Viking Launches New Ad Campaign - Cruise Industry News | Cruise News (2024)

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Viking Launches New Ad Campaign

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With the Viking Sun in Los Angeles on her world cruise,Viking Chairman Torstein Hagen greeted guests on Viking Sun, and during a press conference onboard unveiled a new multi-channel brand advertising campaign titled, “Did You Know?”

It was the first ever call for a Viking ship on the West Coast, and Los Angeles is the home of the company’s U.S. headquarters.

“We have always been a travel company that focuses on exploration and cultural immersion,” said Torstein Hagen, Chairman of Viking. “In the last two decades we have led the industry in river cruising, and as we become the leading small ship ocean cruise line we have an opportunity to introduce many new travelers to the Viking way of exploration. Our new ‘Did You Know?’ campaign is aimed at inspiring people who may not yet know what makes us so different in the industry, why we are the most award-winning cruise line and how we can provide more included value than any other cruise company.”

Timed with the cruise industry’s “Wave Season” in January, the launch of Viking’s new “Did You Know?” campaign will feature new creative advertisem*nts that will appear across all marketing channels, including TV, print and digital the company said.

Aimed at travel agents and the company’s target audience of experienced travelers 55 and older, the campaign highlights Viking’s industry differentiators, including its inclusive value with a shore excursion included in every port, as well as what Viking is not – no formal nights, no kids and no casinos.

At the press conference, Hagen also announced that the company’s sixth ship will be named Viking Jupiter, which will launch in February 2019.

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Viking Launches New Ad Campaign - Cruise Industry News | Cruise News (2024)

FAQs

What is the financial status of the Viking cruise line? ›

Viking Cruises has raised a total of $1.7B in funding over 3 rounds. Their latest funding was raised on Jun 26, 2023 from a Debt Financing round. Viking Cruises is funded by 2 investors. Canada Pension Plan Investment Board and TPG are the most recent investors.

Is Viking cruise line financially stable? ›

Meanwhile, one of the largest European operators, Viking River Cruises, has been having a bumpy ride financially. A planned funding deal this past spring to cover expenses has fallen through. But—unsurprisingly—Viking claims it is in sound financial condition, reports The Travel Insider.

Who is the target market for Viking Cruises? ›

And it's worth repeating: they're targeting one key market: baby boomers. Baby boomers who have money, curiosity, and time to spend on a river cruise in Europe, as well as Russia, Asia and Egypt, which Viking also offers.

What are the upcoming Viking ships? ›

Deliveries were scheduled for 2026 and 2027 (2x units) and 2028 (2x units). Viking OCEAN's fleet consists of the following vessels - Star (2015), Sea (2016), Sky (2017), Sun (2017), Orion (2018), Jupiter (2019), Venus (2021), Mars and Neptune (2022), Saturn (2023), Vela (2024).

How much does a cruise director make on Viking River cruise? ›

How much does a Director make at Viking Cruises in California? The estimated average pay for Director at this company in California is $54,516 per year, which is 45% below the national average.

How much does Viking Cruises crew earn? ›

The average Viking Cruises salary ranges from approximately $32,000 per year for Travel Consultant to $170,000 per year for Senior Compliance Officer. Average Viking Cruises hourly pay ranges from approximately $14.40 per hour for Sales to $24.00 per hour for Call Center Representative.

What is the average age of a Viking cruise customer? ›

There were all ages on our Viking River Cruise last summer....but most were over 30, although there were a few that were younger. It was a nice mix of people of all ages and from many different countries. We enjoyed meeting people of all ages and made friends with couples from 3 different countries.

What is the average age of a Viking River cruise customer? ›

Passenger Profile

Although there is a mix of ages on the Viking River ships, most passengers are 60 plus, and many are retired, especially those favoring the longer voyages.

What is the average age of people on a Viking cruise? ›

Well, for starters, I thought Viking was for old people. Those of us familiar with river cruising know that this mode of transport tends to draw out an older crowd than others. At 26 years-old I am far from the river cruising demographic, which now seems to be made up of travelers between ages 50 and 70 on average.

How much does a travel sales consultant at Viking Cruises make? ›

Average Viking Cruises Travel Consultant hourly pay in the United States is approximately $18.55, which is 20% below the national average.

Do Viking cruise employees get free cruises? ›

The company offers paid vacation time, holidays, and sick leave. Employees receive a cash referral bonus if the company hires someone you refer and that person stays on board. All employees have the opportunity to take a free and/or discounted Viking Cruise.

How much does an outbound sales consultant for Viking Cruises make? ›

The estimated middle value of the base pay for Sales Consultant at this company in the United States is $46,413 per year.

What is the largest known Viking ship? ›

Draken Harald Hårfa*gre is 35 metres (115 ft) long with a beam of approximately 8 metres (26 ft) and a displacement of about 95 metric tons. The longship is constructed in oak and carries 260 square metres (2,800 sq ft) of sail. Draken Harald Hårfa*gre is the largest Viking ship built in modern times.

What is the most famous Viking ship called? ›

The Gokstad ship is the most famous Viking ship ever excavated and is one of the best preserved in the world. The ship dates to the 9th century and features signature Viking clinker construction.

Is there any new Viking series coming out? ›

Synopsis. Netflix will undoubtedly provide the third season of "Vikings: Valhalla" in 2024. "Vikings: Valhalla" Season 3 on Netflix has been announced. We've received word that we'll be returning in 2024, despite the fact that production ended before season 2 even debuted on the service.

Who is the highest paid employee on a cruise ship? ›

It comes as no surprise that the ship's captain has the biggest salary from working on a cruise ship. The master of the vessel has a huge responsibility for ship safety for crew and passengers along with navigation.

Who are the highest paid cruise ship workers? ›

What are Top 5 Best Paying Related Cruise Ship Worker Jobs in the U.S.
Job TitleAnnual SalaryMonthly Pay
Cruise Ship Engineer$128,644$10,720
Cruise Ship Physician Assistant$121,952$10,162
Director Cruise Ship Security$106,007$8,833
Cruise Director$88,119$7,343
1 more row

How much does a stateroom steward get paid on Viking Cruises? ›

Total Pay Estimate & Range

The estimated total pay for a Cabin Steward at Viking Cruises is $3,969 per month. This number represents the median, which is the midpoint of the ranges from our proprietary Total Pay Estimate model and based on salaries collected from our users. The estimated base pay is $3,435 per month.

How much does a Viking cruise captain make? ›

Viking River Cruises Captain Salaries

What is the average salary for a Captain at Viking River Cruises in the United States? Based on our data, it appears that the optimal compensation range for a Captain at Viking River Cruises is between $170,801 and $227,379, with an average salary of $195,336.

How much does a cruise ship guide get paid? ›

How much does a Cruise Guide make? The average Cruise Guide in the US makes $35,840. Cruise Guides make the most in Los Angeles, CA at $35,840, averaging total compensation 0% greater than the US average.

How much does a salary officer get paid on a cruise ship? ›

$29,000 is the 25th percentile. Salaries below this are outliers. $106,500 is the 90th percentile.

Is 50 too old to work on a cruise ship? ›

Good news for the young at heart, there is no maximum age to work on cruise ships. Unfortunately, the truth is that there are some jobs on board for which applicants over the age of 35 would not be considered. The main concern for the employer is that the job-seeker is fit, both physically and medically.

Are Viking cruises good for seniors? ›

Viking. Viking's 930-passenger ocean ships top our list of the best cruises for seniors because they are designed specifically for an adult crowd. No one under 18 is allowed on board, and all the programming is created with passengers aged 50-plus in mind. These cruises are ideal for academic-minded seniors.

How many people are on an average Viking cruise? ›

Known as "Longships," Viking's fleet of river cruise ships on most rivers all carry 190 passengers, with a similar Scandinavian decor and sensibility, as well as inclusions and programming. Let's dive into what you'll find on a Viking river cruise ship.

What age group cruises most? ›

In very general terms, cruising attracts adults ranging in age from their 30s through to their 80s, and you will not find a ship full, exclusively, of 20 year olds.

What is the average cost of a Viking River Cruise? ›

All in all, the average price of a Viking river cruise will range between $2000 – $8000 per person. If you're flexible in when you can depart, consider going in the off or shoulder season, and check the website for specials like last minute Viking river cruise deals.

What is the youngest age for Viking cruise? ›

Can children travel with Viking? All guests must be 18 years old on or before the day they are scheduled to embark on their cruise; we do not maintain facilities or services on board for younger individuals.

Can you have 3 people in a room on a Viking cruise? ›

The standard Suite is designed to accommodate up to 2-3 guests. There is a private bedroom in this suite which features a hotel-style queen-size bed and access to a French balcony.

What was the smallest Viking ship? ›

The snekkja (or snekke) was typically the smallest longship used in warfare and was classified as a ship with at least 20 rowing benches. A typical snekkja might have a length of 17 m (56 feet), a width of 2.5 m (8.2 feet), and a draught of only 0.5 m (1.6 feet).

What is not included on a Viking ocean cruise? ›

Bottom Line: Cruising with Viking Ocean Cruises is a bit different. There aren't any casinos, art auctions, photography sales, or children. You won't pay extra for Wi-Fi or to use the launderettes. There are no formal nights and smoking isn't allowed anywhere onboard.

How much commission does a travel agent make on a cruise? ›

Cruises: Agents may receive incentives in the form of commissions for booking cruises – usually around 12% – or bonuses depending on how many rooms are filled by the agency.

What is the highest salary of travel consultant? ›

What is the highest salary for a Travel Consultant in India? Highest salary that a Travel Consultant can earn is ₹5.7 Lakhs per year (₹47.5k per month). How does Travel Consultant Salary in India change with experience?

Do Viking cruise agents work on commission? ›

If an agent sells a Viking River Cruises itinerary, they earn a commission on all of it. Our partners will be paid for everything they sell.”

Can I wear jeans to dinner on a Viking River Cruise? ›

So comfortable, casual wear will make up the majority of your wardrobe. Comfortable trousers or jeans are best, or shorts or skirts are also appropriate if the weather calls for it. Lightweight, breathable tops.

Is laundry free on Viking Cruises? ›

Depending on your stateroom category, laundry and pressing may be complimentary. If your stateroom category does not include these services, they may be purchased for a modest fee. A full listing of amenities by stateroom category can be found on each ship page.

How much does a galley utility make in Viking? ›

Galley Utility Salaries in India

The national average salary for a Galley Utility is ₹1,08,022 in India.

How much does a Viking Cruise Air Operations Specialist earn? ›

The estimated base pay is $71,536 per year.

How much do bakers make on a cruise ship? ›

How much do cruise ship baker jobs pay per hour? $12.50 is the 25th percentile. Wages below this are outliers. $16.35 is the 75th percentile.

How much does a Fenix consultant earn? ›

Fenix Group International Salary FAQs

How much does Fenix Group International pay per year? The average Fenix Group International salary ranges from approximately $97,477 per year for a Senior Analyst to $111,519 per year for a Consultant.

What is the oldest Viking line ship? ›

Viking Star is the oldest ship in the Viking Ocean Cruises fleet.

What is the most intact Viking ship? ›

The Gokstad ship is a 9th-century Viking ship found in a burial mound at Gokstad in Sandar, Sandefjord, Vestfold, Norway. It is displayed at the Viking Ship Museum in Oslo, Norway. It is the largest preserved Viking ship in Norway.

What did Vikings call their ships? ›

Longships were naval vessels made and used by the Vikings from Scandinavia and Iceland for trade, commerce, exploration, and warfare during the Viking Age.

What is the coolest Viking ship? ›

In 1880, the Gokstad ship was discovered and excavated from the shores of the Oslofjord. 140 years later, it remains the most significant Viking Age find and a major tourist attraction for Oslo and Norway.

Which Viking ship was in trouble? ›

The Viking Sky sailed from the northern city of Tromso bound over the weekend for Stavanger in southern Norway when the ship began struggling with engine failure, started listing dangerously, then took in water.

Who is the god of Viking ship? ›

Njord (also anglicized as Njorth) was the god of ships and seafaring, as well as the god of wealth and prosperity (both things the sea can provide in abundance). He was also, unsurprisingly for a god of seafaring, seen as having dominion over the winds and the coastal waters.

What ended the Viking Age? ›

The events of 1066 in England effectively marked the end of the Viking Age. By that time, all of the Scandinavian kingdoms were Christian, and what remained of Viking “culture” was being absorbed into the culture of Christian Europe.

What is the name of the new Viking series on Netflix? ›

In this sequel to "Vikings," a hundred years have passed and a new generation of legendary heroes arises to forge its own destiny — and make history.

Will there be a Vikings spin off? ›

Netflix has confirmed the future of Vikings: Valhalla. With the second season having set sail last month on the streaming service, Netflix has now confirmed that a third season of the Vikings spin-off will be coming in 2024.

Does Carnival own Viking Cruises? ›

The company 'Viking Cruises' doesn't exist, but the three brands of cruise line – Viking River Cruises, Viking Ocean Cruises, and Viking Expeditions – are owned by the single company Viking, which is majority owned by the Norwegian billionaire, Torstein Hagen.

Is Viking Cruises a Russian company? ›

Development. The company was established by Torstein Hagen in St. Petersburg, Russia as Viking River Cruises in 1997.

Can I get my money back from Viking cruise? ›

Reservation changes under the Risk-Free Guarantee will be reimbursed in the form of a Risk-Free Guarantee Future Cruise Voucher in the amount of 100% of all monies paid to Viking.

Who is Viking Cruises owned by? ›

Torstein Hagen (born 1943) is a Norwegian billionaire businessman, and the founder and chairman of Viking Cruises.

What is the biggest cruise line? ›

Carnival Corporation & plc/Carnival UK is the world's largest cruise company and operates over 100 ships across 9 cruise lines (Carnival Cruise, Holland America, Princess, Seabourn, P&O Australia, P&O, Cunard, Costa Cruises and Aida (mainly German market).

What is special about Viking Cruises? ›

MORE FEATURES, SERVICES AND EXCURSIONS INCLUDED:

One complimentary shore excursion in every port of call. Free Wi-Fi (connection speed may vary) Beer, wine & soft drinks with onboard lunch & dinner. 24-hour specialty coffees, teas & bottled water.

What is the longest Viking river cruise? ›

The longest cruise is the new Viking World Voyage I, departing on Dec. 19, 2024 from Fort Lauderdale, Florida. It will sail for 180 days visiting 85 ports of call across 37 countries on five continents.

Is Viking ocean a luxury cruise line? ›

Whilst designated as an Upper Premium brand, Viking has all the hallmarks of a Luxury Ocean Cruise Line. From the tastefully appointed, modern, beautifully designed, Scandinavian ships to the luxurious all-inclusive amenities, Viking are recognised as a Luxury Brand within the industry.

Does ncl own Viking? ›

In 1984 Norwegian Caribbean Lines purchased Royal Viking Line and in 1987 it changed its name to Norwegian Cruise Line (NCL) to reflect an expanded route structure.

Does Viking do American cruises? ›

Viking, known for luxury cruises on rivers, oceans, and lakes around the world, brought its first river voyages to the U.S. in 2022. And with its 193-stateroom Viking Mississippi among its sleek vessels, this itinerary is perfect for anyone seeking an elegant southern adventure.

Do you have to pay gratuities on Viking Cruises? ›

Gratuities. Viking adds an automatic service gratuity (which it calls a “hotel and dining charge”) of $17 per person per day to final bills, depending on your cabin category. If you are unhappy with the service you receive, you can adjust this amount before disembarking at the Explorers' Desk.

Do Viking river cruises have doctors on board? ›

Medical Services

Each of our ocean and expedition vessels has always had a state-of-the-art Medical Center; those facilities have now been upgraded with more specialized equipment. We have also launched a new 24/7 hotline staffed by doctors, specifically for our river cruises.

How many river ships does Viking own? ›

Viking cruises operates a fleet of 64 river cruise vessels all around the world.

Who is the godmother of Viking Cruises? ›

Ann Ziff, chairperson of New York's Metropolitan Opera and a veteran of several Viking Cruises voyages, christened Viking Cruises' 930-passenger Viking Saturn at New York's Manhattan Cruise Terminal on June 6.

How many employees does Viking Cruises have? ›

Viking River has 5,000 employees.

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