Meta Platforms
Meta has announced to enable creators on its short-video making platform Reels on Facebook, which is a rival to TikTok, earn up to $4,000 per month for original content.
The company is introducing "Challenges" on Facebook, a new incentive that helps creators in the Reels Play bonus programme.
Meta said it is adjusting how payouts are calculated, aimed at rewarding creators across a range of audience sizes who are making "high-quality original content that resonates with people".
Facebook's 'Challenges' is a new way to go through a series of bonuses to reach a maximum payout.
"Each creator in the programme will be able to participate in a series of sequential, cumulative challenges each month. For example, earn $20 when 5 of your Reels reach 100 plays each," Meta said in a statement.
When a creator completes one challenge, the next challenge becomes unlocked.
"For example, when a creator completes the 5 Reel challenge example above, they would see the next one, e.g., earn $100 when 20 of your Reels reach 500 plays each, and so on," the social network informed.
Creators' progress on 'Challenges' will reset back to #1 at the start of each 30-day bonus period.
The company said it is also rolling out insights for Reels Play creators on Facebook.
On the Reels Play Bonus Insight page on Facebook, creators can easily see how many Plays each of their eligible Reels received within the given earning period.
Meta is also rolling out overlay ads in Reels on Facebook, testing them with a wider set of creators and opening up more high-quality inventory for advertisers on its platform.
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(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
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First Published: Fri, May 06 2022. 12:17 IST
FAQs
Reels Play on Facebook will pay a bonus to eligible Facebook creators whose Reels get at least 1000 views over a 30-day period on Facebook. Reels from creators in the invite-only program must meet our content monetization policies and the content must be owned by the creator in order to count towards the bonus.
How do I get the Facebook reels bonus payout? ›
You must apply from an account that is older than 30 days. You must have created at least 5 Reels in the last 30 days. You must receive at least 100K reels plays in the last 30 days. You must apply from a Page or profile in professional mode at this time.
How many Facebook followers do you need to reel to get paid? ›
First and foremost, you must have a Facebook page, followed by a video with a total watch time of 30,000 minutes and at least 10,000 followers.
How much does Facebook pay for views on reels? ›
Our Reels Play bonus program, part of our $1 billion creator investment, pays eligible creators up to $35,000 a month based on the views of their qualifying reels.
How much Facebook pay for 1,000 views? ›
Facebook's ad campaigns generate an average of $8.75 per 1,000 views, according to the Social Media Examiner. Tubefilter found Facebook creator revenue fluctuated in 2020, with some influencers generating millions of dollars off the site, while others with millions of views received little to no pay out.
How many views do you need on reels to get paid? ›
Instagram will pay out on Reels that get at least 1,000 views over a 30-day period.
How do I activate reel bonus? ›
Before sharing your reel, select Reels Play bonus from the Bonuses page. You must tag your reel for the program within 24 hours of creation. If you forget, you can go back and make that selection for up to 24 hours unless otherwise stated in your terms.
How do I claim my reels bonus? ›
Here's a quick overview of how it works: After the Reels Play Bonus is accessible to you, the opportunity is available to you for 30 days. You can find the expiration day by accessing the Bonuses tab on your Instagram app. Once you get started, Instagram gives you a 30-day period to earn the bonus.
How do I turn on paid for reels on Facebook? ›
No need to opt in, the reels you share publicly on Facebook are automatically eligible to monetize with overlay ads. If you are not part of our in-stream ads program, you can check your eligibility and join here.
How often do you get paid for reels? ›
Because we pay out earnings on a monthly basis, you need to apply a reel toward the Instagram Reels Play bonus payout in the same month that you create the reel. The month-end deadline is 12am Pacific Time regardless of your timezone.
You can expect to make up to $6 per 1,000 views. This means that your estimated earnings would be $1,200 to $6,000 for every million views on the videos you post.
How much money does 1 million Facebook views make? ›
On average, 1 million views pays about $1,000, Shaba said. Sometimes, a video with about 1 million views can earn upward of $1,500 depending on the CPM rate, or cost per thousand views, Nonny added. (Insider verified these earnings with screenshots of their Facebook creator studio.)
