Real Estate Investors: The 7% Rule (2024)

Posted by JD Esajian // September 30, 2014

Real Estate Investors: The 7% Rule (1)

There are a lot of “number rules” thrown around in the real estate world. The one I am about to introduce you to may be the most important of them all. It has often been said that 20% of the players do 80% of the business: the 80/20 rule as it is sometimes referred to. However, this contrast has reportedly become even starker in the real estate world. According to the data, just 7% of real estate agents do 93% of the business. Some figures suggest thousands of Realtors don’t do any deals in a year, with many of them failing to renew their real estate licenses even once!

This announcement has huge ramifications that can spread throughout the real estate industry, directly impacting the performance and success of individual property investors. So why it is so significant? Why does it matter to you? How can investors best capitalize on it?

The first and most obvious question is if you fall into the 7% category, or the rest?

A good start for getting to the next level would certainly be learning the benchmarks and setting new goals to start owning more of the business in your area or niche. Then expand to meet your goals. The same ratios no doubt apply to real estate investors, but it also matters to investors which Realtors are doing all the business. In some cases, these may be your top competitors. You need to know who is just a distraction and who may be worth defending against, or at least positioning against.

This is perhaps even more important when it comes to trying to work with Realtors. Some real estate investors would never dream of it. However, many find working in collaboration with Realtors is highly profitable, if not a necessity. Like mortgage brokers and title insurance companies, some real estate investors expend substantial resources trying to connect with and do business with real estate agents. However, it can be hard to gain their attention, spur action, and earn their business. This comes with time and money costs that many may not be prepared for.

The key is to not invest in those that are not in the 7% I mentioned earlier. This can result in literally throwing years of effort and earnings down the drain. So you need to know who is really doing the deals, controlling the buyers and sellers, and influencing deal flow.

Real estate investors can’t just rely on spotting bench ads, trolling Realtor websites, or watching which cars they have leased. Find out who is worth working with, and who isn’t. Who is worth pursuing, and if necessary wooing. If you are going to invest in marketing and follow up, make it with these agents.

However, some real estate investors might have already had the “eureka” moment, and realized that the bottom 93% might have some value too. At least some of them. No doubt, other savvy and well capitalized competitors are focusing on, and are bombarding those at the top. Many of those individuals and firms will also have very deep relationships and other ties which can be hard to make a dent in. However, there could be many other investors and Realtors with great potential who are being ignored, and who are probably looking to connect and collaborate with others on their way up too. This group may be far more receptive, easier to work with and deliver a better ROI.

There can be many advantages of taking the time, and making the effort to work with these Realtors. They could certainly be among the most loyal if given a chance. Good relationships forged early could result in long term relationships that continue to deliver ongoing leads, referrals and deals every month.

It is important for real estate investors to be wise with their time, and choose the right people to work with. Evaluate why these candidates haven’t made it yet, and if they have what it takes. Perhaps they just got into real estate but have huge potential waiting to be unleashed. Maybe they just need a little mentoring, or a chance. Test them out on some smaller deals and see how they perform.

They need to be capable, motivated, and “coachable.” Legendary investor Mark Cuban has reportedly said that in contrast to popular opinion, it isn’t money or connections that make individuals successful, but more often their willingness to out-learn and outwork their competition. This is certainly true in sports, entrepreneurial start-ups, and definitely in all aspects of the real estate world. The top 7% are hustlers. If they don’t know something, they’ll learn it. If the heat is on, they’ll put in the extra hours to make it happen. You don’t have to know everything, everyone, have all the money, or talent, but if you’ll apply those two principles, you’ll do very well in real estate.

Real Estate Investors: The 7% Rule (2024)

FAQs

What is the 7% rule in real estate? ›

The top 7% are hustlers. If they don't know something, they'll learn it. If the heat is on, they'll put in the extra hours to make it happen. You don't have to know everything, everyone, have all the money, or talent, but if you'll apply those two principles, you'll do very well in real estate.

What is the invest 70% rule in real estate? ›

The 70% rule can help flippers when they're scouring real estate listings for potential investment opportunities. Basically, the rule says real estate investors should pay no more than 70% of a property's after-repair value (ARV) minus the cost of the repairs necessary to renovate the home.

Does rule of 72 work for real estate? ›

If you currently own a real estate investment, you can use Rule 72 to make financial estimates. You'll need to know the current rate of return on your rental property. Once you understand your rate of return, you can estimate how much your investment has grown over the time you have owned the property.

What is the back of the napkin calculation in real estate? ›

Also known as “back of the napkin” calculations, running the numbers on a rental property helps an investor to understand whether to take a closer look at the home, or take a pass and move on to another prospective deal.

What is the 4 3 2 1 rule in real estate? ›

THE 4-3-2-1 APPROACH

This ratio allocates 40% of your income towards expenses, 30% towards housing, 20% towards savings and investments and 10% towards insurance.

What is the 80% rule in real estate? ›

The 80% rule means that an insurer will only fully cover the cost of damage to a house if the owner has purchased insurance coverage equal to at least 80% of the house's total replacement value.

What is 50 rule in real estate? ›

Like many rules of real estate investing, the 50 percent rule isn't always accurate, but it can be a helpful way to estimate expenses for rental property. To use it, an investor takes the property's gross rent and multiplies it by 50 percent, providing the estimated monthly operating expenses. That sounds easy, right?

What is the 10% rule in real estate investing? ›

No More Than 10 Percent Down Payment

Say, for example, that you purchased a property for $150,000. Following the rule, you put $15,000 (10 percent) forward as a down payment. Think of that 10 percent as all the skin you have in the game.

What is the 100 times rule in real estate investing? ›

Savvy real estate investors often pay no more than 100 times the monthly rent to purchase a property. In the case of the couple above, an investor following the 100 times monthly rent rule wouldn't pay more than $750,000 because the monthly market rent was $7,500.

How often does money double at 7 percent? ›

With an estimated annual return of 7%, you'd divide 72 by 7 to see that your investment will double every 10.29 years. In this equation, “T” is the time for the investment to double, “ln” is the natural log function, and “r” is the compounded interest rate.

What is the 25 rule in real estate? ›

To calculate how much house you can afford, use the 25% rule—never spend more than 25% of your monthly take-home pay (after tax) on monthly mortgage payments.

Does money double every 7 years? ›

Assuming long-term market returns stay more or less the same, the Rule of 72 tells us that you should be able to double your money every 7.2 years. So, after 7.2 years have passed, you'll have $200,000; after 14.4 years, $400,000; after 21.6 years, $800,000; and after 28.8 years, $1.6 million.

What is the 2 rule of thumb in real estate? ›

2% Rule. The 2% rule is the same as the 1% rule – it just uses a different number. The 2% rule states that the monthly rent for an investment property should be equal to or no less than 2% of the purchase price. Here's an example of the 2% rule for a home with the purchase price of $150,000: $150,000 x 0.02 = $3,000.

What is the formula for real estate pricing? ›

To estimate property values in the current market, divide the net operating income by the capitalization rate. For example, if the net operating income were $100,000 with a five percent cap rate, the property value would be roughly $2 million.

What is the formula for real estate valuation? ›

The first valuation method is “price per square foot.” The formula for price per square foot is the cost of the property divided by the number of square feet. For example, let's say a $390,000 6-unit apartment building has 3,000 square feet. $390,000 divided by 3,000 equals $130.00 per square foot.

What is the 2% rule? ›

The 2% rule is an investing strategy where an investor risks no more than 2% of their available capital on any single trade. To apply the 2% rule, an investor must first determine their available capital, taking into account any future fees or commissions that may arise from trading.

What is the 0.8 rule in real estate? ›

This general guideline suggests that you charge around 1% (or within 0.8-1.1%) of your property's total market value as monthly rent payments. A property valued at $200,000, for instance, would rent for $2,000 a month, or within a range of $1,600-$2,200.

What is property 1% rule? ›

To calculate monthly rent using the 1 percent rule, simply multiply the home's purchase price by 1 percent. If repairs are needed, add the repair costs in with the purchase price. For example, let's say you're looking at a duplex home listed at $250,000 that's in good condition and doesn't need any immediate repairs.

What is the 20 percent rule in real estate? ›

According to the 20/10 rule, you should limit your non-housing debt to twenty percent of your annual net income and keep your monthly payments for that debt to less than ten percent of the monthly net amount.

What is the rule of 35 in the real estate? ›

By law, lenders can't underwrite the loan unless they can determine the borrower will be able to pay up the loan. The whole idea behind the 35-percent rule of thumb is this: a borrower can afford no more than 35% of its monthly take-home pay.

What is the 20 rule in real estate? ›

The rule, applicable in many financial, commercial, and social contexts, states that 80% of consequences come from 20% of causes. For example, many researchers have found that: 80% of real estate deals are closed by 20% of the real estate teams.

What is the 36 rule in real estate? ›

A household should spend a maximum of 28% of its gross monthly income on total housing expenses according to this rule, and no more than 36% on total debt service. This includes housing and other debt such as car loans and credit cards. Lenders often use this rule to assess whether to extend credit to borrowers.

What is the real estate rule of 5? ›

Multiply the value of the home by 5%, then divide that number by 12 to get your breakeven point. If the monthly rent on a comparable home is below the breakeven point, it makes financial sense to rent. If the monthly rent is higher than the breakeven point, it makes financial sense to buy.

What is the 40 rule in real estate? ›

SaaS KPI Metric: Rule of 40 Guideline by Brad Feld

In recent years, the 40% rule has gained widespread usage as a popularized measure of growth by SaaS investors. The Rule of 40 states that if a company's revenue growth rate were to be added to its profit margin, the total should exceed 40%.

What is 10 5 3 rule of investment? ›

The 10,5,3 rule

Though there are no guaranteed returns for mutual funds, as per this rule, one should expect 10 percent returns from long term equity investment, 5 percent returns from debt instruments. And 3 percent is the average rate of return that one usually gets from savings bank accounts.

What is 100 10 3 1 real estate rule? ›

Many real estate investors subscribe to the “100:10:3:1 rule” (or some variation of it): An investor must look at 100 properties to find 10 potential deals that can be profitable. From these 10 potential deals an investor will submit offers on 3. Of the 3 offers submitted, 1 will be accepted.

What is the 4% rule in real estate investing? ›

For more than 25 years, the most common guideline has been a rule known as the '4% rule. ' This rule suggests that a withdrawal equal to 4% of the initial portfolio value, with annual increases for inflation, is sustainable over a 30-year retirement.

How does the 200% rule work? ›

200% Rule.

This rule says that the taxpayer can identify any number of replacement properties, as long as the total fair market value of what he identifies is not greater than 200% of the fair market value of what was sold as relinquished property.

What is the 70 rule in Brrrr? ›

The BRRRR strategy is no different. Flippers like to use the “70% rule” for determining a strike price. This rule states that the most an investor should pay for a property is 70% of the After Repair Value minus the estimated rehab cost.

What is the 30 percent rule in real estate investing? ›

You may have heard it—the old rule that says, “Homeowners shouldn't spend more than 30% of their gross monthly income on housing.” The idea is to ensure they still have 70% of their income to spend on other expenses. The intent is good. But is it realistic today? That depends on your financial situation.

Is a 7% return realistic? ›

According to conventional wisdom, an annual ROI of approximately 7% or greater is considered a good ROI for an investment in stocks. This is also about the average annual return of the S&P 500, accounting for inflation. Because this is an average, some years your return may be higher; some years they may be lower.

How long will it take P dollars to double itself at 7% simple interest? ›

Answer and Explanation: It takes approximately 39.95 quarters or nearly 10 years for the amount to double.

What is the rule of 69? ›

What is Rule of 69. Rule of 69 is a general rule to estimate the time that is required to make the investment to be doubled, keeping the interest rate as a continuous compounding interest rate, i.e., the interest rate is compounding every moment.

What is the $1000 a month Rule? ›

The math behind the $1000-a-month rule is simple. If you take 5% of a $240,000 retirement nest egg each year, that works out to $12,000/year, which, divided into 12 months, gives you $1000 each month.

Is the 4% rule still accurate? ›

The risk of running out of money is an important risk to manage. But, if you're already retired or older than 65, your planning time horizon may be different. The 4% rule, in other words, may not suit your situation. It includes a very high level of confidence that your portfolio will last for a 30-year period.

What is the 50 30 20 Rule in real estate? ›

The rule states that you should spend up to 50% of your after-tax income on needs and obligations that you must-have or must-do. The remaining half should be split up between 20% savings and debt repayment and 30% to everything else that you might want.

Does the Rule of 72 tell you how long it will take to double your money? ›

What is the Rule of 72? The Rule of 72 is a calculation that estimates the number of years it takes to double your money at a specified rate of return. If, for example, your account earns 4 percent, divide 72 by 4 to get the number of years it will take for your money to double. In this case, 18 years.

How to make 10 percent on your money? ›

Where can I get 10 percent return on investment?
  1. Invest in stock for the long haul. ...
  2. Invest in stocks for the short term. ...
  3. Real estate. ...
  4. Investing in fine art. ...
  5. Starting your own business. ...
  6. Investing in wine. ...
  7. Peer-to-peer lending. ...
  8. Invest in REITs.

What is the rule of 7 in investing? ›

In investing terms, it means that if you get a 10% return. every 7 years, you'll double your money 🤑 🤑 🤑 That's a much better return than the 1.5% you get from.

What is the 8 percent rule in real estate? ›

The 8% Rule was built to have higher returns and more shallow pullbacks than stocks in general. With this combination, your money compounds MUCH faster. Over the long-term, The 8% Rule beats the market 4-to-1, allowing for a safe withdrawal rate of 8%.

What is the 10 second rule in real estate? ›

As part of its REALTOR safety program, NAR trains its REALTORS to practice the “10-Second Rule.” It says one of the reasons REALTORS and agents end up in dangerous situations is because they are not paying attention. To counteract, they should take 10 seconds to observe and analyze their surroundings.

What are the three most important rules of real estate? ›

The three rules of real estate: location, location, location.

What is the investor formula for real estate? ›

To calculate the property's ROI: Divide the annual return by your original out-of-pocket expenses (the downpayment of $20,000, closing costs of $2,500, and remodeling for $9,000) to determine ROI. ROI = $5,016.84 ÷ $31,500 = 0.159. Your ROI is 15.9%.

What is the formula for selling price in cost? ›

For example, Cost price = Selling price − profit ( when selling price and profit is given ) Cost price = Selling price + loss ( when selling price and loss is given )

What is the formula for debt in real estate? ›

DSCR formula

For example, if a rental property is generating an annual NOI of $6,500 and the annual mortgage payment is $4,700 (principal and interest), the debt service coverage ratio would be: DSCR = NOI / Debt Service. $6,500 NOI / $4,700 Debt Service = 1.38.

What is a good cap rate? ›

Market analysts say an ideal cap rate is between five and 10 percent; the exact number will depend on the property type and location. In comparison, a cap rate lower than five percent denotes lesser risk but a more extended period to recover an investment.

What are the five methods of valuation? ›

This course examines in detail the five key property valuation methods: comparison, investment, residual, profits, and cost-based.

What are real estate formulas? ›

The GRM formula is: GRM = Purchase Price or Value / Gross Rental Income. For example, if a property is purchased for $200,000 and the annual rent income is $24,000, the GRM would be: GRM = 200,000 / 24,000 = 8.3. This number can then be compared to similar properties in the area to see if the purchase price is fair.

What is the 10 rule in real estate? ›

A good rule is that a 1% increase in interest rates will equal 10% less you are able to borrow but still keep your same monthly payment. It's said that when interest rates climb, every 1% increase in rate will decrease your buying power by 10%. The higher the interest rate, the higher your monthly payment.

What is the rule of 7 investment? ›

In investing terms, it means that if you get a 10% return. every 7 years, you'll double your money 🤑 🤑 🤑 That's a much better return than the 1.5% you get from.

What is the 70 30 rule real estate? ›

, real estate licensees who submit satisfactory evidence to the Commissioner that they are 70 years of age or older and have been "licensees in good standing" for 30 continuous years in California are exempt from the continuing education requirements for license renewal.

What are the 4 basic rules for investors? ›

The golden rules of investing
  • If you can't afford to invest yet, don't. It's true that starting to invest early can give your investments more time to grow over the long term. ...
  • Set your investment expectations. ...
  • Understand your investment. ...
  • Diversify. ...
  • Take a long-term view. ...
  • Keep on top of your investments.

What is the rule of 7investing? ›

Assuming long-term market returns stay more or less the same, the Rule of 72 tells us that you should be able to double your money every 7.2 years. So, after 7.2 years have passed, you'll have $200,000; after 14.4 years, $400,000; after 21.6 years, $800,000; and after 28.8 years, $1.6 million.

What is the 5 and 2 real estate rule? ›

The 2-out-of-five-year rule states that you must have both owned and lived in your home for a minimum of two out of the last five years before the date of sale. However, these two years don't have to be consecutive, and you don't have to live there on the date of the sale.

What is the golden formula in real estate? ›

In case you haven't heard of the so-called Golden Rule in house flipping, the 70% Rule states that your offer on a property should be no greater than 70% of the After Repair Value (ARV) minus the estimated repairs.

What is the 2% rule in real estate? ›

2% Rule. The 2% rule is the same as the 1% rule – it just uses a different number. The 2% rule states that the monthly rent for an investment property should be equal to or no less than 2% of the purchase price. Here's an example of the 2% rule for a home with the purchase price of $150,000: $150,000 x 0.02 = $3,000.

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