock back at any time, and this has no bearing on the sale you have made for profit. Rules only dictate that you pay taxes on any profit you make from assets.

Can I buy stock directly from Coca Cola? ›

Shares can be purchased through a Direct Stock Purchase and Dividend Reinvestment Plan sponsored and administered by Computershare Trust Company, N.A. Details about the Computershare Investment Plan, including any fees associated with the Plan, can be viewed and printed from Computershare's website.

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