Trader Joe's brand profile U.S. 2022 | Statista (2024)

How high is the brand awareness of Trader Joe's in the United States?
When it comes to grocery store customers, brand awareness of Trader Joe's is at 74% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Trader Joe's in the United States?
In total, 24% of U.S. grocery store customers say they like Trader Joe's. However, in actuality, among the 74% of U.S. respondents who know Trader Joe's, 32% of people like the brand.

What is the usage share of Trader Joe's in the United States?
All in all, 18% of grocery store customers in the United States use Trader Joe's. That means, of the 74% who know the brand, 24% use them.

How loyal are the customers of Trader Joe's?
Around 15% of grocery store customers in the United States say they are likely to use Trader Joe's again. Set in relation to the 18% usage share of the brand, this means that 83% of their customers show loyalty to the brand.

What's the buzz around Trader Joe's in the United States?
In August 2022, about 11% of U.S. grocery store customers had heard about Trader Joe's in the media, on social media, or in advertising over the past three months. Of the 74% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Trader Joe's in the United States.

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