In 2022, Amazon was the largest advertiser in the United States, with advertising investments reaching around 13.5 billion U.S. dollars. Other prominent advertisers on this list included Comcast, Procter & Gamble, Walt Disney, and Alphabet (Google).
Digital media takes over the ad market in the United States
In 2022, the largest share of ad expenditures in the United States was attributed to digital pure-play media with 61 percent. Compared to 2019, the pre-COVID era, total media ad revenue is expected to grow by 124 percent in 2021, with video showing the most significant growth, while cinema exhibiting the smallest rate.
Comcast Corp’s revenue soars, but pay TV share shrinks
Established in 1963, Comcast Corporation is a global telecommunications and media company headquartered in Philadelphia, Pennsylvania. The company offers cable TV and home internet services to millions of customers in the United States. In 2022, total revenue of Comcast Corporation increased and amounted to 121 billion U.S. dollars. That year, the company was estimated to have a pay TV market share in the United States of 22.4 percent – a number that is, however, predicted to decrease slightly in the coming years.
