How to buy Google stock to invest in GOOGL (Alphabet) (2024)

If you want to buy Google shares, you will need to have a brokerage account at an online broker like Interactive Brokers. Once you opened a trading account, log into it, search for Google shares on the trading platform, enter the number of shares you wish to buy, and click buy. This will initiate the purchase of shares, or execute the buy order in trading lingo.

Table of contents

  1. Introduction
  2. 6 Steps of buying Google shares
  3. Best 5 brokers for buying Google shares
  4. Is Google stock safe to buy?
  5. How much does it cost to buy Google stock?
  6. How to buy Google fractional shares?
  7. GOOG vs GOOGL shares
  8. Reasons to buy Google stock
  9. About Google
  1. Find a good online broker, use our broker finder tool if you are stuck
  2. Open your brokerage account
  3. Deposit money into your account
  4. Log in to the trading platform
  5. Buy Google ( GOOGL ) shares
  6. Review your Google position regularly
Interactive Brokers Interactive Brokers is a US discount broker. It is listed on a stock exchange and regulated by several authorities, including top-tier ones like the FCA and the SEC. Visit broker
eToro eToro is a global social trading broker. It is regulated by top-tier authorities such as the UK's FCA and Australia's ASIC. eToro USA LLC does not offer CFDs, only real crypto assets are available. Visit broker
eToro USA LLC; Investments are subject to market risk, including the possible loss of principal
Fidelity Fidelity is a US stockbroker. It is regulated by top-tier authorities SEC and FINRA. Visit broker
TD Ameritrade TD Ameritrade is a US stockbroker regulated by top-tier authorities SEC and FINRA. The company is listed on NASDAQ and has a banking background as part of the TD Group. The brokerage was acquired by Charles Schwab Corporation in 2020. Client account conversion is expected between April and September of 2023. Visit broker
Merrill Edge Merrill Edge is a US-based broker owned by Bank of America (BofA). It is regulated by the top-tier SEC and FINRA; BofA is listed on the NYSE. Visit broker

How to buy Google stock
Is Google stock safe to buy?

Google is a large cap company with a solid balance sheet, steady revenue and profit growth. As such, Google is among the safer stocks to buy in the long run. Nevertheless, stocks are risky assets, so if you are a short-term investor, be prepared for possible declines in the share price.

How to buy Google stock
How much does it cost to buy Google stock?

As of July 3, 2022, one Google share cost $2,175; the share price moved in a range of $2,037.69 - 3,030.93 in the last 52 weeks. Expect to pay some brokerage fees in addition to the actual share price. A good solution to investing in Google without buying one full share is to purchase fractional shares of GOOGL.

If you do not want to buy a full Google share, you can cut costs by owning a part of a share. These are called fractional shares. Many online brokers like Interactive Brokers, Robinhood and TD Ameritrade, allow their clients to invest in fractional shares.

Shares with the GOOGL ticker are common Class A shares, which give their owners voting rights. GOOG shares on the other hand, are Class C shares with no voting rights.

The price difference between the two types is usually negligible, with GOOGL shares being more expensive. The third type, class B shares are not publicly traded; they belong to the founders and employees of Alphabet, the company behind Google.

How to buy Google stock
Reasons to buy Google stock

Alphabet (GOOGL) is a stable company with solid growth, making it a reliable investment in the long term. Key Alphabet financial features:

  • Healthy balance sheet
  • Solid free cash flow
  • Stable YoY revenue growth
  • Very strong market position
  • High investment in R&D

How to buy Google stock
About Google

Google is a US tech company, traded on the NASDAQ stock exchange under the GOOGL ticker. In addition to being the leading search engine in the world, Android and other tech products and services also run on Google. If you'd like to buy Google stocks, you will need to find a broker that gives you access to the NASDAQ stock exchange because that is the main venue where Google shares are traded.

How to buy Google stock to invest in GOOGL (Alphabet) (2024)

FAQs

How to buy Google stock to invest in GOOGL (Alphabet)? ›

Although you can't invest directly in Google's search engine, you can invest in its parent company, Alphabet. You can buy shares of Alphabet in any brokerage account.

How do I buy Google Alphabet stock? ›

How to buy Alphabet shares
  1. Open a share dealing account: it only takes a few minutes to open an IG account.
  2. Log in: once you log in to your IG account, head to your 'My IG' dashboard.
  3. Fund your account: deposit some funds before you start investing.

Can you buy Google stock directly? ›

Although you can't invest directly in Google's search engine, you can invest in its parent company, Alphabet. You can buy shares of Alphabet in any brokerage account.

Is it better to buy GOOG or googl stock? ›

Are GOOGL Shares More Valuable Than GOOG Shares? Because GOOGL shares have voting rights, and because these rights have some value, they often trade at a slight premium. In reality, GOOG and GOOGL often trade for just around the same price.

How to buy Google shares in UK? ›

You can buy Google shares in the UK from reputable stockbrokers such as eToro, Freetrade, and Interactive Investor. Invest in Alphabet Inc. ($GOOGL) Shares With 0% Commission! Start investing with as little as $10 (£8).

Is Google Alphabet a buy now? ›

Out of 30 analysts, 14 (46.67%) are recommending GOOGL as a Strong Buy, 11 (36.67%) are recommending GOOGL as a Buy, 5 (16.67%) are recommending GOOGL as a Hold, 0 (0%) are recommending GOOGL as a Sell, and 0 (0%) are recommending GOOGL as a Strong Sell. If you're new to stock investing, here's how to buy Google stock.

How much is Google Class C stock? ›

$ 135.27
CloseChgChg %
$135.173.322.52%

Is it a good time to buy googl stock? ›

Morningstar has a “buy” rating and $161 fair value estimate for GOOGL stock. CFRA analyst Angelo Zino also projects Alphabet's sales growth will accelerate from 7.8% in 2023 to 11% in 2024.

What is Google stock price prediction for 2023? ›

Google Stock Price Forecast 2023-2024

Google price started in 2023 at $88.73. Today, Google traded at $129.45, so the price increased by 46% from the beginning of the year. The forecasted Google price at the end of 2023 is $135 - and the year to year change +52%. The rise from today to year-end: +4%.

How much is Google worth in 2023? ›

Market cap: $1.676 Trillion

As of September 2023 Alphabet (Google) has a market cap of $1.676 Trillion.

Can I buy Alphabet Class A stock? ›

Alphabet, Inc. Class A shares are listed on the NASDAQ exchange under the ticker 'GOOGL' after its initial public offering in 2004. The company also provides Class C shares under the ticker 'GOOG'. Shareholders of Class A have voting rights of one-vote-one-share while those of Class C do not.

Should I buy Google stock before the split? ›

Any decision you make — buy, hold or sell — is not likely to have a much different outcome if you make it just before or just after the split. Since a stock split is announced prior to being executed, any post-split bump that the market expects is baked into the price by the time the split actually occurs.

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