What is the resale value of a Rolex Datejust? (2024)

While a Rolex watch can last a lifetime, it still gets old. Many different factors influence the value of a Rolex Datejust , and they should be considered to determine its worth.

The Rolex Datejust is one of the oldest watches that is still produced today. It was developed and launched in 1945 as the featured watch for the company's 40th anniversary. The unveiling took place at the Hotel des Bergues at Rolex's jubilee celebration. That's where the name for the Datejust's bracelet originated – the Jubilee bracelet.

Rolex Datejust became a sensation because of its Oyster casing, which was used for the first time in 1926 to become the world's first waterproof watch. There are a variety of Rolex Datejusts available today, all of them are featured in 36 mm. However, Rolex also brought out the Datejust Men's II in 2009 in a 41mm size to cater to those people who felt the original 36mm was too small. Now, the fair market value of a Rolex Datejust may be more or less than the original purchase price of the watch. However, Rolex watches have been increasing in value for the last 100 years. Hence, the resale value of all Rolex watches, especially the Rolex Datejust, has also risen steadily in the previous 100 years.

Essential Things to Consider When Seeking the Best Used Rolex Prices

Rolex watches can be considered as some of the best investments among all the luxury timepieces. However, not all Rolex watches are worth the same amount of money - especially on the resale market. There is no such thing as a 'low cost' Rolex watch, and even the least expensive models can be worth thousands of dollars. Additionally, since Rolex maintains such a high degree of consistency among their designs year after year, therefore seemingly identical Rolex watches can actually be thousands of dollars apart in resale value. Importantly, the value of the Rolex Datejust has grown by 221% between 1994 and 2016, which means it has tripled. In total, the price increased by almost 4500 USD during this time. Over the last decade, the average growth has been 250 USD or 4.6% per year. Overall, the growth can be considered as above-average. The recent price increase in 2016 amounted to 400 USD. The price development implicates a definite gain in the value of the Rolex Datejust. Furthermore, the market achieved a comparable growth-rate to the Rolex Datejust over the last ten years. However, the Datejust's growth has increased again during the last three years. This can be because the Rolex Datejust has been one of the most popular watches out there. A second-hand Rolex Datejust's value today equals to twice the official sales price from back in 1994. If we calculate the discounted rate over the last 22 years, the average annual gain in value amounts to 3.3%. The cost of a new watch falls to its market value after purchase. The retail sales price usually includes a relatively high retailer margin, which represents a markup to the market value of a watch. By purchasing a used Rolex Datejust at a price near its market value, you can achieve a higher rate of return. Therefore, it makes sense to invest in a second hand and well-maintained watch, ideally with original papers (invoice/bill) and box. The price of a used Rolex watch can range drastically depending on the materials used in its construction, the model, and its age. Beyond that, the shortage of availability or scarcity and consumer preferences within the secondary market can also dictate the price of a used Rolex Datejust watch. Additionally, the condition of your watch also plays a factor in determining the price. For highly collectible vintage watches, mint condition can equate to substantial sums in resale value for a pre-owned Rolex watch.

Quality Matters the Most

Quality is the most crucial factor that you'll seek while buying an old and used Rolex Datejust watch. Prices are often grouped by the quality of the watch when you search for used Rolex watches. A mint condition watch usually sells for thousands more in market price. However, a multitude of scratches and a cracked crystal can dramatically reduce the asking cost. To understand how the used Rolex prices would apply to your watch, compare it to similar watches, and then take your watch to an appraiser before you decide to sell your precious Rolex Datejust. Pawnshops or jewelry appraisers consider all factors to give you a genuine and objective value for your valuable piece.

What is the resale value of a Rolex Datejust? (1)

How Much Does a Used Rolex Datejust actually Costs?

Quite obviously, prices for used Rolex Datejust watches can vary drastically depending on condition and scarcity. A used Rolex Datejust can vary in price by over $10,000 depending on what features the watch has, materials used in its manufacturing, and quality.

What is the resale value of a Rolex Datejust? (2)

New But Used Rolex Datejusts

The Rolex Datejust ref. 116200 can be considered as the conventional Datejust of our time. The 116200 attributes to the 36 mm version of the men's Rolex Datejust, which was later extended in size to the 41 mm due to an escalation in demand for larger watches. This particular watch can be customized by choosing from a variety of options from bracelets, dial color, concerning metals, etc. This makes the watch completely customizable. The Datejusts 116200 is available in various gold options and many different metals, stainless steel, or even a two-toned option. Though, the stainless steel model uses 904L steel, a low-carbon alloy that has higher immunity against damage.

Interestingly, when it comes to the watch's value on the second-hand market, all of these aspects affect the price of a Rolex Datejust. Moreover, the modern Datejust has many associations with the original, but it has evolved with time. The Caliber used in the ref. 116200 models are Caliber 3135, which has been the focus of the Rolex since 1988. The Rolex Datejust comes with a COSC-certified chronometer automatic movement with 50 hours of power reserve. Now, in 2014, Rolex announced three latest additions to the Rolex Datejust collection, which shows once again why we've had this brilliant timepiece since 1945. Rolex is seen as producing some of the best watches you can buy, and therefore it would be hard to argue against Rolex's proven trustworthiness and its remarkable history of innovation. This the primary reason behind the excellent resale value of a Rolex Datejust.

Enjoy While Buying or Selling your Rolex Datejust

Most importantly, whether you are looking forward to buy or sell a pre-owned Rolex watch, have fun. Many people indulge in trading of Rolex watches as a hobby and enjoy the nuances of how the prices fluctuate. Numerous factors can affect the market value of a watch, and it can be a fun challenge to buy your favorite Rolex Datejust at the lowest price, but sell at the highest. So all in all, having fun is necessary, this way you'll enjoy your time and indulge in your hobby at the same time.

What is the resale value of a Rolex Datejust? (3)

What is the resale value of a Rolex Datejust? (4)

What is the current value of Rolex Datejust?

Let's examine some of the Rolex Datejust prices that you would expect to pay. Let's start with the Rolex Datejust ref. 4467, which was introduced in 1950. If you compare this model with the relatively new Datejust models, you'll see that the date is not magnified. This is because the Cyclops lens was introduced four years later in 1954. Furthermore, this watch was only available in yellow gold. Although, after the Datejust was first launched, Rolex later introduced Steel, Rose Gold, or even two-toned editions. A coin-style bezel was initially featured in the Datejust Men's ref. 4467, this was later changed to the more famous fluted bezel style.

This watch truly is epic. It's like a masterpiece in the timepiece community. Interestingly, even Rolex themselves is not able to repair any of these watches due to the lack of parts available. The Datejust initially used a Caliber 710, but it was updated to the Caliber 730 in newer models. The Rolex Datejust ref. 4467 can fetch an average of $10,800 at an auction, depending on the condition it is in. The most recognized version of the Rolex Datejust was launched in 1958. There were numerous modernized aspects about this particular iteration: its back was flat as a result of the new Caliber 1065, and it had the trademark Cyclops lens, which magnified the date. The inside movement was transformed once more in 1965 to the more popular Caliber 1570. The Rolex Oyster Quartz was launched in 1977 (reference 17000). It had an in-house quartz movement. Although, it could not match the success of earlier Datejust models, but it is popular now, because it has reached prices between $2,700-$10,800 on the second-hand market, depending on the condition.

What is the resale value of a Rolex Datejust? (2024)

FAQs

How much will a Rolex Datejust resell for? ›

The Rolex Datejust ref. 4467 can fetch an average of $10,800 at an auction, depending on the condition it is in. The most recognized version of the Rolex Datejust was launched in 1958.

How do I find the resale value of my Rolex? ›

Table of contents:
  1. How to value your Rolex watch.
  2. Authenticate the brand.
  3. Check your model & serial number.
  4. Check the condition of your watch.
  5. Check the material your watch is made of?
  6. Check if you have the original box & papers.
  7. Check the market value.
Mar 8, 2022

How much can I resell a Rolex for? ›

Selling your Rolex or selling your luxury watches for cash can be daunting, but not with American Gold & Diamond Buyers. When it comes to selling your Rolex, your value might be anywhere from $6,000 to $500,000 or more.

How much has the Rolex Datejust increased in value? ›

DATEJUST 41 AND 36

A classic 126300 (41mm, smooth bezel, Oyster bracelet) was priced at EUR 7,250 in 2021 and now retails for EUR 8,000, or about a 10% increase over two years.

Does a Datejust hold its value? ›

The short answer to this popular question is yes – nearly every Rolex will hold its value over time. The reverence and exclusivity of the brand coupled with exceptional quality guarantees that most Rolex watches will stand the test of time in terms of performance and style – and the Datejust is absolutely no exception.

Is a Datejust a good investment? ›

Yes, Rolex watches tend to be good investments, and the Datejust models are no exception.

Can I sell my Rolex without papers? ›

An official Rolex remains an incredible timepiece and will still appeal to buyers without the papers. As such, you can sell a Rolex without the guarantee card. While the absence of a guarantee card will likely reduce the watch's value, the impact might be more negligible than you think.

How much does it cost for a Rolex appraisal? ›

This is true for newer Rolex watches as well as vintage models. So how much does it cost to get the watch appraised? On average in the United States, an authorized appraiser is likely to charge around $125.00 USD for the base fee.

Do Rolex resell well? ›

The short answer is yes, a Rolex is often worth that initial investment. Whether your watch will increase in value after purchase depends on the model you chose and the market, but most Rolex watches maintain a high resale value compared to other brands.

Will Rolex know if I sell my Rolex? ›

With the serial number, Rolex can identify which AD sold that watch and can in turn contact them, informing them that one of their customers is selling their watch. When the retailer finds out about this, they will likely blacklist you.

What is the best auction to sell Rolex? ›

Rolex Consignment

Sotheby's, your most reliable resource for Rolex watch auction appraisal and consignment, continues to outpace market competitors, often achieving hammer prices well above our low estimates.

Are used Rolex a good investment? ›

Buying a used Rolex watch can be a great option for many who are interested in owning a Rolex. In fact, purchasing a used Rolex can often allow you to find watches that are no longer in production and possibly worth more than when purchased new.

Which Rolex model is the best investment? ›

The GMT Master and GMT Master II. Rolex GMT Master and Rolex GMT Master II are the best Rolex watches for investment. They are practical and hardwearing watches with the prestigious Rolex branding. You can get a GMT Master at a few thousand pounds, but rarer models can go for tens or hundreds of thousands.

Why is Rolex Datejust so expensive? ›

Generally speaking, Rolex uses the 904L stainless steel in all of their collections. This ensures that all their timepieces are exquisite, tough, and long-lasting, and is a major factor why Rolex watches are all so expensive. A good example of a watch that utilizes 904L stainless steel is the Rolex Datejust Ref.

Will Rolex increase prices in 2023? ›

On average between all the collections, Rolex raised their prices in 2023 by 3.45% or $733 per reference. Two tone and sold gold references experienced the largest price increases while stainless steel references saw a slight increase.

What is the most popular Datejust size? ›

The 36mm Rolex Datejust is the original size and the most popular one of them all, today worn by both men and women. For men, the 36mm sizing is perfectly understated and classic. For women, it provides a larger, chunkier appearance that's trendy yet timeless thanks to the Datejust's universal appeal.

How long is Rolex waiting list for Datejust? ›

3 to 12 months

Is Rolex Datejust an old man watch? ›

The Rolex Datejust does look like an old guy's watch. Not only do a lot of old guys actually wear Rolex Datejust timepieces, but the design has been around for so long that the overall aesthetic can accurately be defined as “retro.” Why do old guys wear the Datejust?

Is it hard to buy Rolex Datejust? ›

You won't find any extra inventory of Rolex watches at retail shops. Demand outstrips supply, year after year. That means getting your hands on a new Batman or two-tone Datejust is a major accomplishment and often takes a lot of patience.

How long does a Rolex Datejust last? ›

In the majority of cases, a Rolex timepiece can last a lifetime, especially if it's serviced regularly. While Rolex recommends service every ten years, it's a good idea to have your watch looked at every 5 to 7 years to ensure optimal performance.

What is the most popular Rolex Datejust dial color? ›

Within this category, the steel models with a silver dial represent the cheapest available option, while black and slate green Roman dial Datejust 41s are the most popular and most expensive options.

Can I sell a Rolex that I found? ›

After checking if it's original, running the serial number is important, for checking whether the Rolex wasn't reported missing. In that case, you wouldn't be able to cash it. On the other way, it can be really valuable for you. The serial number is a critical part of authenticating your watch.

Can I sell my Rolex at a pawn shop? ›

In addition to buying luxury watches from customers, many pawn shops also provide loans to their customers and they will accept a Rolex, or high-value luxury watch as the collateral for it.

Can a Rolex be traced? ›

Yes, a Rolex watch can be traced through the serial number. Rolex keeps a record of each watch sold, and the buyer or the gift recipient is given a guarantee card with information on that watch, including the serial number.

How much value does a Rolex lose without papers? ›

The resale value of a Rolex watch without its box and papers can decrease by 10% to 30%, depending on the model, condition, and market demand.

How much does the cheapest Rolex sell for? ›

Even the cheapest Rolex watch will cost around $5,000. Rolex is a luxury watch brand, so while collectors pay to wear a brand name, they also pay for quality Swiss craftsmanship designed to remain in perfect working condition for generations.

Does Rolex value drop? ›

After an unprecedented surge in 2021 and into the first three months of 2022, prices for the most desired Rolex, Patek Philippe and Audemars Piguet models have been falling sharply. Watch values have been hit by slowing economic growth, higher interest rates and the collapse of crypto currencies.

Which Rolex does not lose value? ›

A Rolex Day Date in 950 platinum or 18 ct gold is sure to make a reliable investment, so long as it is in excellent condition. Most Rolex Day Date watches have great resale value because of their timeless style and sensible functionality.

Is Rolex selling used watches? ›

Rolex offers the opportunity to purchase previously worn timepieces that are certified as authentic and guaranteed by the brand.

Why do Rolexes sell for more? ›

Availability. One of the biggest factors responsible for used Rolex watches costing more than their brand-new counterparts is the simple fact that most of Rolex's top models are entirely sold out at retailers. It might sound crazy, but you can't simply walk into a Rolex store and buy the watch you want.

Should you give out your Rolex serial number? ›

Never give away the entire serial number

The serial number is one of the best ways to determine authenticity of a luxury watch. However, if you give out the serial number, replica makers can use your watch as a model for their replicas, stamping it with the correct numbers.

Why won t Rolex sell me a watch? ›

Here are some of the most common reasons why Rolex may refuse to sell you a watch: If the watch is for “display only” If the watch is a popular model that the store wants to keep for “VIP” customers. If they suspect that you will flip/sell the watch.

Do you get a certificate when buying a Rolex? ›

The Two-Year

Delivered at the time of sale, the Rolex Certified Pre-Owned guarantee card officially confirms that the watch is genuine on the date of purchase and guarantees its proper functioning for a period of two years from this date in accordance with the guarantee manual.

What model Rolex sells the most? ›

Keep reading to find out which are the most popular Rolex watches in today's market; there may be a few entries that'll surprise you.
  • Rolex GMT-Master II “Pepsi”
  • Rolex Daytona ref. ...
  • Rolex yellow gold Daytona ref. ...
  • Rolex Everose gold Daytona ref. ...
  • Rolex Submariner Date 126610LN 41mm.
  • Rolex Submariner 116610LV “Hulk”
Mar 11, 2023

How to start selling Rolex watches? ›

One of the best ways to sell your Rolex watch is through selling through a dealer. You can enjoy hassle-free sales by selling through a Rolex watch dealer. If you want to sell on your own and potentially sell your watch at a higher price, you can sell on your own. You can sell your Rolex watch on eBay.

What Rolex sells for the most? ›

Rolex GMT Master II Ice: $485,350 (2021)

It is the most expensive new Rolex you can buy. It retails for $485,350, but its price might vary depending on the market price for diamonds at the time of your purchase. The Rolex GMT Master II Ice is entirely covered in precious stones and made from white gold.

Is it OK to buy a 20 year old Rolex? ›

There's nothing wrong with purchasing a pre-owned or vintage Rolex watch, as these timepieces will survive for decades.

What to do when buying used Rolex? ›

Things to check when buying a second hand Rolex
  1. Does it have box and papers?
  2. Are you buying it from a reputable source?
  3. What is the condition of the watch?
  4. Have any parts been replaced over time or are they original?
  5. Has it had a service or is it due one?
  6. Is it a fair price?
Apr 1, 2022

Does Rolex use real gold? ›

Gold Rolex pieces are only made with solid gold, never gold-plated. Crafted with high-quality materials, Rolex uses 18-karat gold made at their in-house foundries to ensure the utmost premium metals are used in each Rolex.

What is the waitlist for Rolex 2023? ›

So, the Rolex Daytona waitlist 2023 is likely to be at least 5 years if you're able to buy a Rolex Daytona. We've seen Covid pass through, World Cups end and start, markets rise and fall almost simultaneously and all within the time it takes to get your hands on a Rolex Daytona.

Should I wear my Rolex everyday? ›

One of the best things about owning a Rolex watch is wearing it and enjoying it every day. This daily, constant wear is one of the best ways you can care for your watch. While Rolex watches are famous for their durability and robustness, your Rolex will inevitably gain scratches and dings while you wear them.

What Rolex will be discontinued 2023? ›

Discontinued Rolex Models in 2023 - Rolex Datejust 41 with a Meteorite Dial. Rolex announced the discontinuation of the Datejust model with a mother-of-pearl dial. Interestingly, ONLY in the 41mm line. This fact has left watch enthusiasts curious about the reasons behind this decision and its implications on the market ...

What is the retail value of a Datejust? ›

With that being said, a Rolex Datejust will cost anywhere in between $7,700 and $15,500.

What is special about Datejust? ›

Launched in 1945, the Datejust was the first self-winding waterproof chronometer wristwatch with a window displaying the date at 3 o'clock on the dial. This unique combination was further enhanced in 1953 with the magnifying effect of the Cyclops lens on the display.

How much is the cheapest Rolex Datejust? ›

Rolex Datejust new
  • Datejust Steel. from $6,412.
  • Datejust Gold/Steel. from $5,685.
  • Datejust Yellow gold. from $11,053.
  • Datejust Diamonds. from $8,033.
  • Datejust 36. from $6,773.
  • Datejust Oysterquartz. from $8,597.
  • Datejust smooth bezel. from $8,262.
  • Lady-Datejust. from $5,302.

Are Rolexes still in short supply? ›

There aren't enough Rolex watches to go around. Some cynically assume that the brand is artificially restricting supply to supercharge demand, but the watchmaker has always emphatically denied it.

Will the Rolex bubble pop? ›

Yes, But Not For All. And With Luck, You Might Be Able To Buy A Rolex Again.

How much is the Rolex Oyster 2023? ›

Rolex Oyster Perpetual 36 2023 for $8,800 for sale from a Trusted Seller on Chrono24.

Can I resell a Rolex for more? ›

If your Rolex is highly collectable and sought after, you may be able to sell your watch for higher prices offered by pawnshops. However, this can take time. There are also various scams that you will need to beware of, especially when it comes to high-value items such as Rolex watches.

Does Rolex know if you resell? ›

With the serial number, Rolex can identify which AD sold that watch and can in turn contact them, informing them that one of their customers is selling their watch.

What is the value of a Rolex Datejust 36? ›

Datejust two tone costs around $14,000. Datejust 36 Rose Gold can be bought for around $14,500.

Can I sell my Rolex to jeweler? ›

Jewelers (local or online):

This is by far the best option for selling a pre owned Rolex watch. With that being said, make sure that the jeweler/jewelry store is trustworthy and reputable.

How much does it cost to get a Rolex appraised? ›

And the Costs for Conducting a Rolex Watch Appraisal

This is true for newer Rolex watches as well as vintage models. So how much does it cost to get the watch appraised? On average in the United States, an authorized appraiser is likely to charge around $125.00 USD for the base fee.

What makes a Rolex increase in value? ›

The principle of scarcity increases the value of certain Rolexes. Some of these references sell in the gray market online or through dealers for 3x their retail value and some of them make it to the auction block of Sothebys or Phillips and sell for millions of dollars. Today, modern Rolexes are in just as high demand.

Can I sell my Rolex without box and papers? ›

This is the reason why the original warranty card is still referred to as ”papers”. So to elaborate on the actual question, yes, you can sell your Rolex without the original papers, but almost certainly, you will get less money for it compared to if you would have the original papers.

Who wears a 36mm Datejust? ›

David Beckham – Rolex Datejust 36

The exact model owned by David Beckham is a vintage yellow gold Datejust 36, with a champagne dial, a fluted bezel and a black leather strap.

Will a pawn shop buy a Rolex watch? ›

Pawn shops will also buy outright Rolex watches and other luxury items. Maybe you are a person who gets bored with wearing the same watch and you would like a change. You can take your luxury watches to a pawnshop and have them appraised. The pawnshop will make you an offer based on the current market value.

Where can I sell my expensive Rolex watch? ›

Sotheby's, the best place to sell your Rolex, has watch sales throughout the year that are held online and in multiple selling locations, including Hong Kong, London, Geneva and New York.

Can I sell my watch to Jared? ›

Get cash back or a trade-in value of 30% more in the form of a Jared gift card. Use the below form to get a free quote on your luxury watch. Tens of thousands of luxury watch owners trust us with their trade-ins and purchases.

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