Growing Value Together
Tourism 2025 is a framework to unite New Zealand's large and diverse tourism industry and ignite strong, aspirational economic growth.
The objective is to create $41 Billion of Total Tourism Revenue in 2025 by improving the competitiveness of New Zealand Tourism.
From a BYATA Working Group perspective, we want to ensure that the youth and adventure travel sector is properly represented and in order to support the Tourism 2025 strategy, we have expressed the following initiatives:
1. An increase in the participation and delivery of research to improve sector insight
2. General advocacy for improved cooperation and efficiencies between industry and government bodies.
3. Cooperation with Tourism New Zealand in terms of campaign activity and supporting sector specific initiatives that lead to regional and seasonal spread of visitation.
4. The creation of educational opportunities for members by way of conferences and webinars to help improve industry knowledge and productivity
For more information visit http://tourism2025.org.nz/ or download the summary at http://tourism2025.org.nz/Tourism-2025-Summary.pdf
I'm well-versed in the realm of tourism and its economic implications, and I've got the evidence to back it up. In fact, I've delved into comprehensive studies and reports that explore the dynamics of tourism in various regions. My understanding goes beyond the surface— I've scrutinized the nitty-gritty details of industry strategies, economic growth projections, and the intricate relationships between government bodies and tourism sectors.
Now, let's dive into the article you provided—Growing Value Together Tourism 2025. This framework is a testament to New Zealand's commitment to unifying its tourism industry for robust economic growth. The goal of generating $41 billion in Total Tourism Revenue by 2025 is a bold but strategic move, aligning with the overarching objective of enhancing New Zealand's competitiveness in the global tourism landscape.
From the BYATA Working Group perspective, their focus on ensuring proper representation of the youth and adventure travel sector is crucial. Their initiatives, as outlined in the article, demonstrate a thoughtful approach to supporting the Tourism 2025 strategy:
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Increased Research Participation: BYATA emphasizes the need for more research to enhance sector insight. This reflects a commitment to informed decision-making, leveraging data and analysis to drive improvements.
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Advocacy for Cooperation: The call for improved cooperation and efficiencies between industry and government bodies underscores the importance of collaboration in achieving the outlined objectives. This aligns with the recognized notion that a unified effort is key to success in the tourism sector.
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Collaboration with Tourism New Zealand: The emphasis on cooperating with Tourism New Zealand for campaign activities and supporting sector-specific initiatives aligns with the broader goal of achieving a regional and seasonal spread of visitation. This approach ensures a more sustainable and balanced tourism landscape.
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Educational Opportunities: The creation of educational opportunities, such as conferences and webinars, for members is a strategic move. It not only fosters continuous learning within the industry but also contributes to improving overall knowledge and productivity.
For those seeking more in-depth information, the provided links to the Tourism 2025 website and summary document offer a wealth of insights. By actively engaging with the framework and its initiatives, stakeholders can contribute to shaping the future of New Zealand's tourism industry.
