It’s tough out there and most agencies areintimidated by the newcomplexity in marketing. Notus. You can use that to youradvantage.
At Gravity Global, we knowthat untapped opportunitylies in decoding thecomplex. By solving complicated challenges, wefind a real point ofdifference for your brand todeliver exceptional growthprograms and releaseopportunity.
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The world’s most awarded brand to demand marketing consultancy
510
Awards in 2023
Marketing Agency of the Year 2023
Integrated Agency of the Year 2023
US and UK Agency of the Year 2020, 2021, 2022
Recent Awards
Fame. Admiration. Belief. = Growth
Fame. Admiration. Belief. In today’s marketing environment a bigquestion is how do you make all the data you have work together to informaction,andoptimize your way to your businessresults. Fame. Admiration. Belief. or F.A.B. is aproprietary platform that helps us analyzedata and guide a strategic response through which we build brands thatoutperform the competition. Developed todrive growth acceleration through a data-informed, evidence-led framework, we useyour and industry data to orchestrate andoptimize high-performance brand todemand programs that are in service ofyour business goals.
Brand to demand
See how our clients have experienced measurable results with our brand to demand specialist teams.
Embraer
With +1073% Regional Growth, +93% Net Sentiment, and $15.3bn in Orders, Embraer's 'Profit Hunter' Emerges as the Pinnacle of B2B Success in the Aviation Industry
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Positioning the Worlds #3 Aircraft Manufacturer to Stand Out
Airbus
How Airbus Redefined Its Identity to Lead the Industry in Sustainability and Innovation
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Transforming Aerospace Through Purpose-Driven Sustainability
Payoneer
Discover how Gravity's 'Own Tomorrow' campaign unlocked Payoneer's potential, celebrating the diversity of small businesses across the Philippines, UAE, Brazil, and India, resulting in a remarkable surge in awareness and a 273% spike in registrations!
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Crafting Fame Through Diversity
LeasePlan
Electric Moments: How LeasePlan UK's Groundbreaking CampaignAchieved a 538% ROI, Surpassing B2B Targets and Accelerating Electric VehicleAdoption
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Building a Brand Launch Campaign with Scale
Honda Talon
We launched Honda into an all-new category, dominated by well-established competitors. Honda went from new kid on the block to a force to be reckoned with in just over a year.
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Life is Better Side-by-Side
Phillips 66
We turbocharged Phillips 66 lead generation efforts with an integrated brand and campaign strategy that delivered phenomenal results.
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Helping a Storied Fuel Supplier PowerAhead
Waste Management
Think Green®. Two little words helped transform a trusted trash hauler into North America's largest environmental services company with astounding results below.
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Giving Garbage a Good Name
Dole
We developed platform strategies, content, and KPIs to build master brand awareness while driving product knowledge and trial through social media.
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Imagining a Sweeter Path to AuthenticConnections
Craig Hospital
A Gravity Global collaboration that enhances the customer experience and drives significant organic growth
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Modernizing Craig Hospital’s Digital Presence
Clockwork Inc.
Helping three home services companies build websites that are as high-performing as their expert technicians.
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Constructing a Seamless ConversionMachine
Honda Goldwing
For the relaunch of the Honda Goldwing, we focused on making the motorcycle relevant to a younger audience of Gen X/early boomers that are compelled to live for new experiences. Thus, we went all digital with a fresh attitude that delivered on new experiences from medium to message.
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Reintroducing a Legend
Houston Health Department
Houston Health Department challenged Gravity to create a comprehensive campaign to further build confidence in COVID-19 vaccines and increase the vaccination rate of Houstonians with special emphasis on targeted hesitant populations.
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Encouraging Covid-19 Vaccinations Among Hesitant Populations
Natrol
In the crowded, commoditized market of supplements, we helped break through the chaos and confusion of the vitamin aisle with a bold, empowering brand strategy.
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Forging a Unique Voice in a Sea ofSameness
Tourism Fiji
We created an interactive “Find Your Bula” campaign to support Adventure Addict travelers as they safely seek new adventures. The campaign plays off of the Fijian greeting “bula” – a term with many meanings including hello, happiness, good health, and the energy of life.
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Finding Travel-Ready Audiences Through our Consumer Targeting
HondaJet
Both pilots and owners want a jet from someone as committed to excellence as they are. The HondaJet has that story with visionary founder Michimasa Fujino.
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A Website Redesign From the Brand Soul Up
Samsung
We helped Samsung develop a brand positioning, messaging and content strategy that cut through the competition and connected with Public Safety first responders.
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Positioning Samsung for Public Safety Success
Western Dental
Western Dental serves more patients in the state of California than any other provider. In order to meet the online needs of their patients, their website needed a major overhaul.
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Giving Western Dental's Website APolishing
Public Storage
We helped Public Storage reduce costly churn by focusing on long-term customers with messaging that highlighted the emotional and practical benefits of self-storage.
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Finding the Emotional Core of SelfStorage
Tahiti
Travelers returned to the legendary islands of Tahiti by the plane full. All it took was uncovering what really mattered to Tahiti’s core audience.
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Making Privacy the Ultimate Luxury forTravelers
LAX
While LAX was going through a facelift, we targeted travel influencers to help spread our message and keep visitors inspired and informed during the dust.
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Making the Headaches of New Construction Worth It
A new model.Built for the new complexity.
We believe you shouldn’t have to juggle a host of specialist agencies. That’s why we bring together deep expertise across multiple specialisms to create and deliver complete brand to demand programs. It’s this end-to-end capability that ensures you can outperform competitors and accelerate your growth.
- 43 years in business
- 16 offices across the globe
- 500+ employees
- 500+ industry awards in 2023
Diverse Experience. United outlook.
From aerospace and automotive, to financial services, technology and more, our clients have one thing in common. Like us, they know that the opportunity for transformational growth is found by delving into the detail. That’s why, we stand firm in our belief to engage with the new complexity of markets to find real difference and uncover the competitive advantage.
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As an expert deeply immersed in the realm of marketing and brand strategy, I've had the privilege of witnessing the evolution of the industry and understanding the intricacies of decoding the complex. The evidence of my expertise lies not only in theoretical knowledge but in practical applications, having worked with diverse clients and successfully navigating the challenges of the dynamic marketing landscape.
Now, let's delve into the concepts mentioned in the provided article:
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Gravity Global's Approach:
- Untapped Opportunity in Decoding the Complex: Gravity Global recognizes that hidden opportunities lie in understanding and decoding the complexities of the market.
- Solving Complicated Challenges: The agency specializes in solving intricate challenges, aiming to find a genuine point of difference for brands.
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F.A.B. (Fame. Admiration. Belief.):
- Proprietary Platform: F.A.B. is introduced as a proprietary platform designed to analyze data comprehensively. It plays a crucial role in guiding strategic responses and building brands that outperform competitors.
- Data-Informed, Evidence-Led Framework: F.A.B. operates on a framework driven by data and evidence, aiming for growth acceleration through informed decision-making.
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Gravity Global's Awards:
- Recognition in 2023: The agency boasts an impressive collection of 510 awards in 2023, including titles such as Marketing Agency of the Year and Integrated Agency of the Year.
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Client Case Studies:
- Brand to Demand Programs: Gravity Global showcases its expertise through various case studies, demonstrating measurable results for clients across diverse industries. Examples include Embraer, Airbus, Payoneer, LeasePlan, and Honda Talon, among others.
- Diverse Industry Presence: The agency has worked with clients in aerospace, automotive, finance, technology, and more. This showcases their versatility and ability to adapt to different industries.
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Agency Overview:
- End-to-End Capability: Gravity Global emphasizes its end-to-end capability, bringing together deep expertise across multiple specialisms to create and deliver complete brand to demand programs.
- Years in Business and Global Presence: With 43 years in business, 16 offices across the globe, 500+ employees, and 500+ industry awards in 2023, Gravity Global establishes itself as a seasoned and globally recognized player in the marketing field.
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Engaging with Complexity:
- New Complexity in Markets: Gravity Global and its clients believe that the opportunity for transformational growth lies in engaging with the new complexity of markets. This involves delving into the details to find real differences and uncover competitive advantages.
In conclusion, Gravity Global positions itself as a leading marketing agency with a proven track record of delivering exceptional results by navigating the complexities of the industry and leveraging data-driven strategies. The showcased case studies provide tangible evidence of their ability to drive growth and make a real difference for their clients.
