Sony sales by business segments 2012-2021 | Statista (2024)

FAQs

What is the sales of Sony company? ›

Sony revenue for the twelve months ending December 31, 2022 was $81.371B, a 8.88% decline year-over-year. Sony annual revenue for 2022 was $88.301B, a 4.38% increase from 2021. Sony annual revenue for 2021 was $84.594B, a 11.32% increase from 2020. Sony annual revenue for 2020 was $75.991B, a 2.56% decline from 2019.

Sony produces, acquires, and distributes recorded music, motion pictures, and television programming; and operates television and digital networks.

Through Sony Entertainment, it is one of the largest music companies (largest music publisher and second largest record label) and the third largest film studio, making it one of the most comprehensive media companies. It is the largest technology and media conglomerate in Japan.

Sony's PlayStation 2 is the best-selling game system overall with over 155 million units worldwide.

Target Audience of Sony

Specifically, the company targets people who are tech-savvy or have interests in gadgets. It also targets people who are intellectual and open-minded in trying new things, who believe in the social status of everything and believe in innovation.

Strategically, Sony's products and services can be classified into 12 core business segments: TV and video, audio, digital camera, professional products and solutions, medical, semiconductors, smartphones and Internet, game and network services, pictures, music, and financial services.

Sony Corporation's primary intensive growth strategy is market penetration. This intensive strategy aims to grow the business by increasing sales in markets where the company currently operates. For example, Sony grows its business by intensifying its marketing campaigns to sell more PlayStation units.

The company has revealed that it will implement three crucial strategies to achieve this, they are: Business management that emphasizes profitability. Business management that grants each unit greater autonomy. Clearly defined positioning of each business within a broader portfolio.

Creativity & Innovation Are The Guides To Success

Sony is one company that realizes what its customers want or need before even the customers themselves know it. This powers continuous creativity and innovation.

What part of Sony makes the most money? ›

Revenue generated from Sony's game and network services amounted to 24.4 billion U.S. dollars in the company's 2021 fiscal year, making it Sony's largest business segment.

Sony's attitude ensured that the company made quality and innovative products that were trendsetters in the company's heydays. These products to a larger extent solidified Sony's brand in the minds of consumers. Such strong brand awareness gave Sony a competitive edge over its competitors in a global context.

They are one of the world's largest manufacturers of electronic products, cameras, and video game consoles. Sony offers a wide selection of electronics, including but not limited to headphones, headsets, speakers, televisions, and rechargeable batteries.

In 1979 the Sony Walkman portable tape player hit the streets. Although Sony's engineers were skeptical about designing a device that could only play and not record, Morita insisted on developing the product, saying he would resign if the Walkman was not a success.

Sony aims to contribute to mobility in the three areas of safety, entertainment and adaptability. Sony is proceeding with discussions on a strategic alliance with Honda Motor Co., Ltd. Sony and Honda aim to start selling electric vehicles developed through this alliance in 2025.

Customer Segments

Sony's principal market is the general population, providing consumer focused electronic products such as mobile phones, gaming consoles and networks, televisions, Blu-ray players and cameras. These products are aimed principally at affluent consumers, families, young professionals and early adopters.

Can Sony's 12 segment business model be sustainable? ›

Yes. Sony's 12-segment business model is sustainable.

Business models targeting niche markets cater to specific, specialized Customer Segments. The Value Propositions, Distribution Channels, and Customer Relationships are all tailored to the specific requirements of a niche market. Such business models are often found in supplier-buyer relationships.

Sony makes an effort to price its products strategically. They strive to create a three-tiered price plan that caters to economy, middle-class, and high-end buyers. They charge a premium price for their unique product when it first comes out, and then progressively lower it.

The four Ps are a “marketing mix” comprised of four key elements—product, price, place, and promotion—used when marketing a product or service. Typically, businesses consider the four Ps when creating marketing plans and strategies to effectively market to their target audience.

Summary : There are only five business strategies: cost, quality, distribution, technology, and intellectual property (IP). All business strategies break down into these five, or some combination of them. As a general principle, focusing your organization on one is the easiest to execute.

The three levels are corporate level strategy, business level strategy, and functional strategy. These different levels of strategy enable business leaders to set business goals from the highest corporate level to the bottom functional level.

The company expects to grow its investment in live service gaming from 12% of all spending in 2019 to 55% by 2025. Sony also said it expects its overall gaming revenue to grow from $35 billion in FY 2020 to $41 billion by 2025, largely by expanding the “digital add-on” category, otherwise known as microtransactions.

During Sony's financial call, as DualShockers reports, Sony has decided that it will start measuring Monthly Active Users (MAU) as one of the main ways it will measure success of the PlayStation brand.

Conclusion. Sony has been a very well-established company over the years and has always been known for quality and innovative products. Further business diversification can increase Sony's growth. It has the opportunity to develop new products to create new income streams.

What have been the key success factors for Sony? ›

Apple made over $8 billion on games in 2019.

According to the post, this totals more than Nintendo, Sony, Microsoft, and Activision combined.

Microsoft has a market cap over $2 trillion. Sony's is about $150 billion. For years now, Microsoft has maintained over $100 billion cash on hand.

Samsung's brand is ranked #103 in the list of Global Top 1000 Brands, as rated by customers of Samsung. Their current market cap is $263.86B. Sony's brand is ranked #218 in the list of Global Top 1000 Brands, as rated by customers of Sony. Their current market cap is $76.24B.

Sony's current financial difficulties are tied to its corporate culture which begun over 30 years ago. The key problems/issues of Sony are slowing down of sales and revenues, cost cuttings, moving factories in Asia, cooperation between divisions and efficient management.

The "make. believe" campaign marked the first time any message has served to represent the company's entire range of products.

While Sony's core competencies consist partly of “its ability to innovate and come up with revolutionary products” (Singh et al, 2005), and its ability to achieve product differentiation, its main competency is its ability to miniaturize.

A consumer electronics giant

However, the company is most associated with the widely popular line of home video game consoles under the gaming brand PlayStation. Sony registers three of its products in the top five video game consoles sold all-time, with Nintendo's DS, Xbox, and Game Boy devices making up the rest.

Sony's Strengths

Brand Value: Sony has been obsessively focused on meeting the demands of consumers from its inception, allowing the business to cultivate a tremendously valued brand. Sony was placed #39 on the Top Regarded Companies list and #60 on the World's Most Valuable Brands list in 2019.

What made Sony popular? ›

Sony has traditionally been known as a great innovator that transformed entire categories of electronics with products like the Walkman music player and PlayStation game console, and was able command premium prices for its top-quality products.

“Sony has surpassed Microsoft in terms of console sales and installed base, having sold more than twice as many Xbox in the last generation,” admits Microsoft, as translated from Portuguese. Sony no longer report PS4 shipments, which means lifetime sales sit at 117.2 million as of March.

Conversation. Microsoft is a TRILLION dollar company while Sony is a much smaller BILLION dollar company.

The PlayStation 5 is currently ahead by 10.11 million units. The PlayStation 5 has sold 30.47 million units in 26 months, while the Xbox Series X|S sold 20.36 million units. The PlayStation 5 has a 59.9 percent marketshare (-0.7% year-over-year), compared to 40.1 percent for the Xbox Series X|S (+0.7% year-over-year).

1. PlayStation 2 – 159 million* *PlayStation 2 remains the best-selling video game console of all time. Sony's beloved system tops Nintendo DS by roughly 5 million units sold, while handily outselling every other console in existence.

While Microsoft was able to course-correct the Xbox One after launch, Sony had gained enough ground with the capabilities of the PlayStation 4 along with a strong library of console-exclusive titles, and the PlayStation 4 outsold the Xbox One, 117 million units to 52 million units.

PS5 vs Xbox Series X sales show a close fight. Microsoft's console is around one million units behind PS5 overall but up 36.4% in 2022 compared to 2021 figures, according to VGCgartz (opens in new tab).

Apple's brand is ranked #6 in the list of Global Top 100 Brands, as rated by customers of Apple. Their current market cap is $2.11T. Sony's brand is ranked #218 in the list of Global Top 1000 Brands, as rated by customers of Sony. Their current market cap is $76.24B.

The legal claim is a collective action against the gaming company, brought by consumer rights champion Alex Neill.

The iPhone maker also holds the distinction of being the world's first company to reach $1 trillion and $2 trillion. According to analysts, Apple stock still has room to grow in the future.

Is Xbox outselling PS5 in US? ›

In the last 12 months, the PlayStation 5 has outsold Xbox Series X|S by 1.19 million units. The PlayStation 5 is currently ahead by 2.26 million units.

Xbox does beat PlayStation when it comes to backwards compatibility, which is a feature that lets you play games from older consoles. Xbox Series X can play games dating back to the original Xbox, which was released in 2001.

The best-selling video game console of all time is Sony's PlayStation 2 (PS2). More than 157 million systems have been sold around the world since its launch in March 2000.

Sony is actually bigger than Disney. Sony Corporation, the mother company of everything Sony, including Sony Pictures, is a multinational conglomerate. It owns the largest music entertainment business in the world, the largest video game console business and one of the largest video game publishing businesses.