U.S. top TV channels by ad count 2018 | Statista (2024)

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    Published by Michele Majidi, Jan 5, 2023

    The statistic presents the networks with the highest number of TV commercials in the United States in the fourth quarter of 2018, ranked by number of ad occurrences. IDenTV has found, that in the measured period MTV2 aired 58,993 TV ads, making it the leader in advertising volume in the last quarter of 2018.

    Networks with highest number of commercials on TV in the United States in 4th quarter 2018, by number of ad occurrences

    CharacteristicNumber of times ad ran on TV
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    Market overview

    5

    Digital

    6

    Television

    5

    Radio

    3

    Newspapers and magazines

    4

    Media reach

    5

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    U.S. top TV channels by ad count 2018 | Statista (2024)

    FAQs

    What TV channel network runs the most commercials? ›

    Fox Television Network and the Fox News Channel run the most commercials time per hour among the respective broadcast and cable network categories.

    Find Out More
    Who advertises the most on TV? ›

    In 2022, Procter & Gamble spent 746 million U.S. dollars on advertising on cable TV in the United States. The company ranked as the leading advertiser on cable TV networks in the country. The Walt Disney Company came second with ad expenditures of 485 million dollars.

    Read More
    How many ads are on American TV? ›

    On broadcast networks such as ABC, NBC, or FOX, primetime advertising times range from an average of 12 to 17 minutes per hour. While audiences are exposed to advertising messages daily, airtimes during top-rated TV shows, sports events, and awards ceremonies are particularly popular among U.S. marketers.

    See More
    How big is the TV advertising market in the US? ›

    It is expected that TV advertising revenue in the United States will grow from 71.1 billion U.S. dollars in 2022 to 72.3 billion in 2026.

    View More
    Who runs the most commercials? ›

    Amazon ranked as the most advertised brand in the United States in 2022, with a measured media ad spend of 6.1 billion U.S. dollars. Walmart came in second that year, with a spending of 2.2 billion dollars in measured media advertising.

    Show Me More
    What is the most popular TV channel in USA? ›

    THE MOST-WATCHED NETWORKS OF 2022 (BY TOTAL VIEWERS)
    RankNETWORK% CHANGE
    1.NBC-7%
    2.CBS-8%
    3.ABC-6%
    4.Fox-14%
    106 more rows
    Dec 29, 2022

    Continue Reading
    Who are the top 5 advertisers on TV? ›

    The top 10 advertisers contributed 18 percent of the ad volume on news TV. Reckitt Benckiser India was the top advertiser, followed by Amul, Life Insurance Corporation of India, Hindustan Unilever, SBS Biotech, Patanjali Ayurved, Ultratech Cement, MDH, Vishnu Packaging, and Think & Learn.

    Find Out More
    Who spends the most on advertising in us? ›

    In 2022, Amazon was the largest advertiser in the United States, with advertising investments reaching around 13.5 billion U.S. dollars. Other prominent advertisers on this list included Comcast, Procter & Gamble, Walt Disney, and Alphabet (Google).

    Show Me More
    What is the most watched commercial? ›

    A Doritos commercial featuring two men attacked in a gym for stealing someone else's Doritos was seen by an estimated 116.2 million viewers last Super Bowl Sunday, making it the most watched television commercial of all time, according to The Nielsen Company.

    Get More Info
    What are the 3 most watched American television networks? ›

    In the United States, there are three major traditional commercial broadcast television networks — NBC (the National Broadcasting Company), CBS (formerly known as the Columbia Broadcasting System), and ABC (the American Broadcasting Company) — that due to their longevity and ratings success are informally referred to ...

    Tell Me More

    What is the longest running commercials on TV? ›

    The world's longest running TV commercial is the Discount Tire Company's Thank you commercial, produced by Swartwout Productions (Arizona, USA) and first aired in 1975. The same commercial has been aired continuously every year in parts of the USA.

    Learn More Now
    Why are there so many ads on American TV? ›

    Media companies are adding more commercials because sponsors are more sensitive to price increases than to clutter, said Brian Wieser, global president of business intelligence at the advertising giant GroupM.

    Learn More Now
    Who is the biggest TV advertiser? ›

    In 2022, Procter & Gamble spent nearly 700 million U.S. dollars on advertising on broadcast network TV in the United States. The company ranked as the country's leading advertiser on broadcast network television.

    Get More Info
    What is the most popular form of advertising in the US? ›

    Broadcast Advertising

    TV advertising accounts for 24.7% of the total media ad revenues in 2021. Broadcast advertising is the advertising of services or products that uses out-of-home mediums to reach broad audiences: i.e., T.V., Radio, Billboards, etc.

    Find Out More
    Which is the largest advertising region in the US? ›

    The NYC metro is the biggest industry hub by far, boasting the largest number of employees in advertising and marketing, roughly 130,760.

    Find Out More
    What network has the most commercials per hour? ›

    In 2017, Viacom Inc. Chief Executive Officer Bob Bakish said during an earnings call that his company's commercial minutes “were unhealthily high” and that he planned to reduce them. Viacom currently has the most commercial time of the major cable network owners, with over 14 minutes every hour, Nathanson said.

    Know More
    Do all networks run commercials at the same time? ›

    According to a TV insider, ad breaks airing at the same time on different networks is coincidental rather than because of any collusion between the networks. “The networks have a certain amount of airtime that they're allowed to play ads for each hour,” the insider told news.com.au.

    Discover More
    Why do cable channels have so many commercials? ›

    By advertising on cable TV, brands are able to serve ads across different networks and markets. Cable TV allows advertisers to target audiences based on many factors, including demographic, geographic, behavioral, and more. This audience data is usually sourced through surveys.

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