10 Marketing Trends And Predictions For 2023 (2024)

FAQs

What are some of the marketing trends for 2023? ›

The best marketing strategy in 2023 will be one with integrated video and written content: Pringle adds that websites still need text information but adding video to showcase products (and then having the ability to add to social media) will help marketers expand their reach to a wider audience.

In 2023, major trends will likely center around influencers, chatbots and creative content that engages your audience. But no matter which strategies and platforms you use, the most important thing to keep in mind is how you will use them to enhance your brand's presence.

If you're a marketing leader wondering where to invest your budget, time, and resources in 2023, it's imperative you consider influencer marketing. Influencer marketing has proven to be one of the most effective strategies for social media marketers.

The April 2023 marketing trends reflect the impact of humor, social consciousness, and personalization in shaping the future of brand communication and consumer engagement. Twisted Tea Introduces the First-Ever Twisted Tea VasectomUndies.

An omnichannel customer experience is among the top CX trends in 2023. According to RWS, 90 percent of consumers expect consistent interactions with a brand across devices and channels.

2023 is set to be a big year for MarTech as digital marketing spending is expected to rise to $146 billion. However, this year we will see a shift towards more visual and voice search rather than traditional PPC.

What should companies focus on in 2023? ›

In 2023, expect to see designers using holographic elements to create designs that are eye-catching, engaging, and futuristic. Whether it's through the use of holographic elements in packaging design, digital design, or branding, holographic vibes are sure to be a big trend in 2023.

Arcs and curvy shapes have been making their way into interiors for a while now. First, crescent sofas, tulip and egg chairs, and round rugs took centerstage bit by bit. Now, 2023 home décor trends are moving further than curved furniture. Say hello to oblong mirrors, architectural details, and mushroom lighting.

Influencer marketers ditch celebrities for micro-influencers. Short-form video is the highest ROI format and will see the most growth of any trend in 2023. Funny, trendy, and relatable content will stand out all 2023. Instagram is the highest ROI platform and will see the most growth of any social app in 2023.

Although the growth rate in new users will slow to just 2.4% in 2023, there will still be more worldwide social network users this year (3.76 billion) than smartphone users (3.66 billion), digital video viewers (3.63 billion), or messaging app users (3.41 billion).

According to Talkwalker, multi-sensory social media will trend in 2023. Multi-sensory media is the integration of different formats such as audio, video, text and even fully-immersive environments. This helps to bring new and more engaging experiences to social media users.

What are some examples of trends and fads? As of 2019, some recent trends include food as a hobby or foodie-ism, ethical living, responsible consumerism, authenticity on social media, blurring of gender roles, and wearable technology.

Some of the newest trends of marketing include advertising using social channels. Social channels will also become an increasingly popular method of advertisem*nt in the future. Social channels include interactive voice-controlled ads that the consumer can control with the click of a button or even their voice.

The appeal is simple to understand – in 2023, consumers increasingly want their relationships and interactions with brands to be memorable and experiential. This means that brands that want to stay relevant must create customer journeys that are thoughtful, memorable experiences.

What is considered MarTech? ›

MarTech describes the software marketers use to optimize their marketing efforts and achieve their objectives. It leverages technology to plan, execute, and measure campaigns and other marketing tactics. Essentially, it can help make marketers' jobs easier.

Food trends in 2023 could include the rise of mood food, curry, and mushrooms as popular new additions to the American dinner table. In past years, pumpkin spice, Kimchi and Korean cuisine in general have all gained in popularity with Americans eager to try new things.

There will be close to 6 billion internet users by 2027. The demand for skilled digital marketers will only increase in the coming years. According to LinkedIn, Digital Marketing is also one of the top skills to learn in 2023 to boost your career.

Virtual And Augmented Reality

VR and AR are becoming increasingly popular in the digital marketing space. With VR, you can create immersive experiences that transport customers to another world. With AR, you can overlay digital content onto the real world, creating a more engaging and interactive experience.

Influencer marketers ditch celebrities for micro-influencers. Short-form video is the highest ROI format and will see the most growth of any trend in 2023. Funny, trendy, and relatable content will stand out all 2023. Instagram is the highest ROI platform and will see the most growth of any social app in 2023.

When it's done right, content marketing is an effective and cost-efficient (or even free) way to target the audience you want with the information they need. In 2023, content marketing is evolving (in new and wonderful ways that build on the content and SEO trends in 2022).

In 2023, we can expect to see more businesses using interactive content like quizzes, polls, and augmented reality experiences to drive engagement and increase brand awareness. Interactive content allows businesses to collect data on customer preferences and behavior, which can inform future marketing campaigns.

What will marketing look like in 2025? ›

By the year 2025, virtual reality will take the lead in marketing trends. Customers will enjoy the amazing emotional experience as they shop for product brands with colorful, engaging advertising. They will come back time and time again, increasing their loyalty to a product brand, possibly even more than chatbots.

What are examples of marketing trends? Some examples of current marketing trends include email marketing, influencer marketing, and push notifications. Marketing trends help brands understand their audiences and deliver content and messaging on the right platforms at the right time.

In 2023, the top channels used by B2B marketers will be social media, websites, blogs, and email marketing. Short-form videos and influencer marketing are top marketing channels that businesses plan to invest more time and resources into in 2023.

Employee advocacy will be the social media trend to talk about. In 2023, brands will tap their workforce to become creators. Employee advocacy has been a hidden social media marketing gem for quite some time. This year, thanks to a costly paid ad environment and declining organic reach, it will step into the spotlight.

In 2023, Facebook plans to further expand its VR and AR offerings, including new features and applications that will change the way people engage with the platform. As virtual and augmented reality become more prevalent, businesses will need to think about how they can use these technologies to engage with followers.