The 70% Rule is Wrong (2024)

Yikes. That’s going to meet some resistance...

But that’s ok because I’m here to educate and inspire you, not placate you.

I’m going to lay out some very real issues with the 70% Rule and give you an even smarter, always current way to calculate your offers.

What is the 70% Rule?

In case you haven’t heard of the so-called Golden Rule in house flipping, the 70% Rule states that your offer on a property should be no greater than 70% of the After Repair Value (ARV) minus the estimated repairs.

For example, let’s say you’ve got a property with the following:

ARV = $350,000

Repairs = $60,000

According to the 70% Rule, your max offer should be:

70% of $350,000 = $245,000

Minus $60,000 = $185,000

Let me quickly define some important variables before we get too far ahead of ourselves:

  • After Repair Value (ARV) – what the house will be worth once it’s renovated
  • Title Closing Costs on Purchase – any and all fees charged by the title company/closing attorney/escrow company to handle the purchase transaction
  • Loan Closing Costs – any and all fees and points charged by the lender to fund the deal
  • Loan Holding Costs – loan payments per lender’s terms
  • Carrying Costs – property taxes, builder’s risk insurance, electricity, water, sewer, trash, HOA dues, any other ongoing costs (based on the length of the project)
  • Title Closing Costs on Sale – any and all fees charged by the title company/closing attorney/escrow company to handle the sale transaction
  • Real Estate Agent Commissions – on the sale, this varies and is not set in stone, so this is one of the questions you have to ask your agent
  • Net Profit– what goes into your pocket after the sale once all expenses are accounted for

In the 70% Rule, that 30% margin (the difference between 100% and 70%), is intended to cover all of those factors above: title closing costs on the purchase, lender points and fees, loan payments, carrying costs, title closing costs on the sale, real estate agent commissions, and a profit.

Now, let’s get into why this Golden Rule is way past its prime.

The 70% Rule is Wrong (1)

1. The 70% Rule is lazy.

Let me explain. In house flipping, it is crucial to know your numbers. It’s your #1 job. Lead generation is #2, because if your numbers are crap, you’ll be out of business and there wouldn’t be any need for lead gen.

If you are simply lumping all of those variables from the above definitions into 30%, you aren’t breaking them out individually, leaving you with no real understanding or control of your specific numbers.

What’s the potential net profit? What kind of impact do your lender’s terms have on your net profit? How does your net profit vary depending upon the project timeline, or property taxes, or insurance premium, or any of the other variables?

You don’t know, and you can’t know if you’re solely using the 70% Rule.

I often hear people say, “Oh, I’m terrible at math,” or, “Numbers aren’t my thing.”

Please stop saying these things. If you can’t be bothered to take the time to understand the numbers in your business, you don’t need to be in business for yourself.

If you want different results in your life, you have to show up differently.

The 70% Rule is Wrong (2)

2. The 70% Rule will make you lose money.

Hear me out.

This is the same example we used earlier that follows the 70% Rule formula:

ARV = $350,000

Repairs = $60,000

According to the 70% Rule, your maximum offer should be:

70% of $350,000 or (.7 X 350000) = $245,000

$245,000 Minus $60,000 =$185,000 Maximum Offer

Let’s see what the maximum offer would be my way, which I call the Profit Rule:

[Timeframe = 4 months]

ARV = $350,000

Minus Repairs $60,000

Minus Title and Loan Closing/Holding Costs $20,900

Minus Carrying Costs $1,400

Minus Selling Costs $15,750

Minus Buffer (Oh Crap Contingency) $7,000 (at least 2% of ARV)

Minus Minimum Net Profit $40,000

= $204,950 Maximum Offer

If you’re the seller, which offer would you take? An offer of $185,000 or $204,950. Yeah, I thought so. Frankly, the higher offer is way fairer, too.

You don’t have to be greedy; there is plenty of profit to go around, y’all.

When you miss out on the opportunity to flip this house because the 70% Rule says you’ve got to stay under $185,000, you’re losing that oh-so sweet profit of $40,000 - $47,000 (if you don’t dip into your Buffer).

That’s just bad business, because while you’re waiting for the needle in the haystack property that meets the antiquated 70% Rule,others are flipping houses hand over fist and racking up some big profits using a far more current formula.

The 70% Rule is Wrong (3)

Is there a certain ARV to use as a guideline?

In my Profit Rule example above, we arrived at a maximum offer of $204,950, which comes out to roughly 75.5% of the ARV minus repairs. [(.755 X 350,000) – 60,000 = 204,250]

I’ve gone as high as 82% multiple times, and still made roughly $70,000 in net profit, but that was at a much higher end price point. The higher the ARV, the more room there is to ooch up that percentage. But please reserve these types of deals for when you have at least 20 profitable fix and flips under your belt.

I would strongly encourage you to stay under 78%, and use very conservative/firm numbers if you go that high.

In my current market, and in most metro areas, you’re going to see 72-78% of ARV minus repairs, as the norm.

The 70% Rule is Wrong (4)

Back in the day, the 70% Rule worked perfectly.

When the Golden Rule first started getting floated around by the good ol’ boys, it worked swimmingly. Of course, that was 40 plus years ago. And, it even worked when I first started flipping houses in Austin, Texas, around 2008. Of course, you were still able to find sub-100k properties in emerging neighborhoods back then.

And the Golden Rule does still apply in lower priced markets, think sub-100k ARV. (Okay okay, so maybe it's not 100% outdated, but it is at least 92%. 😉)However, the vast majority of flips are happening in urban, metro areas where prices are way north of 100k. Again, the higher the ARV, the potentially higher the percentage of it that can be offered.

This is what I mean...

Using the gross profit margin of 30% (from the 70% Rule), you will see that:

30% of $90,000 = $27,000

30% of $350,000 = $105,000 <<< higher ARVs allow more room for a substantial profit

The 70% Rule is Wrong (5)

So, if the 70% Rule is outdated, then what should you use to calculate a smart offer?

Use m​​​​y Profit Rule

The 70% Rule is Wrong (6)

This Rule forces you to account for the little fees, the big expenses, your desired minimum profit, plus an “oh crap, I didn’t account for that” buffer.

It gives you far more control over and understanding of your specific numbers.

The 70% Rule is Wrong (7)

I know you're scared.

  • You don't want to screw up
  • You don't want to lose money
  • You don't want to make costly mistakes
  • You don't want to look like a fool

However, overanalyzing properties so that none of them ever meet whatever incredibly high standards you’ve declared to be necessary, so that you don’t actually ever have to move forward on anything (because that’s super scary), will not get you where you want to go.

There’s a fine line between being smart and talking yourself out of a solid deal because you’re scared.

As you prepare to find and complete your first flip, remember that the whole point is to do your first flip in a way that makes you want to do a second flip, then a third, and so on. But you have to actually DO A FLIP.

Flip smart out there.

The 70% Rule is Wrong (8)

Over to You

I hope this post leaves you feeling more confident in your ability to calculate smart offers that will make you money AND actually get accepted. If this makes perfect sense to you, or if you have any questions or encounter difficulties when trying to implement this strategy, let me know by scrolling down and leaving a comment!

The 70% Rule is Wrong (2024)

FAQs

Does the 70% rule work? ›

The 70% rule doesn't work as well if you want to buy a home and hold onto it for years, perhaps renting it out while you wait for its value to increase. It's difficult to guess how much a home will be worth in the future, and if you can't accurately predict a home's after-repair value, the 70% rule loses its value.

What is the 70% rule example? ›

So, for example, if you estimate that a home's ARV is $500,000, you would multiply that amount by . 70, resulting in a price of $350,000. You would then subtract the estimated price of renovations. If you predict that the house requires $50,000 in renovations, then your maximum purchase price would be $300,000.

How much money do house flippers make a year? ›

The profit per flip in California may not be as high of a percentage as in some other states, but California flippers can still make a substantial profit. The average flipper in the state had a gross profit margin of about 16% and a profit of $92,500 in 2022.

Is it a good time to flip houses 2023? ›

The Short Answer

In 2022, house flippers generated an average gross profit of over $70,000 per property, according to ATTOM Data Solutions. In 2023, house flipping will remain a profitable real estate investing strategy and some of the best cities to flip houses could suprise you.

Is the Rule of 72 still accurate? ›

The Rule of 72 is reasonably accurate for low rates of return. The chart below compares the numbers given by the Rule of 72 and the actual number of years it takes an investment to double. Notice that although it gives an estimate, the Rule of 72 is less precise as rates of return increase.

Does the Rule of 72 really work? ›

The Rule of 72 is derived from a more complex calculation and is an approximation, and therefore it isn't perfectly accurate. The most accurate results from the Rule of 72 are based at the 8 percent interest rate, and the farther from 8 percent you go in either direction, the less precise the results will be.

Why is the rule of 70 so useful? ›

The rule of 70 offers a way to figure out the doubling time of an investment. In other words, it shows you how many years it will take for your initial deposit to double in size. You'll need to know the specific rate of return in order to use the rule of 70 or doubling time formula.

What can the rule of 70 be used to determine? ›

The rule of 70 approximates how long it will take for the size of an economy to double. The number of years it takes for a country's economy to double in size is equal to 70 divided by the growth rate, in percent.

Can you flip a house with 100k? ›

$100,000 is plenty for the rehab, closing costs, and other fees that come along with real estate investing. You'll need a hard money lender for the bulk of your project, but you can flip homes for much less than $100,000—even less than $5k when done right.

Can you flip a house with 10k? ›

You absolutely can. Research your market, come up with a flip strategy (what type of house you will want to purchase, how you plan on finding this property, what area you want to purchase, how you will come up with financing), find the property that fits this strategy, secure the financing, and close on the deal.

Do house flippers pay taxes? ›

In most cases, that would cause the IRS to classify you as a dealer. As a dealer, you have to pay regular income tax on the profit you make from flipping houses. You also pay a self-employment tax of 15.3%.

What is the best state to flip a house? ›

Utah and Missouri establish themselves as the best places to flip houses in terms of low remodeling costs. New Jersey, meanwhile, has the lowest rental vacancy rate. West Virginia boasts the highest homeownership rate in the US and the lowest housing costs.

Why buying real estate in 2023 could be a good idea? ›

2023 is a balanced year for housing supply and demand. This is ideal for retail purchasers and rental property investors. No longer a “seller's” market. Rising interest rates raise the monthly mortgage payment, which reduces homebuyers and lowers property values.

How much money do you need to start flipping houses? ›

Flipping a house could require several hundred thousand dollars or almost no upfront money of your own at all. Everything from location, to condition, to your credit score can impact how much money is needed to flip a house. And no two flips are exactly alike, which means the cost changes from project to project.

What is the rule of 69? ›

What is Rule of 69. Rule of 69 is a general rule to estimate the time that is required to make the investment to be doubled, keeping the interest rate as a continuous compounding interest rate, i.e., the interest rate is compounding every moment.

What is the rule of 42? ›

The so-called Rule of 42 is one example of a philosophy that focuses on a large distribution of holdings, calling for a portfolio to include at least 42 choices while owning only a small amount of most of those choices.

How long does it take to double money at 5 percent? ›

According to the Rule of 72, it would take about 14.4 years to double your money at 5% per year.

Can you live off interest of one million dollars? ›

Once you have $1 million in assets, you can look seriously at living entirely off the returns of a portfolio. After all, the S&P 500 alone averages 10% returns per year. Setting aside taxes and down-year investment portfolio management, a $1 million index fund could provide $100,000 annually.

How much interest does $10000 earn in a year? ›

Currently, money market funds pay between 4.47% and 4.87% in interest. With that, you can earn between $447 to $487 in interest on $10,000 each year.

How much interest does $20000 earn in a year? ›

How much $20,000 earns you in a savings account
APYInterest earned in one year
0.35%$70
3.50%$700
4.00%$800
4.50%$900
3 more rows
Mar 20, 2023

What is the problem with the Rule of 72? ›

Other than the fact that this is only an estimating tool, the other issue with the rule is that it generally applies to longer periods of time. When estimating over longer periods, the ability to achieve consistent returns is problematic, so the actual returns achieved are likely to vary from what the rule indicates.

What are the limitations of Rule of 72? ›

Limitations to the Rule of 72

The rule only applies to investments that offer a fixed rate of return. If the investment offers a variable rate of return, the actual period required for doubling could be materially different. The rule only applies only works for periods of time long enough for an amount to double.

Does the rule of 70 apply to negative populations? ›

The Rule fo 70 Even Applies to Negative Growth

The rule of 70 can even be applied to scenarios where negative growth rates are present. In this context, the rule of 70 approximates the amount of time it will take for a quantity to be reduced by half rather than to double.

What is rule of 70 limitation? ›

What Is a Limitation of the Rule of 70? The Rule of 70 assumes a constant rate of growth or return. As a result, the rule can generate inaccurate results since it does not consider changes in future growth rates.

Is the rule of 70 fairly accurate for high growth rates? ›

It states that the number of years required for a value to double in size is 70 times the growth rate. A. It is fairly accurate for small growth rates.

What are two examples of how the Rule of 72 can be used? ›

You can also use the rule of 72 for expenses like inflation or interest: If inflation rates go from 2% to 3%, your money will lose half its value in 24 years instead of 36. If college tuition increases at 5% per year (which is faster than inflation), tuition costs will double in 72/5 or about 14.4 years.

What does the rule of 70 explain quizlet? ›

The Rule of 70 tells us the time it takes a variable that grows gradually over time to double is approximately 70 divided by that variable's annual growth rate.

What is the 70 rule in BRRRR? ›

The BRRRR strategy is no different. Flippers like to use the “70% rule” for determining a strike price. This rule states that the most an investor should pay for a property is 70% of the After Repair Value minus the estimated rehab cost.

Should I pay cash for a flip house? ›

Paying cash certainly eliminates the cost of interest, but even then, there are holding costs and opportunity costs for tying up your cash. Even if you manage to overcome the financial hurdles of flipping a house, don't forget about capital gains taxes, which will chip away at your profit.

Do people who flip houses make a lot of money? ›

ATTOM has measured house flipping activity since 2005 and found that the practice was most profitable, in pure dollars, in 2021 — when investors pocketed an average $70,000 per property. Investors profitted the least amount in 2008, racking in a mere $30,000 per flip.

What is an illegal property flip? ›

A con artist buys a property with the intent to re-sell it an artificially inflated price for a considerable profit, even though they only make minor improvements to it.

Is it risky to flip houses? ›

One of the biggest risks is that you could end up losing money if you're not careful. It's important to do your research and have a solid plan before you get started. If you're not experienced in flipping homes or real estate investing, it's probably not a good idea to go it alone.

Can you flip houses without cash? ›

If you want to flip a house without any money, your options are: 0% down loans (for a live-in flip), hard money lenders, private lenders, wholesaling, and seller financing. Read more about how to flip houses when you're strapped for cash.

Does the IRS know when you buy a house? ›

The law demands that mortgage companies report large transactions to the Internal Revenue Service. If you buy a house worth over $10,000 in cash, your lenders will report the transaction on Form 8300 to the IRS.

How do I avoid taxes on a house flip? ›

How can house flippers minimize or avoid taxes? Some house flipping advisors may tell potential investors that they can defer the recognition of the capital gains (and the tax) by reinvesting the proceeds using a 1031 exchange.

How do house flippers avoid capital gains? ›

Look into a 1031 Exchange

If you're looking to continually fix and flip and make your side hustle a full-time job, a 1031 like-kind exchange is a great tax strategy for flipping houses. In a 1031 exchange, you can defer capital gains tax liability on the sale of an investment property.

What is the hardest part of flipping houses? ›

What is the hardest part of flipping a house? Finding the right property (at the right price), budget management and unforeseen structural issues are often considered some of the biggest challenges that house flippers will have to face.

What is the average time to flip a house? ›

It takes on average, six months to one year to flip and sell a property. The faster a flipped house is sold, the greater the profit will be. Getting stuck with a house that you're not going to sell or live in for a while can quickly sink your savings and even bankrupt you due to maintenance expenses.

Is there a limit on how many houses you can flip a year? ›

Technically speaking, there aren't any regulations stating you may only flip 'X' number of houses per year. It depends on your finances, time management, and the availability of homes in your area. The average real estate investor flips 2 to 7 homes a year.

Is the end of 2023 a good time to buy a house? ›

The combination of persistent buyer demand and low inventory has driven property prices up. There are fewer sellers, so prospective buyers need to contend with higher housing prices. As such, if you buy a home in 2023, you're likely to pay a premium.

Will interest rates go down in 2023? ›

“[W]ith the rate of inflation decelerating rates should gently decline over the course of 2023.” Fannie Mae. 30-year fixed rate mortgage will average 6.4% for Q2 2023, according to the May Housing Forecast.

Is 2023 a bad time to invest in real estate? ›

Despite what some may think, 2023 is still a good year to invest in real estate, thanks to advantages like long-term appreciation, steady rental income, and the opportunity to hedge against inflation. Mortgage rates are expected to decline, but the housing market is likely to remain competitive due to low supply.

What is the average profit per house flip? ›

Home-flipping returns by state
State2022 Flipping Gross ProfitPercent Change in ROI
California$87,000-27%
Colorado$55,800-24%
Connecticut$95,000-12%
Delaware$193,245-39%
45 more rows
May 8, 2023

Can I flip a home with 50k? ›

Flipping a home is another option for investing 50k. To do this correctly, you need to buy an existing property with the plan of reselling it at a higher price within 12 months or less. This is an excellent option if you have time and money to put into it.

Can you become a millionaire flipping houses? ›

You could make $1 million a year flipping houses, but it is not as simple as it may seem. To run an operation large enough to flip low-margin houses, you will need a team and a lot of help. There are many costs involved that eat into that profit.

Is 100k enough to flip a house? ›

$100,000 is plenty for the rehab, closing costs, and other fees that come along with real estate investing. You'll need a hard money lender for the bulk of your project, but you can flip homes for much less than $100,000—even less than $5k when done right.

Is the rule of 69 more accurate than the rule of 70 and the Rule of 72? ›

So, the rule of 70 is a better estimate. The rule of 69 gives more accurate results for continuous compounding (extreme compounding where you reinvest the interest continuously as often as possible), such as monthly or daily.

Is house flipping still profitable? ›

ATTOM has measured house flipping activity since 2005 and found that the practice was most profitable, in pure dollars, in 2021 — when investors pocketed an average $70,000 per property. Investors profitted the least amount in 2008, racking in a mere $30,000 per flip.

What is the logic behind rule of 70? ›

The rule of 70 is used to determine the number of years it takes for a variable to double by dividing the number 70 by the variable's growth rate. The rule of 70 is generally used to determine how long it would take for an investment to double given the annual rate of return.

Can you flip a house with 50k? ›

Flipping a home is another option for investing 50k. To do this correctly, you need to buy an existing property with the plan of reselling it at a higher price within 12 months or less. This is an excellent option if you have time and money to put into it.

How do people afford to flip houses? ›

If you don't have enough cash to flip a house without financial help or have the cash but want to limit your risk, there are several ways to get funding. A hard money lender, private lender, or real estate crowdfunding site can help you achieve your house-flipping dreams.

What is the Rule of 42 in investing? ›

The so-called Rule of 42 is one example of a philosophy that focuses on a large distribution of holdings, calling for a portfolio to include at least 42 choices while owning only a small amount of most of those choices.

What is the 7 year Rule in investing? ›

Assuming long-term market returns stay more or less the same, the Rule of 72 tells us that you should be able to double your money every 7.2 years. So, after 7.2 years have passed, you'll have $200,000; after 14.4 years, $400,000; after 21.6 years, $800,000; and after 28.8 years, $1.6 million.

Why is house flipping illegal? ›

Property flipping is a common practice in real estate. It involves buying a property and then reselling it for more money. Usually, when someone flips a property, he or she makes repairs and improvements beforehand. It can become illegal if the person falsely represents the condition and value of the property.

Are house flippers rich? ›

Flipping enough houses can certainly make you rich. It can even be a great career, especially for those who want to be their boss, set their hours, and have the opportunity to earn a significant income. But flipping houses is an investment that is fraught with risk.

What is the hardest part about flipping houses? ›

The most obvious risk of flipping houses is losing money. The worst thing that can happen on your flip (besides someone dying or being severely injured), is that you spend 4 to 6 months rehabbing a house only to wind-up losing money on the project.

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