What Is a Good Rate of Return on a Real Estate Investment Property? (2024)

People decide to invest in thereal estate businessrather than say stocks, for example, for many reasons. The mainreason is that real estate is still considered the easiest way to make money in the US. However, to be able to make money from your real estate investment properties, you need to receive a good rate of return on investment. Now, you may be wondering“What is a good rate of return on investment?”

The answer to this question, as many other important questions in this field, is not a straightforward one. In most cases, you’ll hear the answer “It depends.” But, before discussing what is a good rate of return on investment in real estate, the first thing you need to do is conduct real estate market analysis to measure how much money you can expect to earn from your rental property. There are 3 commonly used metrics for calculating the rate of return on investment in the real estate business.

Related: The Ultimate Guide to Rate of Return on Investment Properties

3 Ways to Measure Return on Real Estate Investment

1. Return on Investment (ROI)

The simplest and most basic way to measure the rate of return and evaluate the efficiency of an investment isthe return on investment metric. Successful real estate investors consider ROI the most important number when it comes to therate of return on investment.

The formula for measuring ROI is: ROI = Annual rental income/Total cash investment

For example, a real estate investor purchased a rental property for $400,000 and paid another $15,000 in closing fees, maintenance costs, etc. This real estate investor charges a monthly rent of $2,500. The ROI for this rental property is:

ROI = 12 x $2,500/($400,000 + $15,000) = 7.2%

2. Capitalization Rate

The capitalization rate (or cap rate, for short) is another popular metric for calculating the rate of return on real estate investments. It describes the rate of return on a rental property that the real estate investor paid for fully in cash.

The formula for calculating cap rate is easy; you simply take the net operating income (NOI) and divide it by the purchase price. For example, let’s say it costs a real estate investor a total of $170,000 to buy an investment property, and he/she decides to rent it out for $1,500 per month. All annual costs related to the investment property sum up to $3,000. Thus, the cap rate calculation would be:

Cap Rate = (12 x $1,500– $3,000)/$170,000 = 8.82%

3. Cash on Cash Return

A third widely used (probably the most popular) metric for determining the profitability of a real estate investment property is thecash on cash (or CoC) return. CoC return measures the rate of return on your investment propertyif you paid for it through a mortgage. To calculate it, divide the NOI by the total cash actually invested (down payment).

Let’s say you purchased a $350,000 rental property through amortgage, with a 20% down payment ($70,000). You collect $1,700 monthly rent, and your annual expenses associated with the property sum up to $4,000. In this case, the cash on cash return would be:

CoC Return = (12 x $1,700– $4,000)/$70,000 = 23.4%

Related: Calculating the Rate of Return on Investment Property: Step by Step

Do you think the numbers from our examples represent a good rate of return? Let’s look at the possible answers to the question “What is a good rate of return in the real estate business?”

What Is a Good Rate of Return on Investment?

Good Rate of Return in Terms of ROI

A number of factors affect the answer, such as the location, the size of the property, and the risks associated with this real estate investment, in addition to the real estate investor’s personal goal or target return. For somereal estate investors, a return of 7.2% on a rental property would be considered a good rate of return. On the other hand, real estate investors with riskier investment properties would not settle for anything less than 40%. On average, real estate experts agree that anything above 15% is a good rate of return on investment in real estate.

Good Rate of Return in Terms of Cap Rate

Once again, there is no straightforward good rate of return in relation to the cap rate. It’s all influenced by the characteristics of the investment property, such as its type, its size, the market, and others. However, in the real estate business, successful real estate investors generally agree that, in relation to cap rate, a good rate of return would be anything above 10%.

Good Rate of Return in Terms of Cash on Cash Return

Just like the previous real estate metrics, a good rate of return in terms of the cash on cash return also varies from one type ofinvestment propertyto another, and from one location to another. Unlike the other real estate metrics though, real estate experts disagree on the numbers. Some would tell you anything in the range 8-12% of cash on cash return is a good rate of return. Other real estate investors, however, do not recommend investing in a rental property if it doesn’t promise 20% of cash on cash return.

Looking for a Way to Calculate These Metrics?

Do all these numbers confuse you? Are you worried you might end up with the wrong numbers and make the wrong investment decision? Well, put your worries to rest and use Mashvisor’s investment property calculator. This real estate tool provides real estate investors with the ROI, cap rate, and cash on cash return information for thousands of real estate investment properties and entire neighborhoods throughout the US real estate market. Ultimately, Mashvisor’s investment property calculator helps actual and future real estate investors find the best investment properties – with a good rate of return – that meet their requirements and needs to succeed in the real estate business.

Related: Using Mashvisor’s Investment Property Calculator to Estimate Rate of Return

The Bottom Line

As mentioned above, a good rate of return on investment in real estate depends on the characteristics of the actual property (such as its type, size, location, etc.) and the local housing market. Generally, you can expect a higher return from a riskier, larger, and more luxurious rental property. Nevertheless, before you, as a real estate investor, make any final investment decisions, you still need to conduct comprehensive real estate market analysis, in addition to investment property analysis to guarantee a good rate of return on your investment properties.

Now that we’ve explored the possible answers towhat is a good rate of return on investmentwith regards to ROI, cap rate, and cash on cash return, these numbers together can help a real estate investor evaluate real estate investments’ performance and decide which property is the best one to make money and guarantees to have a successful career in the real estate business. Read this blog for more information on how to evaluate real estate investment performance using the rate of return on investment.

Start your trial withMashvisorto get access to Mashvisor’s investment property calculator when browsing for an investment property and conducting comparative market analysis.

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What Is a Good Rate of Return on a Real Estate Investment Property? (1)

Eman Hamed

Eman is a Content Writer at Mashvisor. With a focus on market reports, she enjoys researching the state of the real estate market in different cities across the US. Eman also writes about trends, forecasts, and tips for beginner investors to gain the confidence and knowledge they need to make wise decisions.

What Is a Good Rate of Return on a Real Estate Investment Property? (2024)

FAQs

What Is a Good Rate of Return on a Real Estate Investment Property? ›

Real estate experts typically say anything over 8% is considered a good return on investment, but ideally, you would want to be around 10% or 12%.

What is a good rate of return on real estate investments? ›

In general, anything above 15% ROI is considered a great investment, and 10% or better is considered a good ROI on rental properties. In fact, most experts state that the average real estate ROI ranges from 9% to 10%, and average commercial real estate ROI often edges up to around 11%.

Is 5% return on real estate investment good? ›

Finding the right rental property

It all boils down to your return on investment (ROI). A good ROI for a rental property is typically more than 10%, but 5%–10% can also be acceptable. But the ROI may be lower in the first year, due to the upfront costs of buying a home.

What is a good return on investment percentage for rental property? ›

The 2% rule in real estate is another simple way to calculate ROI for rental properties. According to this rule, if the monthly rent for a rental property is at least 2% of its purchase price, then odds are it should generate positive cash flow.

What is the 70 percent rule in real estate? ›

The 70% rule can help flippers when they're scouring real estate listings for potential investment opportunities. Basically, the rule says real estate investors should pay no more than 70% of a property's after-repair value (ARV) minus the cost of the repairs necessary to renovate the home.

What is the 2% rule in real estate? ›

2% Rule. The 2% rule is the same as the 1% rule – it just uses a different number. The 2% rule states that the monthly rent for an investment property should be equal to or no less than 2% of the purchase price. Here's an example of the 2% rule for a home with the purchase price of $150,000: $150,000 x 0.02 = $3,000.

Is 6% a good return on an investment property? ›

Now that you know how to calculate your cash on cash return, you are probably wondering “what is a good rate of return on rental property on a mortgage financed rental property?” Investors consider anything between 8% and 12% a good rate of return on rental property that is financed by a mortgage.

What is the 50% rule in real estate investing? ›

The 50% rule in real estate says that investors should expect a property's operating expenses to be roughly 50% of its gross income. This is useful for estimating potential cash flow from a rental property, but it's not always foolproof.

Is 5k enough to invest in real estate? ›

Despite the common misconception that you need a lot of financial capital to begin investing in real estate, you can start with as little as $5,000. Your chances of success can increase if you diversify your investments — especially should some deals not go as planned!

What is a good net profit on a rental property? ›

What is a good profit margin for rental property? A good profit margin for rental property is typically greater than 10% but between 5 and 10% can be a good ROI on rental property to start with.

How do you know if an investment property is worth it? ›

The One-Percent Rule

It's a tool that you can use to determine if a property deserves a closer look. All the one-percent rule says is that a property should rent for one-percent or more of its total upfront cost. For example: A property that costs $100,000 should rent for at least $1,000 per month.

What is a good cash on cash return for a rental property? ›

What Is A Good Cash On Cash Return? There is no specific rule of thumb for those wondering what constitutes a good return rate. There seems to be a consensus amongst investors that a projected cash on cash return between 8 to 12 percent indicates a worthwhile investment.

What is the 80% rule in real estate? ›

The 80% rule means that an insurer will only fully cover the cost of damage to a house if the owner has purchased insurance coverage equal to at least 80% of the house's total replacement value.

What is the 80 20 rule in real estate investment? ›

The rule, applicable in many financial, commercial, and social contexts, states that 80% of consequences come from 20% of causes. For example, many researchers have found that: 80% of real estate deals are closed by 20% of the real estate teams. 80% of the world's wealth was controlled by 20% of the population.

What is the 80 20 rule in real estate? ›

What is the 80/20 Rule exactly? It's the idea that 80% of outcomes are driven from 20% of the input or effort in any given situation. What does this mean for a real estate professional? Making more money in real estate is directly tied to focusing your personal energy on the most high value areas of your business.

What is the 1 rule for investment property? ›

To calculate monthly rent using the 1 percent rule, simply multiply the home's purchase price by 1 percent. If repairs are needed, add the repair costs in with the purchase price.

What is the 4-3-2-1 real estate strategy? ›

The 4-3-2-1 Approach

This ratio allocates 40% of your income towards expenses, 30% towards housing, 20% towards savings and investments and 10% towards insurance.

What is the cap rate 2% rule? ›

The 1% rule states that a property's monthly rent must be at least 1% of its purchase price in order for the owner to break even. The 2% rule states that a property's monthly rent needs to be at least 2% of its purchase price in order for the owner to make a sustainable profit.

Is 7% return on investment realistic? ›

According to conventional wisdom, an annual ROI of approximately 7% or greater is considered a good ROI for an investment in stocks. This is also about the average annual return of the S&P 500, accounting for inflation. Because this is an average, some years your return may be higher; some years they may be lower.

Is 13% return on investment good? ›

Most investors would view an average annual rate of return of 10% or more as a good ROI for long-term investments in the stock market.

What is the 10% rule for investment property? ›

Say, for example, that you purchased a property for $150,000. Following the rule, you put $15,000 (10 percent) forward as a down payment. Think of that 10 percent as all the skin you have in the game. The bank took care of the rest, and you'll cover that debt when you sell the home.

What percentage of a portfolio should be in real estate? ›

Investing expert Barbara Friedberg says a real estate allocation of 5% to 10% is a good rule of thumb since real estate is an alternative asset class. At the same time, private equity and real estate investor and serial entrepreneur Ian Ippolito recommends putting as much as 13 to 26% or more into real estate.

What is the 40 rule in real estate? ›

SaaS KPI Metric: Rule of 40 Guideline by Brad Feld

In recent years, the 40% rule has gained widespread usage as a popularized measure of growth by SaaS investors. The Rule of 40 states that if a company's revenue growth rate were to be added to its profit margin, the total should exceed 40%.

What is the 5% rule investing? ›

In investment, the five percent rule is a philosophy that says an investor should not allocate more than five percent of their portfolio funds into one security or investment. The rule also referred to as FINRA 5% policy, applies to transactions like riskless transactions and proceed sales.

Is 200K enough to invest in real estate? ›

Investing $200,000 in real estate can be a good way to generate extra income while preserving investment capital. With the right investments, a $200K nest egg could significantly increase when real estate is held for the long term.

What is the 100 times rule in real estate investing? ›

Savvy real estate investors often pay no more than 100 times the monthly rent to purchase a property. In the case of the couple above, an investor following the 100 times monthly rent rule wouldn't pay more than $750,000 because the monthly market rent was $7,500.

What is the cheapest way to invest in real estate? ›

The Cheapest Option: REITs—$1,000 to $25,000 or more

A REIT offers the investor a relatively high dividend as well as a highly liquid method of investing in real estate. Most real estate investments are not easy or quick to get out of. An exchange-traded REIT is. Moreover, you can start small with a little bit of cash.

How much profit do most landlords make? ›

The amount will depend on your specific situation, but a good rule of thumb is to aim for at least 10% profit after all expenses and taxes. While 10% is a good target, you may be able to make more depending on the property and the rental market.

What is the average return on a rental property? ›

What is an average ROI on real estate? According to the S&P 500 Index, the average annual return on investment for residential real estate in the United States is 10.6 percent. Commercial real estate averages a slightly lower ROI of 9.5 percent, while REITs average a slightly higher 11.8 percent.

What is the average cash flow on a rental property? ›

Using the 1% rule to calculate gross cash flow

According to the Rule, the gross monthly rent from a home should be at least 1% of the purchase price: Property price = $100,000 x 1% = $1,000 per month gross rent.

What is the net worth of an investment property? ›

In a nutshell, your net worth is everything you own of value (total assets) minus everything you owe in debts (total liabilities).

Is owning property the best investment? ›

On average, most homes appreciate or gain value at a rate of around 3.5% or 4% per year, which makes real estate investing a good way to increase your net worth.

What is the rule of thumb for rent? ›

A popular standard for budgeting rent is to follow the 30% rule, where you spend a maximum of 30% of your monthly income before taxes (your gross income) on your rent. This has been a rule of thumb since 1981, when the government found that people who spent over 30% of their income on housing were "cost-burdened."

What is the average cash on cash return in real estate? ›

In general, most experts agree that between 8-12% is a good cash on cash return. This, however, is calculated based on an individual property. City level averages might not show a cash on cash return in this range, so it's important to do calculations for each specific income property that you consider buying.

What is a good cash flow on an investment property? ›

Any positive cash flow is better than negative cash flow, yet it should still be substantial enough to make your investment worthwhile. Generally speaking, a cash flow of at least $100-$200 per unit can be considered good.

How much cash should you have on hand for a rental property? ›

Three to six months of fixed monthly expenses.

Another way is to total up all fixed monthly expenses and set aside 3 to 6 months' worth. This would include mortgage, taxes, insurance, and any other reoccurring expenses like property management, lawn care, or utilities.

What is the 1 percent rule in real estate investing? ›

How the One Percent Rule Works. This simple calculation multiplies the purchase price of the property plus any necessary repairs by 1%. The result is a base level of monthly rent. It's also compared to the potential monthly mortgage payment to give the owner a better understanding of the property's monthly cash flow.

What is the average return of real estate stocks? ›

REITs vs. stocks: Digging into the historical data
TIME PERIODS&P 500 (TOTAL ANNUAL RETURN)FTSE NAREIT ALL EQUITY REITS (TOTAL ANNUAL RETURN)
Past 20 years9.5%12.7%
Past 10 years16.5%12.9%
Past five years18.5%13.5%
Past year (2021)28.7%39.9%
2 more rows

What is the average return on real estate vs stocks? ›

Is real estate or stocks more profitable? Investments in real estate have historically earned 3% to 4% per year on average; contrasted to investments in stock market indexes earning approximately 10% annually over the long-term.

What is the 50% rule in real estate? ›

Like many rules of real estate investing, the 50 percent rule isn't always accurate, but it can be a helpful way to estimate expenses for rental property. To use it, an investor takes the property's gross rent and multiplies it by 50 percent, providing the estimated monthly operating expenses. That sounds easy, right?

What is the 80% investment rule? ›

The 80/20 rule can be effectively used to guard against risk when individuals put 80% of their money into safer investments, like savings bonds and CDs, and the remaining 20% into riskier growth stocks.

Is real estate a better investment than the stock market? ›

While stocks are a well-known investment option, not everyone knows that buying real estate is also considered an investment. Under the right circ*mstances, real estate can be an alternative to stocks, offering lower risk, yielding better returns, and providing greater diversification.

What is a normal return to investors? ›

The average stock market return is about 10% per year, as measured by the S&P 500 index. In some years, the market returns more than that, and in other years, it returns less.

Is it a good idea to invest in real estate? ›

The benefits of investing in real estate are numerous. With well-chosen assets, investors can enjoy predictable cash flow, excellent returns, tax advantages, and diversification—and it's possible to leverage real estate to build wealth.

Does stock market or real estate make more millionaires? ›

“90% of all millionaires become so through owning real estate.” This famous quote from Andrew Carnegie, one of the wealthiest entrepreneurs of all time, is just as relevant today as it was more than a century ago.

Does real estate go up when stocks go down? ›

There's no official correlation between stock market performance and housing prices. However, overall economic indicators that result from a stock market crash can often reverberate to the property market once stocks dip below 20%.

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