What Would the Rockefellers Do?: How the Wealthy Get an… (2024)

What Would the Rockefellers Do?: How the Wealthy Get an… (1)

831 reviews19 followers

September 28, 2018

Soo this is actually pretty legit. I got this book basically for free because of a promotion in his email list (I just had to pay shipping, and it wasn't the lame $7.99 shipping, but he actually sees how much it'll cost to ship from his HQ to you and you pay that. So for me it was $1.37). I actually have met the author in person, but his original stuff was geared more toward entrepreneurs and I never made it successful with that course of life.

I think I'm going to claim authority in my review on this one (it's always lame when someone claims to be an expert, but it's pretty applicable here). I actually spent a few years selling life insurance (mainly whole, some term) out of an independent brokerage (we worked with a dozen companies or so) and then I went on to work for one of the world's largest mutual fund companies, ending up after a couple years there as a retirement specialist with my brokerage license. As much as he went into detail in the book, I can say that what Garrett Gunderson is teaching is accurate. It really is not a gimmick. Now I can't say that fully because he doesn't go into the exact details of the type of whole life insurance he is talking about since that information is what he is selling, but everything he explains about the benefits, the cash value, the loaning off death benefit, the interest rates, the guaranteed built-in value, the returns, the volatility of retirement investment accounts, the potential fees, even the limitation of over-funding the life insurance (MEC), and pretty much everything else is spot on with my own knowledge and experience.

With that said, I should quickly follow up with the obvious note that he definitely wrote the book to persuade you into hiring his services. Some of the numbers are taken to extreme circ*mstances to dramatize the potential loss. For example, he quickly cites and glosses through a number of taxes and penalties that would occur if you cashed out your 401(k), but he doesn't explain that some of those penalties only hit if you take it out early, something that most people in corporate America wouldn't be dumb enough to do or if they are it's because the payout is worth it (ie guaranteed entrepreneurial opportunities) or they are irresponsible with their money enough to put themselves into that position in the first place. Another example is his decry of investment accounts. I'm not being biased, there are very conservative accounts that for decades on decades have produced reliable returns. But, there are still limitations to using that money that a Cash Flow Insurance, as he describes it, wouldn't have. So you have to take the drama of what he is saying with a grain of salt. But, as best as I can tell the theory is sound. Enough so that I'm thinking of paying for his Cash Flow class so I can start learning the details. It will take a bit of time to get it up and going, but so does any investment account; but, this one is guaranteed and accessible.

With that said, this is as good a place as any to point out that his website is very poorly organized. Looking for more information on the subject he introduces took a painful amount of perusing and skim reading to finally see a vague inclusion in one product he's offering, and then it didn't even really offer any more info on price or availability or anything. He setup this great hook with this book, but leaves the consumer out by not having his site better equipped to guide people to the information they want and the decision points to make quickly and easily. It actually was really frustrating and turned me off almost entirely to the company, but I am on their email list and happened to just get an email with the information I was looking for.

Hope this helps anyone! I'd definitely recommend the book if you are looking for a potentially powerful alternative to traditional/well-used methods of investment in your life.

What Would the Rockefellers Do?: How the Wealthy Get an… (2)

49 reviews3 followers

December 3, 2018

This is an interesting book that will open up your mind on life insurance, specifically whole life insurance.

I was looking to buy term insurance but did not know if this was the right choice for us. This book helped me decide that Whole Life Insurance is a better choice.

The author is quite vague on how to implement the Cash Flow Insurance strategy he is talking about. If you're going to write a book, might as well openly share with people how to go about buying a Whole Life Insurance policy or the criteria for selecting such a policy.

It is my understanding that with Roth 401(k) you pre-pay your taxes. In this book, there are references to 401(k) / retirement investment subject to as high as 40% tax. This may not be the case for people with money in Roth 401(k).

I trust this author but just wished the book had more meat to it. I still got a lot of value and thank the author for his work.

What Would the Rockefellers Do?: How the Wealthy Get an… (2024)

FAQs

What did the Rockefellers do? ›

Rockefeller founded the Standard Oil Company, which dominated the oil industry and was the first great U.S. business trust. Later in life he turned his attention to charity. He made possible the founding of the University of Chicago and endowed major philanthropic institutions.

What was the Rockefeller method to building wealth? ›

For example, the Rockefellers used a series of irrevocable trusts that helped pass down wealth to future generations. These Trusts both fund and remain funded through premium life insurance policies, and include strict stipulations that protect the family from the risk of irresponsible behavior.

How did John D Rockefeller spend his wealth? ›

Retired from his day to day experiences, Rockefeller donated more than $500 million dollars to various educational, religious, and scientific causes through the Rockefeller Foundation. He funded the establishment of the University of Chicago and the Rockefeller Institute, among many other philanthropic endeavors.

Who wrote what would the Rockefellers do? ›

What Would the Rockefellers Do? by Garrett B. Gunderson.

Are the Rockefellers still rich today? ›

Now entering its seventh generation with as many as 170 heirs, the Rockefeller family has maintained substantial wealth — they had an $11 billion fortune in 2016, according to Forbes.

What did Rockefeller do with most of his money? ›

Rockefeller retired from business in 1896 and devoted his life to philanthropy. He donated hundreds of millions of dollars to charity during his lifetime and, along with his son, John Jr., set up the Rockefeller Foundation to continue that work after his death, which it still does.

What is the Rockefeller strategy? ›

The basics of the Rockefeller theory are Priority, Information, and Rhythm. These 3 points are important for a company's growth. According to Verne Harnish, company growth doesn't follow a straight line. It has ups and downs. Successful growth primarily has to do with timing.

Why did Rockefeller get so rich? ›

Rockefeller's Standard Oil Company became the most dominant oil refinery in the country, eventually enabling him to bring in thousands of dollars a day. His navigation of the industry and adoption of monopolistic business practices led him to be the first on the list of billionaires.

How did Rockefeller gain power and wealth in the oil industry? ›

Rockefeller: Standard Oil. In 1865, Rockefeller borrowed money to buy out some of his partners and take control of the refinery, which had become the largest in Cleveland. Over the next few years, he acquired new partners and expanded his business interests in the growing oil industry.

Who is No 1 richest person in the world? ›

Who is the richest man in the world? As of July 1, 2023, the richest man in the world is Elon Musk, the CEO of electric car company Tesla; he's worth $237.7 billion. He moved into the number one spot in June, overtaking Bernard Arnault of France.

Who was the 1st billionaire? ›

John D. Rockefeller became the world's first billionaire by measurable dollars. The Standard Oil Company founder became a billionaire in 1916 and was worth about 2% of the national economy.

Who was the first millionaire of the world? ›

The American oil magnate John D. Rockefeller became the world's first confirmed U.S. dollar billionaire in 1916. As of 2018, there are over 2,200 U.S. dollar billionaires worldwide, with a combined wealth of over US$ 9.1 trillion, up from US$7.67 trillion in 2017.

What did John D. Rockefeller want? ›

Rockefeller demanded rebates, or discounted rates, from the railroads. He used all these methods to reduce the price of oil to his consumers. His profits soared and his competitors were crushed one by one. Rockefeller forced smaller companies to surrender their stock to his control.

Was John D. Rockefeller rich or poor? ›

John D. Rockefeller did not start out rich, but he became one of the wealthiest men in the world. He was born into a family of modest income in 1839.

What do the Rockefellers do now? ›

These days, the fifth generation descendants of the legendary oil baron rule the roost, and are keeping the Rockefeller legacy alive in the worlds of finance, fashion, philanthropy, and beyond.

Why are the Rockefellers so powerful? ›

Rockefeller Jr., primarily through Standard Oil (the predecessor of ExxonMobil and Chevron Corporation). The family had a long association with, and control of, Chase Manhattan Bank. By 1977, the Rockefellers were considered one of the most powerful families in American history.

How did Rockefeller treat his workers? ›

The employees within his company were often referred to as the “Standard Oil family,” and everyone worked together to achieve the company's goals. Rockefeller routinely praised his employees, and it was not uncommon for him to join them in their work and urge them on.

Why did Rockefeller create the school system? ›

D. Rockefeller and the General Education Board (GEB) encouraged vocationalism in education during the years 1880-1925, the Progressive Era. Evidently, Rockefeller believed that the best education for poor youth was vocational, presumably so they would be able to maintain occupations in their adult lives.

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