- Andrew Neita
- January 2, 2023
- Visit Our Youtube Channel
Rolex once again raised their prices for 2023. Discover which watches had the largest increase and the impact that will have.
Rolex Raised Prices Yet Again In 2023
For the past two years, January 1st has marked a significant date on the Rolex calendar. That is the day that the annual price increase has been announced. Although it makes sense, we were a little surprised that this year it happened yet again. In fact, Rolex not increasing their prices was on our Rolex 2023 predictions list.
It’s hard to fault Rolex for raising their prices considering that most of their watches sell more pre-owned than they do new. To be fair, the cost of most everything has risen in recent years and inflation has sent the world economy spiraling. The price increases for 2023 were not outrageous and leaned heavily toward the precious metal references. You can discover how much each reference and collection increased with our 2023 Price Increase Report.
See the full report for the 2023 price increase
How Much Did Rolex Raise Their Prices
On average between all the collections, Rolex raised their prices in 2023 by 3.45% or $733 per reference. Two tone and sold gold references experienced the largest price increases while stainless steel references saw a slight increase.
Has Rolex Become Too Expensive
One can argue that the price of Rolex watches were already too expensive and with the most recent price increase, that maybe be even more so. Although they trade at a premium on the pre-owned market at the moment, we suspect that wont last for much longer. Rolex is producing more watches now and the prices over the last few years are making them harder to purchase. We fully expect that we’ll soon see new models back in cases and waiting lists diminish, which might actually be what Rolex wants. They are essentially controlling their own supply and demand by making more watches and maximizing revenue.
Andrew Neita is the founder of Wrist Advisor, one of the best watch blogs focusing on luxury watches. Content created by Andrew includes unbiased watch reviews, comprehensive buyers guides, industry news & trends and updates on the latest new releases.
Andrew Neita is the founder of Wrist Advisor, one of the best watch blogs focusing on luxury watches. Content created by Andrew includes unbiased watch reviews, comprehensive buyers guides, industry news & trends and updates on the latest new releases.
- Popular Posts
Men’s 2023 Holiday Watch Gift Guide: From Budget To Luxury
Give the man in your life a watch this holiday season. Discover watches at all different price points that include descriptions and who they are well suited for this holiday season.
Top 10 Rolex 2024 Predictions: New Rolex Models, Pricing, & When We’ll See Them
Discover our Top 10 Rolex 2024 Predictions, what watches will be released, price increases, & what will be discontinued.
AP Royal Oak Review & Why It’s The Pinnacle Of Watchmaking
In our AP Royal Oak review we’ll discuss why the first luxury steel sports watch might be the best sports watch. The AP Royal Oak has earned the respect of watch enthusiasts and we’ll go into detail why.
Did You Like This Article?
- Wrist Advisor
At Wrist Advisor, we offer honest and unbiased expert watch reviews on popular and interesting watches. We pride ourselves on being the expert authority on providing accurate information and in-depth analysis on the watches that our readers enjoy.
Our goal is to provide informed and insightful luxury watch reviews that are based on facts and research that our readers will find resourceful.
We appreciate being your trusted source of watch news, reviews, and much more. Thank you for allowing us to be a part of your horological journey.
- Recent Articles
Be the first to know
Get the latest on new watch releases, hands-on reviews, expert buyer guides, and more
As the founder of Wrist Advisor, a prominent watch blog specializing in luxury watches, I bring a wealth of expertise to the realm of horology. My passion for watches goes beyond casual interest; it is a dedicated pursuit that involves hands-on experience, extensive research, and a commitment to delivering accurate and insightful information to enthusiasts and readers.
In the context of the recent article on Rolex's price increase for 2023, my familiarity with the intricacies of the watch industry allows me to shed light on the factors driving such changes. Rolex, a brand synonymous with luxury and precision, has been a focal point of my analyses, and my predictions for the industry have been rooted in a deep understanding of market trends and historical patterns.
The evidence of my expertise is reflected in the comprehensive content featured on Wrist Advisor. This includes unbiased watch reviews, detailed buyer's guides, industry news, trends analysis, and updates on the latest releases. The commitment to accuracy and depth in my work positions Wrist Advisor as a trusted source for watch enthusiasts seeking reliable and informed insights.
Now, delving into the specifics of the Rolex price increase for 2023, the article highlights that January 1st has become a significant date on the Rolex calendar for the annual price adjustment. While the increase may surprise some, the rationale is tied to broader economic factors, including inflation, affecting the global economy.
The article provides a breakdown of the average price increase across all collections, indicating a 3.45% rise or an average of $733 per reference. Notably, the largest price hikes are observed in two-tone and solid gold references, while stainless steel references experience a more modest increase. This nuanced understanding demonstrates an awareness of Rolex's pricing strategy and the impact it may have on different segments of the market.
The piece also explores the question of whether Rolex has become too expensive, acknowledging the existing premium in the pre-owned market. Speculations about the sustainability of this trend and the dynamics of supply and demand further showcase a keen grasp of the watch market's intricacies.
In conclusion, my expertise, as demonstrated through Wrist Advisor, positions me as a reliable authority on luxury watches, enabling me to dissect and analyze industry developments such as Rolex's price increase in 2023. The commitment to accuracy and in-depth analysis is evident in the content produced, making Wrist Advisor a valuable resource for watch enthusiasts seeking trustworthy information in the ever-evolving world of horology.
