What Makes Seiko so Special - Chrono24 Magazine (2024)

Seiko occupies a special place in the vast world of watchmaking. As part of the Seiko Watch Corporation (which also includes Grand Seiko and Credor), Seiko is in a unique position: They create watches for everyone, no matter their budget. From quality quartz watches to high-end mechanical timepieces, Seiko has it all. Let’s dive a bit deeper and find out what makes the Seiko brand so special.

Seiko vs. Swiss Brands

When you ask people about Seiko, most will mention something about the brand’s quartz watches. In fairness, quartz watches are their bread and butter. However, that doesn’t mean Seiko should be defined by these alone. Seiko also has a tremendous collection of high-quality mechanical watches with interesting histories.

And when I say history, I mean proper history. Many people don’t realize that Seiko has been around for over a century. In that time, Seiko has set itself apart from the Swiss watch industry by making innovation a key focal point. Moreover, Seiko has a long tradition of producing affordable timepieces. While most Swiss brands exclusively offer expensive luxury products, Seiko offers quality mechanical watches that start at decent prices, and go up to very expensive pieces from their Grand Seiko and Credor brands. Let’s begin by taking a look at Seiko’s impressive track record.

Seiko: Synonymous with Innovation

Seiko dates back to 1882, when Kintarō Hattori opened his watch and clock shop in Ginza, Tokyo, Japan. In 1924, the first wristwatch appeared under the Seiko name, beginning a great legacy.

What Makes Seiko so Special - Chrono24 Magazine (1)

Seiko has since developed some very iconic watches that have come to define the brand and revolutionize the industry. One example is the Seiko Marvel from 1956, which featured the brand’s first in-house movement. That watch was supplanted by the Seiko Gyro Marvel in 1959. This latter timepiece boasts a “Magic Lever” mechanism that increases the winding efficiency. In 1960, Seiko introduced their first Grand Seiko watch. After many decades as Seiko’s luxury arm, Grand Seiko has now become its own separate brand.

In 1964, Seiko released the first Japanese chronograph. Seiko celebrated this model’s 55th anniversary with a remake in 2019. The year 1965 saw the debut of the first Seiko Diver – a renowned watch that was re-released in 2017. In 1969, Seiko debuted two world firsts, one being the world’s first automatic chronograph watch (the Seiko 5 Sports Speed Timer) powered by the now-legendary Seiko Caliber 6139.

What Makes Seiko so Special - Chrono24 Magazine (2)

Seiko 5 Sports Speed Timer Caliber 6139

The other first changed the trajectory of the watch industry forever. I am, of course, talking about the world’s first quartz watch, the catalyst of what we now call the “quartz crisis.” The 1969 Seiko Quartz Astron and its innovative quartz movement sparked a revolution. It was much more accurate than any mechanical movement could ever be. Perhaps the most remarkable detail about the Quartz Astron is that its case was made of 18-karat yellow gold. Today, most people associate quartz movements with cheap watches and materials.

Seiko’s innovative nature continued to flourish in the ensuing decades. They introduced the Kinetic movement in 1988, and in 1999, they released the first Spring Drive movement. The latter appears across the different Seiko brands, including in some Grand Seiko watches. The latest big innovation, the Astron GPS Solar, premiered in 2012. This watch uses solar power as its energy source and GPS signals to automatically adjust the time depending on your location. It’s the latest in a long line of groundbreaking innovations that make Seiko the unique brand it is today.

What Makes Seiko so Special - Chrono24 Magazine (3)

Seiko’s Popularity Explained

There are many reasons why Seiko is so beloved by people all over the world. As mentioned, Seiko is a very innovative brand – what’s not to love about that? Moreover, their mechanical watches are high quality and very affordable. Together, this makes Seiko watches worth every penny you spend on them.

Seiko has also created a number of design classics that have attracted quite a large following. The Sumo, Monster, and Turtle are some of the nicknames fans have come up with for certain models. Seiko, in turn, only uses reference numbers for their watches. If you look through the brand’s history, you will discover that Seiko has designed watches that are universally loved – only the biggest companies can claim that.

One last reason for Seiko’s popularity is the pride and craftsmanship that goes into every single one of their mechanical watches, no matter the price. Whether you buy a $500 Turtle, a $3,500 Marinemaster 300, or a $8,200 Grand Seiko Hi-Beat GMT, every single watch is made by craftspeople with an incredible eye for detail and a great sense of pride. If you speak to people who have visited Seiko, they will tell you that the craftsmanship is remarkable and their dedication unmatched. Many report leaving the Japanese headquarters feeling more respect for the brand than when they arrived.

What Makes Seiko so Special - Chrono24 Magazine (4)

Grand Seiko Hi-Beat GMT

Current Seiko Models

The current Seiko catalog consists of five models: the Prospex family of diving watches; the recently relaunched Seiko 5 Sports line of sports watches; the Presage with watches that focus on style, quality, and durability; the Premier series with classic designs; and the Astron collection with GPS solar technology. Overall, it’s a varied collection of watches with prices ranging from around $300 for the least expensive Seiko 5 Sports model to $3,500 for the Prospex SLA021J1, also known as the Marinemaster 300.

Recent Seiko Introductions

In addition to their regular models, Seiko has also celebrated some of their greatest achievements by releasing a number of fantastic limited-edition watches in the last couple of years. This is where I think Seiko has really showcased their abilities. They have proven that they know how to pay homage to their past and keep up with the latest technology, resulting in some truly amazing special editions.

Some of the most memorable are the Seiko SLA017 diver released in 2017, a tribute to the first Seiko diving watch from 1965 (the 62MAS), and 2018’s Seiko SLA025, a re-creation of the legendary Seiko automatic diving watch from 1968. The latter is my personal favorite. It’s nearly identical to the 1968 model, featuring a monobloc steel case and the 8L55 Hi-Beat movement (essentially a Grand Seiko movement). The construction and finishing are top notch, and the watch feels incredible on your wrist.

What Makes Seiko so Special - Chrono24 Magazine (5)

At around $6,000, it is very expensive for a Seiko, but the price clearly wasn’t an issue for fans. The limited run of 1,500 pieces sold out in a matter of days. Today, the watches are highly sought-after on the pre-owned market. The rich history, timeless design, and incredibly innovative movements make this watch, and Seiko generally, unique in the world of watches. Most importantly, however, Seiko is special because its fans have a personal connection to their timepieces. I know, because I am one such fan. After all, Seiko is the brand that first got me interested in mechanical watches, and that is something I will remember forever.

What Makes Seiko so Special - Chrono24 Magazine (2024)

FAQs

What makes Seiko watches special? ›

The world's first quartz watch, the Seiko Quartz Astron was introduced in Tokyo on December 25, 1969. It delivered unmatched performance. It was accurate to within 5 seconds per month, 100 times more accurate than any other watch, and it ran continuously for a year, or 250 times longer than most mechanical watches.

Why do people like Seiko so much? ›

Quality: Even the lowest-tier Seikos are well-made and will typically outperform their price-point counterparts from other brands. In-House Movement: From bottom to top, Seiko manufactures all of its movements itself.

Are Seiko Limited Editions worth it? ›

The limited edition watches are incredibly popular with collectors, making them very desirable timepieces. These watches are often limited in number and therefore hold their value very well. The brand's limited edition timepieces are often collaborations with other companies, designers and charities.

Why is Seiko so collectible? ›

Today, old Seiko watches are highly sought-after by collectors due to their quality craftsmanship and unique design. Depending on the model and condition, an old Seiko watch can be worth anywhere from a few hundred to a few thousand dollars. What is this?

Are Seiko watches considered high-end? ›

"Grand Seiko" is a luxury brand that offers timepieces made by master craftsmen in Seiko's two exclusive watchmaking studios, using exclusive movements and the highest grade materials. Each Grand Seiko watch is instantly recognizable because of its simplicity of form and its understated elegance.

Are Seiko watches prestigious? ›

In the watch world, Seiko is a well-liked brand, and for good reasons too. The word "Seiko" means "exquisite" in Japanese, which accurately describes how their products are manufactured. Seiko is a pioneer in the watch industry, and their timepieces are known for their dependability, sturdiness, and fine craftsmanship.

Where does Seiko rank? ›

This year Grand Seiko has secured its place in the top 10 brands across all men's price bands above $2,000. According to retail analyst NPD, its watches are now ranked number three in the $5,000 to $7,000 price range, up from number six last year.

Is Seiko better than citizen? ›

If you don't mind quartz watches and the extra accuracy the tech brings, Citizen watches might be your best bet. Alternatively, if you prefer the tradition of mechanical watches, with a cost-friendly price, then Seiko watches should be your choice! Either way, it'll be a win.

Is Seiko or Citizen more popular? ›

While Seiko has better models than Citizen, the latter still makes more sales than the former, though the difference isn't huge. With Seiko being more recognized, you'll likely get more when reselling a Seiko watch than a Citizen watch.

Will Seiko increase in value? ›

Thou shall not expect a positive return. Although many Seiko watches can appreciate in value if bought at the right price, in no way are they safe investment vehicles. A Seiko should always be first and foremost a watch that you buy because you like it and want to wear it.

Why is Grand Seiko more expensive than Seiko? ›

In some instances, both Seiko watch models are made from stainless steel. The difference is that the Grand Seiko watch is made from a higher-quality stainless steel material. In other cases (such as in the creation of custom pieces) higher-quality materials – such as titanium and platinum- are used.

Do limited edition watches increase in value? ›

The more rare the watch, the higher the resale value. Rarity is paramount when investing to make profit. Many vintage limited edition timepieces have become coveted by collectors, with some selling for hundreds of thousands.

Is Seiko better than Tissot? ›

But at the end of it all, Seiko is more focused on exquisite, complicated dress watches, and its range has always included some gorgeous ones and Haute Horlogerie pieces, such as the SARB065, SARB066, and Presage SSA343J1, whereas Tissot has a much sharper eye for high-end sports watches.

Is Seiko comparable to Rolex? ›

Grand Seiko and Rolex both offer different value propositions to their buyers. Rolex rules when it comes to brand awareness, while Grand Seiko takes the crown in craftsmanship, so the Grand Seiko vs Rolex debate becomes difficult to crown a winner. Having a Rolex watch goes beyond just wearing a luxurious watch.

Is Seiko a budget watch? ›

Collectors will find plenty of modest and high-end options, but Seiko is a solid option overall for the casual watch-wearer looking for extreme quality at surprisingly approachable price points.

Which is better Bulova or Seiko? ›

Seiko provides traditional, stylish, functional, and innovative timepieces that all come from its revolutionary mindset. Bulova has unique and loud designs, and the brand stands out for its style and accuracy. However, Seiko's sleek and classy design earns more respect than any other in the competitive market.

What is the highest end Seiko brand? ›

The most expensive Seiko watch series is the King Seiko collection, with prices starting at $1,470 and reaching $3,050. These are the brand's higher-end timepieces and feature superior accuracy and style appeal.

What is the life expectancy of a Seiko watch? ›

This, coupled with wear throughout the year, has meant I've never come to them to find they have died. But of course, a battery, even a rechargeable one, does have a finite life span, and Seiko says this is around ten years. So ten years of worry-free accurate timekeeping is what you can expect from these movements.

What watches are as good as Seiko? ›

Well, look no further – here are some great Seiko SKX alternatives:
  • Orient Ray II.
  • Citizen Promaster Diver BN0150.
  • Orient Kamasu Green.
  • Victorinox I.N.O.X. Professional Diver.
  • Steinhart Ocean One 39.
  • Seiko Samurai SRPB51.
  • Certina DS Action Diver Precidrive.
Nov 8, 2021

Is Seiko better than Swiss watches? ›

As Seiko focused on more modern Quartz technology the price of a quality Japanese watch began to drop. This price drop or reduced cost of manufacturing does not mean a Seiko watch is a lesser watch. Far from it, Japanese watches are of exceptional quality and many are equal to, or better than, the best Swiss watches.

Is Seiko better than Omega? ›

In conclusion, both the Omega and Grand Seiko brands are of very high quality. Omega has a distinct edge because of its long history and the reputation it has built during that time.

What do watch people think of Seiko? ›

Watch enthusiasts generally have a high opinion of Seiko as a brand, especially with their line of high-quality, affordable mechanical watches.

Does Seiko hold value? ›

In reality, there are a few Seiko timepieces that have appalling resale values. But, every watchmaker, even down to the likes of Rolex and Patek Philippe, have a few products that end up not ageing too well. Whether or not Seiko timepieces offer an excellent return on investment, the short answer is yes, they do.

What brands are equivalent to Seiko? ›

Seiko's competitors and similar companies include Casio, Titan Company, Citizen Watch and Seiko Watch.

Is Seiko better than Orient? ›

As such, buyers are less willing to purchase an Orient watch. Orient has been below the Seiko brand for a long time, but they still manage to maintain excellent traits. Orient is a well-known watch logo, but Seiko is by far the better choice. Seiko has earned its spot as one of the choice watchmakers worldwide.

Why is Seiko 5 the best? ›

Are Seiko 5 watches any good? Seiko 5 watches are great. They offer tremendous value for money. They look good, they feature rock-solid movements, and they're from one of the world's most highly regarded brand in horology.

Why do people buy Seiko? ›

This line was created to compete with Swiss watches, and it is still considered one of the best lines of watches today. Despite being known for high-end watches, Seiko also makes watches that are affordable and perfect for both men and women. They even make special lines of watches for specific brands and athletes.

Is Grand Seiko much better than Seiko? ›

The first of them is craftsmanship. While Seiko is a reliable brand, they do not put much care into each individual product. They are almost entirely manufactured by machine, as they cannot afford to incorporate handmade features. Grand Seiko, on the other hand, takes more care in creating the best possible watches.

Is citizen considered a luxury watch? ›

Citizen isn't a luxury watch. It might look luxurious, but several factors take it off that list. For starters, it's too cost-friendly, with the most expensive going for between S$900 and S$1,000+. Second, Citizen doesn't use luxury materials like platinum or gold on its timepieces.

What is the markup on Seiko? ›

Watch Dealer Markups (sorted by markup percentage)

Grand Seiko has the lowest markup: 13 percent on average. Bulova is the highest, with a 44 percent average dealer markup.

Why are Seiko 5 watches so cheap? ›

SEIKO Uses In-House Automatic Movements

It's worth mentioning that Seiko has over the years grown to become a well-established company with many in-house factories and design labs. That means it is easier, more cost-effective, and more streamlined to make the movements in-house from top to bottom.

Is Seiko worth investing? ›

Well, assuming they're not all pre-sold already. And assuming you have a genuine passion and appreciation for Seiko dive watches. Then yes, absolutely. If you missed out on the chance to buy one of the first two re-editions, this is a great opportunity to make amends.

Is Seiko better than Casio? ›

Casio will come down to you. Both manufacturers offer timepieces of the highest quality, but with a variety of bands, case styles, and features to choose from, only you can narrow down your needs to decide which actually offers the best fit.

Which is more expensive Seiko or Fossil? ›

Seiko Watch Prices vs.

Fossil watches are ostensibly cheaper and may meet your needs for an everyday watch. Although more expensive, Seiko's designs and materials are of higher quality for longevity, making it the winner.

What steel does Seiko use? ›

The vast majority of Grand Seiko watches are made of 316L stainless steel, which is generally regarded as the industry standard. 316L is known for its low carbon content (in fact, that's what the “L” denotes), anti-magnetic properties, and its excellent resistance against corrosion.

Which watch brand is the best investment? ›

The best watch brands for investment are Rolex, Patek Philippe, and Audemars Piguet as they are prestigious, exclusive, high-quality brands. Watches by these brands often hold their value or appreciate in value over time. Their ongoing popularity, limited editions, and scarcity drive increasing prices.

Is it better to buy limited edition watches? ›

Whether or not it's better to buy a limited edition watch generally comes down to which brand and which model is on offer. When you hear that a brand is launching a limited edition model it usually creates a sense of urgency, since the model is of course limited and capped at a certain production quantity.

What celebrities wear Tissot watches? ›

Founded in Switzerland in 1853, Tissot has a long history of producing high-quality and stylish watches. Some notable celebrities who have been seen wearing Tissot watches include actor George Clooney, basketball player LeBron James, and singer Justin Bieber.

Is Seiko one of the best watches? ›

Seiko is a Japanese watch brand that has a good reputation in watchmaking. Not only genius in design and putting their philosophy through it, they also offer every customer a high-end quality timepiece with a great accuracy and reliability.

Is TAG Heuer or Tissot better? ›

Tissot has versatility in its catalog, while Tag Heuer is more accurate and has higher water resistance. Racing car lovers appreciate both brands. Tissot holds the crown for offering a wide range of timepiece styles and models at relatively affordable costs. However, Tag Heuer surpasses Tissot in most features.

What watch is nicer than Rolex? ›

RESALE VALUE: Patek Philippe's watches are known to either hold their value or even appreciate over time. Patek Philippe has one of the highest resell values among its competitors with the exception of Rolex. So there is much truth to their campaign slogan, it's an accurate description of their products.

What is the closest Seiko watch to Rolex? ›

Rolex Oyster Perpetual Alternative #1: Seiko Prospex

Another Seiko, the Prospex, SPB243J1, is a superb watch on the more affordable side, as most Seiko's are, but with that premium elegance and materials. It's a good alternative to the Rolex Oyster Perpetual, but also the Datejust.

Who is the closest competitor to Rolex? ›

Top 10 Rolex competitors
  • Breitling.
  • Jaeger-LeCoultre.
  • Chopard.
  • Citizen Watch.
  • House of Horology.
  • Hublot.
  • Audemars Piguet.
  • TAG Heuer.

Is there any fake Seiko? ›

The answer is unfortunately yes, there are replica Seikos being made and sold. However, the number of fake Seiko watches peddled either on the streets or the Internet are fortunately small. A seemingly genuine Seiko Premier, but it's not. It's 100% fake.

Is Seiko as good as Rolex? ›

Grand Seiko and Rolex both offer different value propositions to their buyers. Rolex rules when it comes to brand awareness, while Grand Seiko takes the crown in craftsmanship, so the Grand Seiko vs Rolex debate becomes difficult to crown a winner. Having a Rolex watch goes beyond just wearing a luxurious watch.

What makes Seiko a good brand? ›

Seiko is a Japanese watch brand that has a good reputation in watchmaking. Not only genius in design and putting their philosophy through it, they also offer every customer a high-end quality timepiece with a great accuracy and reliability.

Is a Seiko watch worth anything? ›

Do Seiko Watches Hold Their Value. In general, Seiko watches do not hold their value well. There are only a few limited edition models that will occasionally increase in value over time but for the most part value retention is not what Seiko watches are known for.

Which is better Seiko or Citizen? ›

If you don't mind quartz watches and the extra accuracy the tech brings, Citizen watches might be your best bet. Alternatively, if you prefer the tradition of mechanical watches, with a cost-friendly price, then Seiko watches should be your choice! Either way, it'll be a win.

How does Seiko rank? ›

This year Grand Seiko has secured its place in the top 10 brands across all men's price bands above $2,000. According to retail analyst NPD, its watches are now ranked number three in the $5,000 to $7,000 price range, up from number six last year.

Top Articles
Latest Posts
Article information

Author: Duncan Muller

Last Updated:

Views: 5976

Rating: 4.9 / 5 (79 voted)

Reviews: 94% of readers found this page helpful

Author information

Name: Duncan Muller

Birthday: 1997-01-13

Address: Apt. 505 914 Phillip Crossroad, O'Konborough, NV 62411

Phone: +8555305800947

Job: Construction Agent

Hobby: Shopping, Table tennis, Snowboarding, Rafting, Motor sports, Homebrewing, Taxidermy

Introduction: My name is Duncan Muller, I am a enchanting, good, gentle, modern, tasty, nice, elegant person who loves writing and wants to share my knowledge and understanding with you.