Why Most Indie Films Aren't Profitable & The Impact On Filmmakers (2024)

How likely is it for an indie film to become profitable? Statistically speaking, the picture is quite bleak – 97% of independent feature films fail to turn a profit.

Most filmmakers assume they will be in the lucky 3%, not realizing that turning a real profit with a low/micro-budget film is practically unheard of.

After all, the most common ingredients to a profitable film are star talent, agency representation, and top tier festival placement, none of which are staples in the micro-budget world.

Not to say thosevariables are a guarantee of anything, because many films that meet all of the criteria above fail to yield a profit too… But at the very least they give you a fighting chance.

Some indie filmmakers recognize this, and do just about everything they can to beat the odds.

They think:“I might not be able to land an A-list actor to boost my sales potential, but maybe if my concept is commercial enough it will break through.”

Then, every creative decision they make (from story to casting to sales strategy) comes from this place.

Their primary goal is no longer to make the best possible movie, but to make a movie that is optimized to turn a profit.

Of course they probably genuinely do want to make a great movie too… But someone has convinced them that making money with their movie is the ultimate end goal, so that’s what takes precedence.

I very much disagree with this line of thinking.

Ultimately, I believe there are two ways you can look at the purpose of making a micro-budget feature:

  1. As a product that can become profitable, and incentivize future investors to work with you
  2. As a creative expression and means to improve your craft, expand your network and develop a body of work

Many films can achieve both of the above of course, but most filmmakers are predominantly driven by one of these goals.

For me, it’s always #2. And the reason is simple –

In the micro-budget realm, the more obviously commercial you try to make your movie, the less creative merit and originality it tends to have. Andless creative meritnot only equates to a lesser body of work, but also less financial upside over the long term.

Only by not hyper focusing on money early on can you create a body of work that is truly valuable.

This is the paradox of working toward profitability on a small scale.

Successful micro-budget films work because they break the rules. They try new ideas. They do things that can not be done on higher budgets. I talk about this in my article “Missing The Mark With Micro-Budget Films.”

These more experimental films are not always the most immediately profitable, but tend to be further reaching and far more meaningful to overall career building.

On the other hand, micro-budget features that aim to replicate Hollywood level success almost always fall flat. Using a studio-style profit model becomes their achilles heel, making the end products feel like watered down versions of movies we’ve already seen.

The irony of course, is that the harder they try to make their film profitable, the less likely they are to make money.

In the short term, artistically driven feature films are not any better off in terms of profitability, but they do offer far more potential in the long term.

Making movies as a career is all about building your body of work.And over the long haul, if you make honest films that motivated by creativity (and not money), you will almost certainly do better work.

Your films will be more unique, personal, and valuable, regardless of whether they turn a profit right away.

This will lead you to create more films of the same caliber, and over time you will have built a beautiful body of work that is far more valuable than any single film on its own.

And it is this body of work that can lead to real profit in the film industry in the future. Your unique voice and vision is what makes someone want to invest in you down the line, or pay you the big bucks to direct something for hire.

This is why on micro-budget features, I choose to divorce any profit incentive from my creative process.

Of course I need to make a living like anyone else, but I understand the odds are already stacked against me when making a feature film. I know that profitability on a micro-budget film is practically impossible, and that if I try to be the exception to that rule I will almost certainly end up making worse creative decisions.

So instead, I look for indirect ways to leverage my films to generate revenue. These could be anything from ancillary products that are related to the film, to commercial jobs I land as a result of meeting new collaborators.

There are infinite ways you can create revenue streams from your film projects, outside of simply selling or licensing your film. And as I discuss in my courseFilmmaker Autonomy, they can be far more lucrative too.

But whether you care about making money with your micro-budget feature or not, my advice is the same:Never let any motivation overshadow your artistry.

Every great career is built from a place of pure creative expression, not financial incentive.

Sean Baker (Director ofTangerine, Florida Project,andRed Rocket) is a great case in point.

He made micro-budget features for decades before winning Sundance with his iPhone featureTangerine. His films were not commercial by any stretch, and I would doubt any of them (beforeTangerine) turned any huge profits.

It’s precisely because they were personal and unique (and not commercial) that they got noticed, and that he got known for his specific directorial approach.

Now he can make movies with higher budgets and stars, specifically because that’s NOT what he set out to do.

If there’s any path to follow, this is it.

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Why Most Indie Films Aren't Profitable & The Impact On Filmmakers (2024)

FAQs

Are indie movies profitable? ›

Independent films are generally not as profitable as major studio films. Independent films typically make money by selling the rights to the film, which may include television, streaming, and DVD distribution.

What are the challenges for indie filmmakers? ›

One major challenge is finding funding, as independent films often have smaller budgets and limited resources compared to studio films. Another challenge is distribution, as it can be difficult for independent filmmakers to secure distribution deals or get their films shown in theaters.

What is one major problem for independent filmmakers? ›

Money and Financing

The majority of independent producers will agree that the most difficult task is raising money to pay for the production. The truth is that raising money is the key to any independent film, regardless of the position, experience, and past credits of the people involved.

How much money do indie filmmakers make? ›

Independent Filmmaker Salary
Annual SalaryMonthly Pay
Top Earners$100,000$8,333
75th Percentile$68,000$5,666
Average$60,449$5,037
25th Percentile$38,000$3,166

What movie genre is most profitable? ›

1. Horror Movies Are the Most Profitable Genre. Using real-world data and statistical modelling, we are able to estimate the profitability of most major horror movies.

Which genre of film tends to be the most profitable? ›

The Most Profitable Film Genres
  1. Action.
  2. Comedy.
  3. Horror films.
  4. Romantic Comedy.
Feb 5, 2019

What's the most difficult job in film making? ›

Job #4 Script supervisor

Certainly one of the most taxing and demanding job on a film crew. Starting a few weeks before the shoot, this is the person who breaks down the script and prepares it for the schedule. A script supervisor also notes own all the director's thoughts about how each scene is going to be shot.

What makes indie films different from mainstream movies? ›

They do not follow the same formula as studio films. Instead, they vary in style and genre . Independent films are often designed to make you think about certain subjects or issues, and feature challenging storylines that are more realistic and less escapist than in studio films.

What are the benefits of making an indie film? ›

One of the major draws of independent filmmaking is the freedom it gives directors. They're able to create a film that follows their own vision, without any interference from studios who may want to take the film in a certain direction to appeal to mainstream audiences.

Why is the independent film industry under threat? ›

Vibrant independent productions nurture creative risk-taking and emerging talent, but increasing production costs and falling investments are taking their toll, limiting the ability to compete with well-financed, studio-backed productions.

How do independent filmmakers get funding? ›

Crowdfunding can be a good option for an independent filmmaker, because it allows lots of people to donate small amounts of money. And small amounts of money, if you have enough donors, can eventually add up to large sums of money.

Is it hard to become a successful filmmaker? ›

What does it take to be a successful filmmaker? It takes a lot. But the rewards are limitless. Filmmaking requires plenty of time, motivation, and strength.

What is the biggest source of income for filmmakers now? ›

The short answer is, yes, television rights are currently the largest source of income for feature films.

What is the most profitable job in the film industry? ›

Highest Paying Jobs in Film Production
  • Executive Producer. Top of the list is the executive producer – the person who controls the entire project. ...
  • Director. ...
  • Screenwriter. ...
  • Editor. ...
  • Other opportunities. ...
  • Media Schools.

What is the most profitable independent film of all time? ›

The Lord of the Rings: The Return of the King is the highest-grossing independent film and the first independent film to gross over $1 billion, while The Lord of the Rings trilogy is the highest-grossing film franchise estimated with $2.9 billion, distributed by New Line Cinema, despite being owned by Warner Bros.

What is the least popular movie genre? ›

Favorite film genres in the U.S. 2018

The least favorable genres were horror and musicals. Comparison between gender and ethnicity also provided interesting results, particularly in terms of gender preferences for certain genres such as romance and musicals.

What are some of the least profitable movies ever made? ›

Biggest box-office bombs
TitleYearEstimated loss (millions)
Adjusted for inflation
The 3552022$100
The Adventures of Baron Munchausen1988$95
The Adventures of Pluto Nash2002$156
71 more rows

What percentage of movies make a profit? ›

The truth is that the majority of movies break even and make a little bit of money. About 20% are blockbuster hits that create massive revenue.

What genre is the hardest to film? ›

Why Horror Is The Toughest Genre To Execute
  • For a filmmaker, horror is perhaps the most difficult movie genre to pull off. ...
  • Therefore, most horror films fail to work as both good movies and scary films. ...
  • What makes it all the more challenging for filmmakers is the fact that the template for a horror film is already set.
Oct 29, 2020

What genre is best for low budget film? ›

Drama and comedy especially can be done for very cheap. Movie genres like Historical Pieces, Crime, Adventure, Action, Sci-Fi, Thrillers, Fantasy, Romance will require a lot more skill and a lot more money and resources because of the complexity of the scenes made.

Which type of film tends to dominate most films? ›

High concept films tend to dominate at the box office, so many of the largest films that come to mind are likely these movies.

What is the lowest paid job in the film industry? ›

The worst paid jobs in the US movie industry

The secretary role of the film industry, lots of running errands and basic office tasks, entering data, filing paperwork and answering the phone. However, perhaps you'll get to hand a script to a huge movie star, one can dream at least.

What is the easiest job in film making? ›

9 jobs in the film industry for beginners
  1. Film crew. National average salary : $23,341 per year. ...
  2. Camera tester. National average salary: $29,952 per year. ...
  3. Intern. National average salary: $32,958 per year. ...
  4. Assistant camera operator. ...
  5. Production assistant. ...
  6. Script supervisor. ...
  7. Assistant director. ...
  8. Assistant location manager.
Jun 24, 2022

What is the lowest job in film? ›

7 Entry-Level Filmmaking Occupations
  • Production Assistant (PA) ...
  • Associate/Assistant Producer. ...
  • Apprentice/Assistant Editor. ...
  • Camera Operator/Assistant. ...
  • Boom Operator/Sound Trainee. ...
  • 1st/2nd Assistant Director. ...
  • Screenwriter.
Dec 1, 2022

What are two traits of indie films? ›

Indie films are often more authentic, moving, and intimate than Hollywood blockbusters. As we're discovered, the term 'indie film' is often used to refer to any low-budget, independently-produced motion picture.

What are indie films often called? ›

An independent movie, or independent film (often called indie film), is the name usually given to a movie that is made by a small movie studio for not much money. Sometimes the name is used for art films; which are less expensive and often have less plot.

What is the average budget for an independent film? ›

Typically, an indie film costs less than $2 million to make, though that may vary depending on location, cinematography, and cast. For example, to be eligible for the Film Independent Spirit Awards, the preeminent awards for independent film, the film's budget must come in under $22.5 million.

What are the 5 stages of indie film production? ›

Film Production is created in 5 phases: development, pre-production, production, post-production, and distribution. Each phase has a different purpose, with the overarching goal to get to the next one, and ultimately on to distribution.

How long does it take to make an indie film? ›

Independent movies usually take longer to find funding and get off the ground, but they also have shorter production schedules. Indies can be completed within one year, with as little as one to two months for principal photography (the most expensive part of production).

Can anyone make an indie film? ›

Not all indie filmmakers have a full-time job in the filmmaking industry. Even those who do are required to learn the craft and try new things every day. Even when you don't have a big budget, famous actors or three assistant directors, you can still make a good film. You are the only one who can create your reality.

Who is the target audience for independent films? ›

Different films, different people

They provide a disproportionately large amount of a cinema's annual income and they generally appeal strongly to the youth audience (16-24 year olds).

Is there a lack of females in the film industry? ›

Women didn't fare much better in other roles, comprising only 19% of writers, 25% of executive producers, and 31% of producers in 2022. For the top 100 grossing films, the numbers were similar, with women faring best as producers (28%), editors (18%), writers (17%), directors (11%), and cinematographers (8%).

When did the film industry decline? ›

The film industry changed radically after World War II, and this change altered the style and content of the films made in Hollywood. After experiencing boom years from 1939 to 1946, the film industry began a long period of decline. Within just seven years, attendance and box receipts fell to half their 1946 levels.

How do filmmakers get rich? ›

There's merchandising, VOD, streaming video, foreign sales, and a plethora of other distribution channels that can help filmmakers, producers, and studios turn a profit. So who knows, the little indie that you invest in could just be the next "Little Miss Sunshine." Or not. In Hollywood, there are no guarantees.

Can a film production be non profit? ›

A nonprofit can be set up to produce one film or many. It must have a board of directors that legally controls the entity. At least some of the directors (ideally, a majority) must be financially and familially independent of the filmmakers.

Do directors fund their own movies? ›

Films are funded by different entities for different reasons. Filmmakers themselves may fund their own projects, while others rely on funding from studios, producers, and investors.

What is the average income of a filmmaker? ›

How much does a Filmmaker make? As of Jun 9, 2023, the average annual pay for a Filmmaker in the United States is $51,042 a year. Just in case you need a simple salary calculator, that works out to be approximately $24.54 an hour. This is the equivalent of $981/week or $4,253/month.

Can I make a living as a filmmaker? ›

Making a living as a filmmaker is tough. There are so many things to consider when starting out in the field including where to live, what gear you need, and how much money you'll be making. In order to be a successful filmmaker, you must know how to balance creativity with business sense.

How old is the average filmmaker? ›

The average age of male (46.2 years) and female (47.4 years) directors at the time of a film's theatrical release did not differ. However, female directors of top‐grossing movies work from their 30s to their 60s.

What is the average budget for an indie film? ›

The defining element of an indie film isn't its budget, but rather the lack of financial backing or support from a major studio. Most new filmmakers start with a budget of between $10,000 and $25,000, which comprises both above- and below-the-line costs, as well as postproduction and other costs.

How do indie films get funding? ›

One of the most popular methods of funding independent films is self-financing, where filmmakers use their own money or raise funds from family members or friends.

Do low-budget movies make money? ›

Low Budget Films Can Make Money

In fact, sometimes keeping the budget low provides more margin for profit. If the film flies and costs little to produce, then you are on to a real winner. The classic example of a low budget indie film that made it big, is The Blair Witch Project.

What film has the smallest budget? ›

The Blair Witch Project (1999)

Writers, directors and editors Daniel Myrick and Eduardo Sánchez spent between $35,000 and $60,000 shooting “The Blair Witch Project,” making it arguably the cheapest movie ever made.

What are the advantages of indie films? ›

One of the major draws of independent filmmaking is the freedom it gives directors. They're able to create a film that follows their own vision, without any interference from studios who may want to take the film in a certain direction to appeal to mainstream audiences.

Do producers just fund movies? ›

Once the budget is approved, the producer's role is to manage the funds assembled by executive producers. The producer makes hiring decisions, allocates funds to various departments and crew members, and determines where money is best disbursed. Simply put: Executive producers provide the money; producers spend it.

Who raises money for films? ›

Government Funding, Tax Incentives, Pre Sales, Negative pick-up deal, Gap Financing, Fiscal Sponsorships, Film Grants, Product Placement, Private Investors and Crowdfunding.

What movie made the most money without inflation? ›

By Adjusted Gross
RankTitleLifetime Gross
1Gone with the Wind$200,882,193
2Star Wars: Episode IV - A New Hope$460,998,507
3The Sound of Music$159,287,539
4E.T. the Extra-Terrestrial$437,141,279
60 more rows

What cheap movie made the most money? ›

The Blair Witch Project would go on to earn an astounding $248 million and is widely regarded as the most profitable, widely seen low budget film of all time.

What percentage of independent films make a profit? ›

How likely is it for an indie film to become profitable? Statistically speaking, the picture is quite bleak – 97% of independent feature films fail to turn a profit. Most filmmakers assume they will be in the lucky 3%, not realizing that turning a real profit with a low/micro-budget film is practically unheard of.

What percentage of movies don't make a profit? ›

What percentage of movies don't make a profit? There's no industry on the planet that loses money on 80% of its projects, but recoups it all on the remaining 20%, especially when they spend $25 million to upwards of $250 million on each (like filmmaking).

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