The Toblerone logo isn't just a mountain range. There is, as one Imgur user noted, a bear hidden cleverly in the design.
Advertisem*nt
Here's a handygif that shows where it is, as spotted by Reddit userimvnboy932:
It's a tribute to the swiss city of Bern, where the chocolate company was founded. They're nicknamed "the city of Bears," and their coat of arms is what looks like a bearclimbing upwards.
Toblerone is a member of an illustrious canon of brands with hiddenmessages in their logos, like the arrow in the FedEx logo and the "31" in Baskin Robbins's, referring to the flavors they offer.
Follow INSIDER on Facebook.
Read next
NEW LOOK
Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read preview
Thanks for signing up!
Access your favorite topics in a personalized feed while you're on the go.
Watch: Hidden meanings behind Childish Gambino 's "This Is America"
Advertisem*nt
