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White paper
Role & Influence of the Technology Decision-Maker white paper 2023
Insights to help tech vendors understand the decisions made around their products and services as they plan their strategies for the future and gain an advantage in this competitive landscape. [...]
By Foundry • Research topic
Jun 15 2023 •
- IT buyers journey
- Research topic
The Intersection Newsletter
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Podcast 
Podcast
On the road: Ani Hagopian, Microsoft
Join us in this captivating episode as we sit down with Ani Hagopian, Senior Partner Marketing Manager at Microsoft, to unravel the inspiring story of her rise to one of
By Ameera McNeal
Dec 20, 2023
- marketing
- partner marketing
Blog 
Blog
Foundry’s Observations for the Year Ahead – 2024
Industry experts share 2024 predictions, insights and observations for technology marketing and advertising
By Foundry • Executive Voices
Dec 14, 2023 • 11 mins
Blog 
Blog
Exploring the dynamics of partner marketing in EMEA: unveiling the path to success
I recently had the pleasure of hosting a roundtable dinner discussion which included senior partner marketers from Adobe, AWS, NetApp, Outsystems, PureStorage, Salesforce and SoftwareOne . In a thought-leading discussion
By Foundry
Dec 14, 2023 • 3 mins
- roundtable discussion
Blog 
Blog
Employee productivity – the driver behind AI and Gen AI tools
AI and machine learning have been providing business value for many years, and now versions such as Generative AI have more easily brought these tools into everyday life, sparking new
By Foundry • Artificial intelligence
Dec 11, 2023 • 4 mins
- artificial intelligence
- buyer engagement
- employee productivity
Blog 
Blog
How to engage and serve your customers in a world in which landfill content proliferates
By: Matt Egan and Doni Lerner Generative AI has definitely turned up the volume on inbox noise. When your competitors use Generative AI to personalize at scale and the inbox
By Matt Egan • Artificial intelligence
Dec 06, 2023 • 3 mins
Podcast 
Podcast
On the road: Maisa Fernandez, ServiceNow
In this episode, Rick sits down with Maisa Fernandez, Director of Global Partner Marketing at ServiceNow, to delve into the world of tech marketing and how taking risks can lead
By Foundry
Dec 06, 2023
- marketing
- partner marketing
The Intersection Newsletter
Subscribe for the latest marketing and technology insights from Foundry
Podcast 
Podcast
On the road: Carlos Roman, Okta
Welcome to the very first episode of Foundry’s new podcast, On the Road with Rick Currier. Join RickCurrier, Foundry’s VP of US Sales & Partner Marketing, and industry-leading tech partner
By Foundry
Dec 04, 2023 • 1 min
- marketing
- partner marketing
Blog 
Blog
How do security leaders view AI and cyber risk insurance?
Despite the evolving landscape of cybersecurity, the top priorities for chief information security officers (CISOs) have remained consistent over the years. The perennial focus on being prepared to respond to
By Bob Bragdon • Research topic
Dec 01, 2023 • 3 mins
- artificial intelligence
- research
- security leaders
Blog 
Blog
The evolving challenges and the growing risks of the CSO
As regulatory bodies jockey for advantage over who dominates enforcement of cybersecurity rules and regulations, the relationship between chief information security officers and their boards of directors becomes more and
By Bob Bragdon • Research topic
Dec 01, 2023 • 4 mins
- research
- security leaders
- security priorities
Blog 
Blog
A day in the life of an IT leader:Daniel Stuart, CIO, Southwire
The 40-year IT veteran discusses his role and how the IT buying process is evolving at one of the world's leading manufacturers of wire and cable, tools, components, and assembled solutions.
By Rob O'Regan
Nov 24, 2023 • 8 mins
- IT decision-makers
- marketing
- tech purchase process
Infographic 
Infographic
From exploration to implementation: a look at AI and Gen AI trends
With so much talk about Artificial Intelligence, specifically Generative AI, over the past year, we at Foundry were naturally curious to see how IT decision-makers were using or planning to
By Foundry • Artificial intelligence
Nov 17, 2023
- AI
- Generative AI
- infographic
Blog 
Blog
CMO Perspectives: Sandy Ono, OpenText
In this episode of CMO Perspectives, Sandy Ono, the EVP & Chief Marketing Officer at OpenText, engages in a conversation with Foundry’s Global CRO, Matt Yorke. Spearheading the OpenText marketing
By Chase McLane
Nov 15, 2023 • 4 mins
- brand to demand
- demand generation
- Gen AI
Blog 
Blog
How tech innovation will reshape partner marketing in 2024
In the ever-evolving landscape of marketing, staying ahead of the curve is not just a choice; it’s a necessity. As we look ahead to 2024, the industry finds itself at
By Foundry
Nov 13, 2023 • 5 mins
- ABM
- Generative AI
- intent data
