Vertical Diversification (Integration) Assignment Help Homework Help Online Tutoring Help (2024)

Vertical diversification is also known as vertical integration. In this growth strategy, a company expands its business in the forward or backward direction. Firms add new products (or services) complementary to the existing products. If a firm manufactures rayon and textiles, it grows through vertical diversification.

When a firm converts the inputs into output, the transformation takes place in a number of stages, for example, purchase of raw material, manufacturing processes, assembly, distribution and sale. Vertical diversification defines whether to perform some or all of these functions. It is joining together of two or more firms which produce goods which are in successive stages of production. There are two forms of vertical integration:

1. Backward Integration:

It is form of vertical integration where firms integrate backwards to produce their inputs or raw materials. Rather than buying the inputs from outside, firms manufacture their inputs. If sugar mills own sugarcane farms, they are said to have diversified through backward integration.

2. Forwarded Integration:

“Forward integration is a type of diversification strategy which involves the entry of a firm into the business of finishing, distributing, or selling of some of its present outputs. “ It refers to “moves altering the nature of the distribution of the firm are output (toward end users). “ It involves entry of firms into distribution outlets to maintain direct contact with consumers. Rather than selling through intermediaries, firms that diversify through forward integration maintain their own sales outlets. Bombay Dyeing, DCM etc. have their own retail outlets. This enables them to maintain control over the channels of distribution.

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Vertical Diversification (Integration) Assignment Help Homework Help Online Tutoring Help (2024)

FAQs

What is an example of vertical diversification? ›

Vertical diversification is when you move up or down the supply chain of your industry, and take control of more stages of production or distribution. For example, a clothing retailer might start manufacturing its own fabrics, or a car maker might acquire a dealership network.

What are the benefits of vertical diversification? ›

If a company is hoping for the most increase in profit, it may consider using conglomerate or vertical diversification methods. Each of these strategies allows the potential to expand into new industries and appeal to a new target audience.

Is vertical integration a diversification strategy? ›

While vertical integration involves a firm moving into a new part of a value chain that it is already within, diversification requires moving into an entirely new value chain. Many firms accomplish this through a merger or an acquisition, while others expand into new industries without the involvement of another firm.

What is a diversification strategy with an example? ›

Strategies for Diversification

A company may decide to diversify its activities by expanding into markets or products that are related to its current business. For example, an auto company may diversify by adding a new car model or by expanding into a related market like trucks.

What is a good example of vertical integration? ›

In economics, vertical integration is the term used to describe a business strategy in which a company takes ownership of two or more key stages of its supply chain. A vertically integrated automaker, for example, might produce automobile components and vehicles and also sell directly to customers.

What is an example of vertical integration? ›

The most famous vertical integration examples are Apple, Mcdonald's and Amazon. A good example of vertical integration is Apple, which keeps controlling the whole manufacturing process. Having used to outsource producing some parts before, the company now manufactures basically everything: from chipsets to cases.

What is vertical diversification strategy? ›

Vertical diversification, also known as vertical integration, is when you expand forward or backwards in your supply chain or production process. During vertical integration, the business combines two or more stages of production that are usually operated by other companies.

What is the vertical integration strategy? ›

Vertical integration is a strategy that allows a company to streamline its operations by taking direct ownership of various stages of its production process rather than relying on external contractors or suppliers.

Which would be a benefit of vertical integration? ›

Vertical integration helps a company to manage and control various aspects of the production, distribution, and sales processes. The goal of vertical integration is typically to increase sales, eliminate costs, and improve profits by improving business operations.

What is vertical integration simple? ›

Definition. Vertical integration is a business strategy in which a company controls multiple stages of its production process and supply chain, minimizing or eliminating the need for outside entities.

How does vertical integration affect society? ›

How does vertical-integration affect society? Vertical-integration makes the market efficient. Previously smaller, less competent firms come together to form a large corporation—more productive. But, on the other hand, it can be a threat to society since it may wipe out multiple competitors.

What are the disadvantages of vertical integration? ›

Risks in Vertical Integration
  • Established distribution channels may be adversely affected.
  • Unprofitable outcome.
  • Obsolescence due to new technologies.
  • Higher cost due to lower volume.
  • Unforeseen labor issues.
  • Lack of continued focus on the original business.
  • If acquisition is a commodity, not having lowest costs.

Why is diversification a good strategy? ›

Benefits of diversification

Reduces risk due to your investments being spread across multiple areas; if one market fails, success in others will reduce the impact of failure. Helps you gain access to larger market potential, due to lower competition in foreign markets. Increases your business's overall market share.

Is diversification a good strategy? ›

Diversification is important because it helps a business spread its risk across different areas, reducing dependency on a single market or product. It can also lead to increased revenue streams and improved long-term sustainability.

What are the risks of diversification strategy? ›

Diversifying your business can also bring about some challenges, such as higher costs for research and development, marketing, production, distribution, and management. Additionally, you may lose focus on your core business and customers, or face conflicts between different businesses or segments.

What is meant by vertical diversification? ›

Vertical diversification, also known as vertical integration, is when you expand forward or backwards in your supply chain or production process. During vertical integration, the business combines two or more stages of production that are usually operated by other companies.

What are some examples of vertical? ›

The word vertical can also be used to describe the motion of objects. Since we know, vertical stands for top to bottom, the motion of an apple falling from a tree, would be vertical motion. Or the motion of a rocket or a balloon going from bottom to top is also classified as vertical.

What are examples of vertical in business? ›

Common examples are:
  • Software and SaaS.
  • Automotive.
  • Healthcare.
  • Transportation.
  • Retail.
  • Arts and publishing.
  • Manufacturing and construction.

What is an example of a vertical growth strategy? ›

An example of vertical growth can be seen with clothing retailer Zara. The Spanish company produces many of their clothes themselves rather than outsourcing to suppliers. This gives Zara greater control over the quality of their products and allows them to quickly turn around supply.

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