How much Facebook pays for 1 million views, according to a viral comedy duo (2024)

  • Dan Shaba and John Nonny are musicians turned comedians who run two Facebook pages together.
  • Their videos have become viral Facebook sensations. Some have over 100 million views.
  • Here's how much money they make from Facebook's in-stream ad program.

When John Nonny and Dan Shaba — the creators behind the Pun Guys and John Nonny pages on Facebook that together have 6 million followers — are recognized in public, fans typically refer to them as "YouTubers" or "TikTokers."

"They never say, 'Those are those Facebookers,'" Shaba told Insider.

But while the duo from Ontario have significant followings on TikTok (860,000 followers) and YouTube (501,000 subscribers), Facebook is their primary platform. And it's where they make the most money.

After crossing paths as musicians, Shaba and Nonny found themselves collaborating on something new: comedy. Known for punny memes and quick do-it-yourself and prank videos, the two have figured out what works on the Facebook news feed and how to navigate what is trending on the platform.

And that's how they keep their earnings pouring in. Similar to YouTube and its Partner Program, Facebook pays eligible creators a percentage of ad revenue on videos.

The money wasn't always there. When Shaba and Nonny started posting on Facebook in 2016, there wasn't a model for ad-revenue sharing.

"It was very difficult to make money," Shaba said. "The only way was to do brand deals and those sorts of things, which wasn't really sustainable for the long term."

In 2017, Facebook started rolling out its own in-stream ad program. To qualify, a page must have 10,000 followers, 600,000 minutes of total watch time in the past 60 days, and at least five active videos. That's a higher bar than YouTube, where creators need 1,000 subscribers and 240,000 minutes of watch time.

Facebook is what works best for Nonny and Shaba's content.

Today, their videos, which they upload several times a week to their two accounts, regularly garner at least 1 million views. On average, 1 million views pays about $1,000, Shaba said. Sometimes, a video with about 1 million views can earn upward of $1,500 depending on the CPM rate, or cost per thousand views, Nonny added. (Insider verified these earnings with screenshots of their Facebook creator studio.)

YouTubers often earn more money than that for a video with 1 million views, but those videos are typically longer and can have multiple midroll ads. The YouTuber Jade Darmawangsa, for example, told Insider last year that she earned $3,600 for a video with 1.2 million views, but that video was 10 minutes long. Shaba and Nonny's videos are usually about three minutes long.

How much Facebook pays for 1 million views, according to a viral comedy duo (1)

Screenshot/Facebook/ThePunGuys

Earnings start to plateau once a video hits 50 million views

When a video hits 50 million views, earnings start to drop off a bit, the two said.

For videos with about 50 million views, the duo's earnings fall between $40,000 and $50,000.

A video with over 100 million views can earn the pair between $80,000 and $100,000, they said. But their videos reach that threshold only three to four times a year — "if we're lucky."

(Insider verified these estimates with screenshots of their creator studio dashboard.)

How Facebook differs from YouTube and TikTok

Nearly all the videos posted by the Pun Guys have running times of 3:02 or 3:32. The reason is pretty straightforward: To see the highest payouts, videos typically need to be around three minutes long, Shaba said.

But if a post is any longer than that, it may not pop off: Short videos on Facebook do well because people aren't coming to the app to sit down and watch videos like they are on YouTube, Nonny said.

While there's no minimum-length requirement on YouTube, most videos go over 10 minutes to optimize ad revenue through multiple ad breaks. Meanwhile, on TikTok, videos are often no longer than 60 seconds.

How much Facebook pays for 1 million views, according to a viral comedy duo (2)

Michal Mala

Partially because Facebook videos have to grab the attention of someone who didn't necessarily plan on tuning in, they have a reputation for being clickbait and teasing "gotcha" or mind-blowing endings that keep viewers watching until the very last second.

It's something the pair has to balance, Nonny said, especially in making sure viewers don't drop off before the ad break.

"There's a fine line between being straight-up corny and bait-y and just trying to make your videos where it's entertaining enough where they want to see the climax," Nonny said.

Update: This post was edited to clarify the qualifications for Facebook in-stream ads.

How much Facebook pays for 1 million views, according to a viral comedy duo (2024)

FAQs

How much Facebook pay for 1 million views on video? ›

If Social Media Examiners' claim stands true, for every 1,000 times an ad is displayed on Facebook, the creator will earn an average revenue of $8.75. With that rate, a creator on Facebook can make up to $8,750 with 1 million views on his content on average.

How many views do I need to get paid on Facebook? ›

Eligibility Requirements for Video On-Demand

600,000 total minutes viewed in the last 60 days. This can include on-demand, live or previously live videos. This does not include minutes viewed from crossposted, boosted, or paid watch time. Page has at least 5 active videos.

How much is 10k views on Facebook? ›

(Ad CPM x ad views)/1,000 = Your earnings.

' This is the price you pay for 1,000 impressions on your Facebook ad, depending on what kind of content you create, the target audience, and so on. For example, if your ad CPM was $4 and your video had 10,000 views, it would net you $40.

How much does fb reels pay? ›

The Reels Play bonus program pays creators up to $35,000 per month, but it's an invite-only feature.

Does Facebook pay for views on reels? ›

Who is eligible? If you're currently eligible to monetize your videos with in-stream ads for on demand on Facebook, then you'll also be eligible to monetize your reels with overlay ads. No need to opt in, the reels you share publicly on Facebook are automatically eligible to monetize with overlay ads.

Who is eligible for Facebook reels bonus? ›

You must have created at least 5 Reels in the last 30 days. You must receive at least 100K reels plays in the last 30 days. You must apply from a Page or profile in professional mode at this time.

Can I earn money from Facebook page views? ›

In-stream ads help you earn money by including short ads before, during or after your videos. We automatically identify natural breaks in your content to place your ads, or you can choose your own placements. Your earnings are determined by things such as number of video views and who the advertisers are.

How much TikTok pays for 1 million views? ›

How Much Does TikTok Pay For 1 Million Views? Generally, the TikTok Creator Fund pays between $20 and $40 per one million views. This data comes from a survey of TikTok influencers, which found that TikTok pays between $0.02 and $0.04 per 1,000 views, so it's only an estimate.

How much does TikTok pay per view? ›

Top creators say that TikTok pays contributors between 2 and 4 cents per 1,000 views through its TikTok Creator Fund. Doing the math, that means creators stand to earn $20 to $40 dollars per 1 million views through the program.

Does Facebook pay for likes? ›

A like is counted as paid if it happens within one day of someone seeing your ad or within 28 days of someone clicking on your ad. For example: If someone views an ad for your Page and likes your Page several hours later, it'll be counted as a paid like because it happened within one day of viewing your ad.

How much Facebook pays for 1 million followers? ›

Influencers with up to 1 million followers can get $10,000 [per post], depending on the platform, and 1 million followers and up, you're getting into territory where they can charge $100,000. Some can even get $250,000 for a post!

How do I make a Facebook reel go viral? ›

The more active you are, the more likely people are to see your videos. Not every viral-worthy Reel eventually blows up, but you increase your chances by being consistent. The more videos you post, the more likely people are to see your content. Just make sure you're balancing quality too.

What is the highest video views on Facebook? ›

Listed below are videos with the most views on Facebook in 2021.
  • Video Number 1: Most Viewed Video On Facebook. ...
  • Video Number 2: Road Marking Is an Artform. ...
  • Video Number 3: Funny Kids Compilation. ...
  • Video Number 4: Lad Saves Squirrel Having A Seizure. ...
  • Video Number 5: This Master Is Genius! ...
  • Video Number 6: Dramatic Pets.

How much is a Facebook page with a million likes worth? ›

ChompOn evaluated its traffic and discovered that a like could be worth about $8. According to an Adweek report, a social media marketing management company called Virtue learned that a fan base of 1 million people is worth about $3.6 million.

Does Facebook Reels pay monthly? ›

Payouts for the Facebook Reels Play bonus program

You will receive your payouts once a month after you earn the minimum balance of $25, subject to compliance with all applicable terms and policies at all times, including through the time of payment.

How do I get Facebook payout? ›

Access Payout Settings
  1. Go to the Facebook section in Creator Studio.
  2. Select. Monetization.
  3. Select Payout Settings. Here you'll see a list of all payout accounts associated with the eligible Pages you have selected in your Page picker at the top of your screen.
  4. Choose an account and select Manage Account.

How do you get paid from Facebook? ›

6 Ways to make money on Facebook
  1. Create videos with in-stream ads. ...
  2. Add a paid subscription to your page. ...
  3. Collaborate with brands. ...
  4. Earn money directly from your fans. ...
  5. Run paid events online. ...
  6. Drive visitors to your online store.
Nov 1, 2022

How do I get $100 on Facebook Reels? ›

You must meet Community Standards. You must pass and remain compliant with Facebook's Partner Monetization Policies. You must apply from an account that is older than 30 days. You must have created at least 5 Reels in the last 30 days.

How many followers do you need for reels bonus? ›

Access bonuses

For now, Instagram Reels Play is invite-only for U.S. creators with less than 1 million followers. If you are invited, you will receive a pop-up notification and an invite that appears within your Professional Dashboard.

How many followers do you need to get verified on Facebook? ›

Ensure the number of your followers is over 500; otherwise, you won't be able to apply for the badge. It's also worth mentioning that the process of checking profiles is more complicated and challenging than for pages. Despite this, both account variations can go through it. Confirm that you're a real person.

How much money is 500k views on TikTok? ›

How much money is 500k views on TikTok? TikTok pays approximately $15 for 500,000 views.

How much money is 10 million views on TikTok? ›

How much does TikTok pay for 10 million views on a video? Since TikTok pays 2-4 cents for every 1000 views, you can make around $400 with 10 million views on TikTok through the creator's fund.

How much does Instagram pay for 1K followers? ›

Instagram accounts with 1,000 followers make $1,420/month on average and up to $100 per sponsored post. However, Instagram does not pay influencers directly, so you can begin making money whenever you land your first sponsorship deal or join an affiliate program, even if you don't have 1,000 followers yet.

How much is $1 dollar per 1,000 views on TikTok? ›

"According to reports from top influencers, TikTok pays around $0.02 and $0.04 for every 1,000 views. These are reports based on payments received through the TikTok Creator Fund. This is a program that TikTok introduced in 2021 in a bid to compensate content creators for creating content on the platform.

Does TikTok pay you for your old videos? ›

TikTok does not directly pay creators to produce and upload videos. TikTok does offer funding for creators in the form of the TikTok Creator Fund (more on that above).

What happens when you get 10,000 likes on Facebook? ›

Did you know that if you have 10,000 Facebook likes, your average post will be seen by fewer than 500 people? (without paid advertising). This us due to the decline in Facebook's organic reach (how many people see your post without paid advertising), which is now sitting at around 5%.

Does Facebook pay you if you have a lot of followers? ›

Facebook doesn't pay for followers, but having a lot of followers on your Facebook page does help you earn more money when you monetize your content. Because most revenue through ads is calculated on the basis of views, having more followers does end up becoming a form of passive income.

Can Facebook pay for 1,000 followers? ›

Here's how you can become eligible to earn money for Stars that you receive: You must meet Community Standards. You must pass and remain compliant with Facebook's Partner Monetization Policies and Content Monetization Policies. You must have 1,000 followers for at least 60 consecutive days.

What happens when you get 1,000 followers on Facebook? ›

having 1,000 followers means 60 people would see your post. having 10,000 followers means 600 people would see your post.

How many views is viral on Facebook? ›

To recap, a video normally becomes viral when it gets five million or more views in a week or less. Getting your video content to go viral is one of the best things you can do as a video marketer and creator. And it's one of the best ways to spread brand awareness of your business or attract new customers and clients.

What type of reels go viral? ›

When you're creating an Instagram Reel, look for songs that are popular and trending. If you know of a song that is trending and is likely to go viral online, use that song. If you can't find a song like that, simply choose one that fits your theme.

What happens when your reel goes viral? ›

In reality, going viral simply means that your piece of content is reaching more people than it normally does. Say you have 5000 followers and your Instagram post normally reaches 3000 people. But you post a reel that reaches 10,000 people and has over 10,000 plays–that reel has gone viral for you.

How much does TikTok pay for 1 million followers? ›

How much money does 1 million TikTok followers make? TikTok creators with 1 million followers or more can expect to make an average of $1,500 per post for branded content. One creator, Jenn Leach, reported earning $88 for 1.6 million views, which works out to 6 cents per 1,000 views.

Do you get paid for Facebook video views? ›

Revenue from sponsored Facebook videos will be based on a few factors: the number of views, the number of ads user watched in a single view and the amount of time spend on each video. From the total income, the creator of an advertisem*nt will get 55 percent of income, and the platform will get the rest (45 percent).

Can Facebook know who viewed my video? ›

It isn't possible to see who viewed your video.

This pertains to videos on the News Feed that you've uploaded or videos that you've been tagged in. You can look at the likes and comments it gets and figure out who's seen the video, but if anyone watched the video without commenting or liking it, you won't know.

Do Facebook pay you for followers? ›

1. Include ads in your videos. If you're publishing video content on Facebook, you could be eligible to make money through in-stream ads. To use this type of monetization, you need to meet several requirements, like having a well-established presence with 10,000 Page followers.

Can you make money with Facebook reels? ›

Who is eligible? If you're currently eligible to monetize your videos with in-stream ads for on demand on Facebook, then you'll also be eligible to monetize your reels with overlay ads. No need to opt in, the reels you share publicly on Facebook are automatically eligible to monetize with overlay ads.

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