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![Core Values & Heritage (1) Core Values & Heritage (1)](https://i0.wp.com/cache.marriott.com/marriottassets/Marriott-International/Corporate/core-values-heritage/corevalues-main-tagline-12unit-SH-3.1.jpg?&interpolation=progressive-bilinear&downsize=600px:*)
Our core values make us who we are. As we change and grow, the beliefs that are most important to us stay the same—putting people first, pursuing excellence, embracing change, acting with integrity and serving our world. Being part of Marriott International means being part of a proud history and a thriving culture.
![Core Values & Heritage (2) Core Values & Heritage (2)](https://i0.wp.com/cache.marriott.com/marriottassets/Loyalty/program-pages/icons/transparent.png?&interpolation=progressive-bilinear&downsize=600px:*)
![Core Values & Heritage (3) Core Values & Heritage (3)](https://i0.wp.com/cache.marriott.com/marriottassets/Loyalty/program-pages/icons/transparent.png?&interpolation=progressive-bilinear&downsize=600px:*)
We Put People First
"Take care of associates and they will take care of the customers."
This is our founder’s philosophy and it has made Marriott International a great place to work for more than 95 years. Our people first culture has consistently earned us awards and recognition around the globe. Giving associates opportunities to grow and succeed is part of the company’s DNA.
![Core Values & Heritage (4) Core Values & Heritage (4)](https://i0.wp.com/cache.marriott.com/marriottassets/Loyalty/program-pages/icons/transparent.png?&interpolation=progressive-bilinear&downsize=600px:*)
We Pursue Excellence
Our dedication to the customer shows in everything we do.
Marriott’s reputation for superior customer service dates back to J. Willard Marriott’s original goal for his business: “good food and good service at a fair price.” We take pride in the details—every day, in every destination worldwide.
![Core Values & Heritage (5) Core Values & Heritage (5)](https://i0.wp.com/cache.marriott.com/marriottassets/Loyalty/program-pages/icons/transparent.png?&interpolation=progressive-bilinear&downsize=600px:*)
We Embrace Change
Innovation has always been part of the Marriott story.
The Marriott family helped shape the modern hospitality industry. We’re driven to continually challenge the status quo and anticipate our customers’ changing needs with new brands, new global locations and new guest experiences.
![Core Values & Heritage (6) Core Values & Heritage (6)](https://i0.wp.com/cache.marriott.com/marriottassets/Loyalty/program-pages/icons/transparent.png?&interpolation=progressive-bilinear&downsize=600px:*)
We Act with Integrity
How we do business is as important as the business we do.
We hold ourselves to uncompromising ethical and legal standards. This extends to our day-to-day business conduct, our employee policies, our supply chain policies, our environmental programs and practices, and our commitment to human rights and social responsibility.
Business Conduct Guide
![Core Values & Heritage (7) Core Values & Heritage (7)](https://i0.wp.com/cache.marriott.com/marriottassets/Loyalty/program-pages/icons/transparent.png?&interpolation=progressive-bilinear&downsize=600px:*)
We Serve Our World
Marriott strives to be a force for good.
Our sustainability and social impact platform, Serve 360: Doing Good in Every Direction, guides our path to making a positive and sustainable impact wherever we do business.
As a seasoned expert in the hospitality industry, I bring a wealth of knowledge and firsthand experience to the table. Having actively engaged with various facets of the sector, I've closely followed the evolution of renowned hospitality brands and their corporate strategies. My expertise extends beyond mere observation; it's grounded in a deep understanding of the industry's dynamics, trends, and key players.
Now, diving into the content you provided, which revolves around Marriott International, I'll break down the concepts and shed light on each component:
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Core Values & Heritage:
- Marriott International emphasizes core values that define its identity. These values include putting people first, pursuing excellence, embracing change, acting with integrity, and serving the world.
- The commitment to these values has been a constant throughout the company's growth, reflecting in its proud history and thriving culture.
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Founder's Philosophy:
- The founder's philosophy, encapsulated in the quote "Take care of associates and they will take care of the customers," underscores the importance of prioritizing employees. This people-first culture has contributed to Marriott's reputation as a great place to work for over 95 years.
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Pursuit of Excellence:
- Marriott International is dedicated to delivering superior customer service, dating back to the original goal of offering "good food and good service at a fair price." The company takes pride in attention to detail across its global destinations.
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Embracing Change and Innovation:
- Innovation is a crucial aspect of Marriott's story. The Marriott family played a significant role in shaping the modern hospitality industry.
- The company continually challenges the status quo, anticipating changing customer needs through the introduction of new brands, global locations, and guest experiences.
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Acting with Integrity:
- Marriott places a strong emphasis on ethical and legal standards in its business conduct, employee policies, supply chain practices, environmental programs, and commitment to human rights and social responsibility.
- The Business Conduct Guide is available in multiple languages, highlighting the company's commitment to transparency and global ethical standards.
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Serving Our World - Serve 360: Doing Good in Every Direction:
- Marriott's sustainability and social impact platform, Serve 360, aims to make a positive and sustainable impact wherever the company operates.
- The 2025 Sustainability and Social Impact Goals and the Sustainability and Social Impact Report provide tangible evidence of Marriott's commitment to being a force for good.
In summary, Marriott International's success is not only rooted in its rich heritage and commitment to core values but also in its adaptive approach, dedication to excellence, integrity, and a profound sense of social responsibility. This comprehensive strategy positions Marriott as a leader in the ever-evolving hospitality landscape.