When a prospective client came to us with thecommon complaint of 'My Facebook posts only get 1 or 2 likes', we told them...
'You have no idea what you are missing!'
Why?you ask. Did you know that if you have 10,000 Facebook likes, your average post will be seen by fewer than 500 people? (without paid advertising). This us due to the decline in Facebook's organic reach (how many people see your post without paid advertising), which is now sitting at around 5%. That's 5% of your audience that you have worked so hard to build over the years. 5% of your audience that will see those all important updates.
That'sRubbish!
What's the solution? Spend money. Give Facebook a little of your cash and this will completely change the effectiveness of your Facebook page.
The image above shows the increase in sharing activity, page impressions and new likes that came as a result of paid advertising from our start date on 1st October (ongoing). Their page transformed overnight to a hub of activity, interaction, and newenquiries.
Why do we see these increases? There are two main reasons. Firstly, we can effectively increase post reach to 100%. Secondly, we can reach users who have not yet liked a page with targetted adverts - without paid advertising, you will never be able to reach users out with your page audience (unless they come specifically looking for you).
We must emphasise at this point that this isnotjust a case of boosting your posts. Post boosting should forma very small part of a paid advertising campaign.Facebook advertising is becoming an increasingly complicated platform, with a myriad of different advertising options that can be selected depending on your objectives.
We firmly believe that Facebook Paid Advertising is going to become a huge focus for many businesses. Don't believe us? Forbes have predicted Paid Advertising as 1 of the 7 trends that will dominate social media in 2017. See the articlehere.
Please get in touch if you would like to find out more about our paid advertising services.
Visit our website here.
FAQs
Generally speaking, if you have a Facebook page with 1,000 likes, you can earn a few dollars per post if you work with sponsored content or affiliate marketing. If you use ad revenue as your primary monetization method, you can expect to earn a few cents per click.
What are the disadvantages of advertising on Facebook? ›
Poor Engagement, Poor Results
This would result in negligible engagement, which translates to low reach. A major disadvantage of Facebook ads is how active “active” users of Facebook when it comes to your content. Social media runs on the fuel of engagement – how people react to your ads, their likes and shares.
How does Facebook paid ads work? ›
The pricing of Facebook ads is based on an auction system where ads compete for impressions based on bid and performance. When you run your ad, you'll only be charged for the number of clicks or the number of impressions your ad received. Learn more about the Facebook ads delivery system (ad auctions).
Is it worth running ads on Facebook? ›
Are Facebook ads really worth the investment? The short answer is yes. “Facebook ads are 100% worth it when done right,” Rambod Yadegar, President of HawkSEM, explains. “Most successful digital marketing strategies include an omnichannel approach with PPC, SEO, and paid social.”
How do I convert Facebook likes to money? ›
How to make money on Facebook: 6 ways
- Create videos with in-stream ads.
- Add a paid subscription to your page.
- Collaborate with brands.
- Earn money directly from your fans.
- Run paid events online.
- Drive visitors to your online store.
In general, you can expect to earn anywhere from \$100 to \$1,000 per month from a Facebook page with 10,000 followers. However, some pages with this number of followers can earn much more, while others may earn less.
Are Facebook ads good for small business? ›
Facebook ads provide an excellent opportunity for small businesses to reach the right audience and maximize the value of their advertising budgets. Without the right strategy in place, however, it can prove an uphill battle before you start seeing the ROI you're looking for.
Why do most Facebook ads fail? ›
Poor Targeting. One of the main reasons marketers fail with Facebook Ads is that they fail to target their ads properly. Facebook allows you to create a custom audience, but many people don't realize this.
What not to say in Facebook ads? ›
Be careful when discussing sensitive and personal topics like religion, politics, weight loss, or gender identification. Not only do these tie into the Personal Attributes, Personal Health, and Misleading or False content policies, but they can create negative connotations to your brand if you misword your ad.
How long does it take for Facebook ads to work? ›
How long does it take for Facebook ads to convert? Facebook ads will usually convert in less than a week, so long as the ads and landing pages are set up well and you have enough of a budget to run enough ads. The higher the budget, the faster conversions will come.
Pay Rate per 1,000 Views
The pay rate for 1,000 views on Facebook Reels ranges from $0.01 to $0.02, which translates to a maximum of $20 for every 1000 views. However, the earnings may fluctuate between approximately $8.75 and $10 per 1000 views based on factors such as audience location and engagement level.
Why is Facebook charging me $2? ›
You may receive a small charge as a temporary authorization to validate your credit or debit card. We make these authorization charges and then immediately invalidate them. The authorization charges are removed from your credit or debit card automatically (typically within 3-5 business days).
Is $10 dollars a day good for Facebook ads? ›
However, small business owners often shy away from them, assuming they require a massive budget. This couldn't be further from the truth. With just $10 a day, you can significantly increase your brand's visibility and customer engagement. Here's a step-by-step guide to show you how it's done.
How long should you let Facebook ads run? ›
If you create an ad that runs less than 2 weeks, you limit the learning that you (and Facebook) can do from that ad campaign based on the data collected. When you cut this time too short, it limits Facebook's ability to optimize the ad and show you what is and isn't working.
Is $10 enough for Facebook ads? ›
Are you thinking of using Facebook Ads to promote your business, but worried that you don't have enough money to get started? Don't worry – you can get started with as little as $10 per day. With Facebook Ads, you can control how much you spend by setting a daily budget. And, you can adjust your budget at any time.
How much does Facebook pay for page likes? ›
Does Facebook pay for likes? No, Facebook does not pay for likes. Facebook prohibits the buying or selling of likes, followers, or any form of engagement on its platform. This is because Facebook values authentic engagement and aims to create a fair and level playing field for all users.
How many Facebook page likes do I need to get paid? ›
Make money with Facebook.
To use this type of Facebook monetization, you must have at least 10,000 Page followers. If you're a blogger, Instant Articles can help you generate Facebook income opportunities through ads on your articles. You can add a subscription shortcut to your page.
How much does Facebook pay for 1,000 followers? ›
Facebook does not pay users for followers. Facebook is a social media platform that allows individuals and businesses to connect with each other and share content.
How many followers do I need to start making money on Facebook page? ›
Ans. The minimum number of followers you need on Facebook to make money is 10,000 followers. Any number above this is good. The more followers, the more monetisation opportunities start presenting.
