How Much Profit Should You Make on A Rental Property? (2024)

Rental properties can be a great way to make passive income, but it’s important to know how much profit you should be expecting from your investment. Knowing how much of a return you can expect from a rental property will help you make informed decisions about your investment.

In this article, we explore the different factors that go into determining how much profit you should make on a rental property. We’ll discuss how to calculate rental income, expenses, and net profit. We’ll also provide guidance on how to achieve a profitable return on your rental property investment.

Determining if it’s a good investment

Calculating how much profit you should make on a rental property is one of the first things you need to do to determine if it’s going to be a good investment in the long term. This involves taking into account the expected rental income, any potential expenses, and the associated tax implications.

The property’s cash flow, however, will ultimately depend on a number of factors, including your initial investment, the type of property and its location. For instance, a single-family home in a desirable neighborhood will likely generate higher rental income than a single-family home in a less desirable area.

A few other factors to keep in mind when evaluating an investment opportunity:

  • Initial investment: How much money will you be putting up and for how long? An amazing ROI might not be worth it if you’re spending every penny of your savings to purchase the home, leaving no room for error.
  • Property condition: If the property is going to need significant repairs or updates in the near future, calculate these costs into the purchase price of the home.
  • Rent-to-mortgage ratio: If you’re investing in a rental property, do the math to make sure the numbers have you coming out on top. If the expected rent payment is not going to cover your mortgage, insurance, taxes, and association dues, then it’s not a good investment.
  • Property location: You can change a lot of things about a property, but you can’t change the neighborhood it’s located in. Even the nicest house in the worst neighborhood might not turn out to be a profitable investment.

Common rental property expenses

Rental property operating expenses are those necessary costs that come with owning a rental property. These expenses include things like mortgage payments, repairs and maintenance, insurance, taxes, payroll and marketing costs.

Mortgage payments are necessary to pay off the loan used to purchase the property. Taxes and insurance are necessary to ensure the property is legally compliant and protected from any potential liabilities. Repairs and maintenance are essential to keep the property in good condition and up to code. Payroll costs are necessary to cover the wages of any employed staff, and marketing costs are necessary for advertising the rental property and finding new tenants.

In addition, rental property owners may also incur additional operating expenses such as utilities, cleaning and landscaping costs, HOA fees, and other miscellaneous expenses.

Utilities are costs associated with providing electricity, water, and other services to the rental property. Cleaning and landscaping costs may be necessary to keep the property looking nice and well-maintained. HOA fees are applicable if the rental property is located in a community with a Homeowners’ Association, and may include dues and other charges. Miscellaneous expenses may include legal fees, accounting fees, and other costs associated with owning and operating a rental property.

Related: A complete breakdown of your schedule e expense categories.

How much rent should you be charging?

One of the first things landlords need to figure out is how much to charge for rent. Having a cash flow positive business is essential if you want to expand operations, and this means having little to no vacancy. To do this, you have to set a price that is attractive to tenants while still bringing in the most money.

A few tips for working out how much rent to charge include:

  • Do a rental market analysis comparing your property to like properties in the area. You can use software like RentRange, Rentometer, and Zillow Zestimates.
  • Research the demand and supply in the area. High demand and low supply will allow you to charge more.
  • Calculate operating costs. Knowing how much you’re going to need to spend will allow you to work out the minimum you can viably charge whilst still making a profit.
  • See how much interest you get. If your property doesn’t get many enquiries, then think about lowering the rent amount.

How Much Profit Should You Make on A Rental Property? (1)

How to Determine Profitability of Real Estate Investments

There are several commonly used metrics used to calculate the return on your real estate investment and help you keep your property profitable over time.

Return on Investment (ROI)

Investors and experts alike regard return on investment (ROI) as the most important aspect of evaluating the profitability of a real estate investment. It is generally recommended to aim for an ROI of at least 15%. However, the ROI that is considered “good” or “bad” is dependent on an individual’s financial standing and the particular property they choose to invest in.

For example, you spend pay $20,000 in closing fees and maintenance/repair costs and when the property is ready to hit the market, you charge your tenants $2,500 per month. If you divide your income by your expenses, your yearly ROI would be just over 7%

Cash-on-Cash Return

The widely used real estate investment metric of cash-on-cash return (CoC) measures the yearly return on an investment based on the cash invested and net operating income. This return rate may differ greatly depending on the financing method employed, e.g. cash purchase or loan. Generally, it is advised to strive for a CoC yielding between 8% and 12%.

Capitalization Rate

The capitalization rate (also known as cap rate) in real estate is the ratio of net income to the purchase price of the property. To illustrate, a property worth $200,000 that is rented out at $1,500 monthly would give an annual net operating income of $12,000, which is equivalent to a cap rate of 6%. Whether this rate is beneficial or not depends on a variety of factors. For instance, a 6% rate may not be worth it if the neighborhood is not desirable or has a high risk or potential safety concerns. On the other hand, if the area is in high demand and the tenants are trustworthy, 6% can be a great return on investment.

The 1% Rule

The 1% rule is a helpful tool for investors to evaluate the viability of a potential investment property. The rule states that the monthly rent should be at least 1% of the total purchase price. For instance, if a property is bought for $300,000, it should generate a minimum of $3,000 in monthly rent. If market prices are lower than this or seem unreasonable, the investment may not be worth it. Additionally, factors such as size and location should be taken into consideration.

Final Words

Finally, you should consider the tax implications of owning a rental property. Depending on the property’s profitability, you may be able to deduct expenses from your taxable income.

Additionally, you may be able to take advantage of capital gains tax benefits if you decide to sell the property. Once you’ve taken all of these factors into account, you can calculate your potential profit. The amount will depend on your specific situation, but a good rule of thumb is to aim for at least 10% profit after all expenses and taxes. While 10% is a good target, you may be able to make more depending on the property and the rental market.

Ultimately, it’s up to you to decide how much profit you want to make on a rental property. Just be sure to factor in all of the costs and taxes associated with owning a rental property and make sure that you’re still able to turn a profit.

How Much Profit Should You Make on A Rental Property? (2024)

FAQs

How Much Profit Should You Make on A Rental Property? ›

The amount will depend on your specific situation, but a good rule of thumb is to aim for at least 10% profit after all expenses and taxes. While 10% is a good target, you may be able to make more depending on the property and the rental market.

What is a good return on a rental property? ›

A good ROI for a rental property is typically more than 10%, but 5%–10% can also be acceptable. But the ROI may be lower in the first year, due to the upfront costs of buying a home.

How much of rental income should be saved? ›

Using the 50 percent rule , set aside half the annual property rent. Using the 1 percent rule , set aside 1 percent of the property value per year. Using the square footage rule, set aside $1 per square foot per year.

How do landlords calculate profit? ›

To calculate your net rental yield, multiply the monthly rental income by 12. Take away the annual costs of owning a property (mortgage payments, insurance, general maintenance), and then divide that by the property's purchase price or current market value. Finally, multiply that figure by 100 to get the percentage.

How much money should you make from real estate? ›

That said, we conducted a survey in 2020 finding the average first-year real estate agent in California earns approximately $41,000, and that number rises to over $104,000 between years four and ten of their career.

What is the 2% rule of thumb for rental property? ›

The 2% rule is the same as the 1% rule – it just uses a different number. The 2% rule states that the monthly rent for an investment property should be equal to or no less than 2% of the purchase price. Here's an example of the 2% rule for a home with the purchase price of $150,000: $150,000 x 0.02 = $3,000.

What is a good cash on cash return for a rental property? ›

There is no specific rule of thumb for those wondering what constitutes a good return rate. There seems to be a consensus amongst investors that a projected cash on cash return between 8 to 12 percent indicates a worthwhile investment. In contrast, others argue that even 5 to 7 percent is acceptable in some markets.

What is the best rental to income ratio? ›

As a general rule of thumb, landlords should aim for a rent-to-income ratio of no more than 30%. Meaning the tenant should earn at least three times the rent amount.

What happens if my expenses are more than my rental income? ›

When your expenses from a rental property exceed your rental income, your property produces a net operating loss. This situation often occurs when you have a new mortgage, as mortgage interest is a deductible expense.

Is the 30% rent rule realistic? ›

Try the 30% rule. One popular rule of thumb is the 30% rule, which says to spend around 30% of your gross income on rent. So if you earn $3,200 per month before taxes, you should spend about $960 per month on rent. This is a solid guideline, but it's not one-size-fits-all advice.

What is considered profit with a rental? ›

The profit from a rental property is the actual cash you have left over at the end of each month. It's important to note that rental property profit is not the same thing as taxable net income. That's because there are non-cash deductions such as depreciation that real estate investors use to reduce pre-tax income.

How do you calculate if a rental property is worth it? ›

To calculate the property's ROI:
  1. Divide the annual return by your original out-of-pocket expenses (the downpayment of $20,000, closing costs of $2,500, and remodeling for $9,000) to determine ROI.
  2. ROI = $5,016.84 ÷ $31,500 = 0.159.
  3. Your ROI is 15.9%.

Can I deduct mortgage from rental income? ›

If you receive rental income from the rental of a dwelling unit, there are certain rental expenses you may deduct on your tax return. These expenses may include mortgage interest, property tax, operating expenses, depreciation, and repairs.

What is the average cash flow on a rental property? ›

Using the 1% rule to calculate gross cash flow

According to the Rule, the gross monthly rent from a home should be at least 1% of the purchase price: Property price = $100,000 x 1% = $1,000 per month gross rent.

Is it OK to break even on rental? ›

“With rentals, if you break even on a cash-flow basis, that's actually not too bad because you're paying down the principal and building equity that way. Then, you hopefully also see some appreciation.” So if you're looking to make money in real estate, you'll want to think long term.

What percentage of rental income goes to expenses? ›

Most landlords try to keep their gross operating income — the total operating expense in relation to total revenue or income — around 35% to 45% for each rental.

What is the rule of 72 in rental property? ›

The Rule of 72 offers a formula that allows you to estimate the years it will take for your investment to double in value. To use the rule, you divide 72 by the annual interest rate or rate of return on your investment. This calculation results in the number of years it will take for your investment to double.

What is the 10 percent rule for rental property? ›

Buy 10% Under the Market Price

This rule is basically to avoid paying the sticker price. Instead, look to buy at least 10% under the listed price. In real estate, there's a saying that most of the return is made at the time of purchase. Meaning that most of the money is made on the purchase rather than rental income.

What is the 5% rule owning vs renting? ›

That said, the easiest way to put the 5% rule in practice is multiplying the value of a property by 5%, then dividing by 12. Then, you get a breakeven point for what you'd pay each month, helping you decide whether it's better to buy or rent.

How much cash should you have on hand for a rental property? ›

Three to six months of fixed monthly expenses.

Another way is to total up all fixed monthly expenses and set aside 3 to 6 months' worth. This would include mortgage, taxes, insurance, and any other reoccurring expenses like property management, lawn care, or utilities.

What is a typical cash on cash return? ›

The more equity, the lower the leverage and cost of financing, the lower the cash on cash return. For some investors, an 8-10% cash on cash return is sufficient if the property otherwise meets their investment objectives. Others might only look at deals with a minimum 20% cash on cash return.

How do you make positive cash flow on a rental property? ›

Here are six ways you can increase cash flow from your rental properties.
  1. ADD NEW AMENITIES. As you research your local rental market, find out what amenities will bring you the best long-term returns. ...
  2. RENT OUT SPACES OR SERVICES. ...
  3. INCREASE RENT. ...
  4. DECREASE EXPENSES. ...
  5. CLAIM TAX DEDUCTIONS. ...
  6. SELL AND BUY A NEW PROPERTY.
Dec 30, 2021

Is 50% of income too much for rent? ›

A popular standard for budgeting rent is to follow the 30% rule, where you spend a maximum of 30% of your monthly income before taxes (your gross income) on your rent. This has been a rule of thumb since 1981, when the government found that people who spent over 30% of their income on housing were "cost-burdened."

Is 30% of income on rent too much? ›

The 30% rule of thumb for rent recommends spending no more than about one-third of your monthly income on a rent payment each month. National housing guidelines have contributed to the 30% rule's use as a standard of rental housing affordability.

Should rent be 25% of income? ›

Your rent payment, including renters insurance (more on that later), should be no more than 25% of your take-home pay. That means if you're bringing home $4,000 a month, your monthly rent should cost you $1,000 or less. And remember, that's 25% of your take-home pay—meaning what you bring in after taxes.

How does the IRS know if I have rental income? ›

Ways the IRS can find out about rental income include routing tax audits, real estate paperwork and public records, and information from a whistleblower. Investors who don't report rental income may be subject to accuracy-related penalties, civil fraud penalties, and possible criminal charges.

Does rental income affect Social Security? ›

Rental income you receive from real estate does not count for Social Security purposes unless: You receive rental income in the course of your trade or business as a real estate dealer (see 1214-1215);

How long to depreciate rental property? ›

If you own a rental property, the federal government allows you to claim the depreciation of the property every year for 27.5 years. If you use the property for business or farming for more than 1 year, you can deduct the depreciation on your tax return over a longer period of time.

What is the 80 20 rule rent? ›

80/20 Program (80/20)

In the 80/20 Program, the Housing Finance Agency (HFA) offers tax-exempt financing to multi-family rental developments in which at least 20 percent of the units are set aside for very low-income residents, using funds raised through the sale of bonds.

How much should your rent be? ›

Spending around 30% of your income on rent is the golden rule when you're trying to figure out how much you can afford to pay. Spending 30% of your income on rent can help you reach a healthy balance between comfort and affordability. On a median income, 30% should get you an apartment you can truly call home.

How much should your housing expenses be? ›

As a general rule, you shouldn't spend more than about 33% of your monthly gross income on housing. If you choose to spend over that amount on your mortgage each month, you run the risk of becoming what's known as house poor, which is when you spend a large portion of your monthly income on your home.

How do I know if my rental property will cash flow? ›

Our property passes the test of the 1% Rule. The 50% Rule states that a rental property's net cash flow should be at least 50% of the gross rent less the mortgage payment (P&I): Net cash flow = (Gross rent x 50%) – Mortgage P&I. ($12,000 gross annual rent x 50%) - $4,296 mortgage P&I = $1,704 per year.

Is rental income passive income? ›

According to the IRS, passive income comes either from rental property or a business that does not require active participation. In many cases, passive income, which can be a great way to boost personal finances, is money earned from work done up front. And, thanks to the internet, it is now more accessible than ever.

Is rental revenue an income? ›

You generally must include in your gross income all amounts you receive as rent. Rental income is any payment you receive for the use or occupation of property. Expenses of renting property can be deducted from your gross rental income. You generally deduct your rental expenses in the year you pay them.

What is the most common way to value rental property? ›

The Sales Comparison Approach

It is the method most widely used by appraisers and real estate agents when they evaluate properties. This approach is simply a comparison of similar homes that have sold or rented locally over a given time period.

What is the 50% rule? ›

What Is The 50% Rule? The 50% rule is a guideline used by real estate investors to estimate the profitability of a given rental unit. As the name suggests, the rule involves subtracting 50 percent of a property's monthly rental income when calculating its potential profits.

How do you calculate rental income? ›

Lease Agreements or Form 1007 or Form 1025: When current lease agreements or market rents reported on Form 1007 or Form 1025 are used, the lender must calculate the rental income by multiplying the gross monthly rent(s) by 75%. (This is referred to as “Monthly Market Rent” on the Form 1007.)

Should I depreciate my rental property? ›

Real estate depreciation is an important tool for rental property owners. It allows you to deduct the costs from your taxes of buying and improving a property over its useful life, and thus lowers your taxable income in the process.

Do you pay taxes on rental cashflow? ›

Any rental income you received as a property owner is taxable and should be reported. As a general rule, rental income can include rent payments, security deposits, leasing fees, and any other cash flow generated from a given property.

What is the 2% cash flow rule? ›

The 2% rule is a rule of thumb that determines how much rental income a property should theoretically be able to generate. Following the 2% rule, an investor can expect to realize a positive cash flow from a rental property if the monthly rent is at least 2% of the purchase price.

How do I not get ripped off renting a house? ›

5 Things you can do to keep from getting ripped off on a rental.
  1. Be sure to check out the house in person, or have somebody do it for you. If the house seems too good to be true, it may be. ...
  2. Be sure to check out the owner or professional. ...
  3. Read the Lease! ...
  4. Take pictures of everything when you move-in. ...
  5. Use your intuition!
Aug 17, 2020

What is the free cash flow of a property? ›

Free Cash Flow is a measure of a property's ability to generate cash after setting aside reserves for capital expenditures such as future development, tenant improvements, and leasing commissions. FCF is calculated by subtracting capital expenditures from Net Operating Income (NOI).

Is renting less stressful? ›

You don't have homeowner stress.

Around 52% of renters in the study from the Joint Center for Housing Studies believe that renting is better because they don't have to deal with the stress that comes with owning a home.

Can I write off furniture for rental property? ›

Yes, furniture—and any costs to repair existing furniture—can be a deductible expense come tax time. The same applies to amenities and appliances you purchase for your guests, such as a toaster, a TV, bed sheets, and towels. Larger items are usually entered as assets that depreciate.

What is a good operating expense ratio for rental property? ›

OER is used for comparing the expenses of similar properties. An investor should look for red flags, such as higher maintenance expenses, operating income, or utilities that may deter him from purchasing a specific property. The ideal OER is between 60% and 80% (although the lower it is, the better).

Can I expense appliances for rental property? ›

Investors may want to consult a tax advisor. One of the rental property tax benefits sometimes overlooked by investors is appliance depreciation. Appliances like fridges, stoves, and dishwashers in your rental property are assets on their own and qualify for depreciation.

What is the average return on a rental house? ›

Even better, the average return on investment for a California rental property is 1.6%. While you might not think that's impressive, remember it's the average for the entire state.

Is 6.5% ROI good? ›

While some investors will be perfectly happy with a 6% ROI on a safe investment property, others would not go for anything less than 40%, on a riskier property, of course. On average, anything above 15% of ROI is a good return on real estate investment.

How do I maximize my return on a rental property? ›

13 Tips for Maximizing Rental Income as a Landlord
  1. Resident-Proof Your Property.
  2. Purchase The Right Insurance.
  3. Crunch the Numbers.
  4. Create An LLC.
  5. Make Use Of Tax Breaks.
  6. Make Use Of A Written Lease Agreement.
  7. Choose Your Property Management Company Wisely.
  8. Purchase A Home Warranty.
Sep 8, 2022

Is 7.5 ROI good? ›

While the term good is subjective, many professionals consider a good ROI to be 10.5% or greater for investments in stocks. This number is the standard because it's the average return of the S&P 500 , an index that serves as a benchmark of the overall performance of the U.S. stock market.

How do I calculate my return on investment? ›

The most common is net income divided by the total cost of the investment, or ROI = Net income / Cost of investment x 100.

What is the average return on $500 000 investment? ›

However most estimates suggest that you can expect average returns up to 14%.

Is 10% ROI realistic? ›

Most investors would view an average annual rate of return of 10% or more as a good ROI for long-term investments in the stock market. However, keep in mind that this is an average. Some years will deliver lower returns -- perhaps even negative returns.

What will $10,000 be worth in 20 years? ›

With that, you could expect your $10,000 investment to grow to $34,000 in 20 years.

How do you make a rental property cashflow? ›

Ways to increase rental property cash flow
  1. Reducing vacancy rate.
  2. Increasing rent annually, in line with market values.
  3. Charging additional pet fees/rent.
  4. Renovating your property to add more value.
  5. Renting by the room.
  6. Thorough tenant screening (to reduce the likelihood of problem tenants)
Feb 3, 2023

How do you create cash flow in real estate? ›

Property cash flow is calculated by adding all sources of potential income together, then subtracting all the expenses out. The bottom line number is your net cash flow that the property generates.

Is 50% ROI bad? ›

ROI of 50% can be considered good, but there are other factors to consider to understand if your investment was a good one. You should also compare your ROI from previous years to get a better understanding.

Is 20% ROI possible? ›

A 20% return is possible, but it's a pretty significant return, so you either need to take risks on volatile investments or spend more time invested in safer investments.

Is 20% ROI high? ›

There is no set percentage. Some agencies might be satisfied with a 5-percent ROI, while others might be on the lookout for a higher number like 20 percent for it to be considered good ROI.

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