The Best Rolex Watches To Buy For Men In 2023 (2024)

Table of Contents
1. Rolex Submariner Rolex Submariner “Hulk” Green Dial 116610LV Rolex Black No Date Sub 114060 Rolex Black Date Sub 116610LN or 126610LN (2020 Release) Rolex Blue Dial Mixed Gold Sub 116613LB Rolex Submariner 126610LV The New Kermit released in 2020 Rolex Solid Gold Blue Sub 116618LB 2. Rolex Daytona Rolex Daytona Steel Ceramic White Dial 116500LN Rolex Daytona Steel Ceramic Black Dial 116500LN Rolex Daytona Steel Non-Ceramic White Dial 116520 Rolex Daytona Steel Non-Ceramic Black Dial 116520 Rolex Daytona White Gold Blue Dial 116509 Rolex Daytona Yellow Gold Green Dial 116508 3. Rolex Sky-Dweller Rolex Sky-Dweller Steel Blue Dial 326934 Rolex Sky-Dweller Steel Black Dial 326934 Rolex Sky-Dweller Steel White Dial 326934 Rolex Sky-Dweller Everose Gold Rhodium Dial 326935 4. Rolex GMT Master II Rolex GMT Master II Steel “Pepsi” Blue and Red Bezel 126710BLRO Rolex GMT Master II Steel “Batman” Blue and Black Bezel 126710BLNR Rolex GMT Master II Steel and Everose Mixed “Root Beer” 126711CHNR Rolex GMT Master II White Gold Meteorite Dial 126719BLRO Rolex GMT Master II White Gold Blue Dial 126719BLRO Rolex GMT Master II Full Everose “Root Beer” 126715CHNR Rolex GMT Master II Green and Black Bezel 126720VTNR Released in March 2022 5. Rolex Day-Date 40 Rolex Day-Date 40 Full Everose Olive Dial 228235 Rolex Day-Date White Gold Olive Dial 228239 Rolex Day-Date White Gold Blue Dial 228239 6. Rolex Sea-Dweller Rolex Sea-Dweller Deepsea James Cameron 126660 Rolex Sea-Dweller Steel Black Dial Red Writing 126600 Rolex Sea-Dweller Gold and Steel Mixed 126603 7. Rolex Datejust 41 Rolex Datejust 41 Steel, Jubilee Strap, Fluted Bezel, Blue Dial 126334 Rolex Datejust 41 Steel, Oyster Steel Strap, Fluted Bezel, Black Dial 126334 Rolex Datejust 41 Wimbledon Steel, Jubilee, Fluted Bezel 126334 Rolex Datejust 41 Wimbledon Mixed Gold 126333 8. Rolex Yacht-Master II Rolex Yacht-Master II 44mm Solid Gold 116688 Rolex Yacht-Master II 44mm Steel 116680 9. Rolex Yacht-Master 40 Rolex Yacht-Master 40 Oyster Steel & Platinum Blue Dial 126622 Rolex Yacht-Master 40 Oyster Steel & Platinum Rhodium Dial 126622 Rolex Yacht-Master 40 Mixed Everose Gold & Steel Chocolate Dial 126621 10. Rolex Milgauss Rolex Milgauss Steel Black Dial 116400GV Rolex Milgauss Steel Z-Blue Dial 116400GV 11. Rolex Explorer II Rolex Explorer II Steel White Dial 216570 Rolex Explorer II Steel Black Dial 216570 12. Rolex Cellini Rolex Cellini Date White Gold Leather Strap 50519 Conclusion Buy Or Sell A Luxury Watch The Smart Way With Chrono Hunter FAQs

In this article we’re going to look at, what we believe are the Best Rolex Watches To Buy In 2023. When it comes to luxury timepieces, Rolex is ubiquitous as the most iconic brand in the world. It is perhaps fitting that the company logo is a crown, because Rolex - founded by Hans Wilsdorf back in 1905 - has been considered as one of the high kings of watchmaking for well over a century.

So if you are looking for the best Rolex watch to buy or the best Rolex watch to invest in, please read on.

If you were to conduct a survey and ask one hundred people to name a luxury watch brand, most of them would reply with “Rolex” - it’s that simple. Rolex is respected, admired and desired in equal measure, and it’s easy to see why: the Rolex reputation isn’t built on marketing alone. Rolex is revered because it creates unique and peerless timepieces and a lot of collectors see Rolex watches as a good investment.

Put simply, Rolex watches don’t just look good - they’re manufactured for specific purposes, and built for durability. When you buy a Rolex, you’re not just buying a commodity - you’re getting your hands on a piece of history, a piece of art, an heirloom, an investment and a functional unit all at once.

So what is the best Rolex to buy and why are Rolex watches so popular?

The beauty of buying a Rolex product is that you are buying a timeless timepiece. The classics never truly go out of style, and it’s difficult to improve upon perfection. It’s therefore not unusual for a Rolex Submariner from 2023to resemble an original model manufactured more than half a century ago.

Each Rolex watch design is iconic - and while you may see minor aesthetic updates with each redesign of an old classic, the company tends to concentrate more on engineering and research. What’s inside the watch is constantly improving, which means you can expect even greater accuracy, durability and movements with increased power reserves, equating to longer running intervals between taking the watch on and off your wrist for sometimes up to 70+ hours.

With this in mind, we’ve compiled a list of the best Rolex watches to buy in 2023, and why you should consider each one. Whether you’re simply looking for a piece to accentuate your wardrobe or steadfastly require a technical instrument to brave the elements with, these Rolex timepieces will not only meet but exceed your expectations:

1. Rolex Submariner

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The Rolex Submariner is one of the best Rolex watches to buy and could also be considered as one of the best Rolex watches to invest in. The Rolex Submariner set the standard for diving watches when it was launched back in 1953. It was the first wristwatch to be certified waterproof down to 100 metres in depth. The Submariner has evolved technologically since the 1950s, and the latest models now boast innovative features which have improved the overall accuracy and functionality of the watch. Despite minor aesthetic changes over the years, such as subtle alterations to the iconic Oyster case, the Rolex Submariner retains its classic look and feel, even in 2023. Some of the best Submariner models to look out for at the moment include the following:

Rolex Submariner “Hulk” Green Dial 116610LV

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The first Submariner on our list of the best Rolex watch to buy is the Submariner Hulk was introduced back in 2011, replacing the commemorative 50th-anniversary release of the legendary model that preceded it, the (ref. 16610LV) known as a ‘Kermit’. This newer model, commonly referred to as the “Hulk” on account of its green hue, this 116610LV model is the first Submariner available with a dial which is neither black nor blue. Another reason why the 116610LV Rolex Hulk is one of the best Rolex watches to buy is because it has now been discontinued, you can no longer buy this watch from Rolex and will only be available on the pre-owned market. Its successor is the 126610LV. This watch was one of the best Rolex watches to invest in prior to it being discontinued in 2020.

Rolex Black No Date Sub 114060

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The Rolex Submariner ‘No Date’ has made it on to the list of the best Rolex watches to buy as a Rolex Submariner watch with no date display is quite a rarity, which therefore increases its provenance. From an aesthetic perspective, something is pleasing about a watch face with no date on: it simply looks more symmetrical and refined. The Black ‘No Date’ Sub (ref. 114060) currently retails for over £9,500 on the secondary market, and its rarity means this figure is only likely to increase in the future, which means it could be a great investment.

Rolex Black Date Sub 116610LN or 126610LN (2020 Release)

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The Rolex Submariner-Date (ref. 116610LN) has to be on the list of best Rolex watches to buy as Rolex’s Submariner-Date 116610LN combines the best of traditional design and contemporary engineering. It’s a real workhorse which boasts long-lasting luminescence, a corrosion-resistant polished case and 18-carat white gold hands. It’s elegant yet modern, and is suited equally to adventurous activity and formal engagements.

Perhaps the best Rolex to buy would be the newly released 126610LN with its slightly larger case measuring 41mm and slimmer lugs, some may say that this is a more refined and best version of the Rolex Submariner to date, do you agree?

Rolex Blue Dial Mixed Gold Sub 116613LB

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For those of you that prefer a mix of gold and steel the Is the mixed gold Submariner 116613LB is the best Rolex to buy. The muscular Super case of the Mixed Gold 116613LB Submariner has a larger wrist presence than normal. In 2009, chunkier watches were on-trend - and some critics suggest that Rolex succumbed to peer pressure but didn’t go far enough. What remains is something of a curio: a watch which sticks to the 40mm Submariner dimensions while somehow appearing to be more prominent in stature, mainly due to its angular design features.

Rolex Submariner 126610LV The New Kermit released in 2020

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The new Kermit on the block could take the title of the best Rolex watch to buy or certainly the best Rolex Submariner to buy, It's made a splash during its release in 2020 and if the previous older Kermit is anything to go by the 16610LV then we think it may be one with a very very long waiting list. If you are thinking of investing in a Rolex watch, this is definitely one that is worth considering.

Rolex Solid Gold Blue Sub 116618LB

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If Solid Gold is more your style then Submariner 116618LB could be the best Rolex to buy. Launched in 2008, the Rolex 116618LB Yellow Gold Submariner Blue features slim lugs, an elegant yellow gold/silver bracelet, the classic “cyclops” date window and a vibrant blue dial. It’s essentially an update on a 90’s favourite (the similarly-labelled 16618LB). Yes, it’s opulent - and some might say garish - but it’s a definite conversation starter for those who want their wristwatch to draw attention. As a Rolex watch to invest in we're not sure this will be the right watch to go for but it is certainly a stunner.

2. Rolex Daytona

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Without a shadow of a doubt the Rolex Daytona is definitely one of the best Rolex watches to buy, it's certainly the most desirable. Now if you are looking for the best Rolex watch to invest in it doesn't get much better than the Daytona, if you manage to snag yourself one of these at the retail price I think you'll be pleasantly surprised to know that you'd be able to sell it for nearly double that in the pre-owned market. The Rolex Daytona is a chronograph timepiece designed to meet the needs of the motor racing industry. Launched in 1963, the Daytona is purpose-built to allow drivers and pit crew to calculate average racing speeds and measure elapsed time. Famed actor and erstwhile racing enthusiast Paul Newman popularised the Daytona, after he received a specially-commissioned variant of the watch as a gift from his wife. The Rolex Daytona is still hot in demand in 2023, and these are the models you should be keeping an eye out for this year:

Rolex Daytona Steel Ceramic White Dial 116500LN

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Out of the two steel Rolex Daytona models the white dial pictured above seems to be more sought after and is definitely one of the best Rolex to buy and without any doubt one of the best Rolex watches to invest in. Launched in 2016, the Rolex Daytona Steel Ceramic White Dial 116500LN is a solid timepiece. It’s an immaculately finished, modern take on an old classic. It’s also hugely in-demand - on the secondary market, you can expect to sell a Rolex Daytona 116500LN for upwards of £23,000.

Rolex Daytona Steel Ceramic Black Dial 116500LN

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While it might be slightly less flashy than its white-dialled counterpart, the Rolex Daytona Steel Ceramic Black Dial is nevertheless a sleek, smart and in-demand chronograph. Like the white dial version, it can command upwards of £23,000 on the secondary market making it a great Rolex watch to invest in and is firmly on the list of the best Rolex watches to buy this year.

Rolex Daytona Steel Non-Ceramic White Dial 116520

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When Rolex unveiled the stainless steel and ceramic version of the Daytona, it breathed fresh new life into what some considered to be a tired model. However, the original stainless steel model - reference 116520 - is still a popular choice among Rolex fans. The 116520 is more practical, more comfortable to wear and a bit less formal than its younger brother. Some watch enthusiasts would say that the 116520 is ahead of its successor on the list of best Rolex watches to buy, but we'll leave that up to you to decide.

Rolex Daytona Steel Non-Ceramic Black Dial 116520

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The black dial version of the 116520 is more popular on the secondary market than the white model. This is largely because black accessories work with practically all colours and clothing styles. Whether you’re attending a formal function or simply keeping things smart-casual in the office, the Rolex Daytona 116520 will stand you in good stead.

Rolex Daytona White Gold Blue Dial 116509

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For those who want to make a statement with their wristwatch can do worse than buy a Rolex Daytona 116509. With a beautiful white gold case, stunning deep blue dial and red highlights on the counters, it will surely go down in history as one of the most attractive Rolex products on the market and it is certainly one of the best Rolex watches you can buy. There are rumours that this could be discontinued so that could make this model even more desirable.

Rolex Daytona Yellow Gold Green Dial 116508

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The Rolex Daytona 116508 is a rare find indeed. It pairs yellow gold with an attractive green dial to create an elegant, decadent and desirable timepiece. On the secondary market, you can expect to sell a Rolex Daytona 116508 for upwards of £40,000, and it’s easy to see why: not only is it scarce, it’s also hugely in demand which makes it one of the best Rolex watches to invest in. If you have deep enough pockets this is a Rolex watch that you would not regret buying and certainly one worthy of this feature on the list of best Rolex watches to buy.

3. Rolex Sky-Dweller

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The Rolex Sky-Dweller is one of the best Rolex watches to buy, it is a dual time-zone timepiece which was first introduced in 2012. It is one of the few complicated watches produced by Rolex, and features an annual calendar, 24-hour display and a special “Ring Command” bezel for easy adjustment. The Sky-Dweller makes use of the classic Rolex Oyster case in a choice of steel, white gold, yellow gold or rose gold. If you’re looking to buy a Rolex in 2023, the following Sky-Dweller models come recommended:

Rolex Sky-Dweller Steel Blue Dial 326934

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As one of the most polarising Rolexes in recent times, the Rolex Sky-Dweller 326924 is either loved or hated by collectors. A combination of Oyster Steel and white gold (Rolex likes to term this mixture as “Rolesol”), it’s an attractive wristwatch with a gorgeous blue dial, 9001 calibre movement and high-performance shock absorbers. We think it's definitely one of the best Rolex watches to buy, once you get it on your wrist we're sure you will agree. If you are looking for the best Rolex watch to invest in or more specifically the best Rolex Sky-dweller to invest in, this blue dial model is certainly one you should consider.

Rolex Sky-Dweller Steel Black Dial 326934

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Image by Rolex

A black dial is always a safe bet, and if you are looking for one of the best Rolex watches to buy then this version of the Sky-Dweller is admittedly a little more staid, but pairs well with almost any outfit imaginable. With its stainless steel finish, the black dial 326934 model can be considered as understated but classy.

Rolex Sky-Dweller Steel White Dial 326934

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Image by Rolex

The Sky-Dweller is a mean feat of technological prowess. Each of these models has the same specifications, although the dial colour is simply a matter of taste. Here, a simple white dial works well with the steel casing to create a simplistic, contemporary watch.

Rolex Sky-Dweller Everose Gold Rhodium Dial 326935

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Image by Rolex

For those looking for the best Rolex watch to buy and who want a little more luxury from their Sky-Dweller, the Rolex 326935 certainly delivers. It combines the engineering brilliance of this in-demand design with a sumptuous Everose Gold finish, dark rhodium dial and classic Oyster bracelet. On the secondary market, you can expect to spend upwards of £37,000 on a Rolex Sky-Dweller Everose Gold Rhodium Dial 326935.

4. Rolex GMT Master II

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There is an argument for the Rolex GMT Master ii to be the best Rolex to buy this year. Initially designed as part of a collaboration with Pan American Airways, the Rolex GMT Master II series brought a much-desired update to a 1954 classic. Since 1983, the GMT Master II has been a mainstay in the Rolex catalogue and is instantly recognisable by its two-tone design. The following models are highly sought-after in 2023:

Rolex GMT Master II Steel “Pepsi” Blue and Red Bezel 126710BLRO

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This timepiece gets its nickname from the colours which bear a resemblance to the iconic Pepsi logo. However, the colours aren’t merely for aesthetic purposes - they are designed to distinguish between the day/night times of the second time-zone. It’s a feature which is particularly useful for pilots.

Rolex GMT Master II Steel “Batman” Blue and Black Bezel 126710BLNR

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In keeping with colour scheme nicknames, the 126710BLNR is affectionately known by Rolex fans as the “Batman”, on account of its blue/black two-tone bezel. It’s a water-resistant timepiece with a classic Cyclops magnifier and an in-house 3285 calibre. It also comes with Rolex’s “Superlative Chronometer” tag, which supersedes third-party chronometer testing. Just like pretty much all steel sports watches you'll not find this watch in a Rolex shop window, it will have a long waiting list. The Rolex GMT Master ii "Batman" is a front runner for the best Rolex watch to buy this year.

Rolex GMT Master II Steel and Everose Mixed “Root Beer” 126711CHNR

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This “root beer” take on the GMT Master II combines yellow steel/gold and 18-carat Everose gold. Just like the drink itself, this model might not be to everybody’s tastes - but there’s a market for it: the Rolex GMT Master II Steel and Everose Mixed “Root Beer” 126711CHNR can command up to £25,000 in 2023.

Rolex GMT Master II White Gold Meteorite Dial 126719BLRO

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For those who want a GMT Master II with a slightly more glitzy appearance, the White Gold Meteorite Dial 126719BLRO is perfect. While it’s not quite as classy as other meteorite Rolexes (it doesn’t have the Roman numerals of the meteorite Daytona, for example), it’s nevertheless a glamorous take on an iconic design. After all - who wouldn’t want to own a watch manufactured from space rock?

Rolex GMT Master II White Gold Blue Dial 126719BLRO

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Essentially a slightly higher spec version of the GMT Master II “Pepsi” model, this is another Rolex for those who want to make an impression with their timepiece. The blue dial is certain to capture the attention of all those who catch a glimpse of this casual yet classy sports watch.

Rolex GMT Master II Full Everose “Root Beer” 126715CHNR

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For a more luxurious take on the GMT Master II, look no further than the Full Everose “Root Beer” 126715CHNR model. This model could set you back over £50,000 on the secondary market, and it’s easy to see why: it combines sumptuous rose gold and fine steel with a black dial and “root beer” bezel. All of the GMT ii Models would fall into the category of one of the best Rolex watches to invest in.

Rolex GMT Master II Green and Black Bezel 126720VTNR Released in March 2022

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Source: Rolex

The Rolex GMT Master ii Green and Black 126720VTNR is the latest Hot Rolex watch to be released. Making it's debut at watches and wonders in Geneva in March 2022it has been an instant hit. The crown is on the left side of the case to cater for the left handers so maybe Rolex will only be letting left handed people on the waiting list for this one, you better get practising!

5. Rolex Day-Date 40

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Some say that this could be the best Rolex to buy, The Day-Date 40 is a relatively modern update on a 1956 design. As the name suggests, the watch displays the day (in full) along with the date. Calendar display is available in 26 different languages. The Day-Date 40 is essentially a 40mm redesign of the original 36mm Day-Date. It’s one of the more recent additions to the Rolex catalogue and is proving hugely popular amongst luxury watch aficionados. Here are some of the hottest models on the market at present:

Rolex Day-Date 40 Full Everose Olive Dial 228235

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An olive-green dial, 40mm Oyster case, rose gold, Superlative Chronometer-certified 3255 calibre movement and a combination of high-quality metals all make the Rolex Day-Date 40 228235 one of the best Rolex watches to buy. While some Rolex watches are designed for traversing the elements, this one is all about elegance.

Rolex Day-Date White Gold Olive Dial 228239

While rose gold can be a controversial choice for some luxury watch fans, it seems that white gold is a far safer option. It’s less flashy, and therefore works with a wider range of outfits - and for that reason, it’s no wonder the Rolex 228239 is in such high demand.

Rolex Day-Date White Gold Blue Dial 228239

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Image by Rolex

It seems that Rolex has catered for everybody’s tastes with the updated Day-Date 40. Here, a striking blue dial contrasts well with the white gold case and bracelet, and the classic Roman numerals work well to create a classic yet contemporary appeal.

6. Rolex Sea-Dweller

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Could this be the best Rolex watch to buy? The Rolex Sea-Dweller is affectionately known as the watch that conquered the deep of the oceans. It’s an ultra-resistant diving watch which is waterproof up to 1,220 metres. The Deepsea variant goes even further and is certified waterproof for up to 3,900 metres. The Sea-Dweller is a true example of how professional collaboration can yield game-changing results.

Rolex Sea-Dweller Deepsea James Cameron 126660

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In 2014, James Cameron released a documentary which showcased his journey to the depths of the Mariana Trench, which is the deepest known part of the ocean. Rolex was involved with the expedition, and the Sea-Dweller Deepsea James Cameron 126660 is a 2018 updated version of a watch designed to commemorate Cameron’s feat. It boasts a blue-black gradient on the dial, which represents the journey to the bottom of the ocean. As something of a curiosity, it should come as no surprise that there is huge market demand for the 126660 and its predecessor, the 116660.

Rolex Sea-Dweller Steel Black Dial Red Writing 126600

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2019 saw the release of a Rolex Sea-Dweller which keeps the original black dial but mixes things up with the addition of red writing. As something of a rarity, this timepiece is in-demand and can command high price tags. It’s possible to buy or sell an unworn Rolex 126600 with red writing for upwards of £14,000.

Rolex Sea-Dweller Gold and Steel Mixed 126603

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It appears that two-tone watches are back, if this mixed Sea-Dweller from 2019 is anything to go by. It’s powered by the latest 3235 movement, is built for ruggedness and the addition of golden hues makes it perfect for formal occasions.

7. Rolex Datejust 41

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For many, the Rolex Datejust 41 is the perfect watch for everyday wear. Sure, it might not be flashy - but perhaps that’s the point. It’s the perfect all-rounder that exudes class whether you’re in the office, attending a black-tie event or enjoying co*cktails on the beachfront. It’s well-balanced, well-proportioned and has just enough appeal to turn the heads of fellow timepiece enthusiasts. Below are some of the most sought-after Datejust 41 models in 2023:

Rolex Datejust 41 Steel, Jubilee Strap, Fluted Bezel, Blue Dial 126334

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This steel Datejust 41 is more versatile and more affordable than ever before. Yes, it might hold less provenance than the classics, but it’s the perfect all-performance watch that is neither too formal nor too casual. That’s why it’s one of the most popular Rolex models on the market right now.

Rolex Datejust 41 Steel, Oyster Steel Strap, Fluted Bezel, Black Dial 126334

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Image by Rolex

Want to keep things even simpler? Opt for a Datejust 41 with a black dial and you’ve got yourself a watch for practically all occasions. This is the ideal timepiece for somebody who wants to demonstrate that they can remain humble, despite having style and success.

Rolex Datejust 41 Wimbledon Steel, Jubilee, Fluted Bezel 126334

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Image by Rolex

Perhaps the only criticism that can be levelled at the Datejust 41 series is that they don’t “stand out” in comparison to some of Rolex’s more iconic products. However, that’s a statement that doesn’t hold water with the Wimbledon Steel 126334 edition meaning that this could be one of the best Rolex watches to buy. It features a classic “Wimbledon” dial in addition to a slimmed-down case and fluted bezel in white gold.

Rolex Datejust 41 Wimbledon Mixed Gold 126333

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This model adds additional flourishes to the typical Datejust 41 design with a slate-grey Wimbledon dial and striking gold detail on the bracelet, case and hands. It’s arguably the least understated of the Datejust 41 catalogue and offers a refreshing combination of familiarity and flair.

8. Rolex Yacht-Master II

Could this be the best Rolex to buy? Having initially launched in 2007, the Yacht-Master II is marketed as the ultimate tool for the modern mariner. Elegant yet sporty, this series combines utility and luxury in equal measure. Rolex and sailing go hand-in-hand, and it’s refreshing to see a modern update which builds upon the brand’s rich seafaring and explorative history. Yacht-Master II models make use of Rolex’s patented 4161 movement, which is the result of over 35,000 hours of painstaking research. Here are some of the most popular Yacht-Master II models in 2023:

Rolex Yacht-Master II 44mm Solid Gold 116688

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Image by Rolex

This incredibly luxurious timepiece features a 44mm case manufactured from 18-carat solid yellow gold. It boasts a white dial complete with chromalight display and long-lasting blue luminescence. The traditional Rolex “Mercedes” hands are present here, and the watch case is paired with a gold oyster bracelet complete with a fold-over clasp. It’s possible to buy a Rolex Yacht-Master II 116688 for just less than £42,500 on the secondary market.

Rolex Yacht-Master II 44mm Steel 116680

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For those who want a more utilitarian Yacht-Master II, the steel variation is the perfect choice. It combines the impressive engineering prowess of the Yacht-Master II with a simpler case and bracelet design. It’s also marginally cheaper too: you can usually buy a Rolex Yacht-Master II 116680 for approximately half the price of the solid gold edition.

9. Rolex Yacht-Master 40

The 40mm version of the Rolex Yacht-Master is chunkier without straying too far into classic Submariner territory. While the Yacht-Master 40 might be one of Rolex’s simpler designs, what it lacks aesthetically it makes up for in engineering. It’s a sturdy, durable and above-all reliable timepiece. Here are some models to keep an eye out for:

Rolex Yacht-Master 40 Oyster Steel & Platinum Blue Dial 126622

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2019 saw the release of the Rolex Yacht-Master 40 126622. It’s powered by the 3255 calibre movement, is certified as a chronometer and can hold power for up to 72 hours. With a deep blue platinum dial, it’s certain to catch the attention of fellow Rolex enthusiasts.

Rolex Yacht-Master 40 Oyster Steel & Platinum Rhodium Dial 126622

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The rhodium dial brings a cooling, pastel feel to the classic Yacht-Master template, and the rubber ‘Oysterflex’ strap brings a more modern, sportier quality to proceedings. It’s slightly more casual than the platinum blue edition but still exudes class and quality.

Rolex Yacht-Master 40 Mixed Everose Gold & Steel Chocolate Dial 126621

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Image by Rolex

Arguably the most elegant of the Yacht-Master series, this two-tone wonder is a luxurious and decadent take on what is usually a utilitarian model. The brown “chocolate” dial contrasts nicely with the rose gold case and yellow gold crown logo, which reflects beautifully in natural sunlight.

10. Rolex Milgauss

Science buffs will want to own a piece of history with the Rolex Milgauss. The model was first introduced in 1956, having been designed to meet the demands of the scientific community: specifically those working within and around electromagnetic fields. It is capable of withstanding up to 1,000 gauss, and is renowned for being worn by physicists at CERN. Here are some of the most in-demand models this year:

Rolex Milgauss Steel Black Dial 116400GV

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The Rolex Milgauss 116400GV houses a 3131 incredibly accurate movement. It also boasts a Faraday cage which prevents the watch from being affected by electromagnetic fields. While it’s unlikely that you’re going to run into this sort of exposure unless you’re an experimental research scientist, it’s nevertheless a cool and unusual touch which increases the provenance of this model.

Rolex Milgauss Steel Z-Blue Dial 116400GV

The Best Rolex Watches To Buy For Men In 2023 (54)

Image by Rolex

While the original Milgauss might have been somewhat sterile, it’s fantastic to see that the updated versions bring colour and design flair to the table. Here you’ll find an orange lightning bolt which represents the second's hand atop a rather impressive deep blue dial.

11. Rolex Explorer II

Aimed at adventurers and world travellers, the Rolex Explorer II features a second time-zone, arrow-shaped 24-hour hand and a rather iconic bezel. It’s heavy on luminescence, which is fitting considering it’s designed for all-hours travel. While subtle changes have been made to the Explorer II over the years (it first launched in 1971), many of the fundamentals have stayed the same. It’s always made from stainless steel, and always has a water resistance rating of at least 100 metres. It’s comforting to know you can rely on a Rolex Explorer II even in 2023, and these are some of the most in-demand models this year:

Rolex Explorer II Steel White Dial 216570

The Best Rolex Watches To Buy For Men In 2023 (55)

It’s amazing to see how little has changed on the 2011 Rolex Explorer II 216570 in comparison to the original. If anything, it’s testament to how Rolex got things right the first time around. It’s built for rugged conditions (the original was designed to withstand the harsh climate of Mount Everest) and is likely to retain its value in years to come. If you’re looking to buy a Rolex in 2023, the Explorer II 216570 would certainly be a worthwhile investment.

Rolex Explorer II Steel Black Dial 216570

The Best Rolex Watches To Buy For Men In 2023 (56)

Image by Rolex

The Explorer II is also available in a classic black dial finish. It’s smart, it’s sleek, it’s built for rough terrain - and if history is anything to go by you can expect it to hold its value well into the future. Again, this is another potential great investment, despite not being quite as exuberant as other classic Rolex models.

12. Rolex Cellini

Inspired by the Italian Renaissance artist Benvenuto Cellini, this collection combines traditional elegance with contemporary mechanics to create something truly special. Sober, noble and refined, the Cellini range showcases the true meaning of luxury while respecting the art of watchmaking. The one to look for in 2023 is:

Rolex Cellini Date White Gold Leather Strap 50519

The Best Rolex Watches To Buy For Men In 2023 (57)

Image by Rolex

As a high-end dress watch, the Rolex Cellini Date 50519 has little in common with rugged designs like the Submariner. The Cellini Date is certainly not the kind of watch you’re likely to strap onto your wrist before you go diving, adventuring or high-speed racing. Instead, what you get here is a classic timepiece complete with a slim profile, leather strap and white gold finish.

Conclusion

What you should realise by now is that Rolex watches remain in style for years and even decades after their initial launch dates. In addition to this, the varying amount of options available on the primary and secondary markets mean that there’ll always be a Rolex to suit your style, taste and budget.

Whether you’re interested in the mechanics of complex timepieces, or simply want a luxury watch to treasure for years to come, it’s fair to say that Rolex has it all. The brand has firmly held its own as the most iconic watchmaker of the last 100 years and looks set to do so for another 100 years - and beyond. When you purchase a Rolex, you’re investing in a high-end, premium quality watch which will hold its worth and even increase in value and provenance as time goes on.

If you’re looking to buy a Rolex, why not contact us today for more information on what to keep an eye out for in terms of provenance, quality and value for money? Likewise, if you’re wanting to sell a Rolex in 2023, we’re also here to offer guidance and appraisals.

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The Best Rolex Watches To Buy For Men In 2023 (2024)

FAQs

Will Rolex release new watches in 2023? ›

The new Rolex watches unveiled in 2023 illustrate a desire to reinvent while preserving a sense of continuity, to innovate while being mindful of tradition, and to leverage technology in daring to create.

Which Rolex will be discontinued 2023? ›

Discontinued Rolex Models in 2023 - Rolex Datejust 41 with a Meteorite Dial. Rolex announced the discontinuation of the Datejust model with a mother-of-pearl dial. Interestingly, ONLY in the 41mm line. This fact has left watch enthusiasts curious about the reasons behind this decision and its implications on the market ...

What is the waitlist for Rolex 2023? ›

So, the Rolex Daytona waitlist 2023 is likely to be at least 5 years if you're able to buy a Rolex Daytona. We've seen Covid pass through, World Cups end and start, markets rise and fall almost simultaneously and all within the time it takes to get your hands on a Rolex Daytona. It rests within good reason.

What Rolex is the best investment? ›

The GMT Master and GMT Master II. Rolex GMT Master and Rolex GMT Master II are the best Rolex watches for investment. They are practical and hardwearing watches with the prestigious Rolex branding. You can get a GMT Master at a few thousand pounds, but rarer models can go for tens or hundreds of thousands.

How long is the wait for a new Rolex? ›

To begin with, you can expect at least a two-year wait for a brand-new Rolex purchase. In many cases, it is three years until orders are fulfilled, and four and even five-year waits are not unheard of.

Why is it so hard to buy a new Rolex watch? ›

Clearly, divergent supply and demand is what's driving the scarcity of Rolexes available for purchase. Demand is astronomically high, and even a supply of one million new watches per year can't meet it. It comes down to a numbers game, and there's no sign that this will be changing any time soon.

Is a discontinued Rolex a good investment? ›

One thing to always remember when it comes to discontinued Rolex watches is, they will almost certainly go up in value.

Why is Rolex all sold out? ›

Clearly, divergent supply and demand is what's driving the scarcity of Rolexes available for purchase. Demand is astronomically high, and even a supply of one million new watches per year can't meet it. It comes down to a numbers game, and there's no sign that this will be changing any time soon.

Will a Rolex last 100 years? ›

So how long does a Rolex last? The answer is that if it is properly serviced when it needs it, it will last forever. If you do not do anything with your watch, but simply use it, your Rolex watch will most likely be in working order for ten years fifteen years, twenty years, or even longer.

Do you have to pay to get on waiting list for Rolex? ›

The Rolex waiting list may sound difficult, but it's easier than that. It's also as real as all you need to do is spend money. Disclaimer: This is not the single truth of the waiting list as there will be plenty of factors that can affect it.

Do you have to be invited to buy a Rolex? ›

You might not get invited directly, but when they recognize the passion you have for watches – you will for sure be invited. In case you do decide to buy a pre-owned Rolex, be sure to check out our blog about how to buy a pre-owned Rolex.

Which Rolex is most in demand? ›

Keep reading to find out which are the most popular Rolex watches in today's market; there may be a few entries that'll surprise you.
  • Rolex GMT-Master II “Pepsi”
  • Rolex Daytona ref. ...
  • Rolex yellow gold Daytona ref. ...
  • Rolex Everose gold Daytona ref. ...
  • Rolex Submariner Date 126610LN 41mm.
  • Rolex Submariner 116610LV “Hulk”
Mar 11, 2023

Which is the hardest Rolex to get? ›

Rolex Submariner in steel

The Rolex Submariner is probably the most requested stainless steel professional watch in Rolex's whole catalog. This includes the 124060, 126610LN, and 126610LV, with the last-mentioned being the most difficult by far.

Which Rolex does not lose value? ›

In the vintage Rolex market, a well kept and rare Submariner or GMT reference is worth a tremendous amount compared to how much it was sold for at retail price. A worn in unserviced Datejust might not be as desired as a pristine vintage model from the same year in great condition.

Which Rolex is easiest to get? ›

The Rolex Cellini has always been overshadowed by Rolex's other models, and it is a model that doesn't sell too well compared to the other models. Therefore, the Cellini watches are unarguably the easiest to buy from Rolex today.

How long will a Rolex watch last? ›

Most Rolex watches would last a lifetime and can even be passed down generations if they have been cared for properly. A Rolex can function for 15 years or more if they have not been serviced and is in good condition. Rolex recommends ten years between services; however, you could service them every five years.

How long will a Rolex last without service? ›

It is recommended to service your Rolex approximately every 10 years depending on the model and real-life usage.

Can you walk in and buy a Rolex? ›

Availability. Walk into any authorized Rolex dealer, and you're going to see a lot of Datejusts, Day-Dates, Oyster Perpetuals, perhaps a Milgaus, maybe an Air-King, and usually a fresh batch of Cellini dress watches in a wide range of sizes and colors. You'll always see a swath of women's models.

How much is the cheapest Rolex? ›

How much is the cheapest Rolex? The cheapest Rolex for women is the Oyster Perpetual Reference 276200 that costs $5,300 MSRP. For the men is the Oyster Perpetual Reference 126000 at $5,800 MSRP.

Is it cheaper to buy a new or used Rolex? ›

However, as a general rule, a used Rolex watch is less expensive than a new one. Carrying on from the previous point, the pre owned market is obviously vastly better stocked than even the most accommodating official Rolex retail store.

What watches will be discontinued 2023? ›

We summarize for you:
  • The "John Mayer" Cosmograph Daytona, Ref. 116508.
  • Radiant blue: the Cosmograph Daytona, Ref. 116509.
  • In the name of science - the Milgauss series.
  • The end of the Cellini dress watch.
  • Farewell from space: The Cosmograph Daytona models with meteorite dials.
Mar 27, 2023

What makes a Rolex lose value? ›

The materials that make a Rolex, like Oystersteel and crystal, are designed for longevity, but a pre-owned watch's condition is a key factor in its value. An unused watch will generally sell for more than a used watch, and visible wear-and-tear will certainly take some value off your watch.

Why did Rolex discontinue Oyster Perpetual? ›

The most cynical possible reason for Rolex discontinuing the Tiffany Oyster Perpetual is that the brand is putting its fingers on the scale, creating even greater scarcity for the watch, and thus more hype and even higher prices. You might ask me how Rolex benefits from ever-increasing secondary market prices.

Will Rolex ever be available again? ›

That could be as early as around 2025 when the first temporary factories will be in operation. The good news, though, is that there are signs that peak Rolex scarcity has already passed. The highest secondhand prices have started to come down and new watches are, anecdotally, a little more available.

Is it hard to get a Rolex Datejust? ›

Popular Rolex models like the Submariner, Datejust, and Explorer are in high demand as investment pieces because there is a low supply and high demand, increasing their value. Obscure pieces like the Milgauss are seeing a surge in popularity after being seen on celebrity wrists like Daniel Craig and Jennifer Aniston.

Why are Chinese selling their Rolex? ›

The rationale is to make money, but according to experts, the prices of these goods have fallen so rapidly in recent times that it is a loss-making trade for the panicked sellers.

Can a Rolex last 50 years? ›

If properly maintained, a Rolex watch will last a lifetime.

Will Rolex service a watch without papers? ›

Yes, you can get your authentic Rolex watch serviced without your original papers. Losing your original paperwork is not a rare occurrence at all. Rolex will still service your watch but needs a little more information first if you can't simply hand over your green guarantee card.

Why are old Rolex so expensive? ›

The brand uses precious materials. One thing you might not know about Rolex is that it is backed by an army of gemologists. These are professionals who specialize in testing and incorporating precious metals such as diamonds and gold into Rolex watches.

What country is easiest to get a Rolex? ›

Cheapest place to buy Rolex
  • Japan: In recent years, Japan has become one of the cheapest places to buy Rolex watches. ...
  • Hong Kong: Hong Kong has long been known as a great place to buy luxury watches, including Rolex. ...
  • Switzerland: As the home of Rolex, Switzerland has traditionally been a great place to buy Rolex watches.
Feb 21, 2023

How to get Rolex easily? ›

Rolex does not sell any of its watches online, so when it comes to buying a new Rolex, the process is as simple as going onto the brand's website and looking up the location of your nearest authorized Rolex retailer.

Can you buy Rolex in store? ›

New and genuine Rolex watches are exclusively sold by official Rolex Jewelers. They warrant the authenticity of your Rolex and ensure that it enjoys a five-year international guarantee.

Will Rolex increase prices in 2023? ›

On average between all the collections, Rolex raised their prices in 2023 by 3.45% or $733 per reference. Two tone and sold gold references experienced the largest price increases while stainless steel references saw a slight increase.

Do I need to register my Rolex? ›

Does Rolex register watches? Rolex does not have an official online registration system, so you can't just register your Rolex at will. However, Rolex does register watches that have been serviced at Rolex Service Centers.

Do Rolex dealers sell at MSRP? ›

As mentioned, Rolex retailers are technically unofficially not allowed to sell Rolex watches for more than the retail price, however, that doesn't mean that there aren't workarounds that are far more discreet than simply informing a customer about a price and charging it in the registry.

Is it wise to buy a Rolex? ›

Buying A Rolex can be used as an investment because Rolex watches appreciate in value over time and some double in value the same day they're bought. If a Rolex is purchased new at MSRP, the value of that watch is instantly higher in todays market and historically will go up in price.

What is the waitlist deposit for Rolex? ›

Once you come to grips that you'll have to hold onto your $10,000 and wait, you'll soon start to wonder how to play the waitlist game at Rolex authorized dealers. The Rolex waitlist is an arbitrary order in which clients are ranked to receive new Rolex watches as they come into the store.

What is more prestigious than Rolex? ›

Patek Philippe arguably owns the top-tier of high-horology. Once, the most expensive watch ever sold was a Patek Philippe with many complications and sold for over 11 million dollars, second only to a Rolex that was worn by Paul Newman.

Who is Rolex main competitor? ›

Rolex's alternatives and competitors. See how Rolex compares to similar products. Rolex's top competitors include Breitling, Jaeger-LeCoultre, and Chopard. Breitling specializes in the development and manufacturing of watches.

What is the most popular color of Rolex dials? ›

The classic black and white dials are perhaps the most iconic of all Rolex dials. These timeless designs have been around since the early days of Rolex watches, and they remain popular today.

What is the poor mans Rolex? ›

Back in the days, Tudor solely used off-the-shelf movements with Rolex parts. This gave the Tudor watches the label “poor man's Rolex”.

What Rolex do Navy Seals wear? ›

The symbolism of the Rolex Submariner on one of the most historic Special Operations missions is profound. Watch culture is strong in the Naval Special Warfare community and Chesney's Navy SEAL predecessors wore similar watches– both Rolex and Tudor Submariners as they operated in Vietnam 40 years prior.

Which Rolex are rare? ›

Discover two of the most sought after Rolex sport models: the Submariner 16610LV and the Daytona 116520. The Submariner offers a high water resistance while the Daytona easily times events using the chronograph.

What Rolex will be discontinued 2023? ›

Discontinued Rolex Models in 2023 - Rolex Datejust 41 with a Meteorite Dial. Rolex announced the discontinuation of the Datejust model with a mother-of-pearl dial. Interestingly, ONLY in the 41mm line. This fact has left watch enthusiasts curious about the reasons behind this decision and its implications on the market ...

Are old Rolexes worth anything? ›

Age can either benefit the value of the watch or hurt it. Certain vintage Rolex models are highly desirable and others are difficult to sell. For example, Rolex Submariners, GMT's and Daytona's from the 1950's, 60's, and 70's are some of the most highly sought after watches in the world.

What month does Rolex release new models? ›

What is this? Watches and Wonders is held in April every year and it is here that Rolex now releases its new models, once a year. Essentially, Watches and Wonders has replaced the historic and iconic Baselworld watch fair which is no more.

Will Rolex change the Daytona in 2023? ›

Also new for 2023 is the metal frame around the Cerachrom bezel of the Rolex Daytona. This is another immediately noticeable update that affects every Daytona with a Cerachrom bezel — select gold Daytona watches will continue to have a single-piece 18k gold bezel.

Will there be a Baselworld 2023? ›

Basel, Spring 2023

Welcome to the BASELWORLD – the world's leading exhibition for watches and jewellery. Each spring roughly 2,000 companies from the industries of watches, gemstones and jewellery present their novelties and their highlights in Basel. The most renowned brands of the world are present at the BASELWORLD.

Will the Rolex Batman be discontinued? ›

Batman "Rolex Warranty to 2023"

Seemingly now officially discontinued, Rolex have closed the lengthy waiting lists for this brand new 116710BLNR "Batman" GMT-Master II and even removed it from the current catalogue.

Are Rolex watches a good investment? ›

Are Rolex watches a Good Investment? The short answer is yes. Rolex watches have become a popular investment option for collectors and investors as they see their value increasing significantly over time.

Does the year of Rolex matter? ›

The year that your Rolex was produced plays a significant role in the overall value of your watch. Additionally, knowing the year of production will go a long way towards helping you verify whether or not a watch's components are correct for its reference.

Should I wear my new Rolex? ›

Wearing the watch for the first time

Before being worn for the first time, or if it has stopped, a Rolex watch must be wound manually in order to function correctly and precisely.

How much is 2023 Rolex Daytona? ›

Rolex Daytona Platinum 116506 NEW 2023 for $128,965 for sale from a Trusted Seller on Chrono24.

How much is the Rolex Daytona 2023? ›

Rolex NEW 2023 Daytona Panda 116500 for $37,000 for sale from a Trusted Seller on Chrono24. Be one of 4,000 successful private sellers each month.

How much is daytona 2023? ›

Prices & Availability

The new 2023 Rolex Daytona watches cost between $15,100 for stainless steel references and $42,500 for precious metal references.

What watch brands are in watches and wonders 2023? ›

A. Lange & Söhne, Cartier, Grand Seiko, Jaeger-LeCoultre, Oris, Patek Philippe, TAG Heuer, Tudor, and Vacheron Constantin are just a few of the brands introducing their innovations at Watches and Wonders 2023.

What time is watches and wonders 2023? ›

When is Watches and Wonders Geneva 2023 open? Watches and Wonders Geneva 2023 runs from Monday March 27 to Sunday April 2, 2023, from 8.30 to 7pm. It is only open to the public during the week-end (April 1 and 2).

What time are the new Rolex releases? ›

As stated, Rolex will release its new watches on the 27th of March 2023 at the Watches & Wonders watch show. Different brands will release new watches at different times, but the most anticipated brands certainly include Rolex at the top, followed by brands like Patek Philippe, Audemars Piguet, Omega, and others.

Is it worth to buy a Rolex Batman? ›

This really should not be a surprise given how highly coveted it is but, in case some people are not aware, the Rolex Batman can definitely be considered as an excellent investment piece.

Which is better Rolex Batman or Batgirl? ›

Movement – The Rolex Batgirl mounts an updated caliber, the 3285, while the original Batman mounted the older caliber 3186. The difference is that the new movement features a Paraflex shock-absorber and a longer power reserve of 70 hours, compared to the 48 of the previous version.

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