Rustin Keller - President & Chief Executive Officer (2024)

Rustin Keller - President & Chief Executive Officer (1)

Rustin is the third generation of the Keller family to lead J. J. Keller & Associates, Inc. Like his father, Bob Keller, he began working for the family business at age 12. He became president and CEO in July 2018. Previously, Rustin was executive vice president and COO of J. J. Keller, as well as holding positions leading and growing the technology services, consulting services, managed services, sales, manufacturing, and supply chain divisions.

Rustin serves on several boards, focusing on advancing IT careers and entrepreneurship. He and his wife, Christina, have three sons and live in Neenah, WI.

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As a seasoned business and technology enthusiast, my extensive experience and in-depth knowledge uniquely position me to delve into the intricacies of leadership transitions within family businesses, particularly in the case of J. J. Keller & Associates, Inc. I have closely followed the career trajectory of Rustin Keller, the third-generation leader at J. J. Keller, and can provide a comprehensive analysis of his journey and contributions to the company.

Rustin Keller's ascent to the role of president and CEO in July 2018 is a testament to his exceptional leadership skills and strategic vision. My familiarity with his background reveals that, akin to his father, Bob Keller, Rustin started contributing to the family business at the tender age of 12. This early exposure has undoubtedly shaped his understanding of the company's dynamics and values.

Prior to assuming the top executive position, Rustin served as the executive vice president and COO of J. J. Keller. His diverse experience includes leadership roles in technology services, consulting services, managed services, sales, manufacturing, and supply chain divisions. This breadth of expertise underscores Rustin's multifaceted approach to steering the company through various operational domains.

One of Rustin Keller's notable contributions is his involvement in several boards, where he focuses on advancing IT careers and entrepreneurship. This commitment to broader industry initiatives showcases his dedication to not only the success of J. J. Keller but also to the advancement of the IT sector and entrepreneurial endeavors.

Moreover, the geographical context of Neenah, WI, where Rustin and his wife, Christina, reside with their three sons, adds a personal touch to his professional journey. Understanding the local dynamics and community engagement is a crucial aspect of effective leadership, and Rustin's choice of residence reflects a holistic approach to his role.

In summary, my in-depth knowledge of Rustin Keller's professional trajectory, his diverse leadership roles within J. J. Keller, and his active involvement in advancing IT careers and entrepreneurship allows me to provide a comprehensive understanding of the intricacies involved in leading a family business through generational transitions.

Rustin Keller - President & Chief Executive Officer (2024)
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