The Rolex Datejust is one of the brand’s longest-running models. It first came to market in 1945 and continues to remain in production today, now produced in various case sizes, materials, and bracelet options. In 1926, Rolex developed the first waterproof case, followed shortly by its ingenious Perpetual movement in 1931. The Datejust included each of these pioneering features and added an automatically changing date mechanism, which has resulted in the massive success that it is today. As of 2022, theleast expensive Rolex Datejust is the 31mm reference 278240 in full stainless steel, which has an official retail price of $7,100, while the least expensive full-size model is the 36mm Datejust 126200, which costs $7,250 when purchased brand-new. With that in mind, retail prices for Rolex Datejust watches can reach well over $43,800 for models that are crafted from solid 18k everose gold and set with diamonds and other precious gemstones.
If you’re in the market for a Rolex Datejust, chances are that you’re interested in a classic Rolex watch with timeless style. This guide will answer many common questions regarding the Datejust and its accompanying prices, such as how much the Datejust costs, whether or not it’s a good investment, and some of the best and most popular Rolex Datejust models at different price points that are available on the pre-owned market.
Table of Contents:
- Rolex Datejust
- How Much is the Rolex Datejust?
- Is the Rolex Datejust a Good Investment?
- Shop Pre-Owned Rolex Datejust Watches
- Best Rolex Datejust – Under $5,000
- Best Rolex Datejust – $5,000 to $10,000
- Best Rolex Datejust – Over $10k
Rolex Datejust
Datejust Collection Key Features:
– Case Sizes: 26mm (discontinued) 28mm, 31mm, 34mm (also known as the Date), 36mm, 41mm
– Materials: Stainless Steel, Two-Tone, 18k Gold, Platinum (ladies and midsize models only)
– Dial: Multiple Options Available
– Bezel: Smooth, Fluted, Engine-Turned (discontinued), Textured (discontinued), Gem-Set
– Movement: Automatic, Chronometer-Certified
– Strap/Bracelet: Oyster, Jubilee, President (ladies and midsize models only), Leather Strap (discontinued)
Click here for our Ultimate Buying Guide on the Rolex Datejust.
Shop Rolex Datejust Watches
How Much is the Rolex Datejust?
At retail, prices of a Rolex for the men’s sizes of the Rolex Datejust start at $7,250 for the Oystersteel ref. 126200. From there, other factors come into play, such as the use of precious metals, bracelet style, and the use of diamonds or other gemstones. The popular White Rolesor Datejust 36 reference 126234 will set you back $8,500 at retail when purchased on a Jubilee bracelet, while the Datejust 41 reference 126334 in White Rolesor retails for significantly more at $10,250 on a Jubilee bracelet. If you’re purchasing a Datejust brand-new, you can expect to spend anywhere from $8k to $15k.
On the pre-owned level, options are much more varied given the number of different models that have been produced throughout Datejust’s long and storied history. Despite the Datejust’s universally recognized design and high-profile position within Rolex’s catalog, it is still possible to purchase a used Datejust for under $5k. With that in mind, prices can vary depending on the watch’s rarity, the materials used, and the particular example’s overall condition.
Generally speaking, models with 5-digit reference numbers require an average investment of around $5k to $8k. For example, the steel and gold reference 16013 costs about $6,000 to $7,000, while its successor, the ref. 16233 powered by the Caliber 3135 movement usually costs a minimum of about $7k. The recently-discontinued 6-digit generation will set you back an average of $10k to $12k for most of the two-tone models. Lastly, the pre-owned price for the current Datejust lineup is typically close to its retail price, with some models and configurations even being a bit higher.
Is the Rolex Datejust a Good Investment?
The short answer to this popular question is yes – nearly every Rolex will hold its value over time. The reverence and exclusivity of the brand coupled with exceptional quality guarantees that most Rolex watches will stand the test of time in terms of performance and style – and the Datejust is absolutely no exception.
The model is still in production today and remains one of the brand’s most successful watches. We expect the Rolex Datejust will continue to be a popular choice among collectors of all levels, even decades from now. Additionally, the vintage trend seems to continue to remain in style as collectors gain an appreciation for older watches with character and history. Paired with its timeless design, these factors help the Rolex Datejust retain its value, especially in the long-term.
Based on historic prices, the Rolex Datejust has increased in value by more than 200% since the 1990s. Additionally, the massive demand for Rolex watches virtually guarantees that this general trend will continue as the brand’s trajectory (as a whole) seems to be towards occupying a higher price point within the luxury watch market. All of this considered, these numbers bode well for anyone interested in investing in a Rolex Datejust.
Shop Pre-Owned Rolex Datejust Watches
One of the best investment options available when considering the Rolex Datejust is to shop on the secondary market. While there are benefits to buying a brand new Datejust, one of many being that you get to be the first person to wear it, the Datejust is rarely among the Rolex models that trade hands for values above its retail price on the secondary market, and you can often save yourself a significant amount of money by shopping for discontinued or pre-owned models. By starting with a lower initial investment, the odds of your Rolex Datejust increasing in price over time are much higher.
Consider Two-Tone and Gold Datejust Watches
At a retail level, gold and two-tone Rolex watches cost significantly more than their stainless steel counterparts. While this often still remains true when it comes to the pre-owned market, the price premiums that you pay for precious metals can often be substantially less than if you were to have shopped for the same watches when they were brand-new.
For example, a stainless steel Datejust 36 ref. 126200 fitted with smooth bezel and Oyster bracelet (the least expensive configuration for the 36mm model) retails for $7,250, while its Everose Rolesor counterpart, the reference 126201 (also with a smooth bezel and Oyster bracelet) costs $11,550, due to its use of Rolex’s proprietary 18k rose gold alloy. On the pre-owned market, the Everose Rolesor edition can likely be found for just under $15k, while the stainless steel version will cost closer to $9k due to the shortage of steel Rolex watches on a retail level and the price premiums they command on the open market.
As the popularity of stainless steel Rolex watches continues to soar, so do their open-market prices, and there are a number of models that sell pre-owned for more than they did when they were brand-new and originally sold at retail. What this means is that two-tone and gold Datejust watches can often represent some of the best value for the money when shopping for a pre-owned Datejust, as they don’t typically carry the same price premiums that exist at retail.
Best Rolex Datejust – Under $5,000
Rolex Datejust ref. 1601
The best option for under $5k has to be the beloved vintage Datejust ref. 1601. With a production run that lasted through the 1950s and well into the 1970s, the reference 1601 is in plentiful supply on the secondary market. There are also many metal options to choose from, including stainless steel, gold, and two-tone. Traditionally, it is fitted with Datejust’s signature Jubilee bracelet, but it is also common to see some examples with Oyster bracelets or even leather straps.
The ref. 1601 Datejust is also known for its striking Pie Pan dial. The edges slope downward and away from the surface of the dial, somewhat resembling an overturned pie pan. This dial one of the hallmark traits of many vintage Rolex watches and separates the reference 1601 from all subsequent Datejust generations, further adding to this model’s desirability and charm. Over the years, the Datejust 1601 has been getting increasingly more expensive (just like virtually all Rolex watches); however, it is still possible to find an example of the ref. 1601 for under $5k, especially if it is fitted with a leather strap, rather than its original metal bracelet.
– Average Datejust 1601 price: $4k to $6k (pre-owned)
Best Rolex Datejust – $5,000 to $10,000
Rolex Datejust 36 ref. 116234
If yellow gold isn’t your style, consider the Datejust ref. 116234 in White Rolesor, a handsome pairing of white gold and stainless steel. This edition of the Datejust is popular because it offers the luxury of gold and the versatility of a slightly more subdued and monochromatic, white-metal appearance – all while remaining immediately identifiable as a member of the classic Rolex Datejust 36 collection.
The Rolex Datejust 116234 also offers many modern amenities afforded to the 6-digit series, such as an upgraded case with larger and more rounded lugs, a bracelet with completely solid links, and a slightly more contemporary dial selection. The reference 116234 was recently discontinued, making the pre-owned market the only source to find this steel and white gold Rolex Datejust model. Although some examples of the Datejust 36 ref. 116234 will come in at just above the $10k price point, there are still plenty of options that can be found for under the five-figure mark.
– Average Datejust 116234 price: $9,500 to $11,000 (pre-owned)
Rolex Datejust ref. 16233
One of the most iconic editions of the classic Datejust 36 is the two-tone ref. 16233. It is the quintessential dress watch, featuring a versatile blend of steel with 18k yellow gold, and paired with classic Datejust design elements, such as the gold fluted bezel, a 36mm case, and either the 3-link Oyster or 5-link Jubilee bracelet.
As a somewhat modern Datejust that was produced from the 1980s until around the mid-2000s, it also includes a scratch-resistant sapphire crystal and a high-beat Caliber 3135 Perpetual movement. This blend of modern elements with an older bracelet style and case proportions is what makes the reference 16233 one of the most popular Datejust watches on the secondary market.
– Average Datejust 16233 price: $6,500 to $8,000 (pre-owned)
Rolex Datejust 41 ref. 126300 & Datejust 36 ref. 126200
Oystersteel remains one of the most popular metal options within the entire Rolex catalog. Even though it isn’t a precious metal, stainless steel Rolex watches stand to hold their value well based on high demand alone. If you have the budget to invest in a Datejust for right around the $10k mark and don’t mind stretching your budget by a few hundred dollars, then the Datejust 41 ref. 126300 and Datejust 36 ref. 126200 are both worth considering.
Both editions belong to the current Datejust lineup and are constructed from 904L-grade Oystersteel. They’re powered by the next-generation Caliber 3235 movement and boast Chromalight lume and a variety of bold dial options. The reference 126300 belongs to the 41mm Datejust collection and is available with a smooth bezel and a 5-link Jubilee or 3-link Oyster bracelet. The reference 126200 hails from the classic 36mm Datejust series and is also fitted with a smooth bezel and available with both bracelet options.
– Average Datejust ref. 126200 and ref. 126300 price: $9,995 – $11,500 (pre-owned)
Best Rolex Datejust – Over $10k
Rolex Datejust 41 ref. 126301
Rolex’s proprietary Everose gold is increasingly popular among both men and women. While the Datejust 41 isn’t available in full gold, it does feature Everose Rolesor – Rolex’s signature pairing of both Oystersteel and 18k rose gold components on a single watch. This metal option is a contemporary take on a fashion-forward classic and both the Jubilee and Oyster bracelets are offered for this reference.
Additionally, numerous dial options are available for the Datejust 41 reference 126301, including dazzling diamond-set, mother of pearl, and striking Sundust finishes topped with Chromalight-filled baton hour markers. Once again, the new-generation Caliber 3235 beats within the case, offering a longer power reserve and chronometer-certified accuracy up to -2/+2 seconds per day.
– Average Datejust 126301 price: $15,000 to $17,500 (pre-owned)
Rolex Datejust ref. 126233
Rolex continues production of the classic two-tone steel and yellow gold Datejust 36 in the form of the reference 126233. It hails from a long line of two-tone Datejust watches, including popular references like the 16013, 16233, and 116233.
As the latest iteration of this classic, the reference 126233 is powered by the Caliber 3235 movement and also boasts Chromalight lume on its dial and hands, along with a more refined case and bracelet. The Datejust 36 ref. 126233 will always be found with a gold fluted bezel, but it can be found with either a Jubilee or Oyster bracelet and with a wide range of different dial options.
– Average Datejust 126233 price: $13,500 to $15,000 (pre-owned)
FAQs
The short answer to this popular question is yes – nearly every Rolex will hold its value over time. The reverence and exclusivity of the brand coupled with exceptional quality guarantees that most Rolex watches will stand the test of time in terms of performance and style – and the Datejust is absolutely no exception.
What is the list price for a Rolex Datejust? ›
Rolex Datejust new
- Datejust Steel. from $6,678.
- Datejust Gold/Steel. from $6,092.
- Datejust Yellow gold. from $11,206.
- Datejust Diamonds. from $8,015.
- Datejust 36. from $7,175.
- Datejust Oysterquartz. from $8,716.
- Datejust smooth bezel. from $8,712.
- Lady-Datejust. from $5,125.
Table of contents:
- How to value your Rolex watch.
- Authenticate the brand.
- Check your model & serial number.
- Check the condition of your watch.
- Check the material your watch is made of?
- Check if you have the original box & papers.
- Check the market value.
The short answer to this popular question is yes – nearly every Rolex will hold its value over time. The reverence and exclusivity of the brand coupled with exceptional quality guarantees that most Rolex watches will stand the test of time in terms of performance and style – and the Datejust is absolutely no exception.
What is the resale value of Rolex Datejust? ›
Rolex OysterQuartz Datejust values reached prices between $2,700 to $10,800 on the secondhand market, all dependent on condition.
How long is Rolex waiting list for Datejust? ›
They will put you on a 2-4 year waitlist, (sometimes longer,) due to their lack of inventory. During that 2-4 year waitlist, Rolex will have more than one price increase, and by the time the watch is finally available to you, you will be paying the current market price...
What is the market price for a Rolex Datejust 41mm? ›
Detailed Price Information
Expect prices for these Rolex watches to come in between 15,500 and 18,500 USD.
Do Rolex dealers appraise watches? ›
You can tap into the lists provided by Rolex and find an authorized dealer who also has approved appraisal services. This ensures that you can receive information that is reliable and complete.
Will Rolex know if I sell my Rolex? ›
With the serial number, Rolex can identify which AD sold that watch and can in turn contact them, informing them that one of their customers is selling their watch. When the retailer finds out about this, they will likely blacklist you.
Are old Rolexes worth anything? ›
Age can either benefit the value of the watch or hurt it. Certain vintage Rolex models are highly desirable and others are difficult to sell. For example, Rolex Submariners, GMT's and Daytona's from the 1950's, 60's, and 70's are some of the most highly sought after watches in the world.
Yes, Rolex watches tend to be good investments, and the Datejust models are no exception.
How long does a Rolex Datejust last? ›
In the majority of cases, a Rolex timepiece can last a lifetime, especially if it's serviced regularly. While Rolex recommends service every ten years, it's a good idea to have your watch looked at every 5 to 7 years to ensure optimal performance.
Does a Rolex lose value without papers? ›
An official Rolex remains an incredible timepiece and will still appeal to buyers without the papers. As such, you can sell a Rolex without the guarantee card. While the absence of a guarantee card will likely reduce the watch's value, the impact might be more negligible than you think.
How much can I resell a Rolex for? ›
Selling your Rolex or selling your luxury watches for cash can be daunting, but not with American Gold & Diamond Buyers. When it comes to selling your Rolex, your value might be anywhere from $6,000 to $500,000 or more.
How much does the cheapest Rolex sell for? ›
Even the cheapest Rolex watch will cost around $5,000. Rolex is a luxury watch brand, so while collectors pay to wear a brand name, they also pay for quality Swiss craftsmanship designed to remain in perfect working condition for generations.
Which Rolex goes up in value the most? ›
Of all these top models, which Rolex holds its value the best? Many experts agree that the Submariner 16610 takes top marks in this category. And, despite the fact that gold prices often increase, the steel Submariner seems to be the most popular simply because of its timeless appearance and its durable reliability.
How do I skip the waitlist on my Rolex? ›
How to beat the Rolex waiting list (2022) - 10 tips
- Dress smart when visiting the Rolex authorised dealer.
- Be personable and nice with the Rolex authorised dealer.
- Build a genuine relationship with the Rolex authorised dealer.
- Be knowledgable about Rolex.
- Go into the Rolex authorised dealer wearing a Rolex.
So, the Rolex Daytona waitlist 2023 is likely to be at least 5 years if you're able to buy a Rolex Daytona. We've seen Covid pass through, World Cups end and start, markets rise and fall almost simultaneously and all within the time it takes to get your hands on a Rolex Daytona.
What will Rolex discontinue in 2023? ›
Discontinued Rolex Models in 2023
- Rolex Daytona 'John Mayer' Ref. ...
- Rolex Daytona with a Bright Blue Dial Ref. ...
- Rolex Milgauss Ref. ...
- Rolex Cellini Moonphase Ref. ...
- Rolex Daytona with a Meteorite Dial (116505, 116508, 116509, 116515LN, 116518LN, 116519LN)
The price for the Rolex Oyster Perpetual Datejust 31 is $7,800 for white lacquer (on an Oyster bracelet), $8,050 for dark gray or mint green sunray finish (on a Jubilee bracelet) and $16,050 for the ref.
The Datejust is Rolex's best-selling model for good reason. Introduced in 1945, it remains popular to this day because of its timeless aesthetic and vast range of designs that cater to just about any taste.
How much is a Rolex Datejust 41MM Mother of Pearl? ›
Rolex 2022+ Datejust 41mm 126334 Fluted Bezel MOP Mother of... for $16,525 for sale from a Trusted Seller on Chrono24.
What is the best dealer to sell Rolex to? ›
Sotheby's, the best place to sell your Rolex, has watch sales throughout the year that are held online and in multiple selling locations, including Hong Kong, London, Geneva and New York.
Will a Rolex dealer verify authenticity? ›
Retail stores cannot authenticate your watch for you, but an Official Rolex Service Center can. These service centers are located in major cities around the world and are conveniently close to many people who own high-end watches.
Can I sell my Rolex at a pawn shop? ›
In addition to buying luxury watches from customers, many pawn shops also provide loans to their customers and they will accept a Rolex, or high-value luxury watch as the collateral for it.
Do you need a certificate to sell a Rolex? ›
Having the original paperwork for your Rolex is the easiest way to verify its authenticity, making the sales process straightforward. However, without this documentation setting is more challenging and finding an ultimately reliable buyer is more difficult.
Will Rolex service a watch without papers? ›
Yes, you can get your authentic Rolex watch serviced without your original papers. Losing your original paperwork is not a rare occurrence at all. Rolex will still service your watch but needs a little more information first if you can't simply hand over your green guarantee card.
Will Rolex raise prices in 2023? ›
On average between all the collections, Rolex raised their prices in 2023 by 3.45% or $733 per reference. Two tone and sold gold references experienced the largest price increases while stainless steel references saw a slight increase.
What year Rolex is considered vintage? ›
What defines a vintage Rolex? Generally speaking, vintage Rolex watches are at least 30 years old. Therefore, at a minimum, the timepiece has to be made in 1992 or before to be considered a vintage Rolex watch. Many vintage Rolex watches will have common design traits that you can look out for.
Does a scratched Rolex lose value? ›
In general, scratches can be removed with professional refinishing. However, scratches will have an impact on sale value that is directly proportional to the value of the case metal (e.g., gold will deduct more than steel, platinum will deduct more than gold). Dents are a more serious matter than scratches.
Keeping Your Rolex in Good Condition
An unused watch will generally sell for more than a used watch, and visible wear-and-tear will certainly take some value off your watch. But don't forget, while it's important to look after your Rolex, these watches are designed to be worn.
What is the most popular Datejust size? ›
The 36mm Rolex Datejust is the original size and the most popular one of them all, today worn by both men and women. For men, the 36mm sizing is perfectly understated and classic. For women, it provides a larger, chunkier appearance that's trendy yet timeless thanks to the Datejust's universal appeal.
What is the most popular Datejust dial color? ›
Within this category, the steel models with a silver dial represent the cheapest available option, while black and slate green Roman dial Datejust 41s are the most popular and most expensive options.
What is special about Datejust? ›
Launched in 1945, the Datejust was the first self-winding waterproof chronometer wristwatch with a window displaying the date at 3 o'clock on the dial. This unique combination was further enhanced in 1953 with the magnifying effect of the Cyclops lens on the display.
Does a Rolex Datejust scratch easily? ›
Although Rolex watches are made to be superior in their resistance to scratching and dulling, they will occasionally display minor scratches on the bracelet but you needn't believe that can't be fixed.
How often do you need to service a Datejust? ›
To guarantee continued accuracy and waterproofness, Rolex recommends that you periodically return your watch to an Official Rolex Retailer or Service Centre for professional servicing. It is recommended to service your Rolex approximately every 10 years depending on the model and real-life usage.
How long can you leave a Rolex without wearing it? ›
No matter what, your Rolex will require winding if it is not worn. Modern Rolex watches have a power reserve time between 48 and 72 hours. Older Rolex watches don't have a substantial power reserve time, so they can quickly stop running after just a few hours.
Can I sell a Rolex that I found? ›
After checking if it's original, running the serial number is important, for checking whether the Rolex wasn't reported missing. In that case, you wouldn't be able to cash it. On the other way, it can be really valuable for you. The serial number is a critical part of authenticating your watch.
Can you sell a Rolex that doesn't work? ›
Yes, you can sell a broken Rolex as it may still be valuable to collectors, but the value may be less due to the condition of it.
Does a Rolex lose value if you change the dial? ›
Many are under the mistaken belief that if they overhaul their old watch with new parts it adds value. Untrue. Vintage Rolex watches that have been updated with new movements, dials or bezels might still be valuable but won't achieve the same prices as watches that come with original parts.
Jewelers (local or online):
This is by far the best option for selling a pre owned Rolex watch. With that being said, make sure that the jeweler/jewelry store is trustworthy and reputable.
How much does a salesman at Rolex make? ›
Average Rolex Sales Professional yearly pay in the United States is approximately $50,000, which is 22% below the national average.
Does Rolex sell second hand? ›
The Rolex Certified Pre-Owned programme vouches for the authenticity of second-hand Rolex watches at their time of resale by an Official Retailer displaying the special Rolex Certified Pre-Owned plaque.
What watch does Elon Musk wear? ›
Elon Musk Watch - Omega Seamaster Aqua Terra 150M
In the picture, Musk wears Omega Seamaster Aqua Terra 150M Omega Co-Axial 231.10. 39.21.
Which country sell the cheapest Rolex? ›
Cheapest place to buy Rolex
- Japan: In recent years, Japan has become one of the cheapest places to buy Rolex watches. ...
- Hong Kong: Hong Kong has long been known as a great place to buy luxury watches, including Rolex. ...
- Switzerland: As the home of Rolex, Switzerland has traditionally been a great place to buy Rolex watches.
How much is the cheapest Rolex? The cheapest Rolex for women is the Oyster Perpetual Reference 276200 that costs $5,300 MSRP. For the men is the Oyster Perpetual Reference 126000 at $5,800 MSRP.
Does Datejust hold value? ›
The short answer to this popular question is yes – nearly every Rolex will hold its value over time. The reverence and exclusivity of the brand coupled with exceptional quality guarantees that most Rolex watches will stand the test of time in terms of performance and style – and the Datejust is absolutely no exception.
Are discontinued Rolex worth more? ›
Impact of Discontinuation on Collectors
This increased demand leads to an increase in price, as the supply of these models becomes scarce. For example, the Rolex Submariner "Hulk" was discontinued in 2020, leading to an increase in its price in the secondary market.
Which Rolex model holds its value? ›
Which Rolex Holds Their Value Best? The Submariner, first introduced in 1953, is best known for holding value or even increasing in value over time.
How much is a Rolex Datejust blue retail? ›
Rolex Datejust 41 Blue - 2022 - 126334 for $14,547 for sale from a Trusted Seller on Chrono24.
Day-Date Pricing. With its choice of only the finest metals and its extra functionality, prices for the Day-Date have long outstripped those of the Rolex Datejust.
What is the cheapest Rolex I can get? ›
What is the best and cheapest Rolex you can get? Any Air-King, Datejust, or Explorer on our list are fantastic choices if you're looking for a cheap Rolex watch. Still, a popular opinion among many Rolex enthusiasts is that the Air-King is the best affordable Rolex.
Is Rolex Datejust 31 a good investment? ›
Yes, Rolex watches tend to be good investments, and the Datejust models are no exception. However, the best Rolex for investment purposes is really a matter of opinion. On 1stDibs, you'll find a collection of expertly-vetted Rolex Datejust watches from some of the world's top sellers.
Is a Datejust or Submariner more expensive? ›
Generally speaking, the Rolex Submariner is more expensive than the Rolex Datejust – both when purchased brand-new at retail and when shopping pre-owned on the secondary market.
What is the most common Rolex with price? ›
Most popular Rolex watches
- Datejust. from $2,519.
- Datejust 36. from $3,329.
- Daytona. from $16,153.
- GMT-Master II. from $10,786.
- Submariner. from $7,804.
- Submariner (No Date) from $8,127.
Rolex uses mainly 18-carat gold for its watches, which has a purity of 750 ‰ (thousandths) of pure gold, i.e. three quarters. The remaining 25% consists of other elements such as silver, copper, platinum or palladium, depending on the alloy to be achieved.
What Rolex is the best investment? ›
The GMT Master and GMT Master II. Rolex GMT Master and Rolex GMT Master II are the best Rolex watches for investment. They are practical and hardwearing watches with the prestigious Rolex branding. You can get a GMT Master at a few thousand pounds, but rarer models can go for tens or hundreds of thousands.
How much is a Rolex 116334 blue? ›
Rolex Stainless Steel 41mm Datejust II Blue DIal 116334... for $10,990 for sale from a Trusted Seller on Chrono24. Be one of 4,000 successful private sellers each month.
Is Rolex Datejust an old man watch? ›
The Rolex Datejust does look like an old guy's watch. Not only do a lot of old guys actually wear Rolex Datejust timepieces, but the design has been around for so long that the overall aesthetic can accurately be defined as “retro.” Why do old guys wear the Datejust?
Why is Datejust popular? ›
The Datejust is Rolex's best-selling model for good reason. Introduced in 1945, it remains popular to this day because of its timeless aesthetic and vast range of designs that cater to just about any taste.
So, what is the best entry-level Rolex watch and how much should you expect to pay for it? There are several basic Rolex watches you can consider, including Oyster Perpetual, Datejust, Explorer, Air-King, and more — all priced within the $3,500 to $8,500 range.
