Cigars
According to 2015 sales data, Swisher Little is the most popular brand of cigars in the United States, with sales substantially greater than any little cigar competitor and the leading large cigars and cigarillos competitors.8
| Brand | Category | Market % |
|---|---|---|
NOTE: Market share—or market percentage—is defined as the percentage of total sales in the United States. | ||
| Swisher Little | Little cigars | 60% |
| Swisher Sweets | Large cigars and cigarillos | 16% |
| Black & Mild | Large cigars and cigarillos | 11% |
| Garcia y Vega | Large cigars and cigarillos | 5% |
| White Owl | Large cigars and cigarillos | 5% |
Smokeless Tobacco
The five major U.S. smokeless tobacco companies experienced decreased sales from 2018 to 2019, from 128.4 million pounds to about 126 million pounds.9 Smokeless tobacco products include dry snuff, moist snuff, plug/twist, loose-leaf chewing tobacco, snus, and dissolvable products.
| Brand | Category | Market % |
|---|---|---|
NOTE: Market share—or market percentage—is defined as the percentage of total sales in the United States. | ||
| Levi Garrett Plug | Moist plug tobacco | 52% |
| Day’s Work | Plug tobacco | 45% |
| Red Man Plug | Moist plug tobacco | 36% |
| Grizzly | Moist snuff and fine cut tobacco | 26% |
| Copenhagen | Moist snuff and fine cut tobacco | 25% |
| Garrett | Dry snuff | 24% |
| Skoal | Moist snuff and fine cut tobacco | 24% |
| Red Man | Loose leaf tobacco | 18% |
