- Andrew Neita
- October 18, 2023
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Discover how much a Seiko watch costs with our complete 2023 pricing guide that includes all modern references and collection from Seiko.
How Much Does A Seiko Cost
The cost of a Seiko watch ranges from $275 MSRP all the way up to $6,500 MSRP. Even though the cost of Seiko varies widely, the average price of a Seiko is between $500-$1,000.
For years we have been researching and watching Seiko grow as a brand. While we were collecting our data on how much a Seiko watch costs, we learned a lot. What was clear from our research and analysis was that Seiko watches have started to increase in both price and quality.
Seiko watches have been known for being affordable which translated to good value. In our expert opinion, after evaluating all the technical specs and comparing them to the prices of current Seiko watches, Seiko has moved up market and they have earned the right to do so. They are delivering much better watches and with that comes a cost.
After revealing our Seiko price list, its evident that Seiko watches cost more than ever before but they are delivering more than they ever have. Accuracy, technology, materials, and designs have all improved with modern Seiko watches. Improvements in materials, accuracy, overall bid quality, and design have evolved the brand from being affordable watches to being semi-affordable watches that deliver exceptional value for their price point.
Do Seiko Watches Hold Their Value
In general, Seiko watches do not hold their value well. There are only a few limited edition models that will occasionally increase in value over time but for the most part value retention is not what Seiko watches are known for.
Are Seiko Watches Expensive
Traditionally Seiko watches have not been expensive watches and most can be purchased for less than $750. Seiko is known for being a value brand, which means producing quality watches at affordable prices.
Over the last 5 years there has been evidence that Seiko has shifted its focus on technically better watches which has naturally lifted the average price of a Seiko watch.
2022 Seiko Price List For All Models & References
There are many different Seiko references and the whole collection is quite large. In this article we have included pricing for all current models and links to explore the watches further on Seiko’s website.
How Much Is A Seiko LX
Seiko LX watches are the highest end watches that Seiko makes. They are fitted with their most advanced movements which include spring drive and hi-beats. The LX line is as close as Seiko is going to get to its superior sister brand, Grand Seiko.
The price of a Seiko LX is starts at $5,000 MSRP and goes up to $6,500 MSRP. With price points at this level, the Seiko LX line is undoubtably the most expensive collection offered by Seiko.
| Reference SNR025 | $5,000 |
| Reference SNR027 | $5,000 |
| Reference SNR033 | $5,500 |
| Reference SNR035 | $5,500 |
| Reference SNR049 | $5,500 |
| Reference SNR051 | $5,500 |
| Reference SNR029 | $6,000 |
| Reference SNR031 | $6,000 |
| Reference SNR045 | $6,000 |
| Reference SNR041 | $6,500 |
| Reference SNR043 | $6,500 |
How Much Is A Seiko Prospex Sea
The iconic Seiko Prospex Sea collection pricing starts at $395 MSRP and tops out at $795 MSRP with the average cost being $525 MSRP.
Seiko has mostly been known for their dive watches and more specifically the SKX series. When Seiko decided to create a higher quality dive watch that can mostly be purchased for less than $2,000, it set the Seiko community on fire. The most recent Ice Diver watches are a real beauty and should be hitting the stores soon.
| Reference SNE549 | $395 | Reference SPB239 | $1,200 |
| Reference SNE573 | $475 | Reference SPB253 | $1,200 |
| Reference SNJ027 | $525 | Reference SPB255 | $1,200 |
| Reference SNE575 | $595 | Reference SPB287 | $1,250 |
| Reference SPB053 | $800 | Reference SPB299 | $1,250 |
| Reference SPB079 | $850 | Reference SPB257 | $1,300 |
| Reference SPB101 | $850 | Reference SPB207 | $1,350 |
| Reference SPB103 | $850 | Reference SPB301 | $1,350 |
| Reference SPB175 | $900 | Reference SLA035 | $2,900 |
| Reference SPB177 | $900 | Reference SLA051 | $2,900 |
| Reference SPB179 | $900 | Reference SLA021 | $3,100 |
| Reference SPB051 | $1,000 | Reference SLA023 | $3,100 |
| Reference SPB147 | $1,000 | Reference SLA047 | $3,200 |
| Reference SPB077 | $1,050 | Reference SLA041 | $4,500 |
| Reference SPB143 | $1,200 | Reference SLA055 | $4,600 |
| Reference SPB145 | $1,200 | Reference SLA057 | $4,600 |
| Reference SPB187 | $1,200 | Reference SLA037 | $6,300 |
How Much Is A Seiko Prospex Land
The Seiko Prospex Land watches offer a perfect vintage appeal at a price that is affordable. For this collection, the average price is roughly $725 with the least expensive Prospex Land costing $525 and the most expensive being $3,600.
| Reference SRPG13 | $525 |
| Reference SRPG18 | $550 |
| Reference SRPH17 | $550 |
| Reference SPB157 | $700 |
| Reference SPB159 | $700 |
| Reference SPB119 | $725 |
| Reference SPB155 | $725 |
| Reference SPB209 | $725 |
| Reference SPB245 | $725 |
| Reference SPB117 | $750 |
| Reference SPB241 | $750 |
| Reference SPB243 | $750 |
| Reference SPB259 | $750 |
| Reference SPB210 | $775 |
| Reference SRQ029 | $3,600 |
How Much Is A Seiko Prospex Speedtimer
If there is one collection within Seiko that has done well at standing out from the rest it is the Prospex Speedtimer. These racing inspired watches are fitted with upgraded movements and are considered some of the highest quality Seiko watches in production.
Seiko Prospex Speedtimer watches start out at $675 MSRP and cost as much at $3,200 MSRP with the average pricing being $3,000 MSRP.
| Reference SSC813 | $675 |
| Reference SSC815 | $675 |
| Reference SSC819 | $675 |
| Reference SRQ037 | $3,000 |
| Reference SRQ039 | $3,000 |
| Reference SRQ035 | $3,200 |
| Reference SRQ041 | $3,200 |
How Much Is A Seiko Presage
When the Presage collection was released, it instantly became one of the top Seiko watches sold. Since then the collection has expanded massively and ranges greatly in price and available upgrades. After gathering data for our Seiko watches pricing guide it was clear that Seiko is clearly fueling their growth from the expansion of the Presage collection.
The least expensive Seiko Presage is $425 with the most expensive being $2,400. The average price of this Seiko watch collection is roughly $1,000.
How Much Is A Seiko Astron
When it comes to technology, Seiko watches do not fall short. The best example of this is Seiko Astron watches. These include both GPS technology for accurate timekeeping and a dial that harnesses light to power the watch.
Seiko Astron watches start out at $1,600 and cost as much at $2,900 with the average price being $2,500.
| Reference SSJ005 | $1,600 |
| Reference SSH051 | $2,000 |
| Reference SSH049 | $2,000 |
| Reference SSH047 | $2,000 |
| Reference SSH077 | $2,200 |
| Reference SSH079 | $2,200 |
| Reference SSH107 | $2,500 |
| Reference SSH109 | $2,500 |
| Reference SSH111 | $2,500 |
| Reference SSH113 | $2,500 |
| Reference SSH103 | $2,500 |
| Reference SSH104 | $2,500 |
| Reference SSH065 | $2,500 |
| Reference SSH063 | $2,500 |
| Reference SSH067 | $2,500 |
| Reference SSH023 | $2,600 |
| Reference SSH101 | $2,700 |
| Reference SSH069 | $2,700 |
| Reference SSH105 | $2,900 |
How Much Is A King Seiko
The most recent King Seiko collection pays respect to the originals produced many years ago. This 37mm mens watch is a bit small for current standards but stays true to its original dimensions.
A King Seiko can be purchased for $1,700 MSRP and you have your choice of 5 different dial colors.
| Reference SPB279 | $1,700 |
| Reference SPB281 | $1,700 |
| Reference SPB283 | $1,700 |
| Reference SPB285 | $1,700 |
| Reference SPB287 | $1,700 |
How Much Is A Seiko SKX Sports Style
Arguably the most historically popular Seiko watch is the SKX Sports Style or commonly known as a Seiko Diver. This Seiko watch collection is extremely affordable considering its value, which is why it has always been a fan favorite. A Seiko SKX Sports Style can be purchased for as low as $275 and as high as $350. There are plenty of references to choose from and Seiko has always done a great job introducing new amazing models.
| Reference SRPE51 | $275 |
| Reference SRPE53 | $275 |
| Reference SRPE55 | $275 |
| Reference SRPE57 | $275 |
| Reference SRPE61 | $275 |
| Reference SRPE63 | $275 |
| Reference SRPG63 | $275 |
| Reference SRPD51 | $295 |
| Reference SRPD55 | $295 |
| Reference SRPD57 | $295 |
| Reference SRPD59 | $295 |
| Reference SRPD61 | $295 |
| Reference SRPD63 | $295 |
| Reference SRPD87 | $295 |
| Reference SRPD93 | $295 |
| Reference SRPD95 | $295 |
| Reference SRPG61 | $295 |
| Reference SRPE58 | $325 |
| Reference SRPE60 | $325 |
| Reference SRPD91 | $335 |
| Reference SRPD65 | $350 |
How Much Is A Seiko SKX Suits Style
The most sophisticated Seiko SKX collection is the Suits Style. Even though at first glance it might look similar to other Seiko watch collections, the Suits Style sets itself a part with an elegant mesh bracelet. The mesh bracelet is hardly used by Seiko so just its presence with the Suits style collection says speaks volumes.
All Seiko watches within the SKX Suits Style costs $350 MSRP.
| Reference SRPD67 | $350 |
| Reference SRPD71 | $350 |
| Reference SRPE75 | $350 |
| Reference SRPE75 | $350 |
How Much Is A Seiko SKX Street Style
The Seiko SKX Street Style might be the most fun watch that Seiko produces. They are meant to be “hip” and “cool” and appeal to a younger generation. A great example is the recent One Piece Seiko watches released. There were 4 One Piece watches released that are uniquely designed for specific characters and they only cost $440, which is a great value.
Seiko SKX Street Style watches start at $335 MSRP and cost as much as $440 MSRP.
| Reference SRPD79 | $335 |
| Reference SRPD81 | $335 |
| Reference SRPE72 | $375 |
| Reference SRPE74 | $375 |
| Reference SRPH65 | $440 |
| Reference SRPH65 | $440 |
| Reference SRPH69 | $440 |
| Reference SRPH71 | $440 |
How Much Is A Seiko SKX Sense Style
The Seiko SKX Sense Style is a perfect name for the collection because it chases trends and brings on amazing limited edition watches. Seiko senses trends and incorporates that into these Seiko watches. A great example of this is Queen’s guitarists Brian May “Red Special” Seiko watch.
The Seiko SKX Sense Style cost ranges between $335 and $595. Limited edition Seiko watches usually cost a bit more in the Sense Style collection.
How Much Is A Seiko Coutura
What makes the Seiko Coutura watch special is the technology that powers it. The Seiko Coutura collection is powered by light and some of the references accuracy are controlled by radio signals. What this means is that these Seiko watches are extremely accurate and completely reliable.
The Seiko Coutura collection price ranges from $425 to $695 MSRP with the average cost being $550.
| Reference SNE444 | $425 |
| Reference SSC811 | $495 |
| Reference SSC810 | $495 |
| Reference SSC745 | $495 |
| Reference SSC560 | $495 |
| Reference SSC376 | $495 |
| Reference SSC747 | $495 |
| Reference SSC743 | $525 |
| Reference SSC700 | $525 |
| Reference SSC561 | $550 |
| Reference SNE506 | $550 |
| Reference SSG019 | $595 |
| Reference SSG009 | $595 |
| Reference SSG022 | $650 |
| Reference SSG020 | $650 |
| Reference SSG010 | $650 |
| Reference SSG021 | $695 |
How Much Is A Seiko Field Sports Style
A field, or military, watch is the most pure tool watch. Seiko has done an excellent job at delivering a field watch that everyone can love at a price many can afford. All the Seiko Field Sports Style watches cost $275
| $275 | Reference SRPG27 |
| $275 | Reference SRPG29 |
| $275 | Reference SRPG31 |
| $275 | Reference SRPG33 |
| $275 | Reference SRPG35 |
| $275 | Reference SRPG37 |
| $275 | Reference SRPH29 |
Commonly Asked Questions
Is Seiko A Luxury Brand
Seiko is not considered a luxury brand but certain collections within Seiko are scratching the surface. A great example of that is the Seiko LX line.
Are Seiko Good Watches
Seiko watches are considered very good watches at the price point they are sold at. Most often the value you get from a Seiko watch exceeds what it costs.
Do Seiko Watches Keep Accurate Time
Depending on the Seiko watch and movement inside of it, some Seiko watches are considered accurate and others not so much. The Astron and Coutura collections timekeeping accuracy is controlled by radio signals so they will always be extremely accurate. Other models with automatic movements have daily accuracy variations of +25/-15 seconds per day. This accuracy rating lags behind what most consider to be accurate, +2/-2 seconds per day, but for the price of many Seiko watches, their rating is acceptable.
Whats The Difference Between Seiko And Grand Seiko
Although there are many difference between Seiko and Grand Seiko, the easiest way to describe the difference is that Seiko is mass produced and Grand Seiko is not. Much more R&D, care, and skill is involved with producing Grand Seiko watches which is why they are considered elite in the world of watchmaking.
Where Are Seiko Watches Made
Seiko watches are produced and manufactured in Japan.
Andrew Neita is the founder of Wrist Advisor, one of the best watch blogs focusing on luxury watches. Content created by Andrew includes unbiased watch reviews, comprehensive buyers guides, industry news & trends and updates on the latest new releases.
Andrew Neita is the founder of Wrist Advisor, one of the best watch blogs focusing on luxury watches. Content created by Andrew includes unbiased watch reviews, comprehensive buyers guides, industry news & trends and updates on the latest new releases.
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As an enthusiast with a deep understanding of the watch industry, I can confidently provide insights into the Seiko pricing guide presented by Andrew Neita. My expertise stems from a comprehensive knowledge of watch brands, market trends, and the technical aspects of timepieces.
Firstly, Andrew Neita's article covers the pricing range of Seiko watches, emphasizing the evolution of Seiko from an affordable brand to one that offers a diverse range of watches with varying price points. The average cost of a Seiko watch is stated to be between $500-$1,000, showcasing the brand's commitment to delivering value.
The article categorizes Seiko watches into different collections, and I'll break down the information on each:
-
Seiko LX Collection:
- The LX collection is positioned as Seiko's highest-end watches, featuring advanced movements like spring drive and hi-beats.
- Prices start at $5,000 MSRP and go up to $6,500 MSRP.
-
Seiko Prospex Sea Collection:
- This collection, known for dive watches, ranges from $395 MSRP to $795 MSRP, with an average cost of $525 MSRP.
-
Seiko Prospex Land Collection:
- Offers vintage appeal at an average price of roughly $725, with the least expensive model at $525 and the most expensive at $3,600.
-
Seiko Prospex Speedtimer Collection:
- Racing-inspired watches with prices ranging from $675 to $3,200, and an average cost of $3,000.
-
Seiko Presage Collection:
- Expansive collection with prices ranging from $425 to $2,400, and an average cost of roughly $1,000.
-
Seiko Astron Collection:
- Technologically advanced watches with prices ranging from $1,600 to $2,900, and an average cost of $2,500.
-
King Seiko Collection:
- Pays homage to the originals, priced at $1,700 MSRP, with five different dial colors.
-
Seiko SKX Sports Style Collection:
- The historically popular SKX Diver collection, priced affordably from $275 to $350.
-
Seiko SKX Suits Style Collection:
- The sophisticated Suits Style collection, priced uniformly at $350.
-
Seiko SKX Street Style Collection:
- Fun and "hip" watches starting at $335 MSRP and going up to $440 MSRP.
-
Seiko SKX Sense Style Collection:
- Trend-chasing watches with prices ranging from $335 to $595.
-
Seiko Coutura Collection:
- Powered by light and radio signals, prices range from $425 to $695, with an average cost of $550.
-
Seiko Field Sports Style Collection:
- Military-inspired watches priced uniformly at $275.
The article also addresses common questions, such as whether Seiko is considered a luxury brand, the accuracy of Seiko watches, and the differences between Seiko and Grand Seiko.
In summary, Andrew Neita's article provides a comprehensive overview of Seiko's diverse watch collections, their pricing, and the brand's evolution over the years. It highlights Seiko's commitment to delivering quality and value across various price points.
